Amazon offers many tools that can help you as a seller and understanding how to use them is crucial to growing your business. A strong line of communication is key when it comes to offering support to your customers and responding to their questions. This is where the Buyer-Seller Amazon Message Center comes in.
Keep reading to find out more about the Amazon message center and the ways it can help you succeed as a seller.
What is the Buyer-Seller Messaging Center?
Wondering how to answer customers’ questions? You can do this by accessing the Buyer-Seller Messaging Center as it permits sellers and buyers to communicate privately, and without sharing any personal contact details. This system works by assigning customers an anonymous email so that sellers can message back and forth with them.
It is worth noting that some buyers may opt out of receiving unsolicited messages and this can keep your messages from getting through.
The fact that the Amazon message center allows you to make direct contact with your customers makes it one of the most important Amazon seller resources. By using the message center you can gain insights into your customers’ experiences and assist them with their needs.
The direct line of communication that the message center offers means you can establish trust with your customers which is essential when building your brand.
How do you enable the Buyer-Seller Messaging system?
If you want to use the Amazon message center, you can begin by enabling the feature in your settings. Start by finding your notification preferences and opting into buyer-seller messaging. This will allow you to start checking messages when you receive them.
If you wish to enable this useful tool, follow these steps:
- Go to the “Settings” menu and click “Notification Preferences.”
- Look for the “Messaging” category and click “Edit.”
- Then, click “Buyer Messages” and check the box. You’ll need to enter an email address for Amazon to send the buyer messages.
- Finally, don’t forget to click “Save.”
Accessing the Amazon Message Center
With the Amazon Message Center enabled, the next step is to find your messages.
To find the Message Center follow these steps:
- Click the “Your Account” button.
- You should see section options such as “Your Orders” and “Prime,” and you’ll need to click the section labeled “Your Messages.”
- Here, you’ll see all the messages in your inbox and “Sent Messages” on the left-hand side of the screen.
- To filter out the automated messages from Amazon, simply click “Buyer/Seller Messages.”
What are the Guidelines for the Amazon Message Center?
Though you may be keen to start communicating with customers, it’s essential to first understand the Amazon Message Center guidelines. You’ll need to be aware of what may and may not be included in Amazon messages, as well as the different guidelines for regular messages and proactive messages.
Generally, messages that are needed to fulfill an order or answer a customer’s question are allowed on the Amazon Message Center. For example, if a customer sends you a message asking about the dimensions of your products, you can reply to this query. Alternatively, if an item is delayed or out of stock, you can message this information to the buyer.
Proactive messages are permitted to be sent for 30 days after a customer order is completed. You might need to send a proactive message for many reasons, including:
- Sending the customer an invoice
- Arranging delivery of large items
- Requesting an honest review
- Confirming custom product details
When writing a proactive message, keep in mind there are several things that you should never include:
- Any attachments that are not instructions, invoices, or warranties.
- Logos that include links to your website.
- Links that are not required for completion of the order.
- Tracking pixels.
- Images that are not related directly to the order.
- Contact information such as phone numbers or external emails.
- Any sensitive information.
- Requests that customers opt-out of messages.
Following the Amazon Message Center guidelines is crucial for the health of your account, and your business.
If you fail to adhere to the regulations, your privileges could be suspended, or worse, your Amazon seller account could receive a suspension.
Wondering if Amazon reads buyer-seller messages?
The Amazon Message Center is a great tool for connecting sellers to their customers. However, you should be aware that Amazon will read messages to ensure that they follow certain rules.
Amazon monitors communication sent through the Message Center to help with any conflicts or disputes that arise.
Given the penalties for breaking the rules, and Amazon’s ability to see if these rules are being violated, it is well worth taking the time to understand and follow them. It is also possible that a customer could report a message for not adhering to the Amazon Message Center guidelines. No rule violation is worth losing your access to the Message Center or losing your account.
How to make the Amazon Message Center work for you
As you grow your Amazon business, it’s essential to know how the Amazon Message Center can work to your advantage. Understanding how the Message Center can help you develop trusting relationships with customers will give you an edge over the competition. This will situate your business to succeed in the long term.
Consider the following applications of the Amazon Message Center:
- Respond to customer complaints: If a customer is unhappy with a purchase, the Amazon Message Center allows you to get in touch to empathize with their difficulty and offer solutions. This means that more customers will be able to reach a satisfactory agreement with you, and you can turn a negative experience around.
- Apply filters to ensure important messages reach you: By sorting your messages in this way, you can prioritize time-sensitive issues without getting bogged down by automated messages.
- Reply to your customers fast: Deliver excellent service to your buyers by responding to their messages promptly. This means they are less likely to become frustrated and more likely to view you as someone they can trust.
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