Episode Summary

In this Prime Talk Podcast Sponsored by GETIDA – Joshua Gebhardt Co-Founder and CEO of #Ampd talks about Converting The Right Google Traffic into Amazon and Growing Big, and also more information about his life’s journey. #JoshuaGebhardt

About Joshua Gebhardt of Ampd – Ampd is the ad automation toolkit that amplifies efforts and ad dollars. Since its founding in 2015, the company’s sole mission has been to empower e-commerce businesses. Ampd—originally operating as Metricstory and Keyword Genius—offers the fastest, simplest, and most effective way to launch, manage, and maximize Google Ads. Ampd connects the end-to-end process—launching ads, growing and managing budgets, and improving results over time. Our artificial intelligence scores and suggests only the most effective ads and budgets, eliminating 90% of the effort in the usual complicated, time-consuming, manual process of launching and managing ads.

Find the Full Episode Below

Yoni Mazor 0:06
Everybody welcome to another episode of Fun talk today I have a special guest that I’m having Joshua Gephardt. Joshua is the co-founder and CEO of an app an innovative platform to generate Amazon sales through Google advertising. Very innovative, very cool. We’re gonna touch on that later on during the episode. But in the meantime, Joshua, welcome to the show.

Joshua Gebhardt 0:26
Hey, thanks, Jeremy. Good to be here. Thanks for having me.

Yoni Mazor 0:29
A pleasure. Really. So today’s episode is gonna be the story of you gonna be the story of Joshua Gephardt going to share with us everything. Who are you? Where are you from? Where were you born? Where’d you grow up? Where’d you go to school? How’d you begin your professional career, station to station until we reached where you are today with the world of E-commerce and especially with M. So without further ado, let’s jump right into it?

Joshua Gebhardt 0:49
Sure. So I was born at Yokosuka Naval Base in Japan. And that was a brief stint there for a year moved back to the states, moved around a bit with the military family, and landed in Hawaii at the end of it. So I grew up a good bit during my formative years in Hawaii. Went to a high school similar to you know, two presidents ago President Obama just kind

Yoni Mazor 1:20
Of went to school in Hawaii. I went

Joshua Gebhardt 1:22
To high school in Hawaii puto, which is the same school, separated by many years. But from

Yoni Mazor 1:29
Day one, Barack Obama did you realize he also grew up in a white and graduated high school that that wasn’t aware. So it’s pretty cool.

Joshua Gebhardt 1:38
I did. I did. Yes. And then I moved on to go to school at the University of Washington. Over here in Seattle, which is where we are today.

Yoni Mazor 1:47
Before we jump into the school era, or university era, yeah. When you rang up, obviously seems like you’re a navy brat, per se.

Joshua Gebhardt 1:54
You know, I wasn’t a navy brat. I was that for a little bit. And then I was a missionary kid. We went back to Japan. I skipped some moving around. So

Yoni Mazor 2:02
Your father was in the Navy? He was in the Navy? Yeah. Well, I became more active with the church world as a kind of connection with the church, our church or Mormon or Catholic or

Joshua Gebhardt 2:14
Christian, the sweetest Missionary Alliance, I think was when he switched to a couple of different ones before we kind of bounced out of that and went back to engineering, which was his trade. And that’s how we landed back in Hawaii. So we were actually in Japan until I was 10. Six to 10 before that, I was in South Carolina some other places in the States but yeah landed in Hawaii for kind of I call it the formative years.

Yoni Mazor 2:37
Got it and you pick up any Japanese back into Japan there is no docking. Dock. Yeah, a little bit guide.

Joshua Gebhardt 2:45
I can give you my introductory book. No, no, my google how to get those.

Yoni Mazor 2:52
wishy-washy. Thank you. Good job. Good job. Yeah. Hopefully, some Amazon Japanese Amazon sellers are watching or listening to this. It’ll be cool if you’re a shout-out. But okay, so up to 10 years old in Japan, then a formative year, for the most part in Hawaii. Growing up, you know, this environment influenced you did your parents were needed, they needed to be innovative or entrepreneurial, or were you involved with anything entrepreneurial, such as growing up in which to make money how to solder anything?

