Episode Summary
In this Prime Talk Podcast Sponsored by GETIDA – Vincenzo Toscano – Founder & CEO of Ecomcy- talks about his journey from starting as a Rolls-Royce engineer to becoming an Amazon Seller, also more information about his life’s journey. #vincenzotoscano #ecomcy
About Vincenzo Toscano of Ecomcy –
Ecomcy is a team of Amazon marketing experts in the UK (London) who has helped companies who would rather not invest substantial time, effort, and resources to become marketing experts or PPC consultants for Amazon but instead want to leverage our significant experience to do things right the first time. Our marketing experts will help you achieve your sales goals on Amazon’s platform.
Find the Full Episode Below
Yoni Mazor 0:05
Everybody, welcome to another episode of prime talk. Today I’m having a special guest. Today I’m having Vincenzo Toscano. So Vincenzo is the founder and CEO of eco MC, which is a leading agency in Amazon brand management. So Vincenzo, welcome to the show.
Vincenzo Toscano 0:20
Thank you very much. Appreciate it.
Yoni Mazor 0:22
Hi, Dennis. Thank you very much. It’s a pleasure to have you on our show today. So today’s episode was going to be the story of you, right? The story of incentive discount?
Yoni Mazor 0:32
Are you going to share with us everything? Where are you? Where are you from? You know, where did you grow up? How did you begin your professional career, station to station until we reached where you are today, especially in the world of E-commerce? So without further ado, let’s jump right into it.
Vincenzo Toscano 0:48
Yes, for sure. I mean, let’s talk for sure. When I was born, I was born in Italy, in Naples, specifically, I live they’re older, I was around four or five years old. And then my family decided to move abroad for business purposes. And that’s how I landed in Venezuela.
Yoni Mazor 1:04
So as far as all these business purposes, what was the business and what industry are they involved with?
Vincenzo Toscano 1:09
So that involved buying and selling automobile parts and tires? As a wholesaler, in Latin America?
Yoni Mazor 1:17
So automobiles is a Nepali? So I know you know, there’s a big car industry in Italy and Napoli which, which big brands are there, which was a Fiat is it?
Vincenzo Toscano 1:30
Fiat is a big one, for sure. I think the reason why they decided to move to Venezuela is that during that time, which was the 90s, Venezuela was becoming like the Dubai of Latin America for the industry was in very early stages in terms of automobile repair paths and things like that. So this other opportunity together with other family members started their business in the
Yoni Mazor 1:53
Yard. Okay, so when I started, I went to Caracas.
Vincenzo Toscano 1:56
Yeah, I was living all my life in Valencia, which is around two hours from Caracas. That’s where my family settled, basically lived there for around 1617 years. So everything that I did my school, my high school, basically, all the hustle, my primary education High School.
Vincenzo Toscano 2:16
And then of course, as we all know, the Venezuela Federation started to get worse, I mean, at NASA with the government economics. So I started to pursue options to start looking for a professional side of Venezuela. And that’s where I started to explore all your countries. So my first country was the United States. So I went there for one year, I still
Yoni Mazor 2:37
Was on this board some years on it. So what year did you do this after you finished high school? Yes, for sure. Yeah. And University as well. Have you finished university?
Vincenzo Toscano 2:45
No, I started and finished high school in Venezuela. And it started around one year of university in Venezuela. But the situation was so bad. That
Yoni Mazor 2:54
What were you’re then the situation became very,
Vincenzo Toscano 2:58
To the US in 2013 2014.
Yoni Mazor 3:01
This is already after which of us passed away? Yeah. So
Vincenzo Toscano 3:04
When my daughter came into power,
Yoni Mazor 3:06
Against the power, there was a power struggle. And then I think the door evolved, and he cracked down on the people. And then the walls kind of started sanctioning Minnesota, right?
Vincenzo Toscano 3:16
Yeah, I mean, everything goes very bad. I mean, you couldn’t find food, you couldn’t find medicines, shelves were closing down, you need to queue to get even gas, which is something very weird because when a cell is like, has the biggest risk of being federal, but us, and we didn’t even have gas during that period. So everything was very bad. And that’s where I think was the big fear when a lot of people from Venezuela, even to the side pursue options outside of the country.
Yoni Mazor 3:43
So 2013 the situation there because very frail, you look outside and your first station is the United States.
