Our Team

Max Borin CEO and Co-Founder

Yoni Mazor COO and Co-Founder

Tamir Gerber CTO

Gina Soffian

Director of Marketing & Communications

About Us

Max B. and Yoni M. founded GETIDA in 2015 after nearly a decade of successfully navigating the pitfalls and intricacies of the ever-changing Amazon Marketplace structure. As sellers themselves, they realized what a minefield selling on Amazon can be!

They recognized the tasks all sellers face as they filed claims, requested refunds, tracked inventory reports, and strived to make sense of the mountains of data that Amazon perpetually supplies. They came to realize that there wasn’t an efficient system in place to handle sellers’ auditing needs that secures healthy profits.

Something needed to be done.

And so, with a lot of blood, sweat, and beers, GETIDA was born.

At GETIDA, we know that the marketplace needs a systematic, results-oriented service for sellers everywhere. What we offer is a service that tracks your seller reports, finds overlooked discrepancies, provides actionable insights from data, and use those insights to ensure maximum recovery.

Let our intelligent data analytics work for you. Get empowered. Get GETIDA.

Get Empowered

We monitor the status of your claims until the money you are entitled to is in your account.


Transactions Audited




Headquartered in New Jersey USA

Our offices are located in New Jersey, USA. We have team members all around the world working on your behalf.