What it Took for Brandon Young To Make it on Amazon | Seller Systems
In this Prime Talk Podcast Sponsored by GETIDA – Brandon Young - Founder & lead instructor of Seller Systems - What it took for Brandon Young to make it on Amazon, also more information about his life's journey. #BrandonYoung #SellerSystems
About Brandon Young of Seller Systems - Voted best Amazon Private Label Consultant two years in a row by the Seller Poll, Brandon Young is considered by many to be one of the leaders in current Amazon Private Label strategies. He began selling on Amazon in 2015, as most sellers do, with arbitrage / reselling. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016, he launched his first private label products. Less than 5 years later, he is an exclusively private label with multiple brands and 8 figures in revenue annually.
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[Yoni Mazor] 0:06
Everybody welcome to another episode of prime talk today I'm excited to have a special guest. Today I'm finally having Brandon Young. [Brandon Young] is the founder and lead instructor of stellar systems, which is an award-winning course, mastermind community, an amazing community for Amazon sellers, and selling on Amazon. So Brandon, welcome to the show.
[Brandon Young] 0:26
Thanks for having me on. Good to see you, man.
[Yoni Mazor] 0:28
My pleasure. So today's episode is gonna be all about you the story of Ben and young you're gonna show it this everything you know where you're born? Which one boring episode, man, that's a huge thing. I'm excited. It's probably going to be phenomenal. Yeah, so where did you begin your professional career? Station to station until where you are today with the world of E-commerce. So without further ado, let's jump right into it.
[Brandon Young] 0:51
Yeah, so one time in second grade. I was cheating now. I'm just getting everything right.
[Yoni Mazor] 0:59
I'm gonna you know, all your diplomas are gonna cancel, unfortunately, on the desk. I
[Brandon Young] 1:02
Like the fact that in goodies as he's being told to start from the beginning, you know,
[Brandon Young] 1:07
There you go. Yeah, I wanna what's the essence? What are you made out of? You know, I kind of want to see what the ingredients there are. But were born in where which they are
[Brandon Young] 1:16
Born and raised in South Florida in Hollywood, Florida. So my, from very early on. My grandfather owned a wholesale construction supply business. His father before
[Yoni Mazor] 1:28
He owned Dahlia and Hollywood. Are you sad or Yeah, well?
[Brandon Young] 1:32
He was out of Miami. But South Florida area. Yeah. And before him, my father owned a deli in Hoboken during the Depression.
[Yoni Mazor] 1:43
Hoboken, New Jersey. Yeah, it's like 20 minutes away from Interesting, okay.
[Brandon Young] 1:47
Yeah. And so they, they had moved down here to open up the business. My father married my mom, they came down here to work for him. And through some unfortunate events, he got sick, he wasn't able to keep the business open. So they went into the construction field working for other people until they saved enough to start their own wholesale construction supply business. Right around 92 Right after Hurricane Andrew they started up and it started with my father. You know, having a lot of relationships with builders and then them having to rebuild during Andrew. He would take his hatchback drive to the suppliers to the wholesalers pick up the products and drive it to job sites. And then eventually bought a van eventually hired a driver brought my mom on to do sales full time. And that grew into you know, 12 plus employees a warehouse multiple millions of dollars. So I saw from early age entrepreneurship it's all I knew I saw how our life changed what it meant for freedom of time. Although my dad worked his ass off I mean we were that he would take a break to bring us over to the baseball field and we grew up you know at the baseball field essentially
[Yoni Mazor] 3:06
sold on it so although he was you know a go-getter you know, frankly Frank, Frank Are you say that frantically working around the clock to grow his businesses and his outfit and be successful financially successful? You are still dedicated to Tom, you made an emphasis. I'm gonna stop everything and go to the basketball game, whatever I could do with my family, my children, and that resonated with you looking back
[Brandon Young] 3:26
It was a passionate his he was a pitcher in the pirate’s organization when he was coming up. He threw his arm out. I still have a newspaper clipping of him striking out six of seven Yankees when he pitched against the Yankees. That's your father's day? Yeah, my father. He played pro ball. Yeah, he was phenomenal. Wow. But he threw his arm out ended his career and but he still had a passion for it. Even before my brother and I were born. I have an older brother. He was coaching pony League teams, just to stay involved in baseball because he loved it so much. So he won the pony League World Series as a coach and on his team was a future Hall of Famer by the name of Dave cash, he taught him how to hit a curveball. So but you know, besides that, I mean, he would be the first one up in the morning, he'd be sitting at his table writing orders and planning out his day and for the drivers and the work. He would take a break for dinner, and then maybe go to the baseball field with us for a few hours. Then he'd come home and he'd work for a couple more hours, and then he'd go to bed and that was his life. And he did that every day until he was until he passed away. He was 65 when he died of cancer, unfortunately. You know, it also taught me a valuable lesson not only about hard work, but also about enjoying life, and valuing your time and also thinking about how to travel more because he always wanted to travel but he was more stuck in the business. And he wasn't able to replace himself. So,
[Yoni Mazor] 5:00
Yeah, let me ask you this, though. I think he kind of alluded to that. I just want to get clarity on it. Did you feel financially like a family? The change, you know, but as he was, you know, more successful in business, you know, financially because we're moved to a bigger house, a bigger car. More time to yourself all this? Yeah.
[Brandon Young] 5:17
There was nothing we, you know, that we didn't have that we wanted. I was very fortunate. I mean, I went to a private school, they could afford private school. I played golf. It's an expensive sport. You know that was, I left baseball when I was 1314. And then just stuck to golf, and have scholarships, you know, to help pay for school. And
[Yoni Mazor] 5:42
Yeah, you absorbed, you know, his, I guess there's a role model for you, entrepreneurship, and where you grew up along with sports. But as you grew up and were a teenager, was there any entrepreneurial spirit that was picking into you with things that you did?
[Brandon Young] 5:54
Yeah, of course. So even when I was in high school, and middle school, in high school, I would play Magic the Gathering the card game. It's like chess, but with cards, right? It's like Pokémon, but for older kids and adults. And I would travel to tournaments, I would play with friends, but I was wheeling and dealing the cards, I would trade with my friends, I would sell them to dealers, I was friends with like, some of the biggest dealers in the state, they would give me their list of cards, they were buying at their prices, so that when I went to the next tournament, I would have a whole, you know, binder of cards for them for you know, 1000 $2,000, and the whole couple of weeks or months leading up to that tournament, I was just buying from local kids wheeling and dealing to get the kid the cards on the buy list. Right?