Vincenzo Toscano 3:50
Yeah, United States. And I started learning English, because of the new English during that year. And that’s why my first step into learning the language. I went to New York semester there for nearly one year learning English at this institution is very famous called Kaplan. That is for language. I think with the K right Kaplan with the K. That’s correct. Yeah, Kaplan. So I started there one year, then, I also saw the opportunity to explore Canada, then from the USA, I jump into Canada, because the USA, I didn’t like it that much.
Yoni Mazor 4:23
But it’s very interesting, you know, coming from Venezuela slash Italy. What were you know, culturally? What was your experience? I’m very curious about the tickets
Vincenzo Toscano 4:31
Out there. Yeah, for sure. I think the number one thing is, I mean, first of all, when you go to a state coming from a country like Venezuela, not having the papers is very difficult to settle there. So I find it very difficult in the long term to pursue a profession and become a stakeholder. So that’s why I decided to travel or countries also because the reality is that the states whenever it comes to doing a degree are super expensive. You’re talking 200k or more, and I thought that was super weird.
Yoni Mazor 4:59
He was saying, you know, the department you know, the paperwork was is hard to handle to, to set up the legal grounds or which is very technical. But beyond that getting your education there is cost $200,000 For a degree not in a good school, but if you want to have a good school and be professional in the industry, it takes a lot of resources that were not at your disposal.
Vincenzo Toscano 5:21
And that doesn’t guarantee you can stay in the conundrum you know, a lot of people are they paid that amount of money and they need to go back to Venezuela, which is crazy.
Yoni Mazor 5:33
So 2014 I moved to Canada.
Vincenzo Toscano 5:34
Yeah. 2014 I went to Canada I stayed there for around six months, almost a year also doing English.
Yoni Mazor 5:41
Canada, which area is Toronto.
Vincenzo Toscano 5:45
So Toronto, I stayed there also a continuing my English studies because I still was in the early stages, like getting my typical, you know, certification of English. So then you can enter into a university. When I was exploring already a place to start my university degree the same company Kaplan, which is the same way I moved to Canada as well. They start offering a plan to go to the UK to pursue my degree. So I started exploring different universities. And then I ended up choosing after all the products that Kaplan gave me at the University of Sheffield, which is in the north here in the UK
Yoni Mazor 6:21
And north of London. Sheffield. So Kaplan University has in common a university.
Vincenzo Toscano 6:27
So actually Kaplan was like the bridge that allows you to jump from just English studies to entering into
Yoni Mazor 6:35
Tuition for languages is right for the most part, but it helps you pinch on when to jump in and bridge and to Sheffield University.
Vincenzo Toscano 6:42
Yeah, that’s correct. 100%. So, the degree they wanted us was aerospace engineering. So it has nothing to do with what I’m doing right now. Completely different. So I pursue my A degree there. I also did my masters in specializing in what we call control systems and software within the aerospace industry. Yeah, I mean, it was four or five years during that period of getting my degree, my master’s. So after
Yoni Mazor 7:11
You moved to the UK to Sheffield, what 2014 or 1514,
Vincenzo Toscano 7:16
And 14, so I finished graduating by 2018. So
Yoni Mazor 7:20
It wasn’t until you graduated. But all these years financially, how are you supporting yourself? Your family helped
Vincenzo Toscano 7:26
Jobs or? Yeah, for sure. I mean, my family was supporting me from overseas, so that was a huge bonus. Whether they stay there or might not. Yeah, they’re still in Venezuela. Yeah. Run the business. Yeah.
Yoni Mazor 7:40
Got it. And they’re still going automobile, auto parts and everything.
Vincenzo Toscano 7:44
Yeah, I mean, the business still goes. And the thing is with all the situation is going economically inflation dies, like or 1,000% or even more every year is crazy. So it’s difficult, but they’re still surviving.
Yoni Mazor 7:57
Wow. Okay, good. Yeah. Hopefully, they’re making the right decisions. You know, throughout these challenges, it’s historical. What happened there, as you said, you know, the value of the money is inflated so much and 1000s of 1000 percentages, then you need a whole, I saw a picture, I think it’s very famous, you see a whole supermarket cart full of cash just to buy toilet paper, which is a roll of paper. Yeah.
Vincenzo Toscano 8:19
I mean, and the craziest thing in Venezuela is the prices go up so quickly, that if you go to a shop, maybe 10 am for a price if you go in the afternoon, the price is higher. So daily price regardless. Yeah.
