Episode Summary

In this Prime Talk Podcast Sponsored by GETIDA – Tomer Rabinovich – Amazon Seller & CEO of Top Dog – talks about the success he found riding the Amazon wave, and also more information about his life’s journey. #TomerRabinovich #amazonseller

About Tomer Rabinovich of Top Dog – 

My name is Tomer Rabinovich and I’ve been selling on Amazon since 2015. I run multiple successful brands on Amazon and have been helping sellers in the last 2 years through mastermind coaching sessions. I got the chance to speak at many different Amazon-related events all over the world and paid over $100,000 in business development as well as personal development. However, something was missing in ALL of the events – and that’s when I decided to create the Top Dog Summit.

Find the Full Episode Below

Yoni Mazor 0:05
Everybody welcome to another episode of Prime Talk today. I’m excited to have a really special guest. Having told me, Rabinovich, so Tomer is a few things. First of all, he’s an Amazon seller.

Yoni Mazor 0:15
He’s also the CEO of top dog, which is a leading consulting firm, helping seven and eight-figure sellers to grow and also make an exit. And he’s also the author of the book ride the Amazon waves tomorrow. Welcome to the show.

Tomer Rabinovich 0:28
Yeah. Hi, Yoni. I think it’s a long time coming. So very good to be here.

Yoni Mazor 0:32
Yeah. So we’re friends for a few years already in the industry. So I’m really happy to finally have you looking forward to the episode. And really, this episode will be the story of Tom Rabinovich.

Yoni Mazor 0:43
He’s going to share with us everything you know, who are you? Where were you born, and where did you grow up? What was it like for you to grow up? How did you begin your professional career, station to station until we reach where you are today, especially in the world of E-commerce? So without further ado, let’s jump right into it.

Tomer Rabinovich 0:59
Yeah, so I was I’m from Israel, as you know. So I grew up in a place called Givati. Allah here in Israel. It’s small, I don’t know how you say a small town, I guess. Like 500 families had a very good childhood. I think overall. I was kind of a

Yoni Mazor 1:21
Was a which part of the North, the center of the south it’s like,

Tomer Rabinovich 1:24
Northern Israel. Yeah, that’s me kids without if you know what that is. Yeah, so I grew up I was a very shy kid, I think as a kid was mainly with myself, like computer games, stuff like that. They had a few friends, obviously, but mainly playing games and playing a bit of tennis as well for some years.

Yoni Mazor 1:45
And where did your parents work in industries, where they were involved when you were growing up? Yeah, so

Tomer Rabinovich 1:49
My dad was in high tech he still is working for a big company, tower semiconductor if you know what that is. So

Yoni Mazor 1:57
It just got sold Dental, right, recently.

Tomer Rabinovich 1:59
Yeah, it got sold. And he also, he’s now running a new facility in Italy. He’s the CEO of like a new factory. They opened their two years he and my mom was like, relocated over there.

Yoni Mazor 2:13
They’re involved in any industries as well or

Tomer Rabinovich 2:16
No, my mom stopped working. Many years ago, she was in pharmaceutical sales. Selling to pharmacists, stuff like that. So yeah, that’s so

Yoni Mazor 2:30
when you were growing up, so that was your environment, your father in the high tech industry of Israel, which is a booming industry until today, it’s a real growth engine, in terms of economics, typically more reserved, to the centre of Israel, where the industry happens by you guys are more the periphery,

Yoni Mazor 2:45
but semiconductors tower, it’s a strategic company and has its own very distinguished history and an era of the digital economy, all the way leading up to where it is today with Intel. But for yourself, we’re doing anything, that’s our entrepreneurial nature, we’re going up and try to make money on the side. You know, for whatever reason, you need money for the kid.

Tomer Rabinovich 3:05
Yeah, when I was 10 years old, I got into magic. So I became a magician. Like a professional magician. Few years after that. I think when I was 12, I think I did my first show when it kindergarten for 50 shekels that’s like, I don’t know, maybe 12 bucks or something. So yeah, that’s where I started. And when I was increasing, or 16, my mom helped me to kind of shed an idea for me to sell flowers door to door where I live.

Tomer Rabinovich 3:35
So every Thursday, I will go out with two big buckets and just walk around door to door and just knock on the door and sell roses. One bouquet for 15 shekels and two for 25. So that was the deal. And then they had flowers for the weekend. Like Friday, Saturday was the weekend in Israel. So I did that for a few months. And that. And I think like for me, I always kind of knew I’m going to be an entrepreneur.

