Tips to Help Promote Your Amazon Brand
Now is the time to promote your Amazon brand to better reach holiday shoppers. Here’s why: U.S.-based third-party sellers sold an average of 11,500 products per minute last year between Black Friday and Christmas.
Let’s take a look at what you need to do to promote your Amazon brand and improve your ability to reach holiday shoppers:
- Update your Amazon store
- Create coupons and promo codes
- Use holiday-themed Posts
- Develop email campaigns to increase customer engagement
- A/B test your product detail page
Update Your Amazon Store
Brick and mortar stores spruce up during the holiday season. Some virtual tinsel and festive imagery help promote your Amazon brand. Equally important is updating your Amazon store. According to Amazon, stores updated within the past 90 days gain 21% more repeat visitors and 35% higher attributed sales per visitor.
To update your store, promote your Amazon brand, and reach holiday shoppers, make sure your best-selling gifts are highly visible. Use Store’s versioning and scheduling to set up one or more versions of your seasonal store to go live throughout the holidays and promote your Amazon brand. Then schedule a new version without seasonal content to go up after the shopping season is over. Alternatively, set an end date for your seasonal version so it automatically reverts back to your “regular” store at the end of the season.
Create gift pages for gifts grouped by interest or theme. Examples include “Gifts for Tots” or “Holiday Happiness.” Be sure to include active promotions such as coupons or promo codes.
Create Coupons and Promo Codes
Speaking of coupons and promo coupons, this is a great way to reach shoppers who during the holiday season are already incentivized to make purchases. Shoppers love coupons and especially love coupons during the holiday season. The green coupon badge visible on PPC campaign images can dramatically increase the click-through rate (CTR.)
You can create coupons and promo codes at any time during the holidays to go live to shoppers within hours. Advertise coupons on social media to promote your Amazon brand. If you work with social media influencers, create unique promo codes for each influencer to track sales.
Add the Featured Deals widget to your store (the widget is available within the Store builder) to better gain shopper attention to any promotions such as deals, coupons or Subscribe and Save. You can add the widget within the Store builder). Once published, the widget updates automatically so products appear only for as long as the promotion lasts.
Offer coupons during your holiday PPC (Pay Per Click) ad campaigns. The green coupon badge visible on PPC campaign images can dramatically increase the click-through rate (CTR.)
Use Holiday-Themed Posts
The old saying goes that “a picture is worth a thousand words.” Holiday-themed Posts are a good way to show shoppers rather than tell them. And they are free to use. It’s a great way to promote your Amazon brand to shoppers, who can follow your brand from your Store or Posts; follower counts are visible in your Stores insights dashboard. According to Amazon, brands active with Posts have 325% more followers on average than brands that aren’t.
Brand Registered sellers can add short (15-30 seconds) videos to depict and/or demonstrate their products. Generally speaking, product listings with videos are higher converting than those without videos.
Develop Email Campaigns to Increase Customer Engagement
Marketing emails promote your Amazon brand. Marketing emails during the holidays are particularly effective to increase brand awareness and customer engagement. Emails with gift suggestions or guides, special holiday offers, and the classic “X amount of shopping days until Christmas” reminders are the kind of topics that get shopper attention. Also consider different approaches to previous customers, new customers, repeat customers, and high-spend customers.
A/B Test Your Product Detail Page
A/B tests (also known as split tests) compare two versions of the same content to see which performs better. Use A/B testing to learn how to build better content that appeals to customers, promotes your Amazon brand, and drives more sales. During the increased traffic during holiday seasons, A/B testing is a great way to help you understand what resonates best with shoppers and make adjustments to promote your Amazon brand.
GETIDA: The Gift that Keeps on Giving
For Amazon FBA sellers, the holiday season promises higher sales volume. This means Amazon handles larger volumes of shipments and customer returns. And this also means the greater likelihood of errors in handling your inventory increases as well.
Amazon owes you reimbursement for these errors. However, many of these errors go undetected and unclaimed. It is mostly left up to the Amazon FBA sellers to identify these errors and submit the necessary claims. As if you don’t already have enough to do during the peak holiday season.
Fortunately, GETIDA offers a cost-effective solution. GETIDA software reviews not only holiday season transactions, but the previous 18 months of your Amazon FBA transactions to identify instances that qualify for reimbursement. Appropriate claims are filed only with your approval.
GETIDA’s only fee to provide this service is a percentage of approved claims. And the first $400 in FBA reimbursement is free.
It’s almost as if, yes Amazon FBA seller, there is a Santa Claus.