In this Prime Talk Podcast Sponsored by GETIDA – Talor Ofer – Founder & CEO – Retail Empire which deeply looks into your operation and finds your readiness level, then provides you with the best tools that are out there for your brand name to grow correctly & healthy directly towards becoming a winner brand name in physical stores of the biggest US retailers, also more information about his life’s journey. #TalorOfer #SellOffline
About Talor Ofer of Retail Empire – Retail Empire is a group of individuals specializing in product development, manufacturing, logistics, and most importantly: Getting your product in front of the best audience. They can place your product in some of the most popular department and private label stores in the USA.
Find the Full Episode Below
Yoni Mazor: (00:06)
Hi, everybody. Welcome to another episode of prime talk. Today I have a special guest. Today I’m having Talor Ofer. Talor Ofer is the founder and CEO of retail empire, which is a solution for expanding from online retail to traditional retails. So if you’re only selling, for example, on Amazon you know, it can help you go into regular stores or to create TV sales and stuff like that. They’ll share more with us about it later on, but in the meantime, hello, welcome to the show.
Talor Ofer: (00:32)
Thank you. Thank you so much for having me. It’s great seeing you Yoni.
Yoni Mazor: (00:36)
How are the same here? Good. Good. Thank you so much. It’s a pleasure to have you. But today’s episode is gonna be all about you. It’s gonna be the story of Talor Ofer. You’re gonna share with us everything gonna share with us. Why are you, where are you from? Where were you born? Where’d you grow up? Where’d you go to school? How’d you begin your professional career station to station until where you are today, especially with the world of e-commerce helping e-commerce sellers expand their businesses. So I guess without further ado, let’s jump right into it.
Talor Ofer: (01:02)
You got it. So yeah, it’s quite different from other podcasts that I’ve been to and I’ve seen. So my story is a story like everyone else. yeah, I mean, to be honest, I started my business life with sandwiches and it was like when I was six or seven years old and my father was dealing with education. He was running schools and everything. And my mother was a library manager. She still is.
Yoni Mazor: (01:33)
Where did you guys live? Your family? Where were you born? Where’d you grow up?
Talor Ofer: (01:35)
Well, that’s the thing I grew up in like, I think in 10 or 11 different places across Israel. I live in Intel Aviv currently, but with my family, I moved like, as I said, 10 or 11 times
Yoni Mazor: (01:48)
All in the same area or around the country
Talor Ofer: (01:50)
Around the country. Cause the thing
Yoni Mazor: (01:52)
North, middle, south, everywhere?
Talor Ofer: (01:53)
Everywhere. The thing with my father is, he passed away last year. But the thing with him was that he was always looking for the new, you know, new staff, new projects, something exciting. So he was keeping a job for like between two to five years and then he goes to the next thing. So we moved with him as a family when I was six or seven, as I mentioned, I remember he opened like a kind of store, like, you know, local grocery store, like the simple one in the school for volunteers that came from the states, from the USA. And that’s how I started to learn English. Cae I, I did learn English in school, but in real life. And not only that, but I also learned how to trade. So I was the one who’s selling them sandwiches and Sprite and Coke and everything. And that was cool. Cause you know,
Yoni Mazor: (02:39)
Alright, let me understand something straight. Your father was an entrepreneur, was a business, man or what was he doing?
Talor Ofer: (02:45)
No, he was not doing a business. He was like an education in the educational field. And he was managing schools, mainly internal schools you know, kind of schools where you sleep at or some of the people are still sleeping in it. Some of them are external and everything, but it’s like,
Yoni Mazor: (03:04)
you’re saying boarding schools?
Talor Ofer: (03:05)
Right, Yeah. It’s lia ke small village kind of
Yoni Mazor: (03:09)
Got it, and with that framework, when you’re six years old, you started to sell sandwiches from your initiative just to make money. Right.
