In this Prime Talk Podcast Sponsored by GETIDA – Seth Stevens and Shawn Hart – Co-Founders of Post Purchase Pro – How To Build Customer Relationship When Selling on Amazon, also more information about their journey. #PostPurchasePro
About Seth Stevens and Shawn Hart of Post Purchase Pro –
EMAIL MARKETING – Product Inserts Designed, Email & SMS Collection Funnels Created, Managed, and Hosted, Customer Email List Management, Email Service Provider Management Professional Email Sequences Written, Custom Follow-up Emails Created and Sent for All of Your Products, Ongoing Weekly Email Marketing that Drives Sales, Ranking, and Reviews, Holiday Email Marketing, Your Product Offers Scripted Within Each Sequence, SMS Marketing Management TOS Compliant Customer Opt-ins, Sell More Products, Launch New Products, Drive More Reviews Boost Page Rankings, Cross-Sell Other Products for FBT, Generate Repeat Orders
Find the Full Episode Below
Yoni Mazor 0:05
Hi, everybody. Welcome to another episode of prime talk today I’m having a really special episode because I’m having two guests instead of one. Usually, I do this one-on-one, but today is going to be two-on-one because we have a unique story to tell. So hopefully you guys will enjoy it. I’m having sets the events and Shawn Hart, both of them are the co-founders of post-purchase Pro. So Seth and Sean, welcome to the show.
Shawn Hart 0:27
Thanks for having us over here, Yoni. I name Shawn Hart. And, as you said, my business partner co-founder Steven set.
Seth Stevens 0:35
Yeah, guys. Thanks so much for having us, Yoni, we’ve been looking forward to the show today.
Yoni Mazor 0:41
Awesome. Awesome. So yeah, so both of you are working together on port post-purchase Pro. But the idea here and it’s in your regards, a very heavily involved with E-commerce. But the idea is kind of to capture the story, the background story of each one of you, and then to kind of merge it when you both meet and create your journey together. So that being said, we’re going to start with Sean, we’re going to dive into who he is, right?
Yoni Mazor 1:03
He’s going to share with us everything. You know, where was he born? Where did he grow up? How did he begin his professional career? Until I guess the point we hit P2P, right? We’re going to call P2P or post personal pro just to make it simple. And then we’ll integrate Shawn’s story. So without further ado, let’s jump right into it.
Shawn Hart 1:21
Cool. Let’s do it. So I, come from a small town. Rushville, Indiana, of all places, tiny little town about the size of the postage stamp, Yoni and central Rushville Are you sh run sh like rushing around getting in a hurry. Sounds like a New York City type of town. It’s what I was going to say. Just imagine how you communicate. You’re just like a New York City kind of town. So get slowed down a little bit for us. Indiana redneck. So, in high school Yoni, I created my first business. After working. The only job I worked at McDonald’s of all places. Imagine that for two weeks, collected a paycheck of about 80 $83 if I remember right, and then invested that money into fresh cut flowers, what a stupid idea, right? We’re talking about a product that starts dying, the minute you harvest it. Laziness is not allowed. And this
Yoni Mazor 2:19
Sounds like a little McDonald’s burger also started dying once you kind of, you know, once it’s ready, but different settings. But I want to capture a little bit about the background growing up. So you already I can sense the entrepreneur, entrepreneur, spirit that you have, even during high school. But what was the home environment like your parents worked in industries where they were involved in
Shawn Hart 2:36
My entire families were factory workers or restaurant workers. My father, on the other hand, was an independent insurance agent. So you know, he was self-employed, but generating sales from his own personal
Yoni Mazor 2:49
Any particular insurance brand or
Shawn Hart 2:52
Independent? So he would, you know, he would just kind of test the wind every day and go wherever the Commissions were easier.
Yoni Mazor 2:59
Gotta make sense. Got it. So but because he owned his destiny was pretty much you know, a businessman.
Shawn Hart 3:06
Correct? Correct. You know, I was sort of attracted to that. Because not only was he pushing me into entrepreneurship, but you know, out of laziness. I didn’t want to have a job, right. I just wanted to hang out and play and make money when I needed it at 16 years old.
Yoni Mazor 3:22
But so yeah, you mentioned Yeah, well. Had demonstrated to
Shawn Hart 3:26
Me that if you’re in control as a salesperson, then you get paid exactly what you’re worth, meaning there’s no ceiling on your, you know, income potential.