Tomer Rabinovich 3:59
I think when I got into magic I read a lot of it when I was 16 1718. I read a lot of business books, and Rich Dad and Poor Dad joined the military as well. So I was in intelligence in the military and learned everything about spreadsheets there. And they seemed that was also the first time I had a real role model.

Tomer Rabinovich 4:19
My commander in the military was a very smart, very intuitive guy. And I remember like in the military, it’s like, you know, it’s very structured, you can do whatever you want. And he just told me, Look, I’m going to give you like, you can do whatever you want. Because you do a good job, you work fast. I don’t care when you do the work that needs to be done. Just get it done. And that was a very different approach,

Yoni Mazor 4:43
Like your Google or something. But yeah, yeah.

Tomer Rabinovich 4:46
So I liked that. So I had some nights where he wouldn’t sleep obviously because I need to finish some stuff and then they had days where I could do whatever I want. So I had all the freedom he wanted and they learned a lot from him on how to manage other people. All and how to kind of run a business. You know, like every aspect of the military is like running a business I guess.

Yoni Mazor 5:08
Okay, so once you finish the army, I guess after the army wars, annexation,

Tomer Rabinovich 5:13
Yeah, so after the army flew to the so everyone in Israel, like after the military, they want to travel. So like three and a half years of service and then I found an opportunity to kind of like, you know, in Israel, a lot of people go to hustling the US and selling small kiosks, right? Like terrible density products, and makeup products. So I ended up reaching out to this company, it was selling magic kits, because I said, Okay, I’m going to be a magician, so I better improve my skills and just do magic 12 hours a day,

Yoni Mazor 5:46
hold on, let me get the stretch after the army went to work, so you can save money for the trip, or you or you first did the trip anyway,

Tomer Rabinovich 5:52
I just wanted to make money. So I didn’t do it on a trip I just wanted to, I didn’t even care about money. To be honest, I just wanted to improve my skills as a magician and learn sales in the process, because they knew I’m going to have a business at some point. So it made sense to me that like sales are no one skill you must have. So that’s, that’s what I did was

Yoni Mazor 6:10
Also knowing English from being experienced selling in English was also important for your part of the mission as well No,

Tomer Rabinovich 6:15
I always had good English tasting from computer games and magic, and I learned everything from books and videos. And so that’s where I kind of got my English, I never really besides those nine months, and it never really lived in the US, or visited the US for more than a couple of weeks.

Yoni Mazor 6:34
A year was that when you want to do so basically, sorry, you’re sorry, you know, being on a free world.

Tomer Rabinovich 6:41
That was maybe 2009 somewhere on that.

Yoni Mazor 6:46
Pretty much a year ago released, you finished your military service and got released

Tomer Rabinovich 6:51
Until the end of 2009. That was probably in the US. Got back to Israel. And then I told my parents like, look, I’m going to be a logician that that’s what I want to do. And they’re like, Okay, but you have to go to college first. That’s like, you have to do this first. Basically, yeah. And then I just decided to go to like the easiest, the easiest route I could, which is I wanted to go through like business economics. So I went to college up north, called that size. So that’s like in the northern part of Israel, like 30, like 10 minutes from the border, basically,

Yoni Mazor 7:26
Lebanon? Yeah. Yeah.

Tomer Rabinovich 7:29
So I studied there for four years. I did, I was supposed to do three, but the last year, I decided to stay one more year, and try to get elected to be the head of the student body. So I did that for my final year. And that was very intense. I had like 3040 volunteers underneath me, helping me with everything that is needed, like organizing events and, and helping us students with whatever they need, basically,

Yoni Mazor 7:57
To take leadership over there in school, what was your motive or motivation? For one, protecting the role of the head of the student body? President?

Tomer Rabinovich 8:07
Yeah, so I think like being a magician, you are you kind of try to satisfy everyone, I guess, to some extent, and I enjoyed giving value I think doing magic is giving value to others. And then what happened in my third year of college, I was in charge of all of the events for the students.

Tomer Rabinovich 8:26
So like, bring stand-up comedians, and music shows, stuff like that. So I what I’ve done throughout the year, like every single week that we had a show, I did the opening act for that show, like 510 minutes of like, magic tricks, or like it was very funny, I would say like I was kind of warming up during the opening acts for comedians, that year in some, some places as well. And then what happened was the person who was in charge, like the person who was in charge of me, she was the head of the student body, and she did a terrible job. And then she wanted to get elected for another year. And I’m like, that’s not good to get, it’s not going to happen. And then I offered myself to be elected. And then she fooled her. How do you say?

