Episode Summary

In this Prime Talk Podcast Sponsored by GETIDA – Brandon Young – Founder & lead instructor of Seller Systems – What it took for Brandon Young to make it on Amazon, also more information about his life’s journey. #BrandonYoung #SellerSystems

About  Brandon Young of Seller Systems – Voted best Amazon Private Label Consultant two years in a row by the Seller Poll, Brandon Young is considered by many to be one of the leaders in current Amazon Private Label strategies. He began selling on Amazon in 2015, as most sellers do, with arbitrage / reselling. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016, he launched his first private label products. Less than 5 years later, he is an exclusively private label with multiple brands and 8 figures in revenue annually.

Find the Full Episode Below

[Yoni Mazor] 0:06
Everybody welcome to another episode of prime talk today I’m excited to have a special guest. Today I’m finally having Brandon Young. [Brandon Young] is the founder and lead instructor of stellar systems, which is an award-winning course, mastermind community, an amazing community for Amazon sellers, and selling on Amazon. So Brandon, welcome to the show.

[Brandon Young] 0:26
Thanks for having me on. Good to see you, man.

[Yoni Mazor] 0:28
My pleasure. So today’s episode is gonna be all about you the story of Ben and young you’re gonna show it this everything you know where you’re born? Which one boring episode, man, that’s a huge thing. I’m excited. It’s probably going to be phenomenal. Yeah, so where did you begin your professional career? Station to station until where you are today with the world of E-commerce. So without further ado, let’s jump right into it.

[Brandon Young] 0:51
Yeah, so one time in second grade. I was cheating now. I’m just getting everything right.

[Yoni Mazor] 0:59
I’m gonna you know, all your diplomas are gonna cancel, unfortunately, on the desk. I

[Brandon Young] 1:02
Like the fact that in goodies as he’s being told to start from the beginning, you know,

[Brandon Young] 1:07
There you go. Yeah, I wanna what’s the essence? What are you made out of? You know, I kind of want to see what the ingredients there are. But were born in where which they are

[Brandon Young] 1:16
Born and raised in South Florida in Hollywood, Florida. So my, from very early on. My grandfather owned a wholesale construction supply business. His father before

[Yoni Mazor] 1:28
He owned Dahlia and Hollywood. Are you sad or Yeah, well?

[Brandon Young] 1:32
He was out of Miami. But South Florida area. Yeah. And before him, my father owned a deli in Hoboken during the Depression.

[Yoni Mazor] 1:43
Hoboken, New Jersey. Yeah, it’s like 20 minutes away from Interesting, okay.

[Brandon Young] 1:47
Yeah. And so they, they had moved down here to open up the business. My father married my mom, they came down here to work for him. And through some unfortunate events, he got sick, he wasn’t able to keep the business open. So they went into the construction field working for other people until they saved enough to start their own wholesale construction supply business. Right around 92 Right after Hurricane Andrew they started up and it started with my father. You know, having a lot of relationships with builders and then them having to rebuild during Andrew. He would take his hatchback drive to the suppliers to the wholesalers pick up the products and drive it to job sites. And then eventually bought a van eventually hired a driver brought my mom on to do sales full time. And that grew into you know, 12 plus employees a warehouse multiple millions of dollars. So I saw from early age entrepreneurship it’s all I knew I saw how our life changed what it meant for freedom of time. Although my dad worked his ass off I mean we were that he would take a break to bring us over to the baseball field and we grew up you know at the baseball field essentially

[Yoni Mazor] 3:06
sold on it so although he was you know a go-getter you know, frankly Frank, Frank Are you say that frantically working around the clock to grow his businesses and his outfit and be successful financially successful? You are still dedicated to Tom, you made an emphasis. I’m gonna stop everything and go to the basketball game, whatever I could do with my family, my children, and that resonated with you looking back

[Brandon Young] 3:26
It was a passionate his he was a pitcher in the pirate’s organization when he was coming up. He threw his arm out. I still have a newspaper clipping of him striking out six of seven Yankees when he pitched against the Yankees. That’s your father’s day? Yeah, my father. He played pro ball. Yeah, he was phenomenal. Wow. But he threw his arm out ended his career and but he still had a passion for it. Even before my brother and I were born. I have an older brother. He was coaching pony League teams, just to stay involved in baseball because he loved it so much. So he won the pony League World Series as a coach and on his team was a future Hall of Famer by the name of Dave cash, he taught him how to hit a curveball. So but you know, besides that, I mean, he would be the first one up in the morning, he’d be sitting at his table writing orders and planning out his day and for the drivers and the work. He would take a break for dinner, and then maybe go to the baseball field with us for a few hours. Then he’d come home and he’d work for a couple more hours, and then he’d go to bed and that was his life. And he did that every day until he was until he passed away. He was 65 when he died of cancer, unfortunately. You know, it also taught me a valuable lesson not only about hard work, but also about enjoying life, and valuing your time and also thinking about how to travel more because he always wanted to travel but he was more stuck in the business. And he wasn’t able to replace himself. So,