Talor Ofer: (03:15)
So he thought we, he brought like volunteers from the USA to wanted to know the country and to know the culture and everything. And he thought like, all right, we have a vacation of two months from school every year in the summer. So why don’t I just, you know, open something nice for them. So they don’t need to travel around the city and look for a can of Coke or, you know, chocolate or sandwich.
Yoni Mazor: (03:38)
So basically make a people visiting Israel, feel that Israel is not that small, you know, we have food and drinks everywhere.
Talor Ofer: (03:46)
It’s true. But we’re talking about, you on the ow the 80s and we’re talking about, you know, not central Israel.
Yoni Mazor: (03:54)
Yeah. There are more places. Yeah. We’re, we’re developed even there are remote places somewhere in America out of nowhere, you can always get a Coca-Cola. You want to put that touch on the American visitor. Thatprettytty good.
Talor Ofer: (04:03)
It’s not a desert herNotnot. I mean, if you would see what I see from the window, it looks almost like New York, if not the same anyway. So yeah, I wanting there and finding, you know, besides the English and everything, finding the secrets, the first secrets the of trade and I always remember that because when I grew up during the stations, I went through, you know, school, college and then I started to travel and so forth. And I said that I used to travel because you know, it relates to what I’ve been through with my family when I moved with them from place to place. And you have your, you know, friend friends from school and you have mates, you know, playing around afternoon and everything. And then after three or four years, you have to change the whole thing and start from zero. Then it’s, it’s not easy. You know, as a kid, as grown-up up. So when I just, you know, when I finished school and everything and went to them all, because back here in Israel, we go to the army three years must.
Yoni Mazor: (05:01)
Before we jump into the army. So where did you graduate? Where’d you go to high school and graduate? Well, that’s more your, you know, your formidable years where you feel, okay, I’m a teenager. Where was the year’s It just for my reference actually, which part of Israel
Talor Ofer: (05:17)
It was it’s for your reference. It wsomeplaceace called Gadara if you ever have
Yoni Mazor: (05:22)
Sure. Yeah. Good deal. Yeah. Yeah. Quite, not too far from center re. Yeah. It’s a little bit more this out, but yeah. Good. I think it’s one of the colonies of the Baron of Rochelle, they say, right. It was right. So one of the colonies that the Baron from Rachelle a very wealthy family from Europe back in the day help to settle early on. Okay. So that’s when you graduated high school and then you went to the army you know, just a kind background information here in the state of Israel armyrmy is mandatory for men and women, when you hit, you know, after high school, usually typically 17, 18 or 19 years old, you go for three years for men, two years for ladies take us there. What was the moment for you?
Talor Ofer: (06:07)
Well, the moment for me, I volunteered for a special unit because I wanted to be, you know, doing my maximum. I was there for like training for like, I don’t know, six or eight months, something like that. And then I got injured in my skin.
Yoni Mazor: (06:19)
Which unit was that?
Talor Ofer: (06:21)
Which unit, Metar if you ever heard of
Yoni Mazor: (06:24)
And what they the, what’s the specialty for that unit?
Talor Ofer: (06:27)
Well, they had some kind of equipment, I would say that is lia ke secret.
Yoni Mazor: (06:33)
Yeah, but this is the infantry side. This is more of a combative unit or more lian ke intelligent unit, more of a technological unit?
Talor Ofer: (06:40)
There are two parts. One part is the like tech side, which is the equipment, while we can talk about. And the other side how-to to is, is the like how would I call it like outdoor teams I would say that are out there. And you know,
Yoni Mazor: (06:58)
The field team is, on the field
Talor Ofer: (07:00)
Our team’s job eventually was supposed to be like marking the target when it’s like, you know, super far so that the equipment could be reaching it out. I think you understand.
Yoni Mazor: (07:14)
Very, very cool. Yeah, sure. So that was the first seven, eight months with your service.