Joshua Gebhardt 3:19
Yeah, nothing, nothing big. You know, I mean, I can like probably a lot of Entrepreneurs, you know, a newspaper out those kinds of things were my first I was definitely into a kind of creating business. And because I was the age of 11, or 12, and then kind of went on from there. But um, nothing real, like technology, building anything at scale, like we’re doing today. But I would say some of the formative pieces were living in so many cultures. And you know, Hawaii, while it’s part of the United States is the third call your third culture kid there. But from all the different states, then to Japan and Hawaii, I think being able to understand and quickly not assimilate, but be able to interact with lots of different cultures, and people helped be formative

Yoni Mazor 4:04
For them. That’s amazing. I love that. So your ability to integrate into different types of cultures and societies and structures, and hopefully doing it successfully or comfortably, you know, probably will be beneficial for you later on down your career, I would assume, I guess, all around the world, right. Commerce is a global phenomenon. And, you know, it’s there’s no discrimination in E-commerce, anybody from anywhere can get engaged involved. And if you have some common ground with them in language and understanding of their mentality, their expectations, and the values they cherish and appreciate and you can deliver those is great for business. Okay, so let’s touch on your moving to the state of Washington.

Joshua Gebhardt 4:42
Yes. Correct. I lived there for a little bit before Japan, second Japan, but yes, back to Seattle, after graduating school in Hawaii High School in Hawaii.

Yoni Mazor 4:54
Yeah. So what are you taking at College University?

Joshua Gebhardt 4:57
You know, is interesting. I was heading towards being a medical so I kind of got into biochemistry, you know, biology, all of that. I was so far down on it when I realized I wanted to be in a business that I was like, I’m going to go learn it on my own. And so I ended up graduating with biology because I had so much pre-medical requisites, but I was always heading toward business,

Yoni Mazor 5:21
Guys. So let’s start noticing this sloppily. Eight years on it. So what were you the drag graduate?

Joshua Gebhardt 5:26
Sorry, what’s your undergraduate? Yeah, I 99.

Yoni Mazor 5:30
Okay, so 9099 graduate, and what’s your first station after university? College?

Joshua Gebhardt 5:36
Yeah, so I didn’t go right into business. I did do some of my kind of mission work with a group called Youth with a Mission called YWAM Youth with Mission. And the first-word youth, youth. Do you ask like young people Youth with a Mission? Oh, yes, I should get it. Yeah, kinda, I took off on that for the kind of like, in and out with a temp job. I was doing temp jobs in between, but for a few years, and then I came back and kind of dove deep into technology and started as a graphic designer. And then found myself doing Oh, sorry, go ahead.

Yoni Mazor 6:17
Yeah, all that. So what compelled you after you know, during all these years of college, you said you wanted to kind of be in, in the medical field, but then you graduated, realize you wanted to do I guess other things, or doing business but then boom, you put a stop into that. And that will compel you to go into helping the youth, which is a noble thing, either.

Joshua Gebhardt 6:32
Yeah, no, no, appreciate it. Um, you know, I believe I kind of had this calling on my life from God. Believe I believe in God. Um, and it was like a, I think it helped for me to kind of continue that theme of multiple cultures and countries and, you know, extended my, you know, 10 countries to about, like, where I’m at, like, 45 countries now that I’ve been in for more than a week. So I counted. I’m

Yoni Mazor 7:03
Not just a connection if

Joshua Gebhardt 7:06
I touchdown in Ethiopia. Um, but yeah, so, um, I think that that that really kind of brought and I led teams, and we did real practical things like helping restore buildings and build things. As well as you know, spreading the love of God. But yeah, so that was like a short, you know, few years that I was working in between to kind of pay that wasn’t that doesn’t.

Yoni Mazor 7:32
He started in 1999 after college, and that experience lasted for many years or so happening.

Joshua Gebhardt 7:38
Oh, no, oh, no, no, that yeah, that lasted. I’m not doing that anymore. That lasted I would say until 2003

Yoni Mazor 7:45
Or four years, you were able to this country’s help, you know, youth and I was also

Joshua Gebhardt 7:50
Working here, I worked for a startup, which kind of got me to realize the power of startups. It was a, I paired my biology. It was a biotech startup, they’re a publicly-traded company. Now at the time, there were four people, so a company called marrows. But they started here in Seattle. And that I managed all of the investors and help bring in funding for them. And so that kind of was like early

Yoni Mazor 8:16
Like so that was the first station for you to develop your you know, business career in college. So you have two tracks the track with you know, what the mission with the church knows that lesson until 2003. But side by side, you already dabbled into a startup, you know, Biotech Company, and more we do for them again.

