How Ecommerce & A Seller Community Turned A Life Around | Nick Shucet

Episode Summary

In this Prime Talk Podcast Sponsored by GETIDA – Nick Shucet - partnership manager at MDS -, talks about how eCommerce and a seller community turned his life around and also more information about his life's journey. #NickShucet #ecombroker

About Nick Shucet of MDS

We’re a full-service, results-driven Amazon Brand Management Agency dedicated to helping brands maximize their sales potential in the Amazon marketplace. We offer a complete, end-to-end service that takes all the hassle from your shoulders — so you can crush your competitors and focus on the fun.

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Yoni Mazor 0:05
Everybody welcome to another episode of prime talk today I'm proud to have a special guest. I'm having Nick Coquette. Nick is a few things. He's a seven-figure Amazon seller, but he's also the partnership manager of MDs, which is the million-dollar seller. But he's also the podcast host of the million-dollar seller’s podcast show. So Nick, welcome to the show.

Nick Shucet 0:26
Yeah, man, thanks for having me on Yoni. Appreciate it.

Yoni Mazor 0:29
Our pleasure. Really. I was kind of looking forward to this. Today's episode is going to be the story of you writing the story of next year, you're going to share with us everything. Who are you? Where are you from? Where'd you go up? Where'd you go to school? How do you bring your professional career, station to station until you reach where you are today, especially in the world of E-commerce? So without further ado, let's jump right into it.

Nick Shucet 0:50
Alright, love it. Let's do it. Okay, take it to the beginning. Yeah, man. So, you know, as a kid I grew up, we kind of bounced around a little bit. You know, I was born in Phoenix, Arizona. My sister was born in Richmond, Virginia. I don't remember much of that stuff. I was pretty young. But then we landed near Pittsburgh, Pennsylvania, in a place called Moon Township.

Yoni Mazor 1:14
For these changes, what kind of environment like what's the I guess your parents had to move around? What kind of? Yeah,

Nick Shucet 1:20
So, my dad was he's always been involved in transportation. One way or another, he got his degree in history, which is kind of funny. But yeah, he landed up in engineering. So, you know, my dad's not like the engineering type, not like a strong math guy or anything like that. But he was a very good executive. And he's retired now. But he ended up having his own business. But that's what moved him around is he found his thing in transportation. And he was good at just bringing teams together like a true CEO. So he was good at that and got new opportunities. And that's what led him to bounce around. And then he settled in that moon township for a little bit before, before moving to Virginia Beach in 2000. Where I live now,

Yoni Mazor 2:11
Your mother was also involved in other industries, or what was her occupation?

Nick Shucet 2:14
My mom, just took care of the kids, man, she was a full-time mom, and I’ve got two older brothers that live with us and a younger sister at the time. So she was she had her hands full with all four kids.

Yoni Mazor 2:27
Is Gotta god okay? Around them though, the Virginia Beach area and growing up, your father seems like, you know, he's a unique personality and in the fact that he, he's able to can entrepreneurs are really good at creating in organizational structures, and then performance. So you know, you know, generates success and what it does. But for you, when you were growing up, were you involved? Like, what were you involved with? Are you anything entrepreneurial, and you get into trouble? Share with us a little bit about your environment growing up?

Nick Shucet 2:55
Yeah, man. So you know, my, I've learned this now, but my father had his issues, right, financial issues, and, and when I was a kid, I just saw that he was gone a lot like he was working and traveling, doing great things. I always enjoyed his presence when he was home. But he was always gone. And I had a lot of energy, I had a lot of curiosity and motivation and no direction. So I wanted to do all these great things. I wanted to take all these great risks, and school and life didn't give me the outlet to do those things. So I found other ways to do that work, which did not treat me very well. But you know, with my dad being gone, and my parents splitting up, eventually, in I was like 10 years old, and they had split up. I didn't have like, consequences or rules or anything like that. And I kind of ran wild.

