Episode Summary

In this Prime Talk Podcast Sponsored by GETIDA – Laura McCaul the Co-Founder of Sponsored Profit, an Amazon Advertising agency that specializes in helping 6-figure brand owners scale their Amazon business profitably with their PPC Managed Service, talk about The Importance of Amazon PPC and Listing Optimization and more information about their life’s journey. #LauraMcCaul #SponsoredProfit

About Laura McCaul of Sponsored Profit – Sponsored Profit will maximize your Amazon advertising ROI so you can grow your business. With their Misspend Prevention Method, they will scale your Amazon Sponsored ads without sacrificing profit so you can make more sales, collect more cash and focus on doing what you love: running your Amazon FBA business.

Find the Full Episode Below

Yoni Mazor: (00:06)
 Hi, everybody. Welcome to another episode of prime talk. Today I’m excited to have a special guest. Today I’m having Laura McCaul. Laura is a co-founder of sponsor profit, which is a UK-based Amazon PPC advertising agency. So Laura, welcome to the show.
 Laura McCaul: (00:20)
 Hi, Yoni happy to be here. Thank you for having me.
 Yoni Mazor: (00:24)
 My pleasure. So today’s episode is gonna deal all about you, the story of Laura McCaul. right? You’re gonna show us pretty much everything. You know, who are you, where are you from? Where were you born? Where’d you grow up? How’d you begin your professional career kind from station to station until you reached where you are today. Especially in the world of e-commerce. So without further ado, let’s jump right into it.
 Laura McCaul: (00:47)
 Okay, great. Well, yeah, so my name’s Laura McCaul, so I was born in Oxford in the UK. So as you can tell from my accent, and obviously the fact that we’re at UK based that Amazon advertising agency. So yeah, I grew up in Oxfordshire, which is a really beautiful part of the UK. My dad had his own company.
 Yoni Mazor: (01:12)
 Oxford is also where they have the school, the famous university.
 Laura McCaul: (01:16)
 That’s correct. Yeah.
 Yoni Mazor: (01:18)
 Yeah. Okay. Sounds like a very intellectual place. So yeah,
 Laura McCaul: (01:22)
 Well, it doesn’t necessarily mean that everyone bought in Oxford is intellectual, I’d like to think so, but I’m not sure if I cut it, but it’s a very beautiful part of the world. Very lucky to grow up there. I grew up outside the city in Oxfordshire in the Cotswolds which is, you know, a very pretty place to grow up. And yeah, as I said, my sort of family life my mom and dad ran their own business which was sort of a construction-related business. And I had a younger sister and yeah, I was very fortunate to have a very nice upbringing.
 Yoni Mazor: (02:01)
 Your parents that worked together or separately?
 Laura McCaul: (02:04)
 No together. So my dad started in construction and then basically created and built his own company in sort of groundwork. So before the developers go in and build the buildings, you need someone to kind of come in and dig the foundations, install all the drainage and the pipework. That’s what he did for kind of large developments and so forth. And so he started out but then my mom got involved in the business. He was like the, I guess, the expertise. And then I’ve always felt that my mom was kind of the drive behind him to kind of you know, grow the business and be a little bit more ambitious. So yeah, they both worked in the company, but my sister and I were very fortunate that you know, my mom only needed to work kind of the school hours and, and, you know, then we, we sort of got to spend time with, with her after school hours and we sort of got to spend time with her after school and so forth. My dad worked quite long hours but mom was always around for us, which is nice.
 Yoni Mazor: (03:06)
 Got it. And growing up I mean, this seems like your parents were entrepreneurs, business owners. But at least your mother on your mother’s side, she made sure to give you the right attention, to you and your sister. And you and your sister, especially yourself growing up, did you do anything that was you know entrepreneur in the nature? or selling candy you know, picking out.
