Episode Summary

In this Prime Talk Podcast Sponsored by GETIDA – Anatoly Spektor talks about the software developer that keeps launching Amazon products.

Anatoly Spektor – Host of 10 Million Journey Podcast and an Amazon Seller talks about The Software Developer that Keeps Launching Amazon Products, he also shares his life journey in eCommerce.

Find the Full Episode Below

Yoni Mazor 0:05
Hi, everybody. Welcome to another episode of Prime Talk today I have a special guest today I’m having Anatoly SpeKter. Anatoly is the host of the 10 Million Journey Podcast. And he’s also an Amazon seller. So Anatoly, welcome to the show.

Anatoly Spektor 0:23
Thank you. I’m excited to be here, man. Always a pleasure to talk to you.

Yoni Mazor 0:22
Thank you so much. So thank you for your time today. So today’s episode is going to be the story of you. Right, the story, the Anatoly Spekter so you’re going to tell us and share with us who are you? Where are you from? Where were you born? Where’d you grew up? You know, what did you learn as you begin your professional career until you got to where you are today with E-commerce. So without further ado, let’s jump right into it.

Anatoly Spektor 0:45
Yeah, it’s such a pleasure. Thank you for talking about me. What could be better? Yeah, was born in Eastern Europe. Latvia. I don’t know if many people know where it is. It’s like next to Estonia and Lithuania and Russia. So yeah.

Yoni Mazor 1:00
What city is Latvia? Which city?

Anatoly Spektor 1:02
Riga, Riga.

Yoni Mazor 1:03
So the capital right

Anatoly Spektor 1:04
and like everyone Latvia. Yep. And it was a post-Soviet time. So let’s say there was the big Soviet Union collapsed and was growing up, it was sort of a bit of hope, but also a little bit of fear, because well, it has this big contract collapse, and people are still a bit depressed, and they were a bit scared, what’s going to happen. And I did not see a good entrepreneurial example when I was growing up. So a lot of people that I interview, my podcasts would say, Oh, my father was like this entrepreneur who is from Ravi, my father is intrapreneur. But he’s more like big business. And I haven’t seen people who came from nothing and just grew these success stories. So I wouldn’t see anything most let’s see what current politicians or somebody who is like doing some criminal things in the 90s, in post-Soviet countries very, very popular. So,

Yoni Mazor 1:49
So, what you describe is that because the environment you’re in was kind of decaying, it was kind of crumbling from within right in the fall of the Soviet Union. So it wasn’t like, you know, many people here in America, they have the American Dream story where the economy is kind of healthy, you know, things are kind of ethical for the most part. And then you can have all these success stories. You kind of came from a completely different environment. Yeah.

Anatoly Spektor 2:09
Yeah. Completely, completely. And yeah, nobody in school would tell me Oh, you’ll be intrapreneur people in countries like that. They usually learn to be a lawyer or economist, something like that. Nobody would think to be an entrepreneur or to be a software developer. And I’m talking software developer because we borrowed my story. And I was just, I didn’t have any hope. When I was growing up or just partying I was doing nothing because I had no idea what would I do with my life? And my family’s pretty okay doing so. I was never struggling that much. And I was just, yeah, just living the life and wasting it, I find a waste. Like if I look back, definitely a waste of time. The only good thing that I did was I was pretty introverted. So when I go home with code something or talk to people in the chat rooms, and do a bit of coding just for fun, because I didn’t know what to do with my life. And then, when it was time to come to university, I was like, I’ll go to I don’t know where to go. My dad’s like, we’ll go to business school. I’m like, okay, so I don’t know what to do. I went to business school and I was partying. The only good thing about the business school was I met my future wife. That was the only good thing but apart from it, I would do not go to classes. I would just party all the time. And it sounds why

Yoni Mazor 3:23
this was also Riga in Latvia.

Anatoly Spektor 3:25
Yeah. Yeah, yeah. And I got so tired of all this 2,008k When he was so bad for small countries, like Latvia was like an economic crisis, the real estate bubble everything blew, and it was just like people are so depressed. It was a really bad time. So I was like, I was talking to my dad, I was like, Maybe we should go to Canada before because a couple of years before we went to Canada with him to visit my aunt. It was fun and nice. And I liked it. People are friendly and was developed big country. I was like, why don’t I go to Canada to study he’s like, Man, are you gonna go to Canada go to Canada? Why don’t we go to management school in Canada, and then I went there, but I didn’t change. I didn’t solve the problem. The problem was, I didn’t know. I didn’t know what I want to be. And I was there partying as well. So I did not go to school. I did nothing.