Yoni Mazor 9:10
Political connections? Or are you just

Tomer Rabinovich 9:13
Like, she just backed out? She just was like,

Yoni Mazor 9:17
yeah, so he’s got the opportunity to create a better environment and help out sounds as you started from the cultural aspect of things for you know, for your

Tomer Rabinovich 9:25
but I also think like for me, I said to myself, like when am I going to have an opportunity to manage like 40 people or whatever thinking in the US colleges, you started college at 18 but in Israel, because it’s like 2425 Usually, so it’s very different. You know, like you know what you’re doing,

Tomer Rabinovich 9:41
You know what you want. So I think for me like when I was I think 28 or something, that’s what I did. And that was very intense for me as well and they learned a lot it was obviously like it didn’t have, any college to do. So I would just focus on that. Mainly, like voluntary, I think it was a coveted buck a month that you get for doing that thing. And it had some magic shows in the same year and that was it. That was my income.

Yoni Mazor 10:08
So you committed yourself that’s pretty good. Okay, so you graduated what year? What? 2013 14?

Tomer Rabinovich 10:13
Something 2013? Yeah, probably in 2013 I graduated. And then, and then I I said to myself, Okay, I’m going to leave the north and I’m sick of it like, it’s fine. I’ve been here for a few years. I’m going to move to Tel Aviv and look forward

Yoni Mazor 10:31
To Hollywood. Yeah, it’s like going to Hollywood. Yeah, or my place there. I

Tomer Rabinovich 10:35
Didn’t I didn’t care about living in Tel Aviv? They like it. But they said to me, like, look, this is what everyone is doing. I’m just going to do that as well.

Tomer Rabinovich 10:41
Went to a few interviews but didn’t get the job. Luckily, right. And then I got a call from GDS Mona, a place very near to where I went to college. And they said, look, we have this new thing. We’re going to help small businesses grow. Once you got in an interview,

Yoni Mazor 10:58
This organization that reached out to you was a government non-profit or for-profit, government.

Tomer Rabinovich 11:03
Government thing reached out to me, I mean, they knew me because they knew like I did some scholarship stuff with the college. Also, when I was the head of the student body, I had some connections there. So they just wanted me to come to an interview I did, ended up getting the job, and worked there for two years. At the same time that I started because this was a nine-to-five job. And I had a girlfriend back then. And what happened was, that we stayed in their parent’s attic.

Tomer Rabinovich 11:32
And because they didn’t have an apartment left like the apartments and didn’t have anything, I remember us being in the attic and I was looking on what to do, what can I do with my all this free time that they have, they don’t have called they can just do whatever. And then I saw Robert Kiyosaki posted something on his Facebook page about an Amazon selling course that was Amazing Selling Machine.

Tomer Rabinovich 11:55
That was the end of 2014 ASIC. And I remember it was $3,500. I didn’t even know what the affiliation was right, like being an affiliate for them or whatever. But I remember he posted this is the first thing I’m advertising that is not my own thing. So I said, Okay, this is probably legit. This is not the fake stuff. So I remember asking my girlfriend they said, what do you think like this is 5500 bucks? Should Do you think I should go for it? And I wasn’t even sure it was a good idea. And he said, Yeah, I think you should.

Yoni Mazor 12:27
So let me get this straight. You got you. You have an eight-to-five job in the northern part of Israel. You live in the attic, of, your girlfriend’s parents, and just surf the web. You are familiar with Robert Kiyosaki because when you were younger, you read his book. And you say you promoted as an affiliate, probably the ASM Amazing Selling Machine, of course. Like I’m doing this.

Tomer Rabinovich 12:46
That’s it? Yeah. Yeah. And then I said to myself, look, I didn’t trust anything. Like all the numbers, they showed that nothing like I said, this, this might be fake. There’s a 30-day money-back guarantee. I’m just going to do whatever this 3500 was all the money I had in the bank. Right? That was like my entire life. I knew I’m going to need money for inventory, obviously, but I sell them stuff. Look, I have a job. Now. I don’t have any, expenses because we live at their parents’ house. Yeah, and that girlfriend is now my wife. Obviously. That’s one of the reasons why

Yoni Mazor 13:19
That’s good, good. A partner you got? Yeah,

Tomer Rabinovich 13:22
Definitely. Yeah. So

Yoni Mazor 13:24
Of course, you assume that.