Joshua Gebhardt 8:32
I started again, this was a temp position. So I ended up becoming the executive assistant to the CEO, Greg Demopolis. And Dr. Greg Demopolis. And he and I developed a friendship and I quickly get to kind of prove myself a lot more than just an EA so I ended up handling all of their investors and portfolios because they were doing you know, series ABC and Cetera. And then I did help some of the clinical trials like managing but if you’re a startup right, you wear many hats. And so I but then I kind of wanted to

Yoni Mazor 9:05
Just start there by the way. Oh, my goodbyes Remember, it’s okay ballparking

Joshua Gebhardt 9:11

Yoni Mazor 9:14
God years Yeah. Two years into the mission you’re dabbling with you know, I mentioned graphic designing so you know, any kind of things that you kind of put hands-on to make a living so you can just define your mission, but it doesn’t. And you said 2001 Two years

Joshua Gebhardt 9:29
In between the missions I was, I was working there and then you know, overseas that come back and they kept hiring me back for some reason.

Yoni Mazor 9:37
The question that I had in my like, you know if you’re helping four years into the mix and the mission How do you financially support yourself and now that’s come yesterday between you you’re not gonna between and make it all work out, which is also very admirable because, you know, you China you know, eventually the modern society United States you know, modern people, they want to kind of creates a career path. And if for the most for your, for your side by side. It’s marble, I just don’t do that. So you’re able to do that. And I assume it was impactful for the community that you’re helping the youth. Okay, so, in 2001, you were there until which year

Joshua Gebhardt 10:11
So I finished up there around 2003, kind of like Final maybe 2000, late 2002. And then 2003 was where I was kind of wrapping up the mission side of things came back, and that’s where I, I got my kind of left the graphic design and all that kind of the side hustle. And, and joined. An opportunity came up to this is going to sound very disconnected to what we’re doing today, because part of the story you wanted it so, um, there’s a show called Extreme Makeover Home Edition here in sort of, it’s still aired, I think it was ABC as a big at the time, I don’t know what it is now. But um, there’s a big national show. And the builder that had gotten selected needed someone to manage the whole thing. The build, meaning like the people like he’s doing the building the technical building, but we had about 3000 people that I had to organize. And so I ended up being the for the TV production for the show itself. For not that not the filming, but the production of like coordinating with the local authorities, the state police, the mayor, the contractors, the volunteers, like oh, all the

Yoni Mazor 11:31
Everything around it, the whole production around the actual show itself and all set, but everything around that all the layers around

Joshua Gebhardt 11:38
It. Yeah, exactly. Exactly. And, and I’m still kind of looking for what my thing. So that was like a six-month project, even though the house is built in four days.

Yoni Mazor 11:49
30 minutes and 30 minutes. Maybe it takes 30 minutes,

Joshua Gebhardt 11:52
We were a two-hour special. So anyway, we Yeah, we finished that. And, and I stuck with that company for a while doing kind of basically high-level business development during big plots of land purchasing, selling, working with the city to you know, develop the real estate. But realize I that was not for me long-term like I was I kept doing the technology portions because I was very into the technology. And always have been since I was a little kid, I should have talked about that I was the guy that was programming people’s computers and whatnot at a low level. And

Yoni Mazor 12:29
Yet an effort to clean out the technical stuff, technology and devices, and hardware. Neckline.

Joshua Gebhardt 12:34
Exactly. And so I wanted to put all of that together, meaning my love of business, my low tech not so the thing I loved, like personally like being into technology, as well as the business side. And that’s where I got into Analytics, which will probably lead us into this here. And so I kind of left that I did end up staying in the real estate construction. At the management level for about four years. I left that in 2010 11 and was starting to add my consulting firm then as well, I was helping people get their businesses upon the technology side. And then God and I said, Hey, I need to get deeper, deep, deep technology, and landed at a company called Analytics Pros. They were the number one Google Analytics agency in the world and are ready for 2011

Joshua Gebhardt 13:26
This is 2000

Joshua Gebhardt 13:29
Now, well. 12 So

Yoni Mazor 13:31
Let me get this straight. So 1003 you started running the construction business? Right? Yeah. And then you said throughout 2010 2011

Joshua Gebhardt 13:41
Oh, sorry. Sorry, the construction business was in 2000 I’m sorry, I missed the data.

Yoni Mazor 13:45
2005 2005 so let me get straight. So we had 2001 until 2003 biotechnology 2003 until 2005 in the gig as a side hustle.

Joshua Gebhardt 13:56
Well, because remember you said that there were the part of the mission was throughout so I made up enough money so 2004 was all missions still got the mission?

Yoni Mazor 14:04
Yeah. That was the mission and then in 2005 you were in the construction business was seven years to 2011 2012 you start with Analytics Pros. Correct. Okay, let’s get moving. Yep.