[Yoni Mazor] 5:00
Yeah, let me ask you this, though. I think he kind of alluded to that. I just want to get clarity on it. Did you feel financially like a family? The change, you know, but as he was, you know, more successful in business, you know, financially because we’re moved to a bigger house, a bigger car. More time to yourself all this? Yeah.

[Brandon Young] 5:17
There was nothing we, you know, that we didn’t have that we wanted. I was very fortunate. I mean, I went to a private school, they could afford private school. I played golf. It’s an expensive sport. You know that was, I left baseball when I was 1314. And then just stuck to golf, and have scholarships, you know, to help pay for school. And

[Yoni Mazor] 5:42
Yeah, you absorbed, you know, his, I guess there’s a role model for you, entrepreneurship, and where you grew up along with sports. But as you grew up and were a teenager, was there any entrepreneurial spirit that was picking into you with things that you did?

[Brandon Young] 5:54
Yeah, of course. So even when I was in high school, and middle school, in high school, I would play Magic the Gathering the card game. It’s like chess, but with cards, right? It’s like Pokémon, but for older kids and adults. And I would travel to tournaments, I would play with friends, but I was wheeling and dealing the cards, I would trade with my friends, I would sell them to dealers, I was friends with like, some of the biggest dealers in the state, they would give me their list of cards, they were buying at their prices, so that when I went to the next tournament, I would have a whole, you know, binder of cards for them for you know, 1000 $2,000, and the whole couple of weeks or months leading up to that tournament, I was just buying from local kids wheeling and dealing to get the kid the cards on the buy list. Right?

[Yoni Mazor] 6:38
So you’re able to monetize. And it’s also Yeah, I was able,

[Brandon Young] 6:41
I was able to just, it helps me pay me, you know, for dinners, you know, trips. I didn’t have to ask my dad for a lot of extra money for that reason. And, you know, we would take trips up to different tournaments throughout the state of Florida and whatnot. But, um, yeah, it was, like, I guess a hustle, you know, was put into me were, at a very early age, I realized the trading time for money was not something that I wanted to do. I just, even when I went back to doing that, when I was when I had my son, I wanted to go back to college and I wanted to maybe, maybe get back into finance. And I was sitting at a desk working and I remember

[Yoni Mazor] 7:29
We’re jumping up steps to want to get to that. So let’s try to body that. So growing up was we already you can recognize your, you know, a very significant role model. Plus, we had the knack for it also you are willing to deal and you know, do the entrepreneur of the game on your own monetizing it for your pleasure. Alright, so you graduated high school, and then why did you get into college. I want to also start stamping yours on it. That’s gonna be the floor here.

[Brandon Young] 7:50
Yeah, so my first year of college, I went to Florida Gulf Coast, I had a golf invite to play for their golf team. It was the first year they had a golf team that was 2000. They invited it was really interesting. They had 18 kids from around the world that they invited to be on the golf team. And during high school, I had broken my wrist. And I had two surgeries. And after the second surgery, I lost mobility in my wrist and I was no longer as good as I used to

[Yoni Mazor] 8:16
Be called I broke a wide and during games are like

[Brandon Young] 8:19
It’s interesting, because the first time I broke it, I didn’t know it for at least a year that healed the wrong bone that connects your risk and risk and your thumb called the skateboard. And

[Yoni Mazor] 8:32
But you did it during playing or just I don’t know i

[Brandon Young] 8:34
At the time I was a reckless kid. I was playing football. I was fighting I was doing all sorts of without the