Yoni Mazor 4:15
Where you go in Canada at which school, by the way,

Anatoly Spektor 4:16
The University of Toronto.

Yoni Mazor 4:17
That’s very big

Anatoly Spektor 4:20
Management, I went to management because well, you don’t easily you can easily go there. Nobody goes to management that much apart from some, I think in Asia, it’s very popular for people to go to management schools, but Canadians didn’t usually go to that. So it was very weird. I remember one party. There was a question that opened my eyes and I think there was a big change for me. I was partying and there was a guy and he was like, what do you do? And I was like, this proud guy. I was like, I’m in a measurement school. And he asked me a question that I think changed the whole course. He asked me, but when you graduate, what you are gonna manage. I was like, that’s such a good question. Nobody ever for four years in two different schools asked me because managers, they don’t appear from anything, you just not like finished school, you become a manager, you need to gain experience. And then you become a manager. But who is the person that was just graduated doesn’t manage, as it was like total bullshit?

So at some point, this question and then the fact that they told me that they’ll kick me out, if I don’t go to some weird, weird, different route like criminology or something like that I was so bad that they told me, you need to get out and go to criminology because we can’t keep you here. Now, I was like, I want to be in Canada, I don’t want to be a manager anymore. I don’t want to go to criminology or somewhere else. I just want to find a path. And I found that college, there’s difference between universities and colleges in Canada. It’s not like in US college. It’s like a diploma. And the university is like a bachelor’s degree. So my dad is all about education. And I was like, You know what, I want to go to college. He’s like, that’s not the best idea. Because you need to get a bachelor’s. I’m like, I want to go to computer science. And I want to go to college. Because in college, they learn how to program. In university, they learn algebra, and I’m really bad at math. But I’m good at coding. So it’s like,

Yoni Mazor 6:09
Yeah, cuz you mentioned you, you are an introvert. And you’re doing some coding right there early on as a teenager. Yeah, you have the affinity. You already have a kind of connection with this. Yeah.

Anatoly Spektor 6:19
Yeah. So I’m like, I’m not a big fan, but I’m doing it. And it’s pretty easy for me like I see the computer all the time because I’m introverted. I know what to do. I don’t have many friends. So I just sit in code. So why not? Why not just do something that I know how to do. And he’s like, okay, it’s your choice, do whatever you want. So I went to this school, that teach me how to code and I liked this. I was good. So even in business school, I was like, the worst of the worst. Here. I was like, number one, I will just code that was like, it’s, it will come easy. Like I would not need to spend a lot of time

Yoni Mazor 6:52
What kind of languages if you can share with us, in college, oh, you were coding like this visual basic in Microsoft.

Anatoly Spektor 6:56
Java. It was like Java, C, C++, all those low level and then I like web development was PHP. And I remember after the first semester, somebody noticed me in school, and they’re like, why don’t you go and work in one of our departments and work with some companies will pay you $16 an hour and your work that never earned money. So 16, $16 It sounds good. Because my peers would earn like eight or 10, like 16. That sounds amazing. And I like coding. Let’s do it. So I was working part-time in this department of like, they had this research department, I was working with huge companies, Firefox, Mozilla, Big Blue Button, and then essentially, at some point, eventually, Red Hat, which is a big Linux distribution. They notice me and they’re like, why don’t you come internship with us? And I’m like, Wow, that’s amazing. We’ll pay you.

Yoni Mazor 7:10
Before for they got bought by IBM, or after

Anatoly Spektor 7:49
Before like a long time before. I mean, they get bought, they get bought, probably like next. Last year, I was there like maybe, I don’t know, 10 years ago. So at some point, they’re like doing an internship, with us will pay you. I know sounds like I don’t remember. $23 an hour. $23 an hour. Like, this is ridiculous. I am Okay. That’s fine. It was just me and my girlfriend at a time and we were just like having fun. And everything else was paid by, by my dad was like, that’s amazing. Let’s do that. So I started working with them. And it was very, very interesting. And then at some point, they like, Oh,

Yoni Mazor 8:22
Let me get the time and let it let me get the timing straight. So in 2008, you move from Latvia to Canada. Yeah, right. Yeah. So you’re kind of two years in school and what 2010 You started for Red Hat, or 2011

Anatoly Spektor 8:31
2010 or 11 I think around that, like, I don’t remember exactly. But

Yoni Mazor 8:36
Gotcha you are on roll yeah, if I’m programming a nice paying job, you got a girlfriend on a roll?