[Yoni Mazor] 6:38
So you're able to monetize. And it's also Yeah, I was able,
[Brandon Young] 6:41
I was able to just, it helps me pay me, you know, for dinners, you know, trips. I didn't have to ask my dad for a lot of extra money for that reason. And, you know, we would take trips up to different tournaments throughout the state of Florida and whatnot. But, um, yeah, it was, like, I guess a hustle, you know, was put into me were, at a very early age, I realized the trading time for money was not something that I wanted to do. I just, even when I went back to doing that, when I was when I had my son, I wanted to go back to college and I wanted to maybe, maybe get back into finance. And I was sitting at a desk working and I remember
[Yoni Mazor] 7:29
We’re jumping up steps to want to get to that. So let's try to body that. So growing up was we already you can recognize your, you know, a very significant role model. Plus, we had the knack for it also you are willing to deal and you know, do the entrepreneur of the game on your own monetizing it for your pleasure. Alright, so you graduated high school, and then why did you get into college. I want to also start stamping yours on it. That's gonna be the floor here.
[Brandon Young] 7:50
Yeah, so my first year of college, I went to Florida Gulf Coast, I had a golf invite to play for their golf team. It was the first year they had a golf team that was 2000. They invited it was really interesting. They had 18 kids from around the world that they invited to be on the golf team. And during high school, I had broken my wrist. And I had two surgeries. And after the second surgery, I lost mobility in my wrist and I was no longer as good as I used to
[Yoni Mazor] 8:16
Be called I broke a wide and during games are like
[Brandon Young] 8:19
It’s interesting, because the first time I broke it, I didn't know it for at least a year that healed the wrong bone that connects your risk and risk and your thumb called the skateboard. And
[Yoni Mazor] 8:32
But you did it during playing or just I don't know i
[Brandon Young] 8:34
At the time I was a reckless kid. I was playing football. I was fighting I was doing all sorts of without the
[Yoni Mazor] 8:41
Walls as they say, yeah,
[Brandon Young] 8:43
I was an athlete. if I swam, I fought I played football, I played golf, I could have done a hit and the route I could have done the hitting somebody I could have done it landing playing football, I don't know. So I saw it was broken for a year and it just started getting more and sorer after I played. So then when I went and got it checked out, the doctor said like, okay, it's been broken a long time, it's healed wrong and we need to fix it because eventually, it'll break down the other bones around it since it's not supporting them. So I had surgery. In my junior year, I missed my junior year of golf after being one of the top prospects in the state during my sophomore year. And then the doctor sends me downstairs, he takes my cap off. He knows I'm a golfer. So when I first have the surgery, he says, look, you should be in a cast for six, eight weeks. He takes it off after four weeks and he sends me down to his physical therapist in the same building of floor down. And he says don't use any weights. I just want to take it off and get your mobility back. So that's important for your golf swing. And I said No problem. I go down there and the physical therapist has me squeezing something as hard as I can the first day I got a strength test. Yeah. And then and then he hands me weight and I said the doctor said not to use any weights because he just you know I'm out early. And I'm just like because 15 16-year-old kid and he says, he's like, let the doctor do his job. And I'll do mine. And he has me using the weights. Sure enough, that pulls, I had a bone graft and it pulled the graph apart. And it didn't get a chance to heal. So I had to have another surgery. And this is during high school already in college during high school. Yeah. So I ended up with another surgery going into my senior year, and I wasn't able, to play my senior year either. But then the doctor keeps the cast on longer. And then in that's when I got a bunch of scar tissue in my wrist and I can't bend it like I used to. So I went from hitting the ball 320 off the tee to 270 to 80. If I'm lucky, I lost about two irons in distance. And so it made the game much more difficult and different for me.
[Yoni Mazor] 10:49
Let me get this straight. This is already during high school but you have a scholarship playing golf for the university.
[Brandon Young] 10:54
No. So while I've been on the radar, right, I was really good. I was around a scratch golfer as a sophomore. And so like going into my, my senior year, I wasn't able to play either, but based on my resume, that gave me a chance to Florida Gulf Coast. And they invited me out to the team
[Yoni Mazor] 11:11
Got and that was in 2001 He started right. Yeah. And so
[Brandon Young] 11:15
The issue was this. The Gore the course they have is playing on is one of the longest in the entire country. It's like 7400 yards from the backs. It's called Stony Brook and, and so here I am, I'm hitting it a lot shorter than I used to. I'm up against some of the best golfers in the world. They've got European golfers, South American golfers a bunch of kids throughout the United States, they invited and I'm not as good as I used to be. So I'm struggling I'm hitting driver three iron into every green and they're hitting driver seven iron like I normally would have been. And they're able to score it I'm not so I'm shooting like 76 77 78 on these courses that I normally would be tearing up. And I barely made the team. There were 12 spots. I was 12 12
[Yoni Mazor] 11:59
Everything is still made it to the quarter.
[Brandon Young] 12:01
Yeah, I cut. I worked hard. But at that time I kind of started to realize like maybe my dream of going pro wasn't going to be a thing. That was your mindset. Yeah, it was tough. Because I wanted to go pro I want I will be very competitive. I've always been competitive and everything I've done and so I left there after one year of playing there. I was pretty much a redshirt I only played one or two matches, I think and then I came back over to Nova Southeastern and South Florida.
[Yoni Mazor] 12:25
All I found 2000 2001 Year One school then you transfer to another.
[Brandon Young] 12:30
Yeah, yeah. And then I came back to this side of the coasts, which is closer to home. I could stay at home and I could go to college. And I finished up at Nova Southeastern I played there for two years. So that's where you graduated. Yeah. And then I graduated from undergrad. That was an undergrad. 2000
[Yoni Mazor] 12:51
What was your major? I know you played sport. Yeah, god. Okay, so around 2003 you graduate and what's the next station?
[Brandon Young] 12:58
Yeah, so while I was there for finance, I got an internship at a commodities brokerage. And it's funny like I had seen the movie boiler room, but I didn't think that was a real thing. And I get into this commodities brokerage and they're just phone hustlers like they are scumbags. And there, they are selling, you know, terrible investments for huge rips like it was like $245 per option. They were charging people it was a robbery. And sure enough, like I'm sure it wasn't very long after I left that that entire industry got raided and shut down because it was all about their vision. Well, I got my series three and then I was there for maybe another couple of months. And I realized it wasn't for me. I graduated but then I got a legitimate job in finance at Morgan Stanley after that.