Yoni Mazor 3:38
Yeah, like farming, the more you work the land, and you you know, plant the seeds and water it the more you know, and you have as much land as you need, because depends on you’re willing to work the land, you should be successful and grow. But okay, you mentioned after McDonald’s, you started selling flowers wasn’t a good idea. They have, you know, short shelf life took us there.
Shawn Hart 3:55
Yeah, it was a good idea because the market was there. But being a young teenager, I wasn’t responsible enough. And I was naturally lazy. So immediately, I started thinking to myself, if I want to scale this business, of course, I didn’t know what scale meant at the time.
Shawn Hart 4:12
All I wanted was more money and less effort, you’re with me. So I thought, you know, let’s say, for example, if I can go out and make $100 a day selling roses if I could hire a friend of mine to go sell roses, and make $100 a day and split it with him, then I can make half as half as much money and not do anything. And then it struck me that if I get two friends out doing the same thing, and split it with them, I’m back where I started and I guess they home play with my girlfriend all day. So that’s where I started.
Yoni Mazor 4:39
But what do you do at that age? What did you want to do with the money you wanted to like buy nice things for your cell phones? Why messenger education, what was the liquidity for?
Shawn Hart 4:49
So as simple as this may sound? You know, my driving factor was to remove myself from the environment that I grew up in, like, I just wanted to get out and make something different in my life. I’ve been outside of what I was witnessing around me every day. Good question.
Yoni Mazor 5:04
So you me and you wanted to get out of Rushville or Indiana or, or both.
Shawn Hart 5:09
I wanted to remove myself from the environment that was creating more factory workers and more Restaurant Servers.
Yoni Mazor 5:17
Got it? Okay. So middle-class basic, you said I want to you know, working-class, you want to be outside that circle where you are being an entrepreneur, a businessman, you control your destiny, and you are the factory, right?
Shawn Hart 5:28
Like money was the end goal for me, it wasn’t anything to do with the money. I just wanted to accumulate something because you know, where I came from, we had nothing.
Yoni Mazor 5:38
Got to God. Okay. All right. So now take us to, you know, I guess when you hit the professional world, or entrepreneur career and a more of a grand scale, take us those moments after high school, for example, or what was the station for you?
Shawn Hart 5:50
Well, I had switched product lines numerous times and been in just about every physical product you can imagine. But it was about it was in 2002, when I partnered with a couple of guys and started importing products from China directly, which we now call private label products. Back then it was like, Hey, let’s figure out what people want to buy. Let’s go buy a cheap one, put our name on it and sell it to him directly. We call it direct-to-consumer importing. All right, or direct sales.
Yoni Mazor 6:19
But what do you sell it? Well, what’s he’s what’s the retail? What’s the venue?
Shawn Hart 6:24
Yeah, the name of the business was freedom scooter, it was a rechargeable electric two-wheeled scooter. And we sold, we ended up selling about $10 million. Our first year, I was 25 years old or so and had a couple of partners that were older than me. And then what I learned from that business that was so profound, and what would be my future success was the importance of creating a customer list of following a brand.
Shawn Hart 6:50
You know, instead of going out and chasing transactions every day, we have an audience that we can go to and sell our products to repeatedly. And the most important thing Jonnie was the fact that instead of my face-to-face, belly to belly toe to toe sales, we were able to use what I call direct response marketing, to broadcast my message to 1000s and millions of people, and then have them chase us, you know, like, like,
Yoni Mazor 7:17
Chase, you they chase you in the store, or they go to Costco or Walmart, or they go to the website, what’s the district respond
Shawn Hart 7:23
Directly to my marketing. So imagine my father door to door store to store selling insurance, vacuum cleaners, or whatever you can get his hands on. He’s one on one, what it taught me Yanni was to go too many to broadcast my message. So it led me to create custom lists for this business freedom scooter,
Shawn Hart 7:43
It led me to learn how to use direct response marketing to broadcast my message to the masses instead of one on one. And it taught me the importance of building a brand. The other big takeaway from this was the idea of what we call remote marketing. Like I don’t necessarily have to be individually personally involved in every single transaction. And that was, you know, which we’ll get into in a moment. That was a big breakthrough for me.
Yoni Mazor 8:12
Yeah, but just, but the consumers are buying things directly so that you reach through email, for example, and they just click a link and they buy it online. How did they be? How were they completing these purchases?
Shawn Hart 8:21
It’s more old school than that. So we would send direct mail pieces. And seeking dealers, we were doing wholesale distribution. So it’s like, you know, here’s a cool new product, car dealers were our target market at the time, buy this product wholesale, resell it, make yourself money. So we were selling micro-business opportunities to existing entrepreneurs, just asking them to add to their product line.