Anatoly Spektor 8:42
Yeah. And what happened was I we were like, we were dating back in, in Latvia. And I was like, You know what, I’m going to Canada. But if you’re going to wait for me, we’re going to be together, because I’ll figure out the way how we can how we getting by that she was like, Huh, okay. So and then we were like, long term relationship for two years. She finished. That’s a school that I completely disaster failed that. Right? Yeah, yeah. And then she came for secondary education. Because well, if you if you’re an entrepreneur or a manager, you need a second education. She’s She went to with help of her family. She also went to Toronto, and then we get married there. So at some point, yeah, it was fun. And then I had to go back to school. And they’re like, you know, what, why don’t we pay you part-time. And then you work for as a contractor, and I worked for them for about two more years or something of that as a contractor, just doing some work for them and being in school, same time. So I finished school and four years, and I already had the best education because I worked in some of the best companies. And for like, from the good, there was startup day, like I and when I send my resume, everybody wanted to hire me. I was like, wow, I did not expect that. So I would come to one office and this CEO would sit down he’s like, What do you want to get paid? I need you because you’re too Red Hat. I’m like, I don’t know. $80,000 I’m like, that’s too much for me. What Whatever. He’s like, You got it. I’m like, okay, that’s fine. So it was

Yoni Mazor 10:04
why why was that? So this is out of school. You already calibrated what you’re good at this was 2014 already, or would you?

Anatoly Spektor 10:11
2014, 2014, maybe 15 something around that

Yoni Mazor 10:15
This is almost six years in the mix? In school, right in Canada between 2008 to 2014? Yeah, yeah. It’s pretty, like pretty good, pretty extended.

Anatoly Spektor 10:24
Yeah. So I think maybe five years because I was one year at the University of Toronto. And in four years, I went to this other college. But yeah, when I finished, he’s like, paying me this $80,000. I’m like, wow, this is ridiculous. And then I worked there very stressed. Remember what I didn’t like about startups, you give them everything, he was working long hours, I was doing everything I could to just make it work. Then he promoted me to being engineering manager paid me, even more, to manage the whole team and help them out. We built this amazing software. For them. It was used by thrown upon American Games by the government, it was visited one of the most visited websites in the world that we worked on. So it was like this huge project. And then the American Games was over, he didn’t get funding for this for the startup. And he’s like, I realized that I’m like, I don’t need like that anymore. So I said, I’ll just gonna leave and he’s like, okay, he knew that he’s gonna not gonna get a funny, so I didn’t get fired, or people just get fired after me.

Yoni Mazor 11:21
So what was the point of the startup that was challenging for you the fact you give everything but then the future might not be as secure because of the funding situation, or what was the dynamic for you,

Anatoly Spektor 11:31
Yeah, you give it all and then somebody makes some decisions higher than me, and I would not control it. And then, in the end, we would spend everything, we can give all our energy to do it, and then it will just be wasted because I’ll have to find another job. And I invested so much time, and I wanted to be part of it. And I grew with this company. And I was really sad. So then, but at this point, I didn’t realize I could do something on my own, to be honest, again, this limiting mindset, and I think this is my headwork. Some people’s head works differently. I think your head works differently, you know your story, you will be always finding ways how to be an intrapreneur. For me, it’s very hard. It’s not native to me, because I didn’t see any examples ever. So for me, I need to challenge myself that I could do something and I have had issues with believing myself for a long time because well, I thought that I’m like nobody for a long time. After all, I didn’t know what to do with my life. Now it’s much, much better, but growing up

Yoni Mazor 12:25
As a mature and achieve and gaining experience that builds up these layers of confidence.

Anatoly Spektor 12:29
Yeah, so at some point, I was like, I need to find something else. And I was me and my wife is at Vancouver, and I was like, well, maybe I should send couple resumes there as well, just to see, maybe somebody is gonna hire me. And I have never been to Vancouver. So went to Vancouver. Amazing place. I loved it from first sight. And this company is like, come to an interview. I come to an interview. And they’re like, Well, we’re gonna hire you right away. Here’s your relocation package. Go. And then I come back from the interview. And my wife is like, Well, how did it go? I’m like, Well, I think I get a job here now. She’s like, okay, let’s relocate well because you like it.

Yoni Mazor 13:02
Let me get this straight. So she got a job first and then you went there also to check if you can get a job. So you both got a job in Vancouver?