 Laura McCaul: (03:29)
 Yeah. That’s the normal one, isn’t it selling candy. I always had jobs. You know, I was always very keen to earn my own money. And, you know, I used to start actually with my dad. I was sort of a bit of a tomboy growing up and, you know, I used to love sort of driving around with him in the school holidays to all the different construction sites and jumping in and out of machines. And yeah, he would give me little jobs to do and I’d get paid for that. And yeah from an early age, I appreciated having my own money. And so I kind of waitressing, and then I worked in a record store, and then it goes on and on and on.
 Yoni Mazor: (04:10)
 Where are those records? tower records?
 Laura McCaul: (04:12)
 No, it was I don’t know, 
 Yoni Mazor: (04:14)
 Is that the rolling stone? I’m not sure you’re wearing, is that the rolling stone shirt you’re wearing?
 Laura McCaul: (04:17)
 No, it’s not. It’s a, it’s a Guinness shirt. Yes.
 Yoni Mazor: (04:22)
 I thought it was like the tongue, you know, the rolling stone. They have the Tongue.
 Laura McCaul: (04:24)
 Oh yeah, yeah, that’s right. But I worked in HMV. Did you guys ever have that in the states?
 Yoni Mazor: (04:32)
 I’m not sure what’s the acronym for HMV? music videos or something?
 Laura McCaul: (04:37)
 Yeah. His master’s voice, the logo used to be a little dog sat next to a grammar bone. But, but yeah, so that was a big record store chain here in the UK. So, yeah, that was awesome. I mean, that was like the best job ever, because that was sort of back in the nineties, gosh, might even be in the late eighties. Let’s, let’s say early nineties. It makes me feel a bit younger, but HMV also used to be an official partner for Ticketmaster and so for the concert ticket sales. So it was great. We’d get the first steps at that.
 Yoni Mazor: (05:13)
 Oh, you should be able to sell concert tickets in the record store. Yeah. 
 Laura McCaul: (05:16)
 You used to be able to. Yeah, yeah, yeah. Back then. So yeah, for a 15, 16-year-old, it was like the best job ever. Yeah, it was great.
 Yoni Mazor: (05:27)
 Okay. So you graduated high school and what was your next station?
 Laura McCaul: (05:30)
 So I went to university in Redding. So you see, I wasn’t smart enough to go to Oxford. I had to jump in the car and drive down the motorway to Redding
 Yoni Mazor: (05:40)
So the universities especially Oxford, is that expensive? Is that governmental? How does a, what’s the financial situation of attending this kind of schools, the Ivy League schools as we call them here in the states?
 Laura McCaul: (05:50)
 Yeah. Well, it’s a very different setup to what you have and you know, we’ll come on to later. I lived in the US for several years. And so kind of got an understanding of, you know the way of life you guys have over there. And so it’s exclusive, it’s hard to get into Oxford and Cambridge. It’s not so much tertiary or third level education here now is certainly a lot more expensive than it used to be, but it’s nothing like it is in,
 Yoni Mazor: (06:20)
 But Oxford, is it a private university or is it governmental? Just on the status of it.
 Laura McCaul: (06:25)
 Oh yeah. So, I mean, they’re all private in that none of them a government-related. So they’re all private sort of institutions as it were. And in terms of costs, I guess the costs probably differ a little bit from university to university, but certainly my understanding would be, and again, it was very different back then anyway, but it’s not that it would be any more expensive. It would probably be a little bit more expensive, but it was really to do with exclusivity and having to be super, super smart to get it
 Yoni Mazor: (06:58)
 Oh yeah. Just every camp in the United States on the situation we have here, as far as I understand it, you got the state colleges, right. So call governmental. So usually if you’re in the state, it’s more affordable, it’s not cheap, just, you know, but it’s a bit more affordable, but then you got also like community colleges, which are usually even more affordable, then you have the private colleges, which can be, you know, the Ivy league ones could be 40, 50, 60,000 a year or more. A year. So if you want to get a degree, it’s like two to 300,000. That’s kind so Oxford, that kind of dimensions in Cambridge, if you study there, you pay two, $300,000 or pounds for a degree or this more like a, more than a civil matter where it’s a couple thousand or tens of thousands.
