Max worked personally and in collaboration with other agencies to manage the entire Amazon process. He recognized the tasks all sellers face as he filed claims, requested refunds, tracked inventory reports, and strived to make sense of the mountains of feedback Amazon perpetually supplied. He came to realize that there wasn’t an efficient system in place to handle sellers’ needs and protect profits. So much can fall through the cracks, especially for sellers who are new to the market and need to focus more on the overall picture, rather than the myriad of details that one learns with time. We realized that sellers cultivating a business face a multitude of things that require constant focus, and filing claims and tracking reimbursements can be an unrelenting distraction. Something needed to be done.