Shawn Hart 8:49
And, you know, the results were ridiculous as a young man, you know, all of a sudden, I go from making, you know, $100,000 a year hustling and, and scratching in the streets to now you know, I’m making half a million dollars a year in my mid-20s. And it taught me I said, Wait a second. If I can scale this, and broadcast my message, build a customer list, and then build a real brand. That was the first business Yoni that I had sold out and put, you know, got into I was 27 years old when I sold and was finally able to kind of metaphorically fold up a million dollars and stick it in my pocket and call it my own, you know, became a cash millionaire.
Yoni Mazor 9:29
Got it. Very cool. So you’re saying your target audience was or dealerships are you selling b2b For the most part, and they were selling b2b to see
Shawn Hart 9:37
b2b? Yes, we would. We sold to it was a two-part distribution. No three parts we would sell to distribution centers that we managed and kind of helped to take apart ownership and we had 14 DCS in the US. And then our distribution centers would sell to retailers who would then sell to the end-user I
Yoni Mazor 10:00
Got it. Okay. Very cool. So you started with 2002. And he sold what year
Shawn Hart 10:05
Did I sell in? Well, we started that business in 2001. And when I sold out, it was barely into 2003.
Yoni Mazor 10:14
So almost two years into the mix sold and what was the next session for you after that?
Shawn Hart 10:19
So at the time, I was a stay-at-home single parent, I had a daughter who was, I think, let’s see second grade, whatever that is six or seven years old. And you know, at the time I’m feeling I’m 27. I don’t have to go to work, you know if I invest wisely. So are
Yoni Mazor 10:37
Are you still in Rushville? Or no, you’re already moved.
Shawn Hart 10:39
I moved about this far away into Shelby County, which is, you know, the next town over So anyhow, I started a medical supply company because I wanted to use the skills that I had accumulated through direct response, and then build a customer list of recurring revenue. This is where the word monthly recurring revenue, MRR came into the picture and changed the entire trajectory of my life forever. So I started a little company called Hart medical supplies. In a nutshell, Yoni, this is what we would do, instead of a medical supply company would say, you know, go to the doctors and physicians or hospitals and market to them and say,
Shawn Hart 11:19
Send me customers, I’ll provide their supplies for them. So I circumvented that process and use direct response marketing, to go directly to the patient at home and say, Hey, if you’re a diabetic on Medicare, then you’re entitled to a, b, and c, call this 800 Number to find out more. So the patient would call my office, I would check out their diagnosis code it was called and see what they qualified for, you know, and then be like, here’s what you can benefit from your insurance pays for it.
Shawn Hart 11:49
If you’re okay with this, I’ll fax your doctor and ask for a script which was unheard of man. So I’m faxing doctors you have fax machines you know with the 14 four modem sound, we would send out a prescription request say Hey, Rd. Yoni our mutual patient, Seth Stephens here. She has been diagnosed with urinary incontinence and can benefit from having adult briefs delivered to his home every single month. That was the key just if you agree sign here. Well, that’s easy. Boom sign it back. I would order on Mar. Stevens his adult briefs and underpass drop ship to his home and immediately get paid from the insurance company by filing the claim electronically
Yoni Mazor 12:32
Dr. Yoni also makes your commission or no
Shawn Hart 12:34
No, not yet. Not yet. You’re getting ahead of me see, that’s the typical New York-style your class form. Now, this the magic of it was is okay, so I request the script directly from the doctor, I provide the supplies and then I would file a claim and get paid within 15 minutes. Thanks, Rosborough S EDA, and then 30 days later you only 30 days later I would pay the bill because I had a net 30 with the suppliers I mean his briefs may bill for $400 My cost is 75 bucks I built today collect 400 A month later pay the bill it was beautiful.
Yoni Mazor 13:16
This is how Dell also came to glory back in the day of Dell computers because it broke the cycle it came right into the consumer the consumers paid and the expected to get their products within 30 days 60 days whatnot. And they had enough cash liquidity to create the product cuz they were the factory. So that created miracles for them, and they became an industry leader.
Yoni Mazor 13:37
Sounds like you were trailblazing to a whole new universe of being able to create the supply created demand, you know, first, of altogether and culture all together with direct touching many you directly touch the end-user stimulate them, you get them to take action and then you connect the other side of the story which is the doctor or the prescription which is there’s a lot of handling but if you master that it’s super powerful. I guess that’s what he did.