 Laura McCaul: (07:36)
 Yeah. I mean, again, it’s a long time since I was at university, but I mean, maybe you are, I’m not even sure if I’m quoting the right numbers, but it’s gonna be, I don’t know, maybe 10,000 pounds a year
 Yoni Mazor: (07:47)
 Got it. Okay. All right. So much politer. Yeah. British, but you know, British, polite. It’s, it’s affordable.
 Laura McCaul: (07:53)
 Yeah. We certainly don’t have as many digits. not as many as you guys have.
 Yoni Mazor: (07:58)
 Good to know. Just a sign note. Good to catch that up. Okay. So you went to not Oxford, you went to the other university in and what’d you study? What was it like? 
 Laura McCaul: (08:09)
I started out studying, so for the first year, we were able to study something called PPE, which is politics, philosophy, and economics. That’s what I wanted to read. I wanted to read economics and politics, but I ended up doing the foundation year in all three and then majoring in politics and international relations. And I did that mainly not because I aspired to be a politician mainly because it was interesting and it helped me to come out of my shell, a little bit because a lot of the conversations we’d have obviously around politics and international relations, which is things like foreign policy and war and peace, and kind of all those interesting subjects, you know, you need to form a debate and it’s not necessarily about being right or being wrong, but learning to articulate an argument and just to back it up. And so for me, it kind of really helped as I say for me to come out of my shell and to kind of articulate my point and to make cases or arguments for something. So yeah it was super interesting and yeah, kind of really helped me sort of you know, as said, come out of my shell and sort of develop as a team.
 Yoni Mazor: (09:28)
 I think that’s obviously for politics. For politics, it’s a great skill, but I think it’s also a really good skill for life, you know, being able to articulate things very, very clearly back it, structure it. When you wanna lead an organization, do public speaking. Yeah. It’s a great thing. So you were able to develop that skill and as you guys call university?
 Laura McCaul: (09:47)
 University that’s right. Yeah.
 Yoni Mazor: (09:49)
 Very good. Okay. So what year did you graduate?
 Laura McCaul: (09:53)
 I graduated in 1995.
 Yoni Mazor: (09:57)
 All right. And right out of a university. What was your first station in your professional world?
 Laura McCaul: (10:02)
 So I headed to the bright lights of London. The big city and my first job were that I got hired by enterprise rent-a-car the year they came into the UK, they had a graduate management program and yeah, they were brand new to the UK. And yeah I joined their graduate program and you know, essentially was helping to manage one of the offices just in south London in, in Croydon. So that was interesting. it kind of brought me out of my shell because the key thing with enterprise is you guys will be familiar with in the states is you know, they would rent a lot of cars to like body shops as kind of courtesy cars.
 Laura McCaul: (10:55)
 So again, for my kind of, you know, going into all these sorts of body shops and sort of, you know, trying to negotiate with the owners of these businesses. Let us take care of your courtesy cars and stuff. It was yeah, it was really good for training in sales and the US work ethic, you know very, very work hard and very sort of results-driven So yeah, it definitely, y came out of my bubble at university and kind of went into the world of sales and business very quickly, but it was a lot of fun. And the managers that enterprise sent over from the states were, they were great people. And yeah, the whole concept of you ordering pizza at the end of the day in the office, while we were kind of doing stuff, was that was new pizza and donuts. So yeah, it was, we got like a little taste of the states while we did it. So, yeah, I lead a lot in a very short space of time, you know, it was, yeah. 
 Yoni Mazor: (11:53)
 Sounds like the position Was sales and business development For enterprise.
 Laura McCaul: (11:55)
 Yeah. Very, very much so. And then again, you know, you’d be jumping in and out cars and picking up customers, bringing them back and, you know, taking care of them, upgrading them, all that kind of thing. And then yeah. Developing the, te courtesy car sort of piece of the business as well, which was the bigger piece of the business and learning the upsell with the insurances and all of that. So yeah, it was it wry thorough and quick, quick trading introduction to that.