[Yoni Mazor] 13:46
Yeah, so why don't you start Morgan what 2003 2004 that
[Brandon Young] 13:50
Was 2004 Yeah, 2004 I started at Morgan Stanley and then I guess so what do you do for them? It was financial advising. So I passed my series seven my and I was able to start building a book of business and at that time, my father's business you know, was growing and he asked me to come back and work with him you know, help him on the finance side but more on the inventory management supply chain side and so I was able to work in the warehouse work with the drivers manage the inventory in the warehouse.
[Yoni Mazor] 14:29
Side by side while you're not Morgan Stanley? Yeah.
[Brandon Young] 14:31
No, I'd left I'd left Holloway there for like a year. Yeah, a little over a year.
[Yoni Mazor] 14:37
So let's make a district so 2003 graduate for like a year you kind of did the boiler room thing. 2004 Yeah. Four and then you hit it two more
[Brandon Young] 14:44
Like 2006 Yeah. 2006 2007 Eight. So then
[Yoni Mazor] 14:52
Seven eight is when you will transition to your father's business.
[Brandon Young] 14:55
Yeah, and unfortunately in oh seven he got sick and that's when he passed.
[Yoni Mazor] 15:00
Got it seems like another head was coming in 2008 where there's a financial global financial crisis in the subprime mortgage. Exactly.
[Brandon Young] 15:06
Right. Right. So, it was terrible timing on many fronts. I mean, he was looking to retire, I was looking to take over the business. We find out he has cancer, and he's dead within 30 days.
[Yoni Mazor] 15:17
Well, what kind of cancer started? What was that?
[Brandon Young] 15:20
We don't even know it was it spread so much. And he was a top doctor. So he just apparently was stubborn with it. And he was feeling some pain, discomfort. And he just kind of took it off and just chalked it up to old age type stuff that he hated going to doctors, a tiny time he got diagnosed, it was everywhere. And there was nothing we could do. And I just spent like, I don't know, the last 30 days of his life taking care of him. It was a really tough time.
[Yoni Mazor] 15:45
Guys, that 2007 2008 another major crisis.
[Brandon Young] 15:49
Yeah, so then at that point, we're trying to figure out what to do the business, were looking to sell it potentially, I decided to like it would be a good time. And then all of a sudden, the housing market crashes, everything crashes, no one's building, building supplies is not the business you want to be in. But we were able to sell our inventory and our book of business at this point, I just want to take care of my mom, I want to make sure she's okay. So we were able to sell what we could the value was much less than it would have been, but it gave us the money. And one of our competitors who were a large competitor here in South Florida purchased the business and gave my mom a job essentially managing our book of business underneath him and working with Commissions so she ended up doing great. Plus, we got the cash for all of the inventory plus what we were doing, we've given them a discount on it. And so it worked out like we were in good shape
[Yoni Mazor] 16:41
At that landing pad was established at least you know, on your, for your mother and the family financially. You know,
[Brandon Young] 16:47
Yeah, so we were okay for a few years. And at that point, I didn't know what I wanted to do. I was kind of floating around and I was lost but again, you know, not working for somebody else. But I decided I wanted to get into the music business at that. Oh, look at
[Yoni Mazor] 17:02
That. Okay, what was the back story for you in music? Because I am on the athletic side, you know, golfing, baseball entrepreneurs always.
[Brandon Young] 17:10
I don't know I always enjoyed it. I had a few friends.
[Yoni Mazor] 17:12
That Apocalypse for me, I had no idea you're into music. But yeah, it's
[Brandon Young] 17:15
Funny. I opened up a recording studio. I signed a few artists to production deals into writing deals, management. And
[Yoni Mazor] 17:26
Then you started this right away after you know when you cast out the business, to your mother? Yeah.
[Brandon Young] 17:33
Yeah. And that's when we were, we had a, you know, basically publishing the management company in our studio.
[Yoni Mazor] 17:40
And he said we had partners of any kind of No, solo,
[Brandon Young] 17:46
I was married at the time to my first wife, so it was just the two of us, but she was doing, you know, where she was working her job. And then I was working on that. So we had a band that we got signed to Warner. And it looked really good. And they ended up writing amazing songs with some of the biggest writers in the world.
[Yoni Mazor] 18:12
Like, let's go back a little bit. So the world of music, okay. So you are not a musician like playing or your role was on the entrepreneur side, find talent on
[Brandon Young] 18:21
The management side, like it, was just strictly on relationships management,
[Yoni Mazor] 18:26
Business model, what compelled you on the business model and, you know, pursuing this as far as you understood back then
[Brandon Young] 18:31
The reality was, I was trying to learn it. I was trying to learn as I went, and I wasn't very good at it. You know, I kind of stumbled into some relationships, and I realized that the music industry is all about relationships. So I had a good entertainment attorney, I was friends with, who's phenomenal. I had a couple of artists who introduced me to other managers, other people, and other circles I started to get in. And so it just started that way into building a studio. Yeah, I built out a studio. It was a great studio of modern equipment, great microphones, equalizers, all the racks that you need, and the control table you need. Like I enjoyed that part of it. Right? I have a creative side to me as well. So I would sit in the studio and watch the people work. And I knew enough to run the board myself and even record a session if I needed to. And I was just I just loved being a fly on the wall. While you know, while the magic
[Yoni Mazor] 19:26
Creativity is flowing and it's floating in your domain. It's great.
[Brandon Young] 19:29
It's great. So
[Yoni Mazor] 19:31
You mentioned a battle with Warner Music Group or WMD.
[Brandon Young] 19:35
Yeah, before that. I ended up closing the music studio. I had an I had a talented kid that I was managing that ended up getting killed and
[Yoni Mazor] 19:48
On the worst synthesizers if I can.
[Brandon Young] 19:51
So he was on his way to the studio one night and he was with the lead singer of a different band. I managed a couple of different bands. Not the one that got time, but the different one. And they were on their way to the studio to go create some music. And because I let it, it was open 24 hours, we had x, you know, I kept it open 24 hours a day and I would have people in and out. But he stopped it just by a dime bag of weed. And he had a kid jump in jump in his car.