Joshua Gebhardt 14:17
Yep. And so um, I was I quickly took over sales in business development for the CEO there learn fast so sold into fortune 500 You know, the C level suite at Yelp, Expedia GoPro Starbucks so Expedia let’s

Yoni Mazor 14:34
Dive into that welcome analytics welcome. What’s the value for the end-user for the day? Yeah, so

Joshua Gebhardt 14:39
I mean, if you can we can go back to when I’m Analytics was just burgeoning and all like time was data is the new oil and all this which it still is, um, and all these companies portended that, hey, we got we understand data and we saw the actual like underneath what was happening and I’m talking about like, again, At fortune 500 companies, they, there was a person may be or two that knew what was going on. But they hired agencies right to come in and help. And this is where the idea came by the way for amped ultimately, which will lead to after we’re going to talk about metrics story in between, which was the first incarnation of AMPT.

Joshua Gebhardt 15:18
But I was our understanding, we watched all of these folks trying to get like all the chickens into the henhouse, so to speak, and understand what is happening. Because there’s so much data coming over the transom so fast that people aren’t, they’re not able to make sense of it, right? As much as you have a Tableau or Power BI are something to visualize it, like what are you collecting, and you know, what an insight what’s not is. And so we would help people do kind of from the base level, get data collected, then get data integrated, and then get data visualized and take actions. This is where the gold is, we mostly focus here at analytics freeze. And you know, Google, we trained Google employees, how to do Google Analytics, which is kind of funny.

Joshua Gebhardt 16:02
So we were kind of like, literally the expert in the world in the space, or that we were the top on. But I realized that they like, let’s get to the goal here, let’s help companies use that. And I really, that’s where I met my co-founder, Brandon. Brandon Nutter, our chief technology officer, was leading the engineering team there. It was a real like an aha light bulb moment of, we want to help the little guys, we want to help people just starting. And yeah, if the bigger companies can use it to awesome, but if our kind of thesis was if the big guys can’t get it, who was helping, there’s no way that the little guys are getting it, right. They’re just trying to get their business, you know, get inventory and so forth. And, and by the way, analytics, pros, we didn’t specialize in E-commerce. But Brandon, and I realized very quickly that as a startup, we were gonna have to focus. So we always focused on E-commerce from the beginning.

Yoni Mazor 16:56
Yeah, so that’s proud of APT, it’s kind of easier for us to understand a seller you know, so the community, what’s the mission there on the advertising? Very soon, but I’m trying to wrap my head around, you know, Analytics Pros, mom, a fortune 500. The company, let’s have General Motors. Just throw your name out there just so it’s cohesive. What do I need? To expose? For what kind of data integration and analytics understanding in-depth knowledge? Am I gonna get here?

Joshua Gebhardt 17:22
Yeah, and maybe it’s more like, we touched fortune 500. But maybe it’s more like fortune 5000 for the bulk of us. So I am, right. So Starbucks is we did their mobile app analytics, they need to know like, first of all, just get the measurement in place correctly implemented, engineered a custom measurement KPIs, all

Yoni Mazor 17:42
The KPIs they have in mind, they want to keep you on usage and claiming on maroon conversion,

Joshua Gebhardt 17:47
They reload your card, how often when did they do that? From what and what advertising is

Yoni Mazor 17:52
Defined usually for you, or you already have kind of ala carte, you have all these spectra KPIs to choose the ones you want, will integrate it or a combination of both.

Joshua Gebhardt 17:59
That’s part of the consulting Yeah, we map it out with them, we kind of like help them get to the top of the mountain where their Sherpa, guiding them up, so to speak. And they tell us, hey, this is what ultimately we want to get to when we walk back. Okay, so what do you need to make this vision statement? What are the decisions you need to make to get here? What data do you need to inform those decisions? Okay, then what are the things that we need to encode to your tracking yet what integrations do we need to put together? So that would be the analytics side, again, very data-focused on all data? We didn’t do any advertising at all at the time? Got

Yoni Mazor 18:33
It. So it’s very cool. But why is your mission within Analytics Pros? What was your role?