Yoni Mazor 8:37
Throughout all these challenges, your family was able to financially help you. It’s pretty amazing. 2018 You finally graduated, and what do you do? What’s your next step?
Vincenzo Toscano 8:45
Yeah, so doing that step I started working in the industry as an aerospace engineer. I was working for Rolls Royce, which they have also a division that does turbines for airplanes, right?
Yoni Mazor 8:58
So what kind of division that does? Its turbines, the engines of the airplanes, or the turbines, the turbines. Yeah, the turbines. So you’re working for Rolls Royce, you’re an aerospace engineer, and you’re working on the turbines for the jet engines.
Vincenzo Toscano 9:11
I’m trying to what’s working with the plan. That is the 8380, which is a plane that’s two full floors. I was making the engine for that airplane. There was right. That’s a European company. That’s correct. That’s correct. So I was there for almost two years working in that industry. But the reality is that just after one year, I like the job and everything. But the thing is because I come from a family and background is all about business and doing your own thing. The fact that the job was controlling my life in terms of location, how much money I could make, and the amount of time I would have to invest into my career to make the amount of money that I wanted to. It was challenging for me in terms of mind-set and continued to be happy at that job.
Yoni Mazor 9:55
And you’re living in Sheffield when you’re working there or you already moved to another city.
Vincenzo Toscano 9:59
Yeah, surely the city where I was working was Darby you have Sheffield. And you have Darby that’s more to the south, which is considered the most centric city in the UK and is in the middle of
Yoni Mazor 10:12
The UK. If you drop a pin in the middle of the map of the United Derby that I had another guest on the show, Emma Shermer, Tamir, she said, if you drop a pin in the middle of United States, you get to Columbus, Missouri. That’s what I got. I got to have the two Reference Centres, the US. Virgo sun of the UK is pretty cool.
Vincenzo Toscano 10:31
Yes, for sure. I mean, yes. And then I start doing my research, you know about ways to do extra money on the side to have my side hustle besides my job, because my mission, the long term was for sure to have something on my own. So that’s where I encountered Amazon FBA. So I started digging further
Yoni Mazor 10:51
Away was that when you eCommerce and Amazon came knocking on your door, that’s the moment while he was.
Vincenzo Toscano 10:57
He was with us at my team meeting at the end of the lesson, actually at the beginning of 2018. Yeah,
Yoni Mazor 11:04
because we got a job with Rolls Royce, you’re an engineer, you know, good company, big company, you can have a career path, but the bug entrepreneurial bug that you have also was in the family was going into you and you found out about e-commerce and Amazon. How’d you find out what you find?
Vincenzo Toscano 11:19
Yeah, I mean, I like the fact that you could have a business from basically not having a physical location. Hi, almost no employees. I like that. Because the reality is that where I come from, in Latin America, to make a business, you need tons of money, because you need I mean, Latin America doesn’t have this kind of huge business that you can do online. The reality is that typical traditional businesses like a restaurant, a pub, or you know, typical businesses, take a lot of upfront cash. So when I come to eBay, I fall in love with that. I mean, just the thought of making your brand and pros, I realized that the lot. And that’s where I started pursuing that mission. So I started sourcing different products. I have my brand and start selling multiple products in
Yoni Mazor 12:02
So you found out you did online research, but what was the content that was YouTube videos what was the mechanism? Give us a little bit of insight on that. Yeah, helped you right?
Vincenzo Toscano 12:14
Yeah, for sure. I think two big things for sure. You two podcasts. So in terms of podcasts, you know, the heat podcast like cellar sessions, a helium 10, which back at the time was am pm podcast,
Yoni Mazor 12:27
Still, running? Jim Jordan is running NPM by Manny Coates. And then for his talk for like a year or two. And then Tim Jordan is now running that show. It’s still going. Yeah,
Vincenzo Toscano 12:36
That’s cool, right? And then there was this awesome podcast from Casey Goss, which was data, data AI-driven, or something like that the podcast around Viral Launch. So there was this huge content around this space, which I thought to myself was very vulnerable. And what I did every day, while I was working my nine to five is how in my headphones on a podcast or PPC listing,
Vincenzo Toscano 12:57
I mean, all the typical topics that you find her on Amazon. And that’s where I got my foundation. I mean, the reality is that the issue a lot of people have when studying Amazon is that they think they need to know everything 100% To take the first step. But the reality is that when I felt around 50 or 60% Ready, I took action. I mean, I thought even if I lose money, you know, it goes wrong, that’s part of the process because the mistakes are making my first second lunch, I’m going to learn it and fix it and avoid that in the long term.