Tomer Rabinovich 13:27
That’s the course launch of my first product.

Yoni Mazor 13:30
What year was that also 214 or 214? Right? That was

Tomer Rabinovich 13:33
215. March 15. Was the like the first sale of the product. And it took off immediately and did well. Went out of stock multiple times because of cash flow issues. But that product was still selling until I think a year ago. So for a long, long time. Did well with it. So yeah. And what happened was I had that day job. And after a year, I can’t tell my boss that was 2016. I came to my boss and I told him Look, that’s it, they quit. That was one day after Prime Day. That was the second Prime Day. And he said what happened? I said, Look, I made my salary in profit yesterday. I think it’s time to leave

Yoni Mazor 14:15
A yearly salary. Monthly salary one day yesterday, I did it digitally without having any bosses.

Tomer Rabinovich 14:22
Yeah. And he was like, what are you doing? What do you mean? Like he didn’t even know I was signing I was on

Yoni Mazor 14:28
A small questionnaire so you helping businesses and northern provincial to do why just brick and mortar businesses, any type of businesses, what was the activity type,

Tomer Rabinovich 14:34
Any type of business? So it’s like in our area, you know, like, so basically, like someone can come in and say, Look, I need to help with my financing or I want to start a business or I want to move to a different location or whatever. So we have consultants that we connect them to, and then they help them out. That’s basically

Yoni Mazor 14:55
Something or you help more on your rotation of things or business development.

Tomer Rabinovich 14:57
I was more on the operation side of things than Have

Yoni Mazor 15:02
Have you found your dimension of business with your venture with Amazon? I’m just, I have to ask, did you ever tie it all back in that agency today? Do you help them? Or is any business moving to the digital Amazon? Well,

Tomer Rabinovich 15:15
One funny story that happened. So I bought a lot of like top speakers in Israel to like small events, as we’ve done for like the local community, from like, all over the place, like, a guy like a guy with a big supermarket chain came to speak to them and whatever. One time, I think it was like maybe right before COVID, I think I got a phone call from someone saying, hey, I’ll work for this government thing. We want you to come and speak about Amazon, right?

Yoni Mazor 15:43
Your work for

Tomer Rabinovich 15:47
Pizza. Yeah, so that happened, a few years ago. And that was a lot of fun. But

Yoni Mazor 15:52
Okay, so back to the first 16, you quit your job? And what did you

Tomer Rabinovich 15:55
Know? So I like a day after I came in, and he said, Okay, what do you want, he said, Look, if you work from home, I’m going to stay. So he let me stay He changed my position to something else, he liked me. And then I said for another year, I didn’t do a lot of work, I just needed to do whatever was needed to be done, and focused on the Amazon stuff. But that was important, I think because they had very good cash flow that like because of the daily job that kind of covered the all of the expenses, events them.

Tomer Rabinovich 16:21
And I think that if someone wants to be an entrepreneur, they should do their best to kind of work in the job that is like least amount of time and the most profit. And also, unless it is beneficial to their skill set, right? Like if it’s beneficial, the money’s not important at that point. But anyway, I was working for another year, and then the CEO actually left, and then like a serious CEO came in to replace them. And then it’s okay, that’s it. And I sped because of him, you know, so yeah, I left, and then the system has been in the Amazon game since I was 17. Probably,

Yoni Mazor 16:58
But I started here. So I want to step back a little bit. And I want to capture the moment where essentially you take the course, right, and the whole thing and you launch a product, but what captivated you, okay, he spent $3,500 your life savings? If you share with us those moments, what made you confident enough to say this is going to work? I’m going to do it because, after 3500, you have to kind of scrape some more inventory, inventory, some more money from your job to keep investing into this. What were the single positive signals you were getting? From everything that you’re seeing them? Is that what compelled you to have this? Did you go all in as you are today?

