Amazon Products Launch To-Do List
There’s no better time to plan your Amazon products launch than at the start of a new year. But whether you’re a first-time seller or an experienced veteran, there’s always a bit of uncertainty to any Amazon products launch. No matter how good the product, you are competing with over three million active sellers. How do you help increase the odds that your Amazon products launch rank high with optimized listings?
Here’s a checklist to help you prepare for a successful Amazon products launch in 2022.
- Consult your competition
- Research your keywords
- Develop quality photos and videos
- Provide sufficient documentation
- Line up social media influencers
- Create the listing
- Set up the PPC and associated advertising tools
- Manage inventory
1. Consult Your Competition
Before any Amazon products launch, it’s best to see what you are up against in potential competition. Run a search on your top 10 to 20 potential competitors and specifically look at:
- Swings in search volume that might indicate seasonal buying trends
- New competitors in your category you haven’t seen before, which might indicate your product niche is getting crowded
- Big players are getting high level of product ratings over a short time, indicating you’re up against considerable competition
Just because you see any of these doesn’t necessarily mean you need to abandon your Amazon products launch. It does mean it is a factor you need to weigh in considering whether you can sufficiently distinguish your Amazon products launch in a niche and a seasonal period where you face a crowd of sellers and especially larger dominant competitors. This may mean spending more time and money to achieve product differentiation.
In any event, the more you are aware of what your potential competition is doing, the better position you are in to create unique value propositions for your Amazon products launch.
2. Research Keywords
Relevant keywords are essential to any successful Amazon products launch. By relevant, we don’t mean keywords that generate the highest search volume. Rather, relevant keywords are those that bring you the highest level of targeted visitors. “Running shoes” may have a high volume search result, but “running shoes for flat feet” puts you at the top of the niche a product targets.
Develop a list of about 20 relevant keywords (or more, as long as they are relevant) that you can use in your product title and description as well as your Pay Per Click (PPC) advertising.
If you use Brand Registry, the text inside your A+ Content description does not index, so the best place to use your relevant keywords are in the photo descriptions added to the A+ description. This brings us to the next important item on our products launch checklist
3. Develop Quality Photos and Video
A picture is worth a thousand words. Buyers like to see a product demo or at least something that tells them how a product looks and works. Given the choice between similar products where one has only a text description and the other text with photos, consumers almost always click the Buy button on the product with photos.
The same could be said about including a video. Putting some effort into a minute-long video showing a product in action further differentiates your product’s launch and pays off in more clicks and more sales.
4. Provide Product Documentation
Many potential buyers seek out product documentation as part of their research on which to base their buying decision. Consequently, product documentation that is comprehensive yet still easy to understand further helps to differentiate your Amazon products launch, heighten potential confidence in your product offering and increase the likelihood of making the sale.
Load your product documentation in Seller Central under the Manage Products Documentation section. All uploaded documentation is visible on your product listings.
5. Line Up Social Media Influencers
They call them influencers because that’s what they do. Bloggers and Instagrammers that mention your upcoming Amazon products launch contribute to higher Google rankings and create interest in your offering. Anything you can do to create external traffic to your Amazon listings can make a difference to your Amazon products launch.
The timing here is important. You want to create a sense of anticipation for the upcoming Amazon products launch. If you wait too long between when social media influencers post about your launch and when you launch (longer than two weeks as a general rule), you’ll lose interest and momentum.
How do you get social media influencers to post about your Amazon products launch? You can:
- Send press releases
- Sponsor content (you pay for it)
- Announce a contest or a discount code for their followers
- Share an affiliate link so the influencer gets a share for each purchase that funnels through the influencer site
- Partner with influencers as a brand ambassadors that earn discounts or other perks for promoting your Amazon products launch
6. Create the Listing
Once you’ve got all the above “ducks in a row,” and products are in the Amazon (or third-party) warehouse ready to ship, create your product listing. Product title and description to contain relevant keywords you’ve researched, photos and video, as well as long-tail keywords for PPC campaigns.
7. Set Up PPC and Advertising Campaigns
It’s crucial to create as big a “buzz” as possible at the start of your Amazon products launch. PPC ads and other advertising, including paid advertising on Amazon, greatly increase the success of your Amazon products launch. The more relevant keywords you can use in these campaigns, the better your results.
8. Manage Inventory
A successful Amazon products launch means more inventory churn. If you’re an Amazon FBA seller, high inventory churn can also lead to processing errors and incorrect charges. It’s not unusual for Incorrect Amazon fees owed to go unreported and uncorrected. Such reimbursements owed easily add up over time.
Indeed, unrecovered Amazon FBA fee reimbursement can average as much as three percent of annual revenue. But it’s largely left up to you to audit your inventory and submit claims for owed reimbursement fees.
A software service designed specifically to track Amazon FBA inventory and reimbursements, combined with a dedicated case manager can help ensure you get the reimbursements you are owed.
GETIDA auditing software keeps track of your Amazon FBA inventory transactions, refunds, seller data analytics, and FBA reimbursements easily and clearly. Equally important, dedicated case managers with Amazon experience follow up on FBA reimbursement claims on your behalf to help ensure you get back what you are owed.
GETIDA makes the process of claiming Amazon fee reimbursement easy. And it’s free, with no commitment. GETIDA charges only when a claim we file is successfully reimbursed. The more reimbursements you collect, the more available funding you have for your next Amazon products launch.
Get $400 in Free Amazon Seller Refunds with GETIDA.