Shawn Hart 14:03
It’s not sexy bedpans and diapers, man, but it was pretty lucrative. But it demonstrated to me that the skill that I was picking up along the way of direct response, remote marketing, we called drop shipping. This business was cash-flow positive from day number one, which leads me to I’m going to tell you an amazing story like the Dell computer story that’s going to show you how Seth joined the party.
Shawn Hart 14:29
So anyhow, I quick story got married, started having to expand my family, and created a couple of other businesses that would utilize internet marketing, Google AdWords back in the good old days to generate sales responses through toll-free numbers, sell multi $1,000 products like four or five $6,000 products, you know UTV side by sides, electric cars, things like that, and then be able to use the proceeds for In the sales to not only pay the ad costs but also pay for the inventory. All right. So I was doing this in 2000 and 2008 during the financial crisis when bonds so
Yoni Mazor 15:12
What was it? What was the status of your medical supply company? It was so Rene, you cast that out? What was it through there?
Shawn Hart 15:18
I turned that over to my wife. And she started managing it because, at that point, we had about 4500 patients that we just bill for boom, every single month. So it was a beautiful thing. But I got bored with it, you know, typical entrepreneurial ADD, I was attracted to something else, I had to go kill something. So I turned that over to her, let her take care of that while she’s changing diapers and nursing our babies.
Shawn Hart 15:42
And then thank God, I was drawn to another opportunity during that financial crisis. We were selling electric cars for 13 grand online. But my website, you don’t, you’ll laugh if you could see it. It was a toll-free number. Here’s the product. Here’s the price call now to order. We didn’t know how to do shopping carts or any of that kind of thing. So you would call the phone number. But
Yoni Mazor 16:07
What’s the brand of the electric car? It sounds like
Shawn Hart 16:10
An AP nap car in a P stands for no air pollution? Nap car? All right, don’t worry, it gets more exciting. So gas was at $5 a gallon, probably $8 in your neighborhood. But in Central Indiana, it was five. So the electric car was selling like mad, further reinforcing all the skills that I was accumulating. So then this is where it gets beautiful. I come across the product known as an infrared heater through a newspaper advertisement. All right, and it was in my local town. So I go to check this out because I’m always looking for new opportunities like you and everyone else in our industry. So I walk into basically the head Yoni says,
Shawn Hart 16:55
Miracle heater, cut your energy bill 50% Heat 1000 square feet for $1 a day. All right, what’s the worst-case scenario? I can at least buy a heater and save some money, right? So I walk into his tiny little farm store as you’ve probably heard of Tractor Supply, right? It’s a store that sells farm supplies. As I’m walking in, I can see dozens of people standing in line, and more walking out of the store carrying these little miracle heaters. And when I found out they were $649. I was like, Man, this is a deal. Like this thing was I’m telling you it was humming along. And I’m looking at this heater going. There’s no way that thing costs more than 100 bucks. And they’ve lined up Yoni, it’s like a feeding frenzy. So I took a few pictures, and snapshots, which are in our book, you’re going to love the book.
Shawn Hart 17:46
And I go home and I start doing some research and I find out I can buy the heaters in China for 114 bucks. Now I already know how to market I understand direct response remote marketing. Now I know Google AdWords and how to build a website. So I threw up a website on a story, threw up a website using front page editor for Microsoft, they don’t even make it anymore. And it was just an ugly picture that I ripped from Alibaba. And it said $479, free shipping. Well, I threw up my head. And lo and behold, I get an email. Your ads have not been approved. So from Google, yeah, yeah, Google Ads said no dice. And I’m like, wait a second. I’m using Google ads and drive sales and all this other stuff. I can figure this out.
Shawn Hart 18:30
I tweaked the headline a little bit and changed the offer. And then I get my Blackberry goes ding Yes. I had a Blackberry back in the old days. And it says those magical words your ad has been approved. Yes, we’re off to the races right. Now keep in mind Yoni, like Michael Dell had no inventory and no supplier. All I had was a great idea. And a credit card I could run AdWords on. All right. Three minutes later, my phone rings. And it’s a number from Wisconsin. I don’t know anybody in Wisconsin, so I let it go to voicemail and I just keep working on the website. Tweaking phone rings again, same number Wisconsin.