Talor Ofer: (07:18)
Then I got insured in the skin. I had a lot of issues. I was carrying those skin issues here and there sometimes for years later on, but thanks God it’s gone. anyways, I ended up being you know, like doing mellow-ended service in the army. I would say they wanted to dismiss me, but I didn’t want, you know, to be dismissed because I wanted to be like everyone else. And
Yoni Mazor: (07:44)
You want to contribute to the more basic roles within the framework. Got it. So exactly
Talor Ofer: (07:48)
My other roles were just so basic that, you know, nothing they are interesting. The only thing I could tell you about the other, the rest of the two-year two-plus years is that I kind of realized that my, you know, contribution is not that really serious and big. So I ended starting three different works, jobs during the army. So I was working nights at days afternoons whenever I could just to make sure that I have enough money when I’m done with the army. So I can, you know, catch a flight and start my real life, which is what I was waiting for.
Yoni Mazor: (08:20)
Okay. So let’s touch the years right now. So which year did you get drafted and which year did you finish your service?
Talor Ofer: (08:27)
95 to 98(1995 to 1998). It’s quite a piece of history. yeah,
Yoni Mazor: (08:32)
Italy bit more on the peaceful side of things. Right. There was kind of the peace era. You know, everybody wants to have peace and 95 was a little rough. We had some Rocky stars, but it was a little bit of euphoria. I think it’s gonna peace are in the middle east. So relatively speaking, but the middle east was a bit more on the quieter side. So that was okay. That’s right. So 1998, you get released, you have some money in your pocket. What’s the next session for you?
Talor Ofer: (08:59)
So I went, you know, I worked a little bit more in Israel and then I thought, all right, I’m I just wanna travel. First of all, before I start, you know, looking for my path and I ended up traveling for ng half a year in India with a motorbike and friend and we wely crossing.
Yoni Mazor: (09:15)
I wanna touch that. I don’t think I ever touched this on the podcast yet, but what’s a story with, I’m a part of the story, by the way, what’s a story with the Israelis who finish their military service and they go out to travel the world. Six months is kind of the golden and the sweet spot. What do you think that is? Between two Israelis? The nobody listening.
Talor Ofer: (09:34)
Well, it’s not only Israeli, but yeah, it’s a major thing back in here. And I believe that this is related to two issues. Number one is the army cause for three years, you are re so-called property of someone else and you only have your own life. I mean, you don’t, you can’t just, you know, grab a bag or whatever it is, suitcase and fly to somewhere or just travel outside or whatever, you are a property, you know, you’re serving the military, like almost 24/7 not including weekly. So 24/6. But anyway that’s the first thing that I see as a reason. And the second thing is that you know, at its nature being surrounded with a little bit, not a little bit, but some a few enemies
Yoni Mazor: (10:15)
unfriendly conscious. We’re not saying, ing enemy. It’s. Yeah. So the saying the oneighborhoodood is not so friendly too to, to on the social level. So you can go around and socialize with other cultures and this and that. So the combination of both mixes up, click the eject button, take us out for a few mon, this and then going back on track. Yeah
Talor Ofer: (10:36)
Exactly. So we, yeah, I mean, there’s a lot of pressure in here, so yeah. That’s like some kind of something that like a lot of people thinking, okay, I’m gonna done with the army before I’m going to college and starting my life, getting married, kids and everything. I want to have, you know, some space for myself. It’s something li a compensation for those three years and the general pressure that there, there is out here in Israel. So anyway, yeah, I mean, traveled across the whole country in India. It was I think the best time of my life. Cause you know, you travel, you don’t, you’re not, you know, related to anything. It’s just, you know, you’re like
Yoni Mazor: (11:08)
Yeah, you live for your pleasure. So my trip after my service, I went South America, you went to India or Southeast India. I went South America, six months, every dathe y, the way you wake up. I, what do I wanna do? Which will give me tremendous pleasure. So it’s a very, very sweet moment in life to have I do encourage people. It doesn’t have to be Israelis only if you’re listening to this, you have an opportunity in your life. You have a window, a few months s, a few weeks to go travel outside the world, does it cherish those moments put in your database because once you go back into the grind you’re gonna need it. It’s always fun to remember what used to be so true. If fulosesose you with energy, as you go along today day as you continue your life. Go ahead.