 Yoni Mazor: (12:23)
 How many years did you stay with you know, that company or organization?
 Laura McCaul: (12:26)
 Yeah, I was there for about, excuse me, I think about nine months.
 Yoni Mazor: (12:31)
 Yeah. What was the next station? So that’s 1995, 1996, let you know worries.
 Laura McCaul: (12:37)
 Yeah. So I went, excuse me.
 Yoni Mazor: (12:40)
 No worries. Yeah. Take some water. Yeah. I’m gonna, we gonna flesh out to all these memories, you know, there you go. A little, it’s gonna nostalgic, you know, in my,
 Laura McCaul: (12:51)
 Not, not quite, it’s quiet, but it’s a little embarrassing, but it’s got a frog in my phone. Yeah, I saw an ad on Sunday. it was in the Sunday Times. It’s a big board sheet newspaper and for recruitment consultants. And I didn’t know what that meant, but it sounded really interesting. And so I applied for it, not knowing what it was, but again, it was kind of looking for sales experience. But it was working with you know, businesses to hire talent. And so I applied for it and got accepted. And then that started a career for several years that took me to various cities around the world recruiting technology specialists for banks and financial institutions. And so, yeah, that was then a whole other level of sales marketing negotiation and then getting introduced really to the world of first of technology, because we were recruiting, you know, programmers and, and people like that. And then also the world of finance because our clients would be banks investment banks, retail banks, insurance companies, credit card companies, or all sorts of financial institutions and services. So yeah, that opened up a whole other world to me as well.
 Yoni Mazor: (14:13)
 Got it. And then you started what, around 1995, 1996?
 Laura McCaul: (14:16)
 It was 96
 Yoni Mazor: (14:18)
 Until which year?
 Laura McCaul: (14:20)
 So I worked in recruitment right up until 2008,
 Yoni Mazor: (14:26)
 2008. So about 12 years into this industry. So I can see a few things here. You had 1996, you mentioned IT and technology. So I guess you had a few good years of a good run until the 2000 bucks, right? 
 Laura McCaul: (14:40)
 Yeah. Yeah. So, I mean there were quite a few sorts of milestones during that period. So we had Y2K and that was the biggie. So that was a great time to be in recruitment because at that, of course at that time, we all thought, you know, planes were gonna fall out of the sky and the ATMs were like gonna start spitting out.
 Yoni Mazor: (15:02)
 I just wanna recap to the listen Y2K, just some things not aware. So the Y2K it’s good. So the Y2K in 1999 were worried that all the calendars you used to say just if it’s the year in 1991, it doesn’t say 1991, it just says 91. So there was a fear that when it goes to 1999 or 99, and then it goes to zero, it thinks that the year is 1900 instead of 2000. So it’s a big fear that it’s gonna disrupt all the systems, it’s scientifically systems, aviation, space, army, all these things. So there’s a lot of demand for quarters and software engineers and program engineers to be able to set up all the systems. So there’s no craziness going on which I guess was successful. You did well. You recruited people that do what that they do. Yeah. And everybody made money and nothing crazy happens. So that’s good.
 Laura McCaul: (15:50)
 Yeah. Yeah. So, that’s new year’s Eve. That was a fun New Year’s Eve. But nothing dramatic happened. It was peaceful. So yeah. So as, as well as Y2K, yes. There was the .com boom. And burst. You know, after my time in London sort of around was around 2001, I moved to Hong Kong again, doing recruitment. So I then did recruitment.
 Yoni Mazor: (16:22)
 in the same company Or you transferred to another organization?