Yoni Mazor 3:58
You are still with your father or your mother when after the separation, or both. After the

Nick Shucet 4:03
Separation ended up if I stayed with my mom for a little bit before we moved to Virginia Beach. So they lived in neighborhoods across from each other in moon Township, which was nice. And I lived with my stepfather and my mom for a little bit, which was cool. My stepfather is a great guy. We have a great relationship to this day. But then when my dad moved to Virginia Beach, my mom thought I should go with my dad and his wife, and I did and my mom was like, I was more scared of my mom and my dad like my mom would chase me around the house. Like she would come after me man.

Yoni Mazor 4:40
She appreciated the fact that it can be kind of more you know on the loose side of things.

Nick Shucet 4:44
I appreciated it then I think now I look back on it and I think I needed those. I think I needed that bell a little more

Yoni Mazor 4:51
Your kids and children or teenagers and listening to this. The infrastructure is good. The framework is good when you grow up you know I want you already grown And then you have all these limitations Where are just maybe mental or not, it's not supposed to be there to hold you back from doing things that you like and be successful. That's a different dimension. But as you're growing up, if you have parents that love you and care for you want you to do the right things and be involved in the right things. I think that's very valuable. And once we're in that moment, we don't appreciate it. It's just like, human nature.

Nick Shucet 5:18
Yeah. So I moved out with my I had, so I started getting in trouble during that timeframe, after the split, started experimenting with like, you know, cigarettes and weed, I was pretty young, I was like, 11 years old, you know, and I just couldn't be controlled, like, I was kind of wild. And, you know, I wasn't a small kid, I was a bigger kid. And, you know, people couldn't, you know, my mom couldn't wrap me up anymore. And I called me back and the belt whipping, the belt stopped hurting and stuff like that. So, I started experimenting with drugs and alcohol and got into a crowd of kids that were kind of in a similar situation as me. And when I moved, I carried that with me.

Yoni Mazor 6:07
So this was going to being in Pennsylvania, when he moved to Virginia Beach, you're already in that dimension.

Nick Shucet 6:12
I was already in that dimension. And I was already looking like, as soon as I moved here, I was already looking for those people to surround myself with, because I kind of got it in my head, that that was my way to do all these great things I wanted to do like I

Yoni Mazor 6:32
Just being cool. You're trying to be cool, yes. Do the cool stuff.

Nick Shucet 6:37
And I had no desire to follow the path that school had laid out for me, you know, you'd go to school, go to college, get a job, you know, get retire. And you know, maybe you enjoy this little slice of time, once you retire. Like, I felt like they were, the world was trying to sell me on something that I had. I didn't want any part of and I didn't know how to get out. And nobody was, I didn't know anything about being an entrepreneur. I didn't know anything about this other life that I'm involved with now. And that's ultimately what pushed me further down the hall, the hole of like, the drugs and the alcohol and the partying, and that whole scene. And

Yoni Mazor 7:20
What does it take us through those? Yeah, what's your next question? I guess it comes to an extreme or, you know, a climax. Take us through those moments. And we'll see how you climb out of those dimensions into a brand new life suffers.

Nick Shucet 7:31
Yeah, so I moved to Virginia Beach, you know, I was like, 12 years old, I started going to school around here, I got into surfing, which was a great thing that I still do. You know, I got into that big time. But I eventually found my way into the group here that was involved in drugs and alcohol. And, you know, I never skipped school a lot. I did well in school, like, I was smart, as intelligent to figure things out, I just didn't want to be there. So I would skip school a lot. And I eventually, kind of like worked my way up this social ladder. And that group I was involved with became pretty popular in that world.

Yoni Mazor 8:15
Would you call this like, for lack of a better word is like a gang or something a local gang or a local like, group.

Nick Shucet 8:24
Not really like a gang just like a group of kids that were a little on the wild side and involved with drugs and alcohol and doing risky things, and not worrying about the consequences and being very rebellious. And you know, just making teenage rebels. Yeah, very, very rebellious. And, you know, I, you know, doing things like graffiti and, you know, breaking stuff and just, you know, being reckless like that, but the big issue that I look back on and realize is that I was self-medicating, like depression and anxiety, ADHD, with drugs and alcohol, and taking risks and not worrying about the consequences. So it took me a long time to realize that because when you hear the words depression, you think of sadness you think I think of someone like in a corner that won't come out, you know, that's contemplating maybe suicide or something like that. And now that and anxiety is kind of the same, right? Like someone very anxious, like, oh my god, I'm not going to cross the road and stuff like this.