[Yoni Mazor] 8:41
Walls as they say, yeah,

[Brandon Young] 8:43
I was an athlete. if I swam, I fought I played football, I played golf, I could have done a hit and the route I could have done the hitting somebody I could have done it landing playing football, I don’t know. So I saw it was broken for a year and it just started getting more and sorer after I played. So then when I went and got it checked out, the doctor said like, okay, it’s been broken a long time, it’s healed wrong and we need to fix it because eventually, it’ll break down the other bones around it since it’s not supporting them. So I had surgery. In my junior year, I missed my junior year of golf after being one of the top prospects in the state during my sophomore year. And then the doctor sends me downstairs, he takes my cap off. He knows I’m a golfer. So when I first have the surgery, he says, look, you should be in a cast for six, eight weeks. He takes it off after four weeks and he sends me down to his physical therapist in the same building of floor down. And he says don’t use any weights. I just want to take it off and get your mobility back. So that’s important for your golf swing. And I said No problem. I go down there and the physical therapist has me squeezing something as hard as I can the first day I got a strength test. Yeah. And then and then he hands me weight and I said the doctor said not to use any weights because he just you know I’m out early. And I’m just like because 15 16-year-old kid and he says, he’s like, let the doctor do his job. And I’ll do mine. And he has me using the weights. Sure enough, that pulls, I had a bone graft and it pulled the graph apart. And it didn’t get a chance to heal. So I had to have another surgery. And this is during high school already in college during high school. Yeah. So I ended up with another surgery going into my senior year, and I wasn’t able, to play my senior year either. But then the doctor keeps the cast on longer. And then in that’s when I got a bunch of scar tissue in my wrist and I can’t bend it like I used to. So I went from hitting the ball 320 off the tee to 270 to 80. If I’m lucky, I lost about two irons in distance. And so it made the game much more difficult and different for me.

[Yoni Mazor] 10:49
Let me get this straight. This is already during high school but you have a scholarship playing golf for the university.

[Brandon Young] 10:54
No. So while I’ve been on the radar, right, I was really good. I was around a scratch golfer as a sophomore. And so like going into my, my senior year, I wasn’t able to play either, but based on my resume, that gave me a chance to Florida Gulf Coast. And they invited me out to the team

[Yoni Mazor] 11:11
Got and that was in 2001 He started right. Yeah. And so

[Brandon Young] 11:15
The issue was this. The Gore the course they have is playing on is one of the longest in the entire country. It’s like 7400 yards from the backs. It’s called Stony Brook and, and so here I am, I’m hitting it a lot shorter than I used to. I’m up against some of the best golfers in the world. They’ve got European golfers, South American golfers a bunch of kids throughout the United States, they invited and I’m not as good as I used to be. So I’m struggling I’m hitting driver three iron into every green and they’re hitting driver seven iron like I normally would have been. And they’re able to score it I’m not so I’m shooting like 76 77 78 on these courses that I normally would be tearing up. And I barely made the team. There were 12 spots. I was 12 12

[Yoni Mazor] 11:59
Everything is still made it to the quarter.

[Brandon Young] 12:01
Yeah, I cut. I worked hard. But at that time I kind of started to realize like maybe my dream of going pro wasn’t going to be a thing. That was your mindset. Yeah, it was tough. Because I wanted to go pro I want I will be very competitive. I’ve always been competitive and everything I’ve done and so I left there after one year of playing there. I was pretty much a redshirt I only played one or two matches, I think and then I came back over to Nova Southeastern and South Florida.

[Yoni Mazor] 12:25
All I found 2000 2001 Year One school then you transfer to another.

[Brandon Young] 12:30
Yeah, yeah. And then I came back to this side of the coasts, which is closer to home. I could stay at home and I could go to college. And I finished up at Nova Southeastern I played there for two years. So that’s where you graduated. Yeah. And then I graduated from undergrad. That was an undergrad. 2000

[Yoni Mazor] 12:51
What was your major? I know you played sport. Yeah, god. Okay, so around 2003 you graduate and what’s the next station?

[Brandon Young] 12:58
Yeah, so while I was there for finance, I got an internship at a commodities brokerage. And it’s funny like I had seen the movie boiler room, but I didn’t think that was a real thing. And I get into this commodities brokerage and they’re just phone hustlers like they are scumbags. And there, they are selling, you know, terrible investments for huge rips like it was like $245 per option. They were charging people it was a robbery. And sure enough, like I’m sure it wasn’t very long after I left that that entire industry got raided and shut down because it was all about their vision. Well, I got my series three and then I was there for maybe another couple of months. And I realized it wasn’t for me. I graduated but then I got a legitimate job in finance at Morgan Stanley after that.

[Yoni Mazor] 13:46
Yeah, so why don’t you start Morgan what 2003 2004 that

[Brandon Young] 13:50
Was 2004 Yeah, 2004 I started at Morgan Stanley and then I guess so what do you do for them? It was financial advising. So I passed my series seven my and I was able to start building a book of business and at that time, my father’s business you know, was growing and he asked me to come back and work with him you know, help him on the finance side but more on the inventory management supply chain side and so I was able to work in the warehouse work with the drivers manage the inventory in the warehouse.