Talor Ofer: (11:48)
True. Anyway, I I’ve been after six months I flew to, to Thailand. Cause I heard about, you know, working in Japan options and everything. And I ended up flying to Japan to work while my mother was thinking that I’m gonna go back home, but I didn’t, they were still waiting. And I went to Japan at 99, I think. Yeah. 1999s, beginning of summersmer. Started, you know, with sellijewelryery is in selling stuff like that. I ended the establishing wn stores in Japan with a bunch of with a team by my own with a team. And that’s where I learned, you know, a bit more about trade because we used to import accessories and, you know pop products from Thailand aom Korea so that’s where I started to learn how it works in terms of, you know, how to trade worldwide, like internationally, like how does it get on the plane? What do you pay? What does it cost? All the terms and everything. It was you know the w, the first steps. But it was good cause we had like a bunch of quite a lot of stores and with…
Yoni Mazor: (12:54)
which areas of Japan, if I may ask
Talor Ofer: (12:56)
Fukuoka, which is the south, it’s the main cion in the south island, which is Kyushu. It’s Japan is divided into five islands. So I was in the south one
Yoni Mazor: (13:07)
The most Southern one thing, the last one on the bottom.
Talor Ofer: (13:10)
Yeah, exactly. It’s built like something like that. So yeah, on the bottom and Tokyo is somewhere on the top, but not on ttopmostost, and also is in the middle just for the general info. So yeah Fukuoka is I think the third or fourth biggest city in Japan, that’s where I was living and working. It was fun. It will be cool. And I ended up being there for three years
Yoni Mazor: (13:36)
Whois ch pretty like a military service. He served the Japanese side of things. Okay. So that’s 1999 to like 2002. I want to jump, I guess, to a bit deeper into your experience in Japan, you know, three years in a nutshell, how do coming from the outside middle east Israel in Japan? What was your impression and what was it like for you?
Talor Ofer: (13:56)
Well, it felt like jumping from 1999 directly to 2000,,250 or something like that especially after, yeah. Especially after being in India. Cause when you land in India, the first steps before you see, you know, all of it, you feel like you’ve been dropped a hundred years, you knbackwardrds. So anyway, here was the vice versa was going like, you know, moving forward everything. I mean, think about it 2001, I already have the ad TV on my mobile and I could buy, you know, cans, drinks, food, whatever, in those bending machines with the mobile, like, you know, just pushing those things inside he, the machine and getting it on my monthly bill and pulling it from the machine. And we’re talking about what 20, 20, 20 years ago? 20 years
Yoni Mazor: (14:40)
Yeah. Got it. So we’re saying that it was tartar contrast for you, you know coming from media, especially, which is you know behind especially 20 years ago was even more behind to, into Japan. And so propelling a few hundred years into the future. It’s quite a change quite a boom.
Talor Ofer: (14:56)
Yeah, it’s a boom. And then, you know, I realized that you know, Asia is my theme cause enjoyed every second of the three-pluses years. 2001, I got back to Israel. Eventually, lately, I had to see my family again and I really
Yoni Mazor: (15:11)
Three years you haven’t even visited Israel. You just stay there three years consecutive doing business. And you said you had stores or was this outside stores, indoor stores, both. How many stores?
Talor Ofer: (15:21)
Indoor and outdoor, mostly indoor. We had 21 of them, three partners and yeah, it was quite, quite a nice operation, like yeah, quite a lot of money. That’s what I can tell you. We did like crazy money there, which I mean, back in those days, the money was not related to the efforts you put in the business. It was ridiculous. Like you could work four, five hours a day or even less, and you would do so much money that you wouldn’t even care working another or two hours or not. That’s how it was, especially, you know, 21, 22, 23 years old as I was, you only know how to appreciative I thought back in those days that this is like, this is life, you know, that’s how it is. You work with that’s
Yoni Mazor: (16:04)
That’s business. Business just works this way
Talor Ofer: (16:05)
Yeah. And everything is easy. And you do your bunch of money, you know, every day, like boxes of money and everything is cool. But o, obviously t’s not.