Nick Shucet 9:29
And that was my idea of it. So I never thought of myself as having that when I was a child. So I never thought about seeking help. And I just continued to self-medicate very heavily, which landed me very embedded in this community of you know, drug dealers and serious law breakers and, you know, guns and fights in like really serious situations. I've had multiple Near-Death Experiences. I mean, I've, and I’ve had guys I've been held at gunpoint. I've been robbed, I've been jumped. I've been incarcerated multiple times since I was a juvenile. I was on probation for drugs, I got caught with marijuana. And I was out with someone. And we were in a neighborhood, and we were riding around on our bikes. And I noticed my buddy, he's at someone's house. And he's like, he's trying to get in their door. And I'm like, what are you doing? What the hell are you doing? He was trying to break into someone's house. And I was there with him. And I was on probation.

Nick Shucet 10:36
And the cops came, we all got it, we got arrested. And that was kind of like my final strike. And I ended up going to a juvenile prison for 15 months. So even though I wasn't involved in this breaking situation, I was there. And I had this record. And you know, that, Nick, you're done as you've already been, you've had multiple chances like you're done. So they sent me off to this place for 15 months. And that was the first time I had ever been locked up. Like I had been in trouble before. But that was the first time I had been locked up. And it was wild, like I you know, I ended up at a local place, and you get processed there, you spend some time there while they figure out where you're going to what they're going to do with you. And then they sent me to this place called RDC Richmond detention center. And that's if you're going to go to prison, that's where they process all these people. So it's like this sent from

Yoni Mazor 11:32
The state. Yeah, from the state. From Yeah,

Nick Shucet 11:35
Yeah. And then they decide where you're going to spend how much time you're going to get and where you're going to spend that time. But at this place in RDC, you're there with everyone that, you know, guys like me who were involved with drugs, the guys who had you know, murdered somebody, you know, all this crazy stuff, you're in there with all these people that have done all these things, they figured out what you're going to do and that was the scariest place I've ever been in my life.

Nick Shucet 12:07
The people there you know, young kids 1617 for testosterone and just wild so a lot of gang stuff, a lot of fights a lot of you know, stealing and beating up and gang initiation stuff. So it was a really scary place to be in. And you know, I look back on it and me, me,

Nick Shucet 12:28
I mean it allows me to really be a good risk taker and not really be scared of anything because I've been in that place but at the same time, I kind of hate that I had to go through that time in my life. So I got out of there and ended up going somewhere that was going to spend my time doing my thing I got my GED there so I never graduated high school. I got my GED while I was incarcerated there it's seven months in one place did good, you know, they're like, alright, Nick, we're going to send you to this other place, you know, for people who aren't you know, getting in fights and getting involved in gangs and, and breaking the rules here. So I got to go to this other place, which was nice as a natural bridge it was in Virginia where I live now. So it was kind of like a familiar area somewhat. And I got it was a nice man like they treated you good there, they didn't treat you like a hardened criminal or anything like this was more than

Yoni Mazor 13:26
A waiver is more of a rehabilitating for you in a way. So you know, it's not a test environment, it opens you up to like you said, Do your GED and you know, start climbing out.

Nick Shucet 13:35
Yeah, and it allowed me to kind of explore some things that I might enjoy doing later on in life and I got into a gardening program there because I wanted to be outdoors and I helped build a garden at this place. And you know, they fed us they use those vegetables that we were growing there and stuff to cook food and things like that. So that was my first introduction to like health and fitness I got into health and fitness when a few years later, I decided to clean my life up. That was like what became my first passion was health and fitness. And it stemmed from that time of you know, building those gardens and growing those vegetables and stuff like that.

Yoni Mazor 14:17
And yeah, the seeds help with stone and the seeds that you're planting in the ground to make sure you get some nice fruits and vegetables out of it. Yeah, okay, so when you got released Well, I guess what was your next station? What was the next point of your trajectory?