[Yoni Mazor] 14:29
Side by side while you’re not Morgan Stanley? Yeah.

[Brandon Young] 14:31
No, I’d left I’d left Holloway there for like a year. Yeah, a little over a year.

[Yoni Mazor] 14:37
So let’s make a district so 2003 graduate for like a year you kind of did the boiler room thing. 2004 Yeah. Four and then you hit it two more

[Brandon Young] 14:44
Like 2006 Yeah. 2006 2007 Eight. So then

[Yoni Mazor] 14:52
Seven eight is when you will transition to your father’s business.

[Brandon Young] 14:55
Yeah, and unfortunately in oh seven he got sick and that’s when he passed.

[Yoni Mazor] 15:00
Got it seems like another head was coming in 2008 where there’s a financial global financial crisis in the subprime mortgage. Exactly.

[Brandon Young] 15:06
Right. Right. So, it was terrible timing on many fronts. I mean, he was looking to retire, I was looking to take over the business. We find out he has cancer, and he’s dead within 30 days.

[Yoni Mazor] 15:17
Well, what kind of cancer started? What was that?

[Brandon Young] 15:20
We don’t even know it was it spread so much. And he was a top doctor. So he just apparently was stubborn with it. And he was feeling some pain, discomfort. And he just kind of took it off and just chalked it up to old age type stuff that he hated going to doctors, a tiny time he got diagnosed, it was everywhere. And there was nothing we could do. And I just spent like, I don’t know, the last 30 days of his life taking care of him. It was a really tough time.

[Yoni Mazor] 15:45
Guys, that 2007 2008 another major crisis.

[Brandon Young] 15:49
Yeah, so then at that point, we’re trying to figure out what to do the business, were looking to sell it potentially, I decided to like it would be a good time. And then all of a sudden, the housing market crashes, everything crashes, no one’s building, building supplies is not the business you want to be in. But we were able to sell our inventory and our book of business at this point, I just want to take care of my mom, I want to make sure she’s okay. So we were able to sell what we could the value was much less than it would have been, but it gave us the money. And one of our competitors who were a large competitor here in South Florida purchased the business and gave my mom a job essentially managing our book of business underneath him and working with Commissions so she ended up doing great. Plus, we got the cash for all of the inventory plus what we were doing, we’ve given them a discount on it. And so it worked out like we were in good shape

[Yoni Mazor] 16:41
At that landing pad was established at least you know, on your, for your mother and the family financially. You know,

[Brandon Young] 16:47
Yeah, so we were okay for a few years. And at that point, I didn’t know what I wanted to do. I was kind of floating around and I was lost but again, you know, not working for somebody else. But I decided I wanted to get into the music business at that. Oh, look at

[Yoni Mazor] 17:02
That. Okay, what was the back story for you in music? Because I am on the athletic side, you know, golfing, baseball entrepreneurs always.

[Brandon Young] 17:10
I don’t know I always enjoyed it. I had a few friends.

[Yoni Mazor] 17:12
That Apocalypse for me, I had no idea you’re into music. But yeah, it’s

[Brandon Young] 17:15
Funny. I opened up a recording studio. I signed a few artists to production deals into writing deals, management. And

[Yoni Mazor] 17:26
Then you started this right away after you know when you cast out the business, to your mother? Yeah.

[Brandon Young] 17:33
Yeah. And that’s when we were, we had a, you know, basically publishing the management company in our studio.

[Yoni Mazor] 17:40
And he said we had partners of any kind of No, solo,

[Brandon Young] 17:46
I was married at the time to my first wife, so it was just the two of us, but she was doing, you know, where she was working her job. And then I was working on that. So we had a band that we got signed to Warner. And it looked really good. And they ended up writing amazing songs with some of the biggest writers in the world.