[Yoni Mazor] 20:24
This is in Florida and Florida, Miami,
[Brandon Young] 20:26
Florida. And the kid, the kid jumped in the front seat. So he's in the backseat. The guy driving is the lead singer. He's driving the kid's car, the producer's car, his name was DJ Phil. And the kid jumps in the passenger front passenger seat and pulls out a gun. And they said, hey, man, there's nothing here. Take what you want. But he liked just to show the gun to the kid in the backseat. To Phil, he just shakes it like in the back. When he's doing that it goes off. Shoot.
[Yoni Mazor] 21:02
I got it. So basically under, you know, being a thread full and shaking the gun that fired off. And
[Brandon Young] 21:09
For trigger safety, I guess. So
[Yoni Mazor] 21:11
They’re out to get weed and this stranger jumps in chat. Rob wasn't
[Brandon Young] 21:15
A stranger. It was a kid they bought from before.
[Yoni Mazor] 21:17
Oh is it a dealer? It was a dealer? Yeah. Wow. Okay. Yeah. Stay away from drugs. As much as possible. This is another one of those reasons that were just volatile. We'd be illegal, to begin with. It's just yeah, if it's legal go-to legal, even if it's legal, go to legal, don't buy legally. Because you always have the black market option. Okay. So, you know, so, so this what compelled you to close the business was too
[Brandon Young] 21:44
Dark time, you know, it was tough.
[Yoni Mazor] 21:46
I was the one that happened when you close down. I'm sorry, where you were that when you closed down and shifted off of, you know, producing music?
[Brandon Young] 21:56
Well, I mean, I just closed the studio. And I sold the equipment to another person. And then there was a large studio in Miami that I was able to partner with at the time. I knew the owner. And at that time I the main the other band, the lead singer was screwed up in the head. That was his that was one of his best friends for many years that passed. And he just wasn't in a position to continue making music and quit. And the other band that I was working with that I just signed. I continue to work with them. Had an r&b singer I was working with who to this day is still struggling and trying to do something.
[Yoni Mazor] 22:43
You liquidated your studio. You've kind of stayed in the field. Are there others? Yeah.
[Brandon Young] 22:47
I stayed more on the management side. So the band that I had signed, was a band by the name of ghost Gloria goes to GLORIA Yeah. Yeah. It goes to GLORIA We spent the next year and a half working with them so they went on tours with you know, some pretty large bands. They were touring locally, they were working with some of the biggest writers in the world. Welcome music. It was all like radio rock. So, okay. Yeah, if you think of the theory of a dead man, or you know, just, but at the time, here's, here's the, here's the bad timing part again, right? Like my dad passes in the market crashes for construction. I get into music and start managing a rock band that gets signed and all of a sudden rock is dying. Every radio station in the country that's playing rock is flipping formats, because no, you know, they want to play a different style of music. I think the year that my band got a deal. Less than five bands got signed to major record labels that year.
[Yoni Mazor] 23:54
And all the stations were flipping word, r&b hip hop, yeah, just
[Brandon Young] 23:57
Anything that didn't rock. No. Okay. Just a real downtime for rock and it still hasn't fully recovered. I mean, that type of music just isn't as popular as pop and other stuff. So, unfortunately, but if they had been signed 10 years earlier, they'd be a huge success. They were at niveles
[Yoni Mazor] 24:14
That was like almost a golden arrow. You got the Guns and Roses got nirvana. You got you to know, Zeplin you got so much but yeah, just to name a few.
[Brandon Young] 24:24
Yeah, I mean, it's in. So it's just, it was just unfortunate timing. It ended up not working out. The band broke up, the lead singer went to LA where he pursued, you know, his passion of game development and he does photography, he does videography, and he does production. And then the drummer. Used to drum for the University of Miami, just one of the most talented drummers in the world, went to Nashville, to become a studio drummer ended up the Honor Band With the bass player from that same band, ended up on a band for a country singer by the name of Tyler Farr, who won some Country Music Awards and stuff. And the other guitar player came from a very wealthy family didn't need to work or do anything. So he hasn't done anything else. But yeah, so that was my that was your music career, right? That was my music career, a couple of $100,000 in the hole. And for five years, just, you know,
[Yoni Mazor] 25:29
Three, four, what was your run from 2009? Until what? 2014 13,
[Brandon Young] 25:34
Maybe 2012. So my son was born in 2011. And at that time, I was like, Alright, I need to get serious and start getting money, I need to have a job that's bringing in revenue, not just losing it, but still had some savings. And I decided I wanted to get more back into entrepreneurship and, and in tech, but I didn't know enough about it. So I decided I wanted to go back and get an MBA. And I created while I was there, I created a meetup group called the micro venture capital club. And it became the largest Meetup group for venture capital in South Florida. We had over 1000 members. And I was hosting Shark Tank meetings a few times a month, one in one in every county, Dade, Broward, and Palm Beach. And we would have in the room 50 to 100 people, ranging from technologists, to investors to entrepreneurs, and then I would have three, you know, three people do their pitch like they were on Shark Tank. And anyone in the audience could ask questions, and I would
[Yoni Mazor] 26:40
The audience can also invest with the investors and also invest Yeah, there was always the auditing come in and jump in for the ride if the finances you want to invest into absolutely, and
[Brandon Young] 26:48
Deals were done. It was, it was magic, man, and it was really fun. And I learned at that time that I loved it. You know, that space. I loved angel investing. I loved, love, you know, I fell back in love with entrepreneurship and E-commerce. And it's funny because through that, as an angel investor, I was when I met my now wife, I was separated and going through a divorce with my first wife. And I, I was at an angel conference. And I was taking notes in the audience. And Jennifer sat down next to me. And I found out later like, she was sitting behind me and then came to sit down next to me. And then I asked her, hey, what are you doing here? And she, you know, she asked if I had a card? And I said, Yeah, so I gave her my card. And then she calls me a week later and says, Well, I have a degree in computer science. I'm a programmer, and I'm looking to, I'm from China, and I'm here. And I want to start a technology business. Or you know, I don't know what I want to do. But I want to start something
[Yoni Mazor] 27:47
When you guys met. When was that? Yeah, well, yeah.
[Brandon Young] 27:51
That was that conference, Ms. 2014. And, yeah, so I will
[Yoni Mazor] 28:00
get this straight. I have a little gap here. You said, 2011, your son was born in 2012, you kind of you were
[Brandon Young] 28:07
Building up the club.
[Yoni Mazor] 28:09
But that was financially rewarding you that was holding you financially. And then
[Brandon Young] 28:14
I still had I still had I still had money. So I was still okay.