Nick Shucet 14:30
When did I got released? Unfortunately, I still didn't. I wasn't rehabilitated from drugs and alcohol. And I still was depressed and anxious and worried about my future and not happy about that.

Yoni Mazor 14:44
Although you got released by the way, what year was that? And How old are you?

Nick Shucet 14:48
I was 16 going on 17 when I got released

Yoni Mazor 14:54
While you're were 17

Nick Shucet 14:58
I always have trouble thinking about the years

Yoni Mazor 15:02
The early 2000s, late 2000s, and late 90s

Nick Shucet 15:05
From Yeah, it was late. It was like 2004 I think when I came home. No, no, no, no. Yeah, 2004

Yoni Mazor 15:14
But 2004 you're 16 you head out he said, Okay, so in a way, there was a good season that was sown in that time there. So sometimes something goes happening, but same time, you're still lingering on, you're you know, your issues with anxiety and depression. And only things you know, you were familiar with are the same routine, which wasn't a healthy routine. So you got back again.

Nick Shucet 15:34
Yeah, I got back into it, man. And I also had like, really low self-confidence in a lot of things. And that was a big issue for me as well. Like, I didn't know how to approach women I was interested in or, you know, accomplish the goals I had set for myself. And that led to a lot of negative self-talk in my mind, which I think a lot of people deal with, right? Like it's just it's a crappy place to be it makes it hard to do anything when you don't believe you can do it.

Yoni Mazor 16:08
And these are the formative years I think probably most if not all, teenage, you know, teenagers feel that lack of confidence where am I going Am I was enlightened was not going to like me, family friends, community women is a formative year where everybody's experiencing those experiences, but for you is a bit more dramatic because you've um, it wasn't as good or supportive or healthy, and was trapping you into the substance but which was not therapeutic, it was a numbing the pain, but these things underneath the ground are kind of still lingering, and not being resolved. So what was the next session through you know, from that point? Yeah,

Nick Shucet 16:44
So I got back into the same old stuff. Yeah, I started hanging out with the same friends and things like that. started experimenting with new drugs, you know, I got into like, hallucinogenic, and cocaine and drugs like that, that further just propelled me down that that rabbit hole, and then I eventually I ended up, I started selling drugs to support my lifestyle, and also to elevate my social status. Right? So like, that was my way of, you know, becoming the man right? Like, that's how I saw it working out. And I mean, it did like I'm, if you know, me, like, I kind of go all-in on anything I'm involved in. So I went all-in on that, which put me in touch with some dangerous people. And, you know, I kind of became somewhat dangerous myself, you know, to be involved with just because of this community that I had started.

Yoni Mazor 17:47
These are dangerous because your environment travels with people and just, you know, keep some of this ecosystem where, you know, basically you outlaws are the dangerous because violent by nature advantages can erupt at any moment, or both of these.

Nick Shucet 17:59
So I was never like, violent because of the people that they could be introduced to, by knowing me, you know, introducing into bad situations. Back then I wasn't I've never really been a very violent person. But I would if I got backed into a corner because I had low self-confidence. I really wouldn't defend myself, I was somewhat of a pushover, but people didn't know that about me. I only knew that in my head, I was always a kind of a bigger person taller or a little bit stronger. So, you know, people didn't mess with me. But there were some people that I did start to surround myself with who, you know, they would test my boundaries, they would test my limits. And it was only until I got like, really backed into a corner kind of like a scared wild animal. You know, that I would become violent and try to pin myself

Yoni Mazor 18:57
The balance is physical or is it guns or

Nick Shucet 19:00
For me, it was physical. I was smart enough to know that I had no business having a gun. You know, I had no business doing that. Yeah. So I never owned a weapon myself.

Yoni Mazor 19:13
We're gonna see you move up the ranks. You becoming dangerous to solve your you know, you're involved with even more dangerous, you know, I guess, crowd and what happened next?