[Yoni Mazor] 18:12
Like, let’s go back a little bit. So the world of music, okay. So you are not a musician like playing or your role was on the entrepreneur side, find talent on

[Brandon Young] 18:21
The management side, like it, was just strictly on relationships management,

[Yoni Mazor] 18:26
Business model, what compelled you on the business model and, you know, pursuing this as far as you understood back then

[Brandon Young] 18:31
The reality was, I was trying to learn it. I was trying to learn as I went, and I wasn’t very good at it. You know, I kind of stumbled into some relationships, and I realized that the music industry is all about relationships. So I had a good entertainment attorney, I was friends with, who’s phenomenal. I had a couple of artists who introduced me to other managers, other people, and other circles I started to get in. And so it just started that way into building a studio. Yeah, I built out a studio. It was a great studio of modern equipment, great microphones, equalizers, all the racks that you need, and the control table you need. Like I enjoyed that part of it. Right? I have a creative side to me as well. So I would sit in the studio and watch the people work. And I knew enough to run the board myself and even record a session if I needed to. And I was just I just loved being a fly on the wall. While you know, while the magic

[Yoni Mazor] 19:26
Creativity is flowing and it’s floating in your domain. It’s great.

[Brandon Young] 19:29
It’s great. So

[Yoni Mazor] 19:31
You mentioned a battle with Warner Music Group or WMD.

[Brandon Young] 19:35
Yeah, before that. I ended up closing the music studio. I had an I had a talented kid that I was managing that ended up getting killed and

[Yoni Mazor] 19:48
On the worst synthesizers if I can.

[Brandon Young] 19:51
So he was on his way to the studio one night and he was with the lead singer of a different band. I managed a couple of different bands. Not the one that got time, but the different one. And they were on their way to the studio to go create some music. And because I let it, it was open 24 hours, we had x, you know, I kept it open 24 hours a day and I would have people in and out. But he stopped it just by a dime bag of weed. And he had a kid jump in jump in his car.

[Yoni Mazor] 20:24
This is in Florida and Florida, Miami,

[Brandon Young] 20:26
Florida. And the kid, the kid jumped in the front seat. So he’s in the backseat. The guy driving is the lead singer. He’s driving the kid’s car, the producer’s car, his name was DJ Phil. And the kid jumps in the passenger front passenger seat and pulls out a gun. And they said, hey, man, there’s nothing here. Take what you want. But he liked just to show the gun to the kid in the backseat. To Phil, he just shakes it like in the back. When he’s doing that it goes off. Shoot.

[Yoni Mazor] 21:02
I got it. So basically under, you know, being a thread full and shaking the gun that fired off. And

[Brandon Young] 21:09
For trigger safety, I guess. So

[Yoni Mazor] 21:11
They’re out to get weed and this stranger jumps in chat. Rob wasn’t

[Brandon Young] 21:15
A stranger. It was a kid they bought from before.

[Yoni Mazor] 21:17
Oh is it a dealer? It was a dealer? Yeah. Wow. Okay. Yeah. Stay away from drugs. As much as possible. This is another one of those reasons that were just volatile. We’d be illegal, to begin with. It’s just yeah, if it’s legal go-to legal, even if it’s legal, go to legal, don’t buy legally. Because you always have the black market option. Okay. So, you know, so, so this what compelled you to close the business was too

[Brandon Young] 21:44
Dark time, you know, it was tough.

[Yoni Mazor] 21:46
I was the one that happened when you close down. I’m sorry, where you were that when you closed down and shifted off of, you know, producing music?

[Brandon Young] 21:56
Well, I mean, I just closed the studio. And I sold the equipment to another person. And then there was a large studio in Miami that I was able to partner with at the time. I knew the owner. And at that time I the main the other band, the lead singer was screwed up in the head. That was his that was one of his best friends for many years that passed. And he just wasn’t in a position to continue making music and quit. And the other band that I was working with that I just signed. I continue to work with them. Had an r&b singer I was working with who to this day is still struggling and trying to do something.

[Yoni Mazor] 22:43
You liquidated your studio. You’ve kind of stayed in the field. Are there others? Yeah.

[Brandon Young] 22:47
I stayed more on the management side. So the band that I had signed, was a band by the name of ghost Gloria goes to GLORIA Yeah. Yeah. It goes to GLORIA We spent the next year and a half working with them so they went on tours with you know, some pretty large bands. They were touring locally, they were working with some of the biggest writers in the world. Welcome music. It was all like radio rock. So, okay. Yeah, if you think of the theory of a dead man, or you know, just, but at the time, here’s, here’s the, here’s the bad timing part again, right? Like my dad passes in the market crashes for construction. I get into music and start managing a rock band that gets signed and all of a sudden rock is dying. Every radio station in the country that’s playing rock is flipping formats, because no, you know, they want to play a different style of music. I think the year that my band got a deal. Less than five bands got signed to major record labels that year.