[Yoni Mazor] 28:18
You know, money flow from the construction that or even,
[Brandon Young] 28:21
We were still okay, financially. And then.
[Yoni Mazor] 28:24
And he said, Come around to 15, you went to the conference, you met Jennifer?
[Brandon Young] 28:29
Yeah, I mean, Jennifer, in 2014. And then through the first few months of 2015, she and I are just working together on potential ideas, I'm helping to vet them, I would teach a very simple method called Lean Startup. So she would have a grandiose idea, but I would say, look, the most important thing is that, you know, you don't spend a lot of time and money building something that you later find out no one wants, what you need to first do is without spending much time or money, do a mock-up and then be what they call an MVP mode, you know, a minimum viable product. Yeah, yeah. And then you the minimal viable product, you know, you know, the methodology. And then you go ask a bunch of people, that would be your potential customers, and you talk to them and get feedback. And then you have a bunch of feedback loops. And, and you develop potentially a product at that point when you realize that the pain point of what you're solving is enough that people would make the change, pay for it, things like that. So we went through a bunch of MVP, a bunch of ideas. We were looking at products that were successful in China, and maybe bringing them here we were looking at other ideas that had been brought through incubators in California and other places that hadn't yet launched in South Florida. Yeah,
[Yoni Mazor] 29:35
But just consumers and products selling a product, like
[Brandon Young] 29:39
An app. It could be we looked at we've looked at dozens so it was a ton of different ideas. We had ideas for like loyalty programs for restaurants that later became big companies. We had ideas for even something like Grub Hub. We were looking at Grub Hub before grub before anything like that it expanded here, very interestingly enough,
[Yoni Mazor] 29:57
And I don't want to brag on anything but I did have the idea for long before all people have cars are pretty much empty in
[Brandon Young] 30:05
My execution is everything right?
[Yoni Mazor] 30:09
This is like a small company in San Francisco somewhere No Uber-like these guys onto the rest of a bunch of money alone. We all became a beast. But yeah,
[Brandon Young] 30:17
And so it's executions everything. So like, that's what we always talk about. But it's funny the first time I met with her like she, you know, back in the end of 2014, when I first met with her, we sat down and I was at a Starbucks. And again, it was all professional in
[Yoni Mazor] 30:33
Nature. So when she moved one roll in front of the next few she did it on purpose, because
[Brandon Young] 30:38
She later told me she did it on purpose. She had seen me taking notes and knew that I was part of the conference and stuff. So she wanted to like, you know, so she was like, hoping I would say something first. So cute. Okay, got it. Yeah, so it's very funny. But you know, it was all professional. And so we sat down and we were working. The first time I met with her she handed me some like refrigerator magnets and like a bookmarker. And a cell phone case right from China that she had gotten on her last trip when she went to visit family. She had been here since 2009 for school and everywhere
[Yoni Mazor] 31:08
She is from in China in the mainland, or she's from a province called
[Brandon Young] 31:11
Jiangshi. But she has family there and in one girl.
[Yoni Mazor] 31:15
Joshua, what's the region famous for producing? What's the big city there?
[Brandon Young] 31:18
There isn't really, it's like it's the province just north of Guangdong. So I got it Okay. The very huge treasure they just found with like, it used to be like an emperor imperial capital. And they found that buried and it's worth like a billion dollars. Like, it's pretty cool. There's cool some cool stuff. But for the most part, like it's, it's, it's not like a major city area. So. But she went to school in Guangzhou, she has family there. And then she came here, she had gotten her master's in computer science there, got another one here. And then I was working on a Ph.D., started doing real estate. And then that's when I met her.
[Brandon Young] 31:54
So she was interested in maybe starting a business. So but anyway, she shows me these cell phone cases and these other things. And I'm like, and the designs are very, very Chinese. And this is before like, this is right when FBA started to come around in 2015. And it was super easy. And she says, you know, I want to sell these online. And I didn't know anything about e-commerce, honestly. And I didn't know about FBA. And so, but looking at the designs, I was like, Americans aren't gonna like this flavor like this, this design, right? This isn't something that people are going to buy, I don't think online. And it's like an iPhone for cell phone case for like, you know, a depiction of a Chinese lady and the OR gate like, like, it was just like flowers. And I was like, oriental. It's very well, yeah. All right. So she, she, to this day, she gives me so much shit, because if I had just explored the E-commerce and online stuff with her that at that time, it was like, probably a year before we started a year and a half before we started doing private label ourselves. And we would have had a much bigger head start. And she's like, Yeah, think about how much further we'd belong. She's still given me so much stuff.
[Brandon Young] 32:58
But I'd say middle of 2015 you know, I learned what FBA is, and was so I go back to my roots with my construction supply relationships. And I, you know, my mom is still working in that industry at that time, too. So I go to the company that purchased I go to the suppliers, the regional suppliers, the wall Milwaukee, you know, MIT there was, yeah, just these major tool companies and we found hundreds of SKUs that we could buy with the bonuses that would give us a nice return. And so we started selling online and we were doing you know, six figures a month pretty quickly. We were also doing some liquidation had we had found someone selling return pallets from like T Mobile and some auction sites and we would pay kids to clean them up and to cute quality control them sort them and then whatever was new could be sold as new whatever is used is sold as the US donates throughout the rest whatever.
[Yoni Mazor] 34:07
And it sounded like you got into the Amazon game and FBA game through the reselling component or function of a model.
[Brandon Young] 34:14
Yeah, it was definitely reselling and it was liquidation and wholesale from the beginning and then we already started dating at that point. And I look at her like you know end of 2015 we’re already like four or five months into Walt starts to restrict some of our skews. I think Kate Spade had started to restrict some of their cell phone cases. And I saw the writing on the wall I said all these brands are gonna keep moving in that direction and keep gating their you know who can sell their products? So we know, why aren't we doing private label we have a huge advantage you speak Chinese you have family there like we can we have the advantage for sourcing logistics, and then I have the advantage over Chinese sellers with marketing and numbers and stuff. So looks like we should be doing that. So 2016 April, we go to Canton Fair. And a couple of months later, we launched our first few private label products
[Yoni Mazor] 35:11
To 16. That's it, that's the magical year, you go on, you know, to private label, and the rest is history and all that. So that's great. So we're in 216, right now, 2021, the next five years, that's when things start to blow up. And the good in a good way for you, hopefully, because we touch all these cycles that you got trapped in, wasn't so advantageous. But in this case, you're saying, I saw the writing on the wall, these brands restricting, I'm going to change my destiny, my future, and then all these other things transpired. So let's dive in. Take it there you launched.