 Laura McCaul: (16:24)
 No, I transferred to another organization, basically someone who I worked for in London. I headhunted actually from the first firm I started working for and moved to the second firm in London. And then the guy who hired me for that role moved out to a company in Hong Kong. And about three months later called me up and asked me if I wanted a job. So I went out to Hong Kong in 2001. And you know, it was a pretty turbulent time while I was there because I, I moved there just before 9/11. And I think the ripple effect from the economic perspective hit Hong Kong very, very hard, actually harder than it hit London from, what my friends were telling me. And so, yeah, it was a challenging time. And we, I was also there during SARS as well. And so it was a tough time, but at the same time, again, learned a lot especially, you know, cultural differences and that kind of thing. It suddenly gives you a new perspective on life and that, you know, things aren’t always done in a particular way. So as challenging, it was sort of professionally speaking because, you know, a lot of the financial institutions were having some difficulties.
 Yoni Mazor: (17:44)
 So let me get this straight, living in Hong Kong and focusing on recruiting talent for Hong Kong-based companies or corporations or companies, or this was a global thing?
 Laura McCaul: (17:53)
 Yeah. Yeah, so interestingly enough, a lot of my clients at that time were US banks and financial institutions. So Bank of America being won, for example. But yeah, still recruiting technology specialists in the tech, in the financial sector. So that was a common thread throughout it’s just the location changed.
 Yoni Mazor: (18:16)
 Got it. And how many years did you stay in Hong Kong?
 Laura McCaul: (18:18)
 I was there for a couple of years.
 Yoni Mazor: (18:20)
 Nice. What a year or two, or like, what was the timeframe two years? Yeah, two years. In a nutshell, I know you’re focused on your career, but Hong Kong culture. I know it’s not the same as mainland China as its bubbles its world. So what was that like, you know, give us a little taste or summary of the culture there that as much as you were able to absorb it in those two years.
 Laura McCaul: (18:41)
 Yeah. I mean, I think it’s safe to say it was perhaps more different to the mainland than perhaps it is now. And I haven’t been back to Hong Kong in many, many years, but, you know, you still then sort of back then, you did definitely kind of get a flavor of east meets west. I do remember, I remember a view that I got for the first time when I, it was like, I think it was a Saturday and I was out doing some shopping and there’s an area called the mid-levels, which takes you from central on the Hong Kong island. And then as you start to go up towards the peak, cause Hong Kong island has Victoria peak, it’s sort of, you know, this kind of mountain peak.
 Laura McCaul: (19:24)
 And as I was kind of coming up these steps and you’ve got these sort of markets stalls all the way, lining the steps up, and it’s very frenetic and loud, there’s, you know, lots of noises, lots of smells, lots of, you know, activity, you know, no, sorry, as I was coming down, I just saw the, then saw this glimpse of the base of like a skyscraper. And it was that kind of, you know, you kind of felt in one respect sort of in this very sort of traditional Eastern you know, far, far Eastern city, and then you sort of then had, you know, the billboards and the Leon neon lights of like you know an international corporate, you know, on a skyscraper, it was that kind of meeting of two worlds.
 Laura McCaul: (20:10)
 So that sort of reason, Yeah. and I think it was just, you know, the culture of doing business differently. Like for example, one thing is when you hand over a business card, you hold it with, with, with both thumbs and you hand it like that. You know you get invited out to dinner, you know, you sort of getting to eat first, like all these kinds of traditions and stuff that you wouldn’t ordinarily know. So, you know, that was fascinating too, to kind of experience that. And as I said to just give you a perspective that there are other ways of doing things in this world. I think you can get very focused on whether it’s, you know, this is how we do this, and this is how business is done, and this is how decisions are made. And, you know, you realize that there are lots of different ways to do things on a cultural scale. It’s a lot bigger, but, you know, it was a really good perspective and lesson for me. 
 Yoni Mazor: (21:10)
 It sounds like you expanded your horizons in a very good way, capturing dynamic and I guess well equipped to do more business, you know, at an international level, but after Hong Kong, where’d you go next? What would you the next station?