Yoni Mazor: (16:15)
I mean, yeah. You’ll take us to the other side of the stain dry, but 2001 you call back to Israel and what happened just to visit
Talor Ofer: (16:22)
I just came to visit and then, I realized that it’s, you know, too hard for me to stay at the same place, especially in Israel. Cause you know, after so many years, no, I mean three and a half years I outside it felt like, you know, wrong for me to stay in Israel and I didn’t know what really to do next, but I kind of realized that I wanna go on with trade again. So yeah. I just, I mean, I went, flew back to Thailand. I was searching for opportunities.
Yoni Mazor: (16:47)
Hold on, let me get this share. When you left Japan and you sold you are, you, you closed the business. What was the dynamic of the actual operation?
Talor Ofer: (16:53)
I sold my share. Yeah
Yoni Mazor: (16:55)
Yeah. Okay. So a new page. Yeah. A new page. You went to Israel I said, you let me go. ack to.
Talor Ofer: (17:01)
I mean I still had my, I still had my contacts even today. I still have some contacts from Japan left from those days. Good contacts, but you know, just contacts yeah, got it for my share. And I was done with the business there. And yeah, I mean, when I got back to Israel and I flew to Thailand again, back and forth, I realized that you know, something is missing in my base. So I went to college, I realized that I want, to learn, and being in college for a year, taught me that life is a better cDo young. Do you know? I mean, I’m not saying it from, you know, from the bad aspect, but or from, you know, point of view, that’s only my point of view. That’s what I’m saying. It’s only my point of view. It’s not necessarily the right thing for everyone.
Yoni Mazor: (17:43)
So which year did you go? You went for one year for university or college, whicwereears was that?
Talor Ofer: (17:47)
That was 2002 until the end of it like 2003. I was,
Yoni Mazor: (17:54)
So for a year, a year plus you’re kind of moving from Israel to As, it. Also, hit school, realized the school of life, the school of life, the school of the hard knocks as some call it that’s the best university and education for you.
Talor Ofer: (18:05)
Right. And I, during that, those days, I mean, I was still doing business locally in Israel. The good bus wellsomehowsome how do you call it money exchange and stuff like that.
Yoni Mazor: (18:19)
Foreign Currency. Fx
Talor Ofer: (18:20)
Foreign currency. Yeah, exactly. But locally
Yoni Mazor: (18:23)
TradAsah. As you said, the word trade, the keyword word for you is tr, ade, sell selling. Yeah.
Talor Ofer: (18:27)
Trying to be close to the money. With, again, with friends from Japan those days. But yeah, I mean, I learned one of the courses and it was interesting for me, it was statistics and my father originally was a math teacher when he started his you know when he was young and I found myself teaching afternoon students there’re learning with me for paying, for money, teaching the em statistic. And then I realized like, all right, I’m good at that. I should go on. But thonrom the other hand, it’s so boring and it’s so, you know, like not giving me what want. Cause whatly want is to know what happens in real life. Not in theory and that wasn’t there. So that’s why, yeah. Those are the reason why I kind of quit. Not kind of but I quit later on yeaafterwardrds, I started to, I went back to, to college. I’m still learning actually for my first degree. It’s been like 20 years that I’m doing my first degree in taking.
Yoni Mazor: (19:24)
Yeah. It’s all good. Yeah. Life is all about learning
Talor Ofer: (19:26)
Yeah, exactly. It’s for fun. It’s for education. It’s not, you know, not for the career or something. Anyway, 2003. No, end of 2002, I flew to Spain for a couple of months. Cause I realized that I’m able to do a good businetherewithith, again, people that I knew from Japan and I started selling in south Spain started selling again, bags, wallets, accessories, stuff like that to local stores. And just to mention, you know, going back to Japan, I learned the language from the street and now I had to learn another language because you know, Spain. So I speak quite good Japanese. My Spanish is quite bad, especially not using it for so long. And you know, I mean I’ve only been there for like whatever seven, eight months, not more than that. So,
Yoni Mazor: (20:18)
Which part of Spain by the way?