[Brandon Young] 35:40
Yeah, we were like we had some money to start the business, originally. So we were doing pretty well with the wholesale, we started siphoning the profits from Wholesale, into private label. And we were able to invest quite a bit to start, I think, like maybe 4050 $60,000, somewhere in that range. And then, so we were able to ramp it up to about a million dollars in revenue our first year. But we had very little profit, we had products fail, we had product seized at the port, we had issues with, like certifications, we made a lot of mistakes. We didn't know how to launch products, we got attacked by competitors. We used the, we walk the huge learning curve and had to figure a lot of things out. But the one thing that set us apart is that we just never gave up like, you know, something would happen. And we would sit down and analyze it and say, Okay, why did happen?
[Brandon Young] 36:30
How can we fix it? And then at that time, we also started, you know, networking with other large sellers. So 2000 would be like the end of 2016, the beginning of 2017. I'm, you know, in a Facebook group, and we decide to form a private mastermind that later, you know, we call million dollar sellers. So we have, I don't know, less than 100 120 of us at that time that we're all doing at least seven figures on Amazon. And we decided to create this closed group called Million Dollar sellers, MDS. And we went to New York for the first boost conference that they ever had.
[Yoni Mazor] 37:13
Yep. Amazon's you know, there are conferences. Yeah, that was 2000, I believe
[Brandon Young] 37:18
Was 2017. And so I rented a huge Airbnb in Manhattan. We had like six bedrooms. And we had maybe 10 of us staying in that in that Airbnb with another 20 that have come into town for it or live there locally.
[Yoni Mazor] 37:35
I always tell people, they're all for them. Yes.
[Brandon Young] 37:38
Yeah, they were all MDS guys. And that was the first time we all got together. We were you know, we had, we have Fernando Fernando Sausalito. Yeah, the camp was sleeping in the living room next to Anthony buoy Tran. And, and we had Clement Wan, and we had, you know, Leo lemon, and, you know, some of these guys that are just monsters in the industry that I've had multimillion-dollar accidents, you know, seven, eight-figure exits that run major software companies that that, you know, and but being in a room with them and talking about, this is what we're experiencing, this is where we're at, and just absorbing and giving and trying to, you know, give more than you take. It's hard because everyone's so knowledgeable and good at whatever they're good at. And so a lot of them were further much further than we were at that time. And it was very interesting. And once we started to figure out keywords and keyword research, and I started to show the methodology within the group, I'd created the mastermind. I formed Cellar Systems with you know, two really good friends from there. Garland and Max, and garland and Max. Interestingly enough, at the time, they were just doing, reselling, they were doing arbitrage. And they had a team of buyers that would travel the southeast going into
[Yoni Mazor] 38:54
Vacuum cleaners, it Yeah, they just vacuum clean. And you know, it's not it's
[Brandon Young] 38:58
Just an incredible business model. They've done $10 million in arbitrage in a year. And so we had formed seller systems with the idea of it being like a university where they would teach reselling, we would teach private label, but the reality was like it doesn't mix too well, right? People want to want to do arbitrage have less money to start, usually, they don't want to pay for education as much. And it's just a different audience, different type of person, different levels, sophistication, different knowledge, and learning curves, and all of that. So
[Yoni Mazor] 39:30
Will you did you launch those systems or created that was
[Brandon Young] 39:33
2018. Got it? Yeah. So in 2018, we started selling systems leave I leave the MDS at that time. And that had been a little bit of a conflict but I'm still very good friends with a lot of those guys. Absolutely. Some of my closest friends in the world and love, love them. And it's like what you learn when you know, You're that average of who you keep around you and that was like the power of mastermind at that point that I understood like, you know, you're who you keep around you and your surroundings and, and every event possible that I could go to be around those guys like I wouldn't miss an opportunity. And I was always looking to you know, host different events and dinners and whatever, whatever I could. So let my daughter be like that.
[Yoni Mazor] 40:23
Yes, for 2010, you already created, you know, stoicism, which is you know, it's an educational platform and community. But at that point, it's focused on your end, at least in your track on the private label stuff and keywords. And this is why you're this after a year or two in the game.
[Brandon Young] 40:39
Yeah, so yeah, a little over two years, I guess. And then, you know, the full course launched in maybe 20. Yeah, the end of 2018. So we have been doing private labels for over two years. At that time, I think we were doing about 3 million a year in sales in our second or third year.
[Yoni Mazor] 40:56
And keep the arbitrage and hosteling
[Brandon Young] 40:59
1 million and 3,000,006 and a half million and over 10 million in our fourth year. And so
[Yoni Mazor] 41:06
The question is focused on the private let me say one year one, we had cut off Harvard, we had to cut off the reselling stuff. Yeah. So yeah, I just want to touch on that. So he said, you cast it out, you fit it away. So you fully focused on the private label while you know, kind of skill for 1 million, 3 million, 6 million 10 million, right?
[Brandon Young] 41:21
Yeah. And so I'm still helping with like launches and optimization and marketing and the keyword research product selection, my wife is, becomes the CEO of that business. I'm the CEO of the coaching business, but we still very much work in each other's business and help each other out. And it's been challenged because to go from 10 to 25 million is you have to become a real company and
[Yoni Mazor] 41:45
The compounding effect, because when you go from one to three, okay, three to four, okay? For even 10, okay, you can be a little scrappy, a little loose, loosen the bolts, but turn off 10 to 20, you have to be for lack of better word, operation, or progress. So
[Brandon Young] 41:59
We layout these levels right for our members, and we talk about the different levels of the Amazon business. And it's true for almost every business, right? Like when you go to that first level, it's just basically you're solopreneur. And you can do it on Amazon by yourself, and maybe with the help of one VA, you can do one to $3 million in revenue, it's very possible like this isn't, you know, something that is overwhelming. Amazon handles most of the heavy lifting for you. And you can rely on them for that. To go from three to 10 million, you need to start hiring specialists. So you start hiring people in your company, but there are still people that do exactly what you tell them to do. Right. Like they're not players that are
[Yoni Mazor] 42:40
SOPs are kind of letting you know that you can calibrate what they do and over the world begins and ends and their impact, right?