Anatoly Spektor 13:08
No, no, she didn’t get a job. She had a job in Toronto that she hated actually, they treated her badly. Also, some startup and there’s an episode her episode in my podcasts as well how she talks about you cry a little bit with how they treated her badly and it was terrible. And I told her, Well, I’m earning Okay, so you can leave and then we can find something else. So she quit and she was free. And I was like, and we went to Vancouver had fun. And then

Yoni Mazor 13:33
But what was the point of connection of going to Vancouver, how did Vancouver or some pop up just because you got an offer?

Anatoly Spektor 13:38
We just wanted to go explore Canada, I think as far as I remember and I just applied for some companies.

Yoni Mazor 13:44
Got it. Say you applied in Vancouver popped up and you were based in Toronto until then, right?

Anatoly Spektor 13:48
Yeah, yeah,

Yoni Mazor 13:49
Just explain a little bit to the people listening to this if you’re not getting in Toronto is kind of cold. It gets Nova Vancouver is on the west coast. And it’s there’s a beach over alright. It’s like by the Pacific.

Anatoly Spektor 14:00
Yeah, it’s very nice.

Yoni Mazor 14:03
It’s a different climate, It’s like Seattle, almost.

Anatoly Spektor 14:05
It’s like yeah, it’s like you compare New York to Portland, Toronto will be like New York and Portland will be like Vancouver, very free, very chill. I don’t have to rush. There are like mountains or was doing yoga. So I liked that. Because I don’t like and then like you can and I was into running at that point. His company was like, you can run every day as much as you want. And then we would go and like with my co-workers would run like 10k Every day.

Yoni Mazor 14:30
That sounds like Portland, by the way, the Nike town. Yeah.

Anatoly Spektor 14:33
Yeah. So actually, that’s how it started there the entrepreneurial thing because this guy

Yoni Mazor 14:37
And what year was when h you shifted to Vancouver, by the way, was that, what year did you move to Vancouver? When do you make the change to the new company?

Anatoly Spektor 14:45
16 I think yeah. So because I’m really bad at really better dates. So it might be my job.

Yoni Mazor 14:54
So about two years with a startup company right after school, right 2014 You graduated got a job for about two years. did amazing things and then the funding cut and then you apply to places and Vancouver popped up you made the change. And 2016 You’re Vancouver.

Anatoly Spektor 15:09
Yeah. So the company was okay I was doing well it was very chill was different they had a lot of money because was owned by some very wealthy family. So they’re not in a rush, you can build whatever you want, you can, you can chill, they have those drinks every day. They have ping pong, they have everything you want. It was very relaxing. But I am even still into building something great. I was never into like, chilling. I just need the purpose. So it was building. And then they keep on changing leadership, new people come with new ideas. And I’m like, so tired that whatever we go in one direction, they always change to a different direction. Again, I’m in zero control. And I would get pissed because I like to own things. I like to own my part and do it. But it’s hard and understand those people. I don’t blame anyone who understands when you’re, you’re running a big company. So you know that you need to make some decisions that other people who are maybe in different departments may not get right away.

But this needs to be done. Because well, this is how to sustain the business. But for these people, sometimes it’s hard if you don’t communicate it well enough, if they like they fired lots of people, then they hire lots of people. So it was very chaotic. And I was running with this one guy. And we run for a run every day for like 10k which is very beautiful Stanley Park, you’re running around, you’re like mountain surfing. So I love that. And at some point, he was like, You know what, I think they’re gonna fire me. And then we talked about things. And he’s like, Well, maybe we should do something. Now I’m like, yeah, maybe we should start something. And then he was like, I’m reading this book four-hour workweek. And this is about the guy who is was pretty stuff. I’m like, Okay, I’ll read that. And I read the book. And it just completely changed everything. For many people. It does. But for me, including I would just like you can do that. I know it is.

Yoni Mazor 16:51
So let’s talk book for a minute because it seems like you changed your life. So this is the Four Hour Work Week by what was the name of the author?

Anatoly Spektor 16:57
Tim Ferriss.

Yoni Mazor 16:58
Tim Ferriss, right? So, in a nutshell, give us a summary of the meaning of his book. Yes, what do you find there?