 Laura McCaul: (21:24)
 So I spent a year in Dublin my family is based in Ireland. So I took the opportunity to work there for a year again in recruitment to spend some time with
 Yoni Mazor: (21:35)
 Your last name, suggests it’s Irish, right? The McCaul or,
 Laura McCaul: (21:39)
 Yeah, well, interestingly enough, the spelling, because it’s double C and, and not a C it’s Scottish. So the Scottish came over to Ireland and it’s a Scottish name. I only learned that a few years ago. I was just like, oh, I never knew that. But my family did.
 Yoni Mazor: (21:59)
 So you have heritage coming from Scotland to Ireland and the UK, I mean to England, which you reside today, but so you went to Ireland for one year.
 Laura McCaul: (22:07)
 Yeah. For one year, I so worked in Dublin in recruitment, on a contract there for a year. And then I went out to Sydney in Australia. So I went back to Europe just for a year and then packed my bags and I took a year out. And worked outdoors as a landscape designer, took a career break. But I loved Australia so much. The only way for me to stay was to go back into my corporate career. So I took the opportunity to take a year out, take a break. And then I went back into recruitment again in Sydney for a few years
 Yoni Mazor: (22:41)
 Got it. So you mentioned that you studied landscaping, would you, right? Or you studied, just went into that industry or field?
 Laura McCaul: (22:49)
 I was always interested. And then I ended up leaving Sydney to go to Los Angeles where I did study landscape design. But yeah, but I took the opportunity before back then, I, again, I don’t know whether it’s available anymore, but they used to be something essentially called the working holiday visa where you could you know, as a British citizen, you could go out to, to Australia and take a year to work in any sort of industry you didn’t need to be sponsored or anything like that. It was just an opportunity to take a break. So I’d always been interested in working outdoors maybe from growing up, you know, and spending time on the construction sites with my dad. Yeah, so I took the, so I took the opportunity and it was nice weather. So, you know, I got to work to get a little bit of a tan and to do something, you know, creative and outside of the office.
 Yoni Mazor: (23:46)
 Yeah. Look at this thing, he did, he did Hong Kong, Dublin Australia. LA, is something else coming or that’s when you already kind of a scenario?
 Laura McCaul: (23:54)
 No. Now I’m back in the UK. I think I’m done. I think my travel traveling days are over. Yeah,
 Yoni Mazor: (24:00)
 No, it’s a nice spinning taste of the world though. You’ve seen interesting a variety of cultures. All of them sounds like it’s connected to the British empire. They used to be a saying you probably guys know better than I do, but then the sunset never the sun ever sets on the British empire or something like that.
 Laura McCaul: (24:15)
 Oh, gosh, gosh. You know what? I, I never thought of that and I’m not sure if that’s a good thing. 
 Yoni Mazor: (24:20)
 No, that used to be a saying like that the influence, at least on the influence side, Hong Kong used to be a British colony, Australia used to be, Dublin I’m not sure what the status there. It used to be. It is, it’s not it’s the UK.
 Laura McCaul: (24:31)
 Yeah. And that’s yeah, that’s a different,
 Yoni Mazor: (24:32)
 I don’t wanna go there. Yeah. I don’t wanna go there. There’s no out, but also the United States, so it’s all kind of related, but different cultures and interesting variety of a way to, you know, do things in every culture which is a great, great experience for you to have in your, your skillset. Okay. So let’s jump into the career. Right. So 2008, that’s when you kind of, I guess, transitioned to another industry, another career out of you know recruiting.
 Laura McCaul: (25:01)
 Yeah, that’s right. So 2008 was the global financial crisis Right. And that’s, I think when I had my quota, I’d sort of, you know, going through, you know, the booms and bus and hankered to do something differently. So drawing on, the year I spent working in landscape design there was a great course offered by UCLA Angeles on horticulture. And yeah, so I pet my bags and I went to the states and I got my diploma in horticulture. And then I worked in LA and I moved there in 2009 and I worked there lived there until 2015 building beautiful gardens and outdoor spaces. And so, yeah, it was a real sea change from my corporate career, which is what I was looking for, and yeah in another country and another culture. And so yeah, that was enjoyable too.
 Yoni Mazor: (26:04)
 So how do you spell that horticulture? How do you spell that?