[Brandon Young] 42:47
Yeah. 10, from 10 to 25, and 25 to 100 million, you build a real company, you need departments, and you need department heads, and you need management and you need, you need those departments talking to each other. And you need to have goals and objectives that are aligned between everybody to get everyone rowing in the right direction. And you need to management practices and communication practices and KPIs and you need HR you need, you need a lot more on the business side and it becomes its beast. So that's what we've spent the last year learning ourselves, right, we hired a CEO coach and we're, we're invested very heavily in going, you know, to that next level. So we've gone from six employees to 30 employees in the last 12 months for example,
[Yoni Mazor] 43:28
On the retail business
[Brandon Young] 43:31
That’s all on the private online retail business. Yeah.
[Brandon Young] 43:35
And now we're also doing multichannel we're doing. We're doing wholesale so we're in retail stores. We do it is growing in multiple directions. And it's tough to manage that so you need the right people you need players the right people for the right seats, the right butts for the right seats, they call it Yeah, at the same time I'm growing into you know, seller systems, we've never, you know, to this point, you know, we've never run ads, we had a few 1000 members that have taken masterclasses from us we have over 1000 members that have been in the inner circle and now we're developing software and we're going to start running ads for the first time.
[Yoni Mazor] 44:18
Congratulations you know so two business vessels one is online retail or just retailing because you said is also brick and mortar involved. So that track is going you know it's over 10 million you want to get it up to 20 million and above so that's kind of the mission statement there and on the solar system side you know it's a platform your you know the lead coach there and instructor but that gave birth that know how right especially we know and drilling down the science of keywords and getting your products ranked properly you that gave birth to what do you call it the software now I want you to know day to day yeah there we go so data died so you know it creeper to its own software business. So you're are advertising both or just one of them? Long components, it's like a package together where you?
[Brandon Young] 45:04
Well, it's interesting. So we haven't combined the membership yet, when you become a member of solar systems, and you're eligible to subscribe to the software, it's very affordable. It's like $50 a month if you're a member, and it's only open to members at this point. So the goal, I think, first of all, like, you know, I don't know everything that there is to know about, you know, Amazon privately, but I know a lot of it, but there are people that know more than me about certain subjects. So I've, you know, I've been bringing in experts to help supplement the course knowledge and the classes for the members. And we've included mini masterminds for accountability, we've hired, you know, members, that, you know, I guess they're like community success managers, and they reach out to the members to help for accountability and to, to drive them and ask them, if they need any help with anything, we have weekly calls to ask any questions and to, to help each other. So I think it's, um, again, like I did structure it more like a mastermind, where you're interacting more rather than,
[Yoni Mazor] 46:08
Like, a community, community,
[Brandon Young] 46:10
community than anything, because I realized very early on, like, anyone can go and just get 100 hours, of course, content and whether they do anything with it is, you know, not as likely. And, you know, where are they going to go for quiet when they have questions? And how do they lean on and grow their network of people around them that are like, hey, there's
[Yoni Mazor] 46:29
A fly? Well, if I was a committee, because the things are so dynamic and fast-moving in this industry and selling on Amazon, so as new things come in, you feed it through the mastermind, and then the committees, you know, interact with it, engage with it, and then they discover new things, it goes back around, right, they discover some material, that was very powerful, strong and compounded.
[Brandon Young] 46:48
Advantages of like, that's one of the huge advantages that the sellers that have, you know, my members have told me is that my wife and I, if we're launching 20, new products a month, if something changes, we know it very quickly. And so to have someone that's actively selling growing their business to that level, and on top of everything that's happening in Amazon, is a huge advantage over maybe someone that had some success in the past that is now selling, of course, right? It's a much different experience.
[Yoni Mazor] 47:19
Yeah. And also, so the software, what's the, you know, day to day? What's, what's its mission? Will? How does help in a nutshell,
[Brandon Young] 47:25
Oh, it is so powerful. So before we would teach people how to pull, like, you have to be able to answer the main question, which is, how the competitors are getting their sales on Amazon. So we look at Amazon as a search engine, and we look at the keywords and the search volume for each of those keywords as demand, there might be 1000s of keywords that people are using to find a product to purchase. And so that's the demand side. Now, how you mined those keywords and figure out what those keywords are? This is the first step. So like, how are the competitors getting the sales?
[Brandon Young] 48:00
Then you answer the question, are they doing a good job? Are they doing a good job meeting that demand? So if we look at the top 10, sellers, or top 20, sellers, and we say, okay, maybe the first guy is very good at Amazon, he's optimized listing, he's found those keywords, and he's ranking for them. And he's getting sales through those keywords. And he's doing a good job. The second, third, fourth, fifth guys are just okay, at Amazon, they're there on 60% of the potential search volume between all the keywords that can drive sales for the product.
[Brandon Young] 48:28
So they're leaving 30 or 40% of the opportunity on the table that you can do a better job because you're good at, like, we're good at finding those keywords, identifying the search volumes and the opportunity. And so that's a product that we would want to do, we used to teach how to do that using Cerebro, manipulating a from Helium 10, and then manipulating that data into its own, like columns and sheets and adding a bunch of data so that we can manipulate the data and analyze it right, right. To do a proper deep analysis on an opportunity on a product would end to create a full master keyword list we call it would take three to six hours. Without exaggeration, Data Dive does all of that in three minutes. And it gives you a very powerful sheet. And beyond that, it has tools for writing your listing to be more optimized than your competitors. It gives you more data to tell you how optimized your competitor's titles and bullets are based on the subset of data that we collect. It does PPC it does. It does so much more. So when I say it's the most powerful software ever created for Amazon private label, it's no exaggeration. It is crazy. The advantage that you have if you use it,
[Yoni Mazor] 49:41
Yeah, no doubt because over the years, you know your committee has developed the reputation of you know, being very data-driven, you know, into the science of it, so to speak. So it's all there and it's not just you being successful, so many peers in the community have been successful. So it's all working and you got to trust the science of it. So it's amazing where you are to build and all this financial success you are getting, but also then the community just resonates very beautifully in the industry, as far as I can see from my angles, but I want to kind of start packaging the story just to see if we got everything correctly so far, right?