Yoni Mazor 13:27
So you got to look at it, it’s very interesting. I want to touch that point. Think of it as a school, you want to be a doctor, you want to be a lawyer, whatever you want to be university, and you pay upfront. Yeah. But you’re going to make it you’re not going to make it. But you know, when you do it, you’re going to make mistakes, you’re going to fail exams or whatever, send me with this, like you said, once you felt like you know, 50 60% of the material, start doing it, you fail, even if you lose some money, but you’re learning as long as you’re learning like university, you’re going to come up professional in that industry.
Yoni Mazor 13:54
That’s the money you pay, that’s tuition. And I think it’s so much cheaper than paying 200 grand like he’s saying that says, and getting a degree where then it just gets a job, you’re still going to jump in, he already had a degree route a job in a good company. And you said that you felt financial it could take you many, many years and a lot of effort to be able to, to become so financially independent, where you can spend also a good amount of time on Amazon, pay all these fees, makes looser money makes the money. But as you learn, and you become professional, you can make something financially that will have a lot of impacts.
Vincenzo Toscano 14:23
Yeah, I mean, for sure, I think that’s the beauty of Amazon. I mean, if you try to do any other type of business, like a restaurant, something like that, there is no way that you can try the Business modules with to 3000 $5,000 you need to put hundreds in there. So the fact that you can start with such a low barrier, which nowadays of course is much higher,
Yoni Mazor 14:43
still very reasonable compared to other traditional, you know, old industry, businesses, hotels, bars, restaurants, I can mention anything in real estate, really, even real estate as they’re getting higher and higher, and we’re in terms of inflation, so that’s understood, but it’s very fast. Is anybody saying during the work day do you have your headphones on your work? You’re productive, you’re productive.
Yoni Mazor 15:05
What are you absorbing and absorbing, learning and learning, it’s very interesting how the new medium of podcasts, YouTube, whatever it is, it’s creating and taking such a talent from the aerospace industry. This is not another job. Aerospace is, you know, people every day and then they have the best engineers in the world making sure that the engines and everything worked properly. But e-commerce Jovi has a talent for his domain. And okay, so you start launching and take it to take us through those moments of you know, your first steps in the industry.
Vincenzo Toscano 15:30
Yeah, so I started launching my products in my brand. So I reached a point where everything was done very well, I mean, I was making similar or even much more money than my salary. So it was this moment in place where I started thinking, Should I decide to jump or not, I was afraid. It reached a point that I say, okay, you know what, let’s go 100% into that. So I decided to stop my job and focus on the percentage that’s pretty
Yoni Mazor 15:56
Dramatic. And what was that? What was that moment? So
Vincenzo Toscano 16:01
I will say was already towards the end of 2018. Towards that, so less
Yoni Mazor 16:06
Then a year the whole thing is less than a year. Yeah, because I made almost the same income and you have enough confidence to go and that’s pretty, pretty dramatic.
Vincenzo Toscano 16:15
Yeah, I mean, the reason why I also had the confidence which is what I’m going to touch on Next is that I saw that because I was very active on LinkedIn or the social media channels, assessing people a lot of people getting back to me, can you help me with this? Can you teach me and they say okay, why?
Vincenzo Toscano 16:29
Why I have my Amazon brand why I don’t jump also create an agency and that’s where it comes he came to fruition and the thing is because I started putting my services all over the place I mean, I put my services on the website you can think of a fiver up for a social media all these channels I’m showcasing my experience how could have a calm see reached a point that was also making the same revenue than my salary. So I had my Amazon brand, I have a come is and I said, Okay, worst case scenario, if the brand goes down, I have a constant if it comes goes down, I have the brand so I have like the word backup. And if they
Yoni Mazor 17:03
Fall, you have a degree Oh, yeah, you’ve already got the degree within four or five years of school. So I think yeah, it gives you enough confidence to make all these entrepreneurial decisions, but it’s calculated it’s not like crazy this is
Vincenzo Toscano 17:17
And honestly, it’s very important that when I took the decision I had emergency fund savings. So it’s very important that whenever you take this decision is not that you do crazy without any money in the bank is good that you have a cushion. Or maybe you have something that can protect in the case at least for six months to one year if things go very bad so I always took those steps into
Yoni Mazor 17:39
that 100% stability as keys because the other mind-set I see also if you’re watching this as a video, you have the picture on the wall with the fish wearing start fitting a shark What do you call that thing with the shark? When it’s sharp? Oh, you call that
Vincenzo Toscano 17:54
Yeah, I have it on.