Shawn Hart 19:09
So I hit the Fu button, you know, and let it go to voicemail. It rings again. So I’m like, what do you want? You know, it’s a telemarketer. I’m thinking of trying to sell me an extended warranty on my car. Excuse me, is this where I call to order the heater? And I was like, holy smokes, I froze. I didn’t know what to do. So out of fear and anxiety. I hang up the phone. I walked outside and I said wow, did that just really happen? Said a little prayer. A walk back into my house. The phone’s ringing again this time from Nebraska. Hello, I said with confidence. Right? Thank you for calling to order your miracle heater. How can I help you?
Shawn Hart 19:48
And this little voice comes to the phone and says yeah, I’ve seen you’re your ad online for apartments for a miracle heater. And I’d like to order two if I order two today. How soon I get them. So I’m thinking to myself, holy smokes, I gotta have something here, right? So I said, yes, ma’am. If you ordered today, they’ll ship within six weeks you should have been within eight weeks. The limit per household is three. How many would you like? Well, I reckon I’ll take three, I guess what the total is? And so now I’m looking around, say, okay, hold one second, while I process your order.
Shawn Hart 20:22
I call my wife on another phone. I said, Hey, honey, she said, the medical supply business. Can you process a credit card for me real quick? So I get back on and I’m like, Alright, what’s the number and I’m reading it to my phone or my wife, she punches in the number of charges like $1,400 and change. Boom approved. So I tell the lady, I’ll email you a confirmation, what’s your email, and I hang up the phone? And I went and shut my AdWords off. And I said, what in the hell just happened?
Yoni Mazor 20:50
So why were you flabbergasted because it happened instantly the instant reaction? That’s what caught you by surprise.
Shawn Hart 20:56
It was because I did absolutely nothing to sell. I made a Google ad that said miracle heater save 50% whatever. I can’t remember the claim of $1 a day on electricity. Go to the website, a picture of the heater some bullets call now to order for 79 free shipping. It was because I had accidentally stumbled into a market. That was that feeding frenzy that I’d seen in the store, which gave me the idea, you know, so then, here’s what happened fast forward, and I’ll bring Seth into this. Okay. So I’m like, Alright, I have a tiger by the tail here. We need to take this opportunity and run with it. How can I do this?
Shawn Hart 21:37
So I went to the office where we were trying to sell the electric cars after the fuel prices come back down and we were struggling. I said, Hey, listen, guys, today, we’re in the heater business. I’m going to turn my ads back on. I’m going to afford the lines over here. Here’s the script. Let’s sell heaters. Yoni. In three weeks, we sold $1.6 million worth of heaters, I’m sitting on the cash, right? I put $30,000 on a credit card to pay for my Google ads. That 30,000 was paid off immediately, like in a couple of days from the sales proceeds.
Shawn Hart 22:09
And then we collected $1.6 million in sales. Yoni, I didn’t even have inventory. I didn’t know where to buy it. Or if I could buy it. I had to jump on a plane to go to China. I mean, you know, my theory is it’s easier to get forgiveness and His get permission. Right? Are you with me? So the last thing in the world I’m going to do is shut off the sales just because I don’t have inventory or supplier. That’s, that’s ridiculous, right?
Shawn Hart 22:36
So I jump on a plane to fly to China. And I go put together a deal. Using all of that cash plus, I took out an equity line on my house and went all-in on this deal, man. And that first year, this was September, September 28. When I first come across the opportunity by January 15. The following year, like four months later, it doesn’t nine Yeah, yep. 2009, we’d already had $9 million in sales, and I pocketed 6 million in profits. And it was completely financed from customer orders.
Yoni Mazor 23:08
I love it. This is the impact of E-commerce, you found it from a different angle, different direction, as most of us are in the I guess the marketplace space of eBay, slash Amazon, Walmart, stuff like that. You went to a farm tractor store on one of these farms. And you saw on the ground the weeds you saw this demand right and figured, yeah, you saw it physically, but let me test it digitally. And it was instant impact. And like you said you had a tiger in the tail and you took immediate action. You went all aggressive about it. And within a few weeks, a few months. I guess the opposite for you was it was $6 million of net proceeds. But okay, it was what the next stage was and what happened after that?
Shawn Hart 23:47
Well, when you have something short-lived, it’s a four-month seasonal business, November, December, January, February, then you spend the next eight months trying to plan your attack for the following year, right 27 To one return on every advertising dollar we spent, so I knew I had to grow. So I went and purchased an 80,000-square-foot facility that was housing a fulfillment company that had 110 or so seat call center.