Anatoly Spektor 17:04
The guy talks about how he essentially works four hours a week travels around the world, how he created this business that is passive runs for himself. And he’s dancing target Argentina, and he is having fun all around the world. He has a remote team, he hires the VA to help them they are doing everywhere, and he just having fun. And he shows how to create so systems. And I was like, I didn’t know that even possible. And then I’m like, wow, at that point, I had a programming blog, I think when I started right away, because I wanted open source, which means you sort of share your code with everyone, you need to have a blog because like cool and open source community, our blog, so all my career, I had a blog, and I was like, maybe should monetize a blog. So I start putting some ads on the blog, but it didn’t work. And then me and these guys, like let’s do drop shipping. I’m gonna quads drop shipping. He’s like, Well, that’s you create a storefront with a shop and then you just find some manufacturers or wholesalers that sell something and then when somebody makes purchasing your shop, you just call them up and say, You know what, let’s send these goods sent directly goods to the consumer.

So you don’t touch the goods. You’re just like a storefront for four different wholesalers. Imagine like Walmart. But Walmart would work with all those like Nike, like if you buy Nike shoes, Walmart called Nike and says Nike, can you send that? So there will be something like that? And we’re like, okay, let’s do that. So we bought some courses, which was a good thing. I think that you need to get some education. So we bought a course I don’t remember which one but he had like, we have to find the products. And they say find something expensive because your margins will be bigger. After all, dropshipping margins are very slim, like maybe 10% 5%. So okay, let’s find something very expensive. So we ended up selling storage sheds, you know, these huge sheds that you put on your garage. So this is very expensive. We can make a lot of money on it. And then we

Yoni Mazor 19:00
What’s the price point of that’s like a few 100 bucks if not over $1,000. Right.

Anatoly Spektor 19:04
Some of them are like $15,000, so

Yoni Mazor 19:06
They are plastic Kater there was a leading the show there. What kind of brands and sheds as far as you remember.

Anatoly Spektor 19:13
I don’t remember we have like,

Yoni Mazor 19:15
I saw one by Kater there. I think there’s an Israeli company they usually see around. Maybe, with k, Kater, Yeah, not mind okay,

Anatoly Spektor 19:23
We had like, I think we went to like a big guy because they were easier to open the accounts. And we like we had to have a bank account in the US. So I went to San Francisco with my wife and then we open a bank account was all cool. The only bank that opened for us was Bank of America. The rest of Us said no, you’re not local you can not do it. Like who said we can safely open it. And then we sort of we just send messages to wholesalers and two manufacturers saying can we sell yours? And two or three of them said yes. But they had big catalogs. We’re like okay, cool. So at let’s say in, I don’t know, six months, we had the Shopify storefront ready start selling those sheds were like now we’re gonna be rich and nobody’s buying them. We’re like we’re running ads. Nobody’s buying them.

Yoni Mazor 20:06
And what year was that when you started selling on Shopify? On your website?

Anatoly Spektor 20:10
Probably 17. I would say probably 2017

Yoni Mazor 20:13
Got it, so you went into Vancouver. You read The Four Hour Workweek take action. Months, of course, you keeping your job? And then within about six months, your business on Shopify, offering shares but nobody’s buying.

Anatoly Spektor 20:26
Yeah. So at some point, like there are lots of things that I did wrong one of them. We realized quickly, we will say the phone number because they say need to have phone numbers, we will call you and they ask you questions. And you’re like, professional. So somebody bought a shirt? And we’re like, yes. And we made, I think like $300. And we spent much nicer, but we made $300 We’re so happy. We’re like, yes. And I’m sitting at work, I’m getting certifications, the best thing in my life. And then we get a call. Somebody is calling and then I pick up and say hello Storage Sheds speaking. He’s like, Well, I have the shed, how do I assemble that I see that the width of the shed is like this and the height like that. What’re screws do I need to use?

Anatoly Spektor 21:09
I was like, I don’t have an idea, I don’t know, And then people just start calling. They’re like, Okay, I have this boat big like this. Will my boat fit into that? And I’m like, I don’t know, like, Okay, well never buy from you. So what I realized is that if you’re selling something, you need to be an expert in this. Because if you’re not well, then then you’re completely screwed. Second problem. There’s this problem number one. The second problem was, somebody would buy something I remember it was like $5,000, somebody would put $5,000 over we’re making about $1,500 for a good, we’re so happy. I’m calling our manufacturer like okay, somebody bought this from us. Can you please send it to them? Like, oh, no, what I was stuck. I’m like, what does that mean? I need to sell it because I just told them to ship it in two weeks they like, it will be like maybe next year because we’re prioritizing right now. Maybe you can offer them something else.

