How to Prep Your Amazon Listing
How do you make an Amazon listing stand out from your competition? Proper planning and preparation of an Amazon listing make all the difference between a product that sells and one that doesn’t.
These key Amazon listing tips can increase your chances of selling more:
- Double-check Amazon listing accuracy
- Optimize Amazon listing title
- Write a concise, easy-to-understand product description with bullet points
- Add high-quality images
- Keywords are key
- Competitive Pricing
- Add A+ content
- Call to action results in more action
- Market your Amazon listing
Double Check Amazon Listing Accuracy
Provide complete and proper product information. Then double-check to make sure everything is correct.
Your Amazon listing is how customers find you. The risk of an incomplete Amazon listing is that potential customers won’t find your products when they do their shopping searches. An inaccurate Amazon listing risks customer dissatisfaction if they order something based on an Amazon listing that misrepresents the product.
Optimize Amazon Listing Title
An effective title is both attention-getting and contains keywords shoppers are most likely to search for. “Red Leather Sofa” is a better title than “sofa” as it will come up in the search results for shoppers seeking a sofa in a particular color and material. Take it a step further. “Luxurious Red Leather Sofa” is a bit more inviting than just the plain description and helps the Amazon listing stand out from all the other red leather sofas.
One thing you don’t want to do is make the title too long. Shopper attention spans are typically short because they want to hone in quickly on exactly what they want. The more exact your title includes the primary keyword with one or two differentiating adjectives, the more likely you gain shopper attention.
Write a Concise, Easy-to-Understand Description with Bullet Points
Describe your product in detail, but not in such detail the reader gets lost. Use simple, direct sentence structure. Use bullet points to concisely highlight product features such as size, color, capabilities, and key benefits. Whatever makes your product distinctive is a bullet point as long as you keep it short and to the point (which is why they are called bullet points).
Add High-Quality Images
A picture is worth a thousand words. In fact, pictures are typically the first thing shoppers look at. This is why it is important to use high-quality images in accordance with Amazon standards. Even better than a picture is a video that demonstrates product features and benefits, as well as how to use the product.
Don’t use images that are blurry, not of the product itself, and/or contain extraneous text or graphics. Shoppers won’t pay for a product that isn’t professionally presented.
Keywords are Key
Keywords are how shoppers find your product. Perform keyword research to determine what shoppers search for that relates to your product. Take a look at what keywords your competitors use and what rankings they achieve. Using the keywords shoppers are most likely to use in your Amazon listing title and product description increases your chances to rank as high as possible, if not at the top, in search results.
Find the right balance between your potential profit (after costs) and what you can sell something for in comparison to similar products. Obviously, you want to make money. However, you may not make as much money as you thought if your competition is selling at lower prices. Better to make a little less and move inventory rather than not sell enough that you are actually losing money with poor inventory turnover.
Sometimes you can price higher than your competition if your product has unique value-adds. If your product is basically the same as your competition, price your Amazon listing the same or just a little under.
Some, but not all, product categories offer additional fields, called the “backend” because it is not visible to shoppers, used to index your Amazon listing, and optimize your search results.
You are allowed an additional 255 characters for other keywords your target audience is likely to search on Amazon. Don’t repeat keywords you’ve already used in the Amazon listing itself. Rather, this additional description helps make your product stand out.
The Importance of Images
A picture is worth a thousand words. So are the product images you post. Pictures are typically the first thing shoppers look at. This is why it is important to use high-quality images in accordance with Amazon standards that literally show your products in the best possible light.
Add A+ Content
If you are enrolled in the Amazon Brand Registry program, you can add A+ content to your Amazon listing. A+ content contains additional photos, videos, and detailed descriptions beyond what is already in your Amazon listing. Amazon listings with A+ content further distinguish your product and improve your search rankings.
Similarly, consider using Amazon’s brand story feature to create a direct connection with customers to tell your product story and share your brand’s values.
Call to Action Results in More Action
If a potential customer has read down from the title and bullet points, and viewed the graphics and video, close the sale with a call-to-action (CTA). This is a short statement that encourages purchase. Examples include: “Supplies are limited,” “Order today” and “Buy now.” Another type of CTA is a special offer, such as “Use this coupon code to get 10% off” or “Buy one, get one free.”
Market Your Amazon Listing
There’s more you can do beyond the Amazon listing itself to attain success. To actively market your Amazon listing:
- Encourage Customer Reviews. The more good reviews you have, the better. The difference between whether a shopper buys from you or a competitor is often a comparison of customer reviews. You can’t actively solicit reviews, as that is a violation of Amazon’s terms of service. You can, however, encourage customers to leave feedback, respond quickly to issues, and if you’ve provided excellent customer service, then the reviews you receive are most likely in the 4 or 5-star range.
- Use social media. You can post on Facebook and Instagram and other social media promotions about your product with links to your Amazon listing.
- Ads and promotions. Amazon PPC (pay-per-click) ads and other promotions increase the visibility of your Amazon listing. The cost of the ad or promotion is often worth the additional traffic you gain for the Amazon listing, which increases the probability of sale.
GETIDA Amazon FBA Reimbursement
The more you sell from your Amazon listings, the more likely mistakes happen fulfilling orders. Amazon FBA sellers are owed reimbursement for these mistakes. Unfortunately, this is not an automatic process. You could be losing out.
GETIDA (GET Intelligent Data Analytics) performs a full Amazon audit of up to 18 months of all your transactions to identify discrepancies eligible for Amazon FBA reimbursement. For free. With your approval, a team of former Amazon FBA reimbursement employees presents and follows up on claims to the appropriate departments. There is no charge for filing claims; you only pay a percentage of whatever claims are successful. And you aren’t charged for the first $400 in refunds.
Sign-up is easy and free.