Tomer Rabinovich 17:29
I think that it’s stellar like when you first launch your first product, and you get a sale. And let’s say it’s with PPC without PPC doesn’t even matter. It almost doesn’t feel real to you, you know, and I think that is very addictive. Feeling to get those cells to keep refreshing is still essential to see what’s going on. I think that is something that we can all relate to as sellers. So I think that’s what happened to me. And I remember I went with my parents at some point to like this winery, whatever. And they said, look, these are our numbers, and whatever it is took a big winery place. And I remember and I was doing everything on my own at that point. And I remember my dad saying you’re making more money than these guys, you know, with like, a very, like a one-man show running like a relatively big business. So I think I think that’s that’s

Yoni Mazor 18:20
But even during the course what made you feel you felt like the second is like second nature for you. It’s very comfortable for you. I understand all that. Because very data-driven. It’s a lot about spreadsheets, maybe every connects to your position in the army that you had you were very comfortable with spreadsheets, then I

Tomer Rabinovich 18:35
Think Amazon kind of took all my skills over the years because there’s no suggestion I liked the surprise element. So I liked to see how can I surprise my products when they open the packaging. When do they use the product? How can I make a very good customer experience on that end? I also think that all these spreadsheets, and data stuff, I think helped me as well. I built a lot of different spreadsheets over the years to kind of support my business. And that’s what I also teach other sellers over the years. So I think all my skills and I also learned like Photoshop, stuff like that in college a bit like not in high school.

Tomer Rabinovich 19:07
So I have a lot of skills that fit being an Amazon seller. And when I first started selling I said look, I’m going to sell magic kits, you know, like, I know the industry, I know that niche, but then I checked the numbers and they didn’t seem to fit anything. And also the other issue you have with magic tricks is on Amazon, you could refund anything in 30 days and once you know the secret doesn’t mean much. Selling the tricks, you know, so I didn’t end up going that route and just sold like random products.

Yoni Mazor 19:38
Got it. Okay, let’s jump back to 217 you are kind of detached from your job. You’re really on your own. Let’s move forward. What’s the next major milestone or station for you?

Tomer Rabinovich 19:46
Yeah, so I and my wife got married in 2016. And then in 2017, We had our firstborn, and two weeks after he was when I Would you left my job when he was born two weeks after that we moved to a nicer apartment. And I remember, like, I had all this free time, all of a sudden, you know, I had all this free time, and I didn’t know, I wasn’t as effective as I was when I had a full-time job.

Tomer Rabinovich 20:18
Because I had all this, like, I had a lot, a lot more hours a day to think to fill in. And that was just on Facebook or wherever, you know, we’re just watching, like YouTube videos, or just like even Amazon-related videos, but I didn’t implement anything. And we didn’t work in my own business. And it took me a few months to understand that, okay, um, I need to be a lot more effective with my time, and started blocking my calendar to do different things. So that’s what happened.

Tomer Rabinovich 20:47
And I also, I and my wife went to a few Amazon-related events around the world. And what happened with me early on is that whenever I went to any events, I tried to give value. Wherever I was, like, if there was, if there was an opportunity, I would offer myself to jump on stage and give a bit of value. I remember there was a contest in Barcelona that was another amazing.com event. And there was a risk, I said, if you have a good tip to share, you can go up on stage and you get a $500 gift card if you win.

Tomer Rabinovich 21:20
So I went up on stage and I said, Okay, how about people about Lightning Deals at a time, so I’ll give a tip, it doesn’t work anymore. So anyway, I give a tip about Lightning Deals. I said, Look if you choose if you pick me, I’m going to give you three more tips about Lightning Deals. Yeah, hacking systems, I ended up putting that contest and that got me to speak in Romania as a result got me to speak.

Tomer Rabinovich 21:44
And then I went to another event in Majorca that got him to speak in Hawaii. So I mean, everything affected everything else. And I think it all starts with giving value. I think whenever I talk to sellers, I never I mean, you’ve seen me speak on stage, and you never saw anything. I never pitch anything. I just tried to give value as much as I can. And I think that’s, that’s not seen enough. In our industry. Unfortunately, I think people are constantly pitching themselves. And I think it’s, it should be a lot more about getting jobs and the people will come.

Yoni Mazor 22:14
Right. Okay, so basically, this, your experience being successful with, you know, finding your place in the niche in the industry, selling on Amazon, and putting yourself out there to exposing that sharing that and that experience and disabilities, boom, put you in a dimension where you’re traveling the world, you’re in a really in this global community of Amazon sellers, which are entrepreneurial, robust, innovative,

Yoni Mazor 22:36
It’s fun, it has its kind of fun layers into it. But then I can what, what’s the next thing that happened for you because I want to, I guess, touch more than the position where the second layer that of dimension that came in is a top dog where you not only, you know, share the experience with, with events, you also actually, you know, really walkthrough, you know, companies and seven, eight-figure sellers, which are major businesses in the industry in the niche. And then, of course, all the way to launching your book. So let’s touch on those points.