Yoni Mazor 17:58
Anyway, it’s a fish it’s a shark. So, in other words, is the fish that’s otherwise we see that the shark wing that has so it’s all about the mind-set so yeah, so having an emergency fund in the right stability is very important the monster so you do it in a way where it is good. It’s not under pressure under duress for the wrong reasons right now also when he launched a business you launched it, you launch an Amazon UK or Amazon US or both.
Vincenzo Toscano 18:24
Yeah, mainly was UK and Europe only you can Europe. The thing is also while I was working with my brand, it reached a point where the reality is come see start to grow much faster than my Amazon business time of clients, I need to also start hiring people.
Vincenzo Toscano 18:40
And it reached a point that I need to decide if I pursue my brand or come and it comes he was performing much better for me in terms of ROI of my time and everything and the results I was getting from my clients so at that point I decided to stop selling just for a peer because I’m going to launch new products and brand shortly. And now focusing just when it comes to body all my research into hiring the best people in the field making sure I do the right partnership with the right people marketing going to events, using all my time to make commas very stable and one that’s the case. I’m going to go back to keep launching ideas I have
Yoni Mazor 19:17
Yeah, what was the moment you pause the retail activity and focus just on you know, the sellers your clients? Well, yeah,
Vincenzo Toscano 19:24
Let’s say I would say by the meet and afters and 20 that was already a point where it comes he was much higher than
Yoni Mazor 19:32
Two years in since you started retelling yourself. The ability to help other sellers was overpowering or overshadowing and becoming more of a better investment on your time but ROI or return on investment time. I think it was a very wise decision because honestly, I experienced almost the same thing with theta. You know we’re doing a lot of retail but also a lot with helping sellers but the moment we stopped doing retail and put our focus on am I just helping others made a big impact and boom, it was an explosion. Have the ability to be the best at what we do in our niche.
Yoni Mazor 20:05
And I think you’re hopefully experiencing the same thing we said all the time. Because think about it, let’s be honest, right? For a moment. I’m trying to help other sellers. But I’m a seller. But something all of a sudden becomes very wrong with my account, what comes first, my client also, at the same time, something wrong. Something happened or wrong, happened to me at the same time? Who comes first? Yeah, right, honestly, see what happens? Yeah. Especially if you’re a big seller,
Yoni Mazor 20:30
If you’re successful, you have a few millions of dollars of revenue, and your account got suspended, suspended or something happened, all your focus is there to save that, and then maybe the same thing happened to your client, which might be even bigger than you. But guess what they’re waiting in line, they’re waiting later because your focus energy is on you. That’s just human nature, your family, your pocket, your mom is first and then the others, right? So I think that that’s probably a blessing in disguise for you that, you know, you made that decision. And you know, you have the full focus, and then something happened to them that and it’s a challenge, boom, you all on it. And I just do the old team, the whole organization.
Yoni Mazor 21:00
Now, in the same way, that you are a no aerospace engineer, and you’re able to, to create a toe to design, you know, turbines for jet engines, which is super complicated. I think your ability now to construct an organization that is focused on providing the best solutions and the best ability to survive in this, this airfield called outselling an Amazon? I think that’s very unique here, you probably I almost want to say that it might be too easy for you a little bit. No.
Vincenzo Toscano 21:26
I mean, yeah, it’s some of the things for sure. When it comes to like the typical big files of analytics, the numbers, and I think that’s usually that comes easy to me, just because I was trained for that in engineering, like looking at graphs, making correlations, and understanding data. So that’s something that comes easy to me. And I think that helped me a lot when it comes to scaling, my clients’ brands because I can easily identify a metric related to our metric. And I already kind of designed a solution based on my mind-set of engineering, like finding the root cause, what can be done to fix it? And what is the solution?
Yoni Mazor 22:04
That’s easy. First off for you, but on the flip side was the challenge you’re going on right now. So you’ve achieved a good amount of success for your client? What are your challenges? Now? What are you today that you’d like to be in the future? That growth? What’s the growth? Do you want? Experience? What’s challenging and getting there?
Vincenzo Toscano 22:18
Yeah, I think the number one challenge for sure, with our clients, is the growing competition in the marketplace. So when you start managing a certain amount of brands, right, it’s very easy. That is difficult sometimes to keep up with all the competition by jumping into the mic.