Joshua Gebhardt 18:37
Yeah, so I did all the business development. So I, as I said, I quickly took overselling. So I helped promote our conferences, of course, and I kind of did marketing at the time, and but did the, you know, kind of the sell into the CMOS, I fell into CMOS of, you know, the Starbucks experience, and so forth. And we would resell Google Analytics as part of our package. And Google Analytics, I think it’s gap 369, to be called Google analytics premium, starts at $150,000 a year and goes up to, you know, multi-million dollars, depending on how much data like a Yelp or an aspect is going to have much more data than, I don’t know, Yoni paths, or whatever it is, right. So um, we, we would go to my role there was to help educate the ambassador of what you can do with data. You know, teaching a selling is what I would say, and so teach people and then we’d have usually a successful outcome from there sign a contract and the team would come in and implement.

Yoni Mazor 19:38
Got it as always as you say, they’re from 2011 until

Joshua Gebhardt 19:42
We started ending Jasmine and so we left my co-founder and I left in 2014. I guess it’s kind of three years and I was starting to talk to them more while I wasn’t you know, if you look at my LinkedIn, it’ll be slightly offset from that but rough timeframes correct. And we left analytics bros to start dreaming about this idea that we’re talking about today. In 2014, okay, so what transpired then tech is there? Yeah, so like I said, Brandon and I were watching the incredibly heroic efforts. And it was a lot of rinses and repeat to who’s all manual work. Like, a lot of this can be engineered. We even started by saying, hey, can we just automate the implementation of analytics? That was like, early, early ideas? But then we very quickly said, again, what’s the goal? What do people care about? They care about the insight, so they can take action

Yoni Mazor 20:36
2014 your brand and sit down, you spread your wings, say I’m gonna we’re gonna open this company. Yeah. And who are you targeting? Who are you trying to help at that point?

Joshua Gebhardt 20:44
Yeah, that’s what we’re trying to help the small, the small sellers, basically small eCommerce companies

Yoni Mazor 20:49
Right away, you targeted e-commerce and said, we think the big boy, you know, ability to commoditize it to the small, small business. And the niche of E-commerce.

Joshua Gebhardt 20:58
Yeah, no. So we started, we were more agnostic, we thought we can solve it for the world. We’re like, we can do it pretty quickly, like junior entrepreneurs stuff, right? It’s like, No, you can’t, there are 10s of millions of businesses. So um, you know, very quickly into the journey. And the first incarnation of AMP was called metrics story. And so it’s the story of your numbers. And that’s our Delaware C Corp. and, and we actually, on our premise that we could help people understand the story of their numbers. And in our tagline, you know, quickly became over the first couple of years of the company, Automated Insights for your Google Analytics. So you know, you’d get a dashboard of curated insights, which is, by the way, a lot of how to amp to day work that the same thesis has come through, but it’s we’ve narrowed it into E-commerce ads, but I give them like, whether it’s on a product segment, a product category, page, landing page, a device type, demographics, whatever it is, like, Hey, you’re increasing sales in New York, because this advertisement segment went well on Instagram or something like that, that would be kind of an insight double down. This one, right?

Yoni Mazor 22:12
These are small businesses and E-commerce mostly for the website, you know, advertising, you’re gonna lose kind of hold down on what’s kind of working, amplify that and what’s not working kind of, you know, reach and repeat. Try different variations.

Joshua Gebhardt 22:23
Yeah, so we built Maxwell, which is our internal name for our data science engine. Over the last four years, it’s very powerful, and it can crunch any kind of time series dataset and understand what you should focus on. Right. And we wanted to give this kind of enterprise power, if you will, down to the little guys down to the everyone who’s starting again, that was why Brandon and I launched out of Analytics Pros to go start this company metric story, went to TechStars. It’s an incubator, kind of like Y Combinator, those are the two top ones, at least in the United States. And I think the world actually, and we went to TechStars, in Austin, Texas, because it was at the time that the Seattle one wasn’t available for another seven months, the week, we jumped over there, and we got accepted to several accelerators. And this idea of giving Automated Insights.

Joshua Gebhardt 23:16
And again, back to your question, we were for everybody. And we very quickly realized we needed to pick and choose. And we’ve been fortunate enough to win Frontier Airlines as a customer. And so we thought, oh, and they were our first large, you know, enterprise-priced contract. And so we said, hey, let’s do airlines. And I said, well, let’s, let’s make a bet. Let’s, let’s say we had a lot of E-commerce as well. We said, let’s do the airline industry, which is big, big contracts. Again, not really, our initial premise for our thesis was that we needed to, we need to get traction, and we knew we could expand, or let’s do e-commerce. And very quickly, you know, we did a conference in Europe in the UK, with a whole bunch of airlines and, and quickly realized how antiquated no offense airline guys would love you. I mean, they’re operating off of mainframes that are in like two locations in the world. Like if those had an earthquake, like half the airlines would go down, like point is, is not quite there yet to have, like, you know, blazing ahead cutting edge technology,

Yoni Mazor 24:17
I’m going to realize that airlines I think also many hotels are still based on old school man friends, where it just doesn’t make any sense. You know, the late 80s, early 90s it was eye-opening. Yeah, they’re just gonna end and these are you know, and to find out that I’ll take you to get the most updated algorithms and you know, data points so you can get to tell it to compete for a ticket. Yeah, it’s happening internally to manage operations.