Talor Ofer: (20:20)
southern, south Spain. I was living in Bernalillo Madana, a small city on the beach.
Yoni Mazor: (20:25)
Is that by the beach area, right?
Talor Ofer: (20:26)
Yeah. It’s just near the sea. I could see the sea from my window, which was terrific. But I was working on the coast of DSolsol, which is like the whole, you know the whole beach to beach, south side of Spain up till Gibraltar and everything. Anyway when I was working then I was, ly importing from China and I realized that you know, I started to think thasike the real goal, the real thing is in China, not in here, cause what I’m doing here, I’m selling, but you know and I have kind of a limit because I could sell to this amount of stores I could expand to the south to north Spain to middle Spain, Barcelona, Madrid, whatever. But I realized that in that the real thing is happening in China because you know, so many factories and so many options and so many ways to change the products and everything. And if you are, you know, near that, it’s different when it’s like, you know controlled like from overseas.
Yoni Mazor: (21:27)
Yeah. You touch. You said you wanna be close to the money. Well, this e-money is usually raised at the source. So sourcing and manufacturing, that’ the money starts. And you realize that’s where the source is. That’s where you need to be. And that I guess, that drew you to your next station. Yeah.
Talor Ofer: (21:41)
Right. So the next station, I mean, I flew to Spain to China just to make sure that I have the sources and everything. Planning planned for a month. I stayed there a than it more than seven years and I fell this
Yoni Mazor: (21The The year
Year was that, that was already 2003 or four.
Talor Ofer: (21:58)
This was 2003 and yeah,
Yoni Mazor: (22:02)
China and boom hit it for seven y way to 2010.
Talor Ofer: (22:05)
Right. Cause exactly because a lot of stuff happened in China. Well, first of all, I started to understand what’s happening in real, you know, real business, big business factories, manufacturing, big quantities. You know, the first time I remember it, I walked into a factory asking them guys, I wanna produce bags. So the first question was, what’s your quantity? And I was like, mate, they don’t even, you know, nothing polite in here. I mean, what’s happening quantity, but the second we haven’t spoken, you don’t know my name, quantity. That’s all they asked me. And I was like, I’m gonna make a thousand bags at least. And they were like, sir, we don’t bake those or that kind of orders. And I was like, oh my God, I’m living in a dream. I’m not on this planet. It’s like a thousand bags is nothing for them. What’s happening here. Right. Anyway,
Yoni Mazor: (22:45)
The source, maybe the source,
Talor Ofer: (22:46)
Exactly. They work volume anyway. Not that you can’t order such quantity in China, but back in those days and the place that I specifically been to anyways, I met a guy, a very interesting guy. I’m still in touch with him, very close touch, very good relationship. And this guy was in the business for already, I don’t know, 20, 30 years. And he identified my strong size and I identified him and anyway, we got connected and he was selling to Walmart. So together with him, I started working and selling to Walmart, producing for them. CMT. If peoplelistenstens to that know what is CMT, like cost making, trimming, you know, you get the fabric from them and everything. You just produce the t in the factory for them. We went also and produced for BCBG and Maxazaria. If people know that name, we also did 95% o, the Darion James, which is what’s her name? Beyoncé’s denim line. It’s quite bad today, her line. But back in those days, it was a hit, like quantities ally insInsanensane.
Yoni Mazor: (23:55)
Say bad, I mean, the volume is not as big or…
Talor Ofer: (23:58)
yeah. The volume went down. The whole line went down. I don’t know why, but anyway, it’s not, I’m not related to that for years by now.
Yoni Mazor: (24:05)
Yeah. But let me get this straight. So 2003, when you hit China which region? which area? what was the story there?