Vincenzo Toscano 22:34
I mean, the last year alone, when we saw all this aggregator jumping in all these investors like we need to redo a lot of strategies from zero mean, PPC, influencer marketing driving traffic from outside, I think it’s become much more Chinese for agencies. Because now on a 24/7, you need to be a fan of the new strategies, what people are doing, the competitors attacking you, what can you do to counter-attack, which four or five years ago, it wasn’t the case it was a more peaceful scene, which is not the case.
Yoni Mazor 23:06
Give us an example. Do you get attacked by a new counter-attack? I’m not too I’m not sure. So give me some examples.
Vincenzo Toscano 23:13
Yeah, for sure. I mean, the first thing that we do is audit the competitor and see everything sorry, they are doing in the back end. So we analyze what they’re doing with the PPC. What are they doing with everything that has to do with influencer marketing? Where are they trying to traffic from? So we have a very good system when it comes to analyzing the back end of these competitors.
Yoni Mazor 23:35
And we are starting to see this as a boring engine because you work for Rolls Royce, right? So you see the boring engine, you deconstruct it, take it apart now working roses do the same, redub, even better, right? That’s kind of what you’re doing. But on the Amazon field with competitors, okay. And then when you deconstruct it, you see this there? How do they attack your clients? For example, they’re attacking Oh, you know, with quotation marks by just aiming at the same keywords. That’s what you mean or attacks?
Vincenzo Toscano 24:01
Yeah, for sure. They are the two spectrums. So you have the nice attacks, which are PPC and the typical clean stuff. But we also have the nasty side of things, which is, you know, that you become competitors, changing your back end with flat files or doing these kinds of things that can take your listings down. So
Yoni Mazor 24:20
yeah, I want to touch that actually, you for mentioning that if you need also to put on mute for a second and clean it up to take a moment I’m going to speak a little bit. So you say you get attacked with a fire? What does that mean? Somebody? What does that mean? Actually with the flat file? If you’re a competitor, do you do something with a flat file that affects your client or another Amazon Seller positive for a moment?
Vincenzo Toscano 24:38
Yeah, for sure. I mean with the flat files is very well known in the space that some of the strategies we see that some of the actually the Vanessa Hong Kong is in some of the episodes and webinars is that if you don’t take full control of your back end, a competitor can jump in and put keywords in the back end to make a pro look as an adult category or get flagged for based
Yoni Mazor 24:59
On yours. Soon. Yeah. So just the biggest example there are two Amazon sellers, Amazon today Amazon Seller be Amazon Seller as the victim. Amazon’s Toby’s the attack. Right. So Amazon Seller B, takes the flat file and uses it as the essence of Amazon Seller a. Right? Yeah, it changes everything in the back end. And so maybe it’s a doll product or pesticides or something that almost an Amazon has all these restrictions on and boom, it throws you out of the game. Yeah.
Vincenzo Toscano 25:23
Yeah, for sure. And sometimes it’s difficult because a, I mean, we have seen even the poles, for sure, I’m pretty sure you have seen that in LinkedIn, social media of some big sellers, they have encountered these issues. And it’s difficult to get the momentum lag. Because if you’re one month, not selling, you lose all your organic ranking your momentum, even if you fix everything, the amount of money that you need to reinvest to get that ball rolling again, sometimes people don’t even get back on track.
Vincenzo Toscano 25:50
I mean, there is this thing, a family just kills you. Yeah. So it’s crazy. So I mean, that’s why I say nowadays, agencies hire more difficult because as the competition arises, they always bring to the market, more dirty tactics. Because when you cannot compete Forli the only solution people sometimes find is doing things that are not correct. And I think now, more than ever, agencies need to learn and train themselves about how to counter-attack this and avoid your client list and being down from morons or things like that.
Yoni Mazor 26:23
Okay, so that was a great example of how you get attacked, how do you counter-attack? Just by playing defense? Or there are other clean ways to counter-attack that, for example?
Vincenzo Toscano 26:31
Yeah, I mean, to defense for sure. When I would take a defense that is never doing anything against TOS is always within the rules of Amazon. And the first thing that we do is we have a system where we put what is what the competitor did to take advantage of BBC, influencer marketing, or any other strategy to get an advantage on specific keywords or in sales.
Vincenzo Toscano 26:51
And then we section what are the possible things that they did to do that to our product. And then we implement soluti