Tomer Rabinovich 23:03
Yeah, so we started what happened was, I went to a lot of events, 2015 16 seemed pretty much everything there is to see in the industry at the time, and I kept getting up. So like I was buying the upsell, right paying like 40 to engage with events. That is a very intimate event. And then I’m being absorbed again. So I’m like, okay, it never ends in this industry. I knew like the magician industry,

Tomer Rabinovich 23:23
I went to events with magicians, also a lot more fun, by the way. But anyway, so I kept getting Epsilen. I said, Look, this is not the right way to write an event like I, if there is a PPC agency, right, they can learn from the agency, on YouTube on a podcast, they don’t need to go to an event and listen to the same thing. They’re talking on their podcasts. And it doesn’t make a lot of sense to pay money for that event. And I got along a lot better with the sellers in the audience, like in the networking sessions and stuff. So I decided to build an event that is sellers helping sellers. So all the speakers are sellers, and all the attendees are sellers. And that’s what I created as a friend in 2017. And we did it two or three years in a row principle in 18 and 19.

Yoni Mazor 24:03
And that was the name of the event or what was thought that

Tomer Rabinovich 24:07
Summit was the name of the event. And that was before I had any consulting anything. I even started speaking at events where I didn’t have anything to sell to anyone I just wanted to give value to people and also kind of, you know like I was working on my laptop every day all day long.

Tomer Rabinovich 24:20
I wanted to kind of meet people and socialize like that is something that they missed from being a magician and becoming an introvert but they still want to kind of talk to people and again, share value and just your knowledge with them. So anyway, top luck was for three years and I think in 2018 or something that they started doing consulting for sellers and that was also by accident like I I wasn’t interested in Romania with a good friend and I remember people asking us what’s the best way for us to kind of scale our business and we said,

Tomer Rabinovich 24:55
Okay, if you form small masterminds together of four or five, six people, and you just meet Every week on zoom that is gone, that’s gonna work, you know. And they came back to us and said, look at that it doesn’t work. And then they said, what if one of you comes and coaches us, you know, so then I created a program called mastermind coaching. So basically came in once every two weeks, and every other week, they met without me. And the goal was to help them with their business.

Tomer Rabinovich 25:22
And then I started to create content behind it to support it. And I have been doing those mastermind groups like small groups for the past four years now. So close to a few 100 people in those masterminds mainly against seven, eight-figure sellers. So it’s mainly like, was for bigger sellers. But the only thing is that they all share their stories from day one with like, join what they sell, and make sure everyone is in different categories, different niches, let me just help them to help them with their businesses. But

Yoni Mazor 25:50
Let me get let me see if I understand the format. So you bundled together, you know, seven-figure sellers don’t inherently clash with each other in terms of categories and products or Acehnese that they sell this way they feel comfortable with each other and sharing everything that’s going on, and how the business sharing is sharing of profit or loss. Keywords and tactics are narrow, there’s a goal.

Tomer Rabinovich 26:11
So the first call just starts with the kind of talking about their stories, sharing their screen going through their stories with someone from my team kind of hosting, hosting the call with them. And then what we do is we tackle like the big rocks of the business because that’s where the money is.

Tomer Rabinovich 26:25
So product selection, keywords, listing all of those different topics. But let’s say we talk about product selection, we don’t just talk generically, I don’t give them a one-hour presentation on my product selection theory, they have access in the back end for content, and then they have some tasks that need to complete, like fill out the spreadsheet, get sent their packages that they want to do.

Tomer Rabinovich 26:47
And then on the call with me, we just discussed their pots, we don’t waste any time on the theory stuff. And that’s how we do everything. When we talk about images, I have my way of kind of approving the images with my systems. They use that and then during the call, we just talk about the images and what can be done better.

Yoni Mazor 27:04
Call to Action and structure words, you know, all this do all this homework, do all this work as we do it, we can analyze what why how you did it, why you did it? And how can we improve the finance so it’s much more action driven than just theory driven?

Tomer Rabinovich 27:15
Yeah, it’s like a four, four months process. It’s pretty intense, you know, they have some stuff to do. But I also respect the fact that they are all bigger sellers. So it doesn’t take a lot of their time doesn’t take too much of their time. And a lot of the work can be handed off to their VA as if they have

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