[Yoni Mazor] 23:54
And all the stations were flipping word, r&b hip hop, yeah, just

[Brandon Young] 23:57
Anything that didn’t rock. No. Okay. Just a real downtime for rock and it still hasn’t fully recovered. I mean, that type of music just isn’t as popular as pop and other stuff. So, unfortunately, but if they had been signed 10 years earlier, they’d be a huge success. They were at niveles

[Yoni Mazor] 24:14
That was like almost a golden arrow. You got the Guns and Roses got nirvana. You got you to know, Zeplin you got so much but yeah, just to name a few.

[Brandon Young] 24:24
Yeah, I mean, it’s in. So it’s just, it was just unfortunate timing. It ended up not working out. The band broke up, the lead singer went to LA where he pursued, you know, his passion of game development and he does photography, he does videography, and he does production. And then the drummer. Used to drum for the University of Miami, just one of the most talented drummers in the world, went to Nashville, to become a studio drummer ended up the Honor Band With the bass player from that same band, ended up on a band for a country singer by the name of Tyler Farr, who won some Country Music Awards and stuff. And the other guitar player came from a very wealthy family didn’t need to work or do anything. So he hasn’t done anything else. But yeah, so that was my that was your music career, right? That was my music career, a couple of $100,000 in the hole. And for five years, just, you know,

[Yoni Mazor] 25:29
Three, four, what was your run from 2009? Until what? 2014 13,

[Brandon Young] 25:34
Maybe 2012. So my son was born in 2011. And at that time, I was like, Alright, I need to get serious and start getting money, I need to have a job that’s bringing in revenue, not just losing it, but still had some savings. And I decided I wanted to get more back into entrepreneurship and, and in tech, but I didn’t know enough about it. So I decided I wanted to go back and get an MBA. And I created while I was there, I created a meetup group called the micro venture capital club. And it became the largest Meetup group for venture capital in South Florida. We had over 1000 members. And I was hosting Shark Tank meetings a few times a month, one in one in every county, Dade, Broward, and Palm Beach. And we would have in the room 50 to 100 people, ranging from technologists, to investors to entrepreneurs, and then I would have three, you know, three people do their pitch like they were on Shark Tank. And anyone in the audience could ask questions, and I would

[Yoni Mazor] 26:40
The audience can also invest with the investors and also invest Yeah, there was always the auditing come in and jump in for the ride if the finances you want to invest into absolutely, and

[Brandon Young] 26:48
Deals were done. It was, it was magic, man, and it was really fun. And I learned at that time that I loved it. You know, that space. I loved angel investing. I loved, love, you know, I fell back in love with entrepreneurship and E-commerce. And it’s funny because through that, as an angel investor, I was when I met my now wife, I was separated and going through a divorce with my first wife. And I, I was at an angel conference. And I was taking notes in the audience. And Jennifer sat down next to me. And I found out later like, she was sitting behind me and then came to sit down next to me. And then I asked her, hey, what are you doing here? And she, you know, she asked if I had a card? And I said, Yeah, so I gave her my card. And then she calls me a week later and says, Well, I have a degree in computer science. I’m a programmer, and I’m looking to, I’m from China, and I’m here. And I want to start a technology business. Or you know, I don’t know what I want to do. But I want to start something

[Yoni Mazor] 27:47
When you guys met. When was that? Yeah, well, yeah.

[Brandon Young] 27:51
That was that conference, Ms. 2014. And, yeah, so I will

[Yoni Mazor] 28:00
get this straight. I have a little gap here. You said, 2011, your son was born in 2012, you kind of you were

[Brandon Young] 28:07
Building up the club.

[Yoni Mazor] 28:09
But that was financially rewarding you that was holding you financially. And then

[Brandon Young] 28:14
I still had I still had I still had money. So I was still okay.

[Yoni Mazor] 28:18
You know, money flow from the construction that or even,

[Brandon Young] 28:21
We were still okay, financially. And then.

[Yoni Mazor] 28:24
And he said, Come around to 15, you went to the conference, you met Jennifer?

[Brandon Young] 28:29
Yeah, I mean, Jennifer, in 2014. And then through the first few months of 2015, she and I are just working together on potential ideas, I’m helping to vet them, I would teach a very simple method called Lean Startup. So she would have a grandiose idea, but I would say, look, the most important thing is that, you know, you don’t spend a lot of time and money building something that you later find out no one wants, what you need to first do is without spending much time or money, do a mock-up and then be what they call an MVP mode, you know, a minimum viable product. Yeah, yeah. And then you the minimal viable product, you know, you know, the methodology. And

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