Amazon Influencer Program (AIP)
Buyers look to social media influencers to help them make purchasing decisions; the reviews and viewpoints of Amazon influencers similarly affect what brands and products shoppers prefer. This is why they are called “influencers.”
The Amazon Influencer Program (AIP) was specifically established to help drive sales and market Amazon products by rewarding Amazon influencers for their posts. The more followers of a particular Amazon influencer post, the higher the reward.
How can you become an Amazon influencer? Let’s take a look at:
- What is an Amazon influencer
- What is the Amazon Influencer Program
- How Amazon influencers make money
- Difference between Amazon influencers and Amazon associates
- Amazon influencer requirements
- How to succeed as an Amazon influencer
- Pros and cons of becoming an Amazon influencer
What is an Amazon Influencer?
Amazon influencers are just like other social media influencers in that they post on multiple platforms, including YouTube, Instagram, Facebook, and Twitter. Of course, Amazon influencers are about Amazon products. But they must also qualify for the Amazon Influencer Program.
Amazon Influencer Program (AIP)
AIP was launched in 2017 to attract high-end influencers with large followings. Program members receive their own unique Amazon Storefront that lists the Amazon products they’ve reviewed and discussed. It is from the Storefront where Amazon influencers make money. Generally speaking, Amazon influencers earn about a 10% commission on a purchase made through their Amazon Storefront, though the percentage does vary for certain products.
How Amazon Influencers Make Money
Social influencers in general get a commission when someone clicks on a post’s product link and proceeds to purchase. It’s slightly different for Amazon influencers, who post links to their Amazon Storefront. Purchases made through the Amazon influencer’s Storefront earn a commission.
Amazon influencers are also eligible to join a bounty program. The bounty program promotes Amazon-specific services such as Audible, Amazon Music, and Amazon Prime. This is paid differently from regular product recommendations. Amazon influencers are paid fixed costs per certain actions that their followers carry out, such as when someone signs up for an Amazon Music Trial or activates a paid plan on Amazon Prime, or an existing user upgrades a monthly Amazon plan.
Difference Between Amazon Influencers and Amazon Associates
While similar, there are differences between Amazon influencers and Amazon Associates:
- Amazon influencers must meet certain criteria; the Amazon Associates program is open to anyone.
- Amazon Associates post unique links to products on webpages and platforms that earn commissions; Amazon Influencers do not post specific links to products, but direct followers to their Amazon Storefront, stocked with products the influencer has chosen. Purchases via the Amazon Storefront earn commissions.
- Amazon Associates commissions average 4% to 8% per purchase; Amazon influencer commissions are on average 10% of the purchase price.
Amazon Influencer Requirements
Apply to AIP via any of your social media accounts. YouTube is widely considered the best, but it’s not a hard and fast rule; apply from whatever platform you have the most influence and followers. Note also that AIP only operates in the US, UK, Canada, and India.
Your social media account is then reviewed for such factors as:
- Number of followers
- Type of engagement with followers
- Audience niche
Amazon does not publicly disclose its requirements for any of their, or other factors they might take into consideration
If you don’t have a lot of followers, that doesn’t necessarily disqualify you. Amazon accepts niche micro- and nano-influencers as long as the engagements demonstrate valuable connections. Actually, the value of your audience is believed in most cases the single factor weighted to getting accepted.
There are certain product categories that the AIP does not promote, including:
- Live animals
- Alcohol and cigarettes
- Fine art, artifacts
- COVID 19 supplies
- Diet supplements and vitamins
- Drugs, pharmaceutical products, medical devices
- Guns, weapons, explosives
- Food and dietary products
- Theft devices
- Surveillance equipment
And if at first, you don’t succeed, try, try again. You can constantly reapply but do so only if your audience has grown and audience interactions increased.
Once accepted, of course, you need to establish an Amazon account if you don’t already have one.
How to Succeed as an Amazon Influencer
Amazon influencers enjoy success the same as any social influencer: by building strong relationships with an audience that puts trust in the opinions of influencers.
To maximize the engagement of your audience, consider:
- Audience readiness to buy
- What products resonate best with your audience
- What messages best communicate with your followers
- The needs of your audience and how you can address and satisfy them
Pros and Cons of Becoming an Amazon Influencer
The pros of becoming an Amazon influencer include:
- You can promote any product
- You get your own dedicated Amazon Storefront, which promotes and enhances your brand
- Income potential
The cons of becoming an Amazon influencer include:
- Additional administrative work (management of Amazon Storefront)
- Amazon commission is relatively low compared to other influencer commissions
- Some may hesitate to associate with Amazon and its reputation as a global eCommerce platform; some social influencers don’t want to be seen as beholden to a particular brand
Of course, we here at GETIDA are certainly enthusiastic about Amazon and getting the best ROI for Amazon sellers. Should you decide not to become an Amazon influencer, another business proposition is to become an Amazon FBA seller. In which case, we can help make sure you are getting all the money you are owed when you participate.