Shawn Hart 24:12
And I’m getting all geared up for the following year. That’s when Seth enters the picture. So Seth comes in because he’s his mother, and the mother and my assistant work together in a bank. So my PA comes in and says, Hey, this kid Seth, he’s in college, he wants to learn more about marketing and then sales. He’d be great as an intern. So I’ll let Seth tell the story from here. So, Seth, you come into the picture at that point. Seth, what happened?
Unknown Speaker 24:39
Yeah, well, let me hit this for a second. So this is 2009 already. Yeah, you’re already you’re preparing the attack for the next season. I guess the winter season of 2009 heading into 2010. Yeah, exactly. Exactly. Then, you know, you know, such as some others already within the organization and you come in, but now we’re going to backtrack. So okay, now we’re going to reset the whole story.
Yoni Mazor 24:58
Okay, where are you from? I guess also Rushville I get that, but let’s take us through this early Rushville days, you know, your household, your, your, your environment and how you stepped into, you know, 2010 you know, winter season with, with John, let’s go. Yeah,
Seth Stevens 25:15
That’s, that’s a funny story. So, as kind of the same story that Sean told growing up in a small town Rushville my family was exact, you know, in the same position as Sean’s, my dad was a factory worker, my mom was either a server at a restaurant or later, she became a teller at a bank. And what I saw in my household growing up was, you got to work hard, but I didn’t want to work that hard. My dad would work 12 hours a day, seven days a week for months without a break. And it’s like, I knew one thing.
Seth Stevens 25:46
I didn’t want that life for me. So like, from a very young age, I was looking for projects. And I didn’t have like any business mentor. And I’ll, I’ll tell you about my grandpa, which was like my only entrepreneur, and my family in a minute. But growing up, I remember like, in the fourth grade, I was getting Pokémon cards from flea markets, and then selling them to the kids at the school underneath the table just to make some cash, you know, and I just wanted the cash to have cash, because from when I was like, 12, I was like, I’m saving the cash. So one day, I’ll have enough money to start a business.
Seth Stevens 26:19
And people would ask me, like my family, like, what are you going to do when you graduate? I was like, one day, I’m going to start a business. Why are you saving? Why do you not want to buy, you know, these snacks at the fair, I’m saving my money because I want to start a business. So it was like it was internal because I didn’t want to have this responsibility of going to a factory every day for 12 hours a day for seven days a week, right? So as I go through school, I’m on more of a traditional path. And Sean Sean’s got all this crazy experience because his dad’s an insurance agent, and he was part of the Carnival and learned all these sales tactics. And I was like, get good grades, go to college. So I went to college and studied finance. So I’m on this on this path. But you know, I always have this itch in college. So I went to IU here in Indiana. So I studied
Yoni Mazor 27:07
That acronym for
Seth Stevens 27:08
Yoni Mazor 27:10
I figured that was okay.
Seth Stevens 27:13
So I’m studying finance, but I have this itch, I got to make more money. I’m not really, I’m not like getting my big breakthrough, because I don’t have anybody. So like, the only influence I had grown up was my grandpa had a funnel kickstand that he would travel around and set up, you know, at these local fairs. And that’s what got me thinking like, well, he can do it. You know, he’s not that much smarter than me, I can do this because he would sell funnel cakes, and he was pretty successful, you know, in a weekend he would do 1520 $25,000. And what stuck out to me, Yoni was, at the end of it, I was a part of that, you know, I served the funnel cakes, but we got to count the cash. And it’s like, we created this. And that was
Yoni Mazor 27:52
A full-time gig many that were how this is the way it was making a living or this was like,
Seth Stevens 27:56
Partially retired, but like in the summertime, that was his full-time gig. So you know, every other weekend, he’d be at a fair and I would help them as much as I could because I wanted to get paid and be a part of the action. So we’re selling funnel cakes from sunup to sundown, and at the end of three days, he’s counting out $26,000 in cash, my dad would work half of a year to get the same money and it’s like, man, that’s that seems like a shortcut.
Seth Stevens 28:19
So then I set up my tent and college and sold funnel cakes and sold like fair goods trying to replicate that. And then I would sell like I’m still my classmates, Chinese textbooks that were like counterfeit textbooks I found on eBay and I’d mark them up and sell them to my classmates, you know, just always trying to find Well let
Yoni Mazor 28:37
I ask you this about IU. I mean to say college, so you pay for yourself, or you took the law, and what was the financial situation there?
Seth Stevens 28:45
Yeah, so I was doing these little money-making ventures selling textbooks, setting up the funnel kickstands. I was I can and then had a part-time job and I still lived at home to save money. I was like, I’m not going to spend my money on housing and all this stuff. I financed college myself, and I wo