Talor Ofer: (24:10),
Well I hated, I h Guangzhou because I knew that my products are coming from there. So that’s where I went. Might have been a mistake. I could have been going to Shanghai having a little bit easier life cause Shanghai is cleaner and nicer, more Westernized.
Yoni Mazor: (24Finer fine. Yeah,
Talor Ofer: (24:27)
Exactly. But that was, you know, that was my luck. So I ended up in, in Guangzhou, wasn’t easy in terms of living and, you know, lifestyle and everything. But then again, it’s a matter of, you know, what you expect
Yoni Mazor: (24:38)
Yeah. Now you visit Guangzhou, in 10, 15 years. It made a boom remarkable progress. It’s just it’s like New York, you know, it’s full of people.
Talor Ofer: (24:46)
I haven’t seen that,
Yoni Mazor: (24:49)
But I had been there in 2017 last time. And it was gorgeous. It was top of the line. Yeah. The towers of beautiful. I think it was four seasons hotel. It was like phenomenal, phenomenal, phenomenal. It was skyscrapers everywhere. Bridges. It was pretty clean. So it was a good experience
Talor Ofer: (25:03)
Quite different. Quite different. Totally.
Yoni Mazor: (25:05)
Yeah. Got it. So you hit it Guangzhou area, factories, sourcing, MOQ, MCT, Walmart, brands, this that was kind of the summary of the seven years or what was the evolution?
Talor Ofer: (25:19)
Yeah, aa mong few things that I did. I also established my brand in Canada. That was electric item brands. I was brave enough to take a partner in Canada and we managed to sell Costco. And that’s where I kind of understood that you know, Hey, I’m working with Costco, I’m working with Walmart. Mainly I’m working like with, you know, physical stores. That’s what I do. I don’t, you know, and I’ve seen, it was the beginning, even before the beginning g of the movement of vendors going to the online platform. So you had the beginning of Alibaba, you had made in China, which I even knew the owner and everything, but they were going down in Alibaba, going up,
Yoni Mazor: (25:59)
what’s been in China, was the website for e-commerce.
Talor Ofer: (26:02)
Yeah, Used to be, they started with Ali Alibaba with the same platform and Alibaba went to the place you know in today. While Made in China just went down and down, they had. Their platform wasn’t good. Anyway so yeah, people were selling it on Alibaba, they were selling retail, like consumer wise on eBay. And then, you know, the Amazon thing existing, but you start, you started to hear about it. You started, there was something in the era, you know, I heard here and there, I knew the name, but that’s it. But anyway, I understood like this is my thing. Retail is my thing. So I’m staying here and there is a say in business in life in general, if you do something, go on and do the same thing, make it different and different. And until you are an expert at what you do, and that’s what you do rather than spreading all over the place and not, not gaining anything. So anyway, I went on with the physical stores and everything, and I stained on 2010. Oh, by the,e way small issue, small thing, 2007, I went into the shoe.
Yoni Mazor: (27:09)
Show me a Jewish synagogue argument.
Talor Ofer: (27:11)
Right. Yeah. The Jewish synagogue. Sorry. And I just met my wife there. So the same day I met her, we went to drink a cup of tea in my house, litera ally cup of tea. And I told her, you know, I looked when they say
Yoni Mazor: (27:26)
Tea in China, in Guangzhou, do you mean the regular tea o.the.
Talor Ofer: (27:29)
No. The one I brought from Israel, the one I brought from, from Israel,
Yoni Mazor: (27:31)
I the Chinese tea. They bring the do. Oh, I love it. The whole ceremony or the heated. Oh, I love it. I think it’s called what’s it called? The plate. Ths the whole plate.
Talor Ofer: (27:43)
Then, I don’t know. My Chinese is quite bad. I mean, I know Chinese a little bit, but not that far anyway. I mean, I love the cold Japanese green tea, but not the Chinese one. The Chinese make me feel like I’m stoned or something. I don’t know
Yoni Mazor: (27:57)
No, that’s great. I love it. It’s natural energy. Yeah. I can have it