[Yoni Mazor] 50:13
Because it was a lot, it was great. So I appreciate it. So born raised, you know, in South Florida, you know, early on got influenced with your father was an entrepreneur and, you know, construction business and silly materials and supply. You're very into sports, baseball, and then golf. And then yeah, the injury 2000 He started, you know, going to college, in one year, one place, and then the next year, and another graduated in finance. So around 2003 2004, you were in a little bit of the finance industry, with the boiler room, guys, and also Morgan Stanley, and then you already 2005 As I think you transitioned into the family business, you did a few years and then your father, unfortunately, you know, got ill 2007 passed away 2008 You know, the global financial crisis in the subprime mortgages, you know, bear brothers financial disaster and collapse on many levels, and especially housing and construction. So around 2009, you, you tried to kind of, you know, cash out their business very successfully, and your mother was able to land the job, right. 2009 Or until 2012.
[Yoni Mazor] 51:13
You're in the music business. Yeah, you know, we talked about, you know, having a management side and a whole studio. And then eventually liquidated a studio, got work for another studio for a little while, but kind of head out of the game. So between 2012 2015, you’re in the community building side of things, I think that was a hand to sell a system that came later. But in any case, you know, it's more about entrepreneur entrepreneurship. And then you had the whole Shark Tank environment that created you have three business pitching, and you have the whole audience that can come in and do it, or invest in it. And a lot of those things were successful 250 And you met Jennifer, kind of one of those conferences one of these occasions, within a year you already start dating but you also you try to figure out what kind of businesses to go into and you discover e-commerce and particularly Amazon FBA started our reselling side, a wholesale side arbitrage side.
[Yoni Mazor] 52:00
And then I did you know trip and China is also the writing on the wall with the browser restricting so hidden to private label, selling and 2017 you in the private label game, you're already successful. You hit you already kind of create the MDS group you particularly participate in it. And within the year 2018, you already created your mastermind community group castella systems. Along those times you already successful you know, making your business, your private label seven figuring up today, so about 10 million. I Right. So 2018 until today, kind of two vessels. One of them is though, you know, the actual retail your brands, and now it's online, it's an Amazon, it's also brick and mortar, and it's headed by your wife, Jennifer. And then you have the other vessel, which is the community solar systems a mastermind with also now it's giving life to a software tool. A very powerful one. So all in all, that's kind of the story of engineering so far,
[Brandon Young] 52:50
I just saw my life flash before my eyes. There you go and
[Yoni Mazor] 52:53
Buy in stereo, baby, and stereo. Okay, so yeah, thanks so much for that I learned a lot. It was great. It was fascinating. And now we're gonna end up the episode with two functions. The first one is if somebody wants to reach out and connect, where can they find you? But the last thing will be is what is your message of hope and inspiration for entrepreneurs listening out there?
[Brandon Young] 53:12
If you guys want to reach me, you can do that at Brandon at the cellar, dash systems comm you can connect with me on LinkedIn, I'm on LinkedIn as well. We have a public Facebook group called seller system succeeding on Amazon FBA as well. But
[Yoni Mazor] 53:30
Yeah, I think, the message of hope and inspiration after we touch your life, you know, it just flashed in front of you. It doesn't have to be too fancy. It could be simple, kind of what's the takeaway for the entrepreneurs listening?
[Brandon Young] 53:40
So I've realized that entrepreneurship is not for everybody, right? Like people get attracted to the glitz, the glamour, the shiny objects, and everything. So when you realize that entrepreneurship is just in your, in your blood and your DNA, you're just miserable if you're doing anything else. And so the problem with that is that it causes a lot of people to become restless. And what I found is that in this day and age where you've got everything from blockchain to NF T's to, to, you know, drop shipping, and, you know, all these different online businesses, economy,
[Yoni Mazor] 54:17
All these things.
[Brandon Young] 54:18
Yeah, it, I find that it's difficult for people to stay focused on one given project. And the reason that we were so successful within Amazon and that we continue to be successful is that there's a thing in when you invest in a company, as an angel investor or a VC, that you want to see that the entrepreneur has burned the boats, right, that when they arrive, and they've decided to do something that there is no plan B. And so they might, they might pivot. They might. They might iterate and change and they show but they are committed. And, and the reason that we are so successful with all of the ups and downs we've had with the failures of different products with losing money. I think at one point throughout our second and third year, it seemed like every single month, we had like $20,000. Either mistake or Shit happens. And it was, it's no exaggeration, it would be like, well, we're gonna do well, this month, we're gonna make 30 or 40,000. You know, we did 150,000, whatever it was. And sure enough, this $20,000 thing would happen, right? The hits
[Yoni Mazor] 55:36
I called the heads of scratches, it's just inevitable and this terrain, selling on Amazon ascending online, you have to absorb it, but you know, come out of it strong and be dynamic. Yeah.
[Brandon Young] 55:46
And the problem with that mindset of, you know, shiny object syndrome and not being committed and not being able to stay focused, and is that Amazon private label is really hard. And it takes a long time, from the time you start learning it and climbing the knowledge curve, to the time you have a product in Amazon selling for you might be six months. And then the chances of that product being successful if you know, the level of knowledge that we teach, you might be 70 80% for one product success rate. If you're trying to cut corners, and you're trying to learn what you can for free on YouTube, your success rate might be under 10%. And a lot of people go they fail. And then they say all that that business models bullshit, right? The reality is always be learning and stay committed to whatever path you choose, and don't give up. And that's what separates the people that have massive success. And I've seen it with hundreds and hundreds of seven and eight-figure sellers that are
[Yoni Mazor] 56:48
Going to stop in to capture that triangle. So what were the first three things you mentioned? What was the first thing?
[Brandon Young] 56:53
I don't remember? No.
[Yoni Mazor] 56:57
So do what you're passionate about being committed to. And the third thing is they focus or something? Never give up? Never give up? Yeah, be committed, stay focused, and never give up. Do you want to close it off? Or no?
[Brandon Young] 57:08
No, that's fine, man. And I think that if you can stay on the right path, stay focused and never give up. Then you know, you'll find success because that's the formula. That's the formula that has been there, for all of the successful friends that I have in this industry. We've all had taken our punches, we've all had our losses, we've all been punched in the face, by Amazon, by competitors, by-products by shipping delays by increased shipping costs by three PL expenses by squeezing margins being squeezed. All of these things can cause someone to want to just walk away from this business. But at the end of the day, it's the ones that stay and figure it out and plug through it that are going to be rewarded for that. So this is still by far the best opportunity to start a business that makes you a millionaire within two years of starting it without exaggeration, and you just have to have the right amount of capital the right mindset, and the really the right knowledge to
[Yoni Mazor] 58:14
Do it. Don't give up beautiful stuff. Brandon, thank you so much. I hope everybody else enjoyed it, stay safe and healthy. Till next time