 Laura McCaul: (26:08)
 Horticulture? HORTICULTURE
 Yoni Mazor: (26:16)
 Right. So horticulture. Yeah, this is, I guess the study, the art of landscaping. I’m doing this for the video editor. So you walk on the video, so she’s, hopefully, you’re gonna put oh, okay. Yeah, the word, so know to write it down properly, but okay. Okay. So you’re doing it for six years in California, I guess the Los Angeles area. Where you worked on hotels office buildings, private homes, what was it? 
 Laura McCaul: (26:42)
 Yeah, it was, it was residential. Yeah,
 Yoni Mazor: (26:44)
 So it was, it was all, it’s more for the affluent clientele. People were, you know did they wanna have exquisite gardens or it could be mostly 
 Laura McCaul: (26:52)
 No. It was yeah, some high end, not all exclusively high end, but yeah, I mean, there’s certainly a lot of money in Los Angeles. I mean, you know, I got exposed to a level of wealth I hadn’t experienced before. So, you know, there was, yeah. 
 Yoni Mazor: (27:15)
 Give us an example If possible. Well, when you say a level of wealth you haven’t experienced before, cause you lived in Hong Kong, there’s a lot of wealth there, maybe different
 Laura McCaul: (27:23)
 There is. I don’t know whether it’s just kind of more visible. I mean, it’s funny, it’s things that, you know, I noticed from, okay, let’s say, for example, just the amount of, and this would be a, yeah, this is one example, like the amount of Mercedes and Maserati and you know, kind of luxury cars on the road. They were really common in LA. 
 Yoni Mazor: (27:52)
 Instead of seeing Toyotas and Hondas, it’s all like Mercedes and luxury cars. Well,
 Laura McCaul: (27:55)
 I guess you see a lot, a lot of cars in LA. I mean, you know, it’s a big city that, and you know, there’s a lot of traffic, you see a lot of cars, but again, these are just like things that when I think back and I kind of noticed things, I just couldn’t get over, like how many, you know, what we would consider, you know, luxury in particular European cars. They were just, they were just very common. So I don’t know if it was just because it was a really big city and there were more cars, but something like that. But then yeah, we would you know, work on some exclusive projects and gated communities and you know I’ve had my fair share of sort of celebrity jobs as well, which is kind of unavoidable in a place like LA and yeah, I guess, you know, you would see some of these homes and kind of the opulence and it was, yeah, it was kind of another, especially around some of the more exclusive suburbs. So it was just kind of, it was just very noticeable. It just really kind of stood, stood out to me. But I was very conscious as well that, you know, LA is kind of a bit of a bubble, right. You’ve kind of got LA and you’ve got New York and then everywhere in between. So I kind of feel like I got a view of the states, but maybe not particularly realistic.
 Yoni Mazor: (29:13)
 Yeah. It is different from New York. Yeah. New York is yeah, it’s just fewer cars, a lot of cars, but not like LA has like a driving culture, but everything’s kind of sprawling and spread out New York City, especially Manhattan. A lot of people will probably, most people don’t even have a car. You see a lot of cars, mostly the taxis, the Ubers, whatever are people coming from out of town. But the actual Manhattan, near people, many of them don’t have a car, so they do the subway and yeah. Public transportation and they walk a lot yeah, different. And that’s also a bubble. It’s kind of a, you know, each one of them is kind of different in its way. It’s funny because tomorrow I’m actually, you’re recording. This is gonna be published in a few weeks, but tomorrow I’m gonna visit LA for the first time. Oh. Never tell ever. So tomorrow happens to be my first time visiting LA. So we set the bar up, you know, there you go. I’ll let you know. I’ll give you the notes of my impression of the city afterward.

Yoni Mazor: (30:00)
 Yeah. But yeah. So go ahead. 
 Laura McCaul: (30:05)
 I hope that you know, you go for work or pleasure or both,
 Yoni Mazor: (30:09)
 Both, well, you

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