And I’m like, no need to call this guy. Give them a refund. And it was just terrible. And I was like, I have no control whatsoever. But around this business, it was very stressful. Man, this guy had always arguments because we’re doing the same things. We’re sitting there looking at the Shopify, it’s all we did, we had the same chorus. And we’re like, damn it, and then it slowly he’s like, I don’t want to do it anymore. too stressful. So he left and my wife joined. She’s like, maybe I should do something with you if you need any help. She’s good with finances, which I’m not good at. I’m not good at dates, finances forms. I grew creative and like planning and like strategy. And she’s good to all our stuff. So we’re like, maybe just do Amazon. I think there are some ads on Facebook about courses on Amazon. We’re like, well, it’s very expensive. But let’s try it. Because maybe it will help. So we spent $5,000 on the course. And we started doing it. So it was very useful because taught us how to set stuff up.

So I remember the name of the course manager. Yeah, amazing. Selling Machine. ASM. Yeah, sure. Yeah. So it’s a number one course. And not saying anything bad about the course. I think it taught us a lot. But we made mistakes. And I will just want people who are listening to me and going through the course I need you to realize those mistakes who don’t do them. So what how I understood the course maybe not what you’re saying. But my understanding was that you need to find something that sells and so seemed to think it was it was about 2017 18 So it wasn’t that competitive as it is now but still pre-competitive. We’re like, okay, so we went through the list, and we found kid binoculars. And we go to kid binoculars and there are all those green binoculars. Some of the greens account themselves well, so kids binoculars, we’re gonna sell it because it fits all the criteria. So then we look for the manufacturer, we get some samples, like it was a long process, but in about six months, we’re ready to sell and they were like, Okay, how do we differentiate, we need to bring some values. So just call the manufacturer to happen like what else can you offer? To the binoculars they like, we have a magnifying glass small, just I’m assuming magnifying glass. I’m like, put it in, we’re gonna sell that I didn’t do any research. Nothing.
And when you’re listening and you’re jumping on it, I’ll tell you what mistakes I made. So please listen to the end before you jump on the other doing that on the kid binoculars with the green color. Yeah, yeah. So essentially, and then we’re live, let’s say six months. Like it was lots of issues, but in six months, we’re living. Sorry, this is still 2018 Yeah, I think so. So 17 Yeah, we’re doing a lot of things. It’s two years was like crazy. Get a little bit more. So and then we launched and I’m like, yeah, no, we’re making money. We’re gonna make money. Now, nothing. Nobody’s buying it. And I’m like, damn it. So what should I do? Nobody’s buying it’s running PPC. Nobody’s buying it to do some rebates nobody’s buying or like discounted coupons. The point that was a popular thing now it’s not. Now people do rebates, but at that point, you get the discount coupons. Nobody’s buying it. Like oh my god and then at some point maybe two-three months in, I was in a ski line to the ski resort in Whistler I was in line waiting for the ski lift. And I would look at my Amazon app and I get like seven sales like, wow, now we’re going to be rich, and we only bought 200 units, I think. And then we, I was like, Shit, I’m gonna be rich. Now, this is so so good. And then let’s buy more because we only have 200 units. So we need to buy more. So maybe the next day, we had free sales. And we’re like, let’s put or 4000 units, we’re going to be rich. And then in a week, the sales dropped, something happened, maybe our competitor, what I was told the obeying hours can be Amazon send, send an email with our finger, I don’t know. But the thing is that we get sales that were dropped. So ideally, now understanding if we would have to wait longer, maybe 10 days, 14 days, a month to see velocity, we did not do that.

Oh this cold, killing me. And then the second thing I did wrong is right now I understand. If I look at the first page, our binoculars look exactly like everyone else. So why should people buy mine? It’s a very, very important thing that people need to understand when you’re launching something, Photoshop your image into Google into Amazon and ask yourself questions for people to buy this zero reviews or not. If they don’t bring any value, nobody will buy them. So nobody did buy ours. It was very, very sad. I want to say that. And then we bought more, we spent $10,000. And we just were upset. So at some point, we’re like, I don’t know what to do. And I think the binocular sold but we sold it like at that at this price that we bought it. So we lost a bunch of money, I think last maybe four $4,000 or $3,000. Or no, this is the most important loss of time, about a year. So we’re going like the time is most important.

Yoni Mazor 26:44
All this time. You’re kept a regular job, right?

Anatoly Spektor 26:53
Yes. Yeah. Okay, good. And then at some point,

Yoni Mazor 26:56
I want to make sure you did lose control Yeah, okay, good.

Anatoly Spektor 27:00
At some point, we also decided to try something else, because our CDCs didn’t work and try other products. So one

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