Yoni Mazor 24:42
It’s super old school sending with hotels. I remember visiting Las Vegas for the tradeshow a few months ago, and my co my, my CEO, and partner Ethan is liked showing me how they’re, I think we went to Las Vegas to the hot rock or something like that was showing me how the computer looks like. It’s like Green Green Screen. Because of that, it’s weird because you want to go to the reception, you see the computer, you know, you don’t see what they’re typing. So it was reverse, you can see what they’re doing. And this is Trammel. You see, these guys are old school in the mid-90s. Because you can’t change it, you can’t it’s too much heavy lifting for them.

Joshua Gebhardt 25:17
That’s the thing, though. Like, they always need to be up, they can’t there’s no real downtime, and they don’t have an easy way to like migrate from AWS to Google Cloud, right? It just doesn’t it’s not there on top

Yoni Mazor 25:27
Of pounding data and moving the business along on a global level. So they can’t stop the machinery and they can just upgrade, which is my bother, but it was even eye-opening.

Joshua Gebhardt 25:37
To say Yeah, and we quickly realized, Okay, I think maybe Airlines is we need to kind of not focus there and focus our go-to-market on eCommerce. And so really early days, like in the within the first year, you know, 2016 we’re, you know, we’re on E-commerce. And, um, I would say right around, you know, we had a very and still have if anyone’s interested in it, but still have a very good product on Automated Insights for Analytics, Google Analytics, specifically, probably the deepest integration out there.

Joshua Gebhardt 26:07
But we, we realized, okay, so we can pay someone a million dollars, make them a million dollars, or hundreds of 1000s. But the ability to be in their workflow every day, it’s very key for any business, right? You need to like, what do people care about every day. And obviously, most of you are listening to this know that one of the largest line items in your marketing budget. It is your lifeblood, and it’s how you kind of keep the business going. You know, people are probably second there, maybe your products, but are more than that. So we said, hey, let’s focus this just on E-commerce. And, sorry, let’s focus just on advertising. And we had at, you know, we’ve been to shop talk and some of these, you know, kind of the usual suspects, and, you know, IRC conferences and Google that come up to our booth, and like what we were building. And so we ended up getting into a partnership with them, which was a light partnership to start, and then got very deep, very quick. They saw our technology is very advanced, and said, Hey, we’re gonna put you in the accelerate cohort, which was kind of an internal, there are about 1000 companies that were in it, they had a big reorg. So this is around 2018. And

Yoni Mazor 27:19
2014 2018, you guys are kind of, you know, breaking into the market and some alien world but also kind of calibrating on eCommerce sellers. And then in the tradeshow 2018, Google pops into the scene. There. They acknowledge your value, they put you into that cohort program, and you take it from there.

Joshua Gebhardt 27:34
Yeah, sorry. So just to be clear, we didn’t start the company until 15. We were kind of, you know,

Yoni Mazor 27:40
To the foundation, for there’s no work,

Joshua Gebhardt 27:43
Incorporated in 15. Yeah, Incorporated 15, we raised our first venture into TechStars. And 15 raised our first venture capital around early 16. And then, you know, we’ve raised more round cents, and we kind of have been off to the races. So the story I’m telling you when we’ve kind of focused on E-commerce was around in 2016. But it was analytics-focused only. And then we moved into the ads. And that was in 2018. And in 2018, is when we developed this relationship with Google. They had a big reorg in their Google ads, Channel Sales, new director, etc. Everyone got cut from that program, except us and a handful of others. Kind of the, I guess ones that showed promise.

Joshua Gebhardt 28:27
And then I think we might have been the only one to make it through that. I’m not sure. You know, Google doesn’t share everything. But based on conversations, I think there’s we’re probably one if not the only one, and became teacher partners. And what that means is, that Google is confident enough in our technology to write a contract and built it. Yeah. So if you want to deepen a partnership with a big platform, GoDaddy, MX, you know, pick, pick, pick someone out there, um, they’re saying that our technology can be the technology that they will write, you know, they’ll have a relationship based on our techn

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