Nick Shucet 19:22
Yeah, so I just after a lot of a few years of like partying and, you know, doing crazy stuff, I encountered some situations that pushed me to kind of rethink what I was doing. And two situations stick out. There was one time I got into a fight at a party we were at, I dropped someone off. I come back to the party I walk in. I see my best friend who's still my best friend to this day. He is someone who had stabbed him and he's bleeding out of his arm. And I see the guy that did it and I went over that pulled them off of them and I was taking care of that situation. And then that guy's brother stabbed me and I got stabbed in the back of the head here. I had to get seven staples to get rushed to

Yoni Mazor 20:05
The hospital. So it was time for the brother of the guy that stabbed your friend,

Nick Shucet 20:09
The brother of the guy that stabbed my friend. Why did he stab you? Because? Because I was beating the crap out of his brother. Oh, got it got his brother had stabbed my friend that makes that. Yeah, so I was on top of that guy over top of him. And his brother came behind me and bam got me right in the head, which sounds crazy, but it's probably fortunate because it's mostly bone up there. So I didn't get like, super seriously injured.

Yoni Mazor 20:43
Thank god. Okay, so that was the first element was the second element.

Nick Shucet 20:48
The second one, you know, after I did those 15 months, those 15 months straight, and then I was in and out of jail a lot for alcohol possession and drug possession, little things like that. But then when I was 19, I got arrested. And I got caught with an ounce and a half of cocaine. And it was bagged up in different baggies, I had a scale. So I got possession with intent to distribute charge, which is a pretty serious charge. And at that time, I was also pretty heavily addicted. Like I was using a lot of those. I was using cocaine daily a lot.

Yoni Mazor 21:28
It was 2007 Already 19 is about 2007 Right. So there are three years where you're you know, you got released from that, you know, RTC, right detention center, three years you're on and you know, you become deeper and deeper into the rabbit hole and then out of prisons, but the climax to 2007, you know, possession with intent to distribute hard narcotics. And what happened?

Nick Shucet 21:52
Yes, I was in the back of that cop car. And I was happy. Because I knew that I was I knew I was something had shifted in me at that moment. And I was like, I don't know how I'm going to change I don't know my way out. But I know I want to. And that was the first time I meant it. Like I wanted to change. So I get arrested. I go to Virginia Beach City Jail they put me in this frickin I don't know if this was scarier than RTC or not, man, but I was because of the nature of my charge. I was considered an I forget the term an aggressive criminal. And I get put into this place called they call it the gladiator block. Like it's this little slim hallway with like maybe seven or nine cells and you're in there with two to three people. There are some picnic tables to eat over

Yoni Mazor 22:48
The maximum-security penitentiary kind of style, or no, it

Nick Shucet 22:51
Was a city jail. It's a city jail, but it's like the highest security city jail of the jail. Yeah. And I was in there with people that were on trial for murder. And you know, like crazy things. There's a lot of game stuff going on in there. So it was scary. And I've always been blessed. Like there's always I've always had some sense of luck, like, nothing bad happened to me in there, fortunately, but it was a very scary place to be. And I knew I wanted to get out I you know, I started to like getting into religion and like reading the Bible, and exercising and meditation and like, you know, talking about talking with other people that were in there about, you know, trying to make a change.

Nick Shucet 23:36
There weren't very many of them in there to talk about that stuff with. But I did and I wrote a letter to the judge. You know, I was like, Hey, I'm 19 I know I've been in, I've been in and out of trouble. I know, my record looks terrible. I was like, but I want to change, like, I'm addicted to drugs. I don't think I'm a bad person. I don't want to be a bad person, I want to get out of this life. And, you know, I was fortunate that she read that letter, and she said, Okay, I'm going to allow you to go out to get bonded out for 30 days, and you're going to go to this rehab place. And I was like, okay, and she was like, you have to come back though.

Nick Shucet 24:14
You have to come back here after your 30 days. I was like, All right. Okay. So I get out, I go to this rehab place in Winchester, Virginia. And at this time, I'm like, I'm going through a lot of changes. I'm starting to connect a lot of dots, I guess you could say it's a very spiritual moment for me. And Winchester, Virginia is where my mother grew up. And my grandfather was and I had family there and I'm just like, man, you know, not a coincidence. Like, something is going on here and I get to the rehab. And the rehab is right across the street from the cemetery where my grandfather's buried. There are all these things are just going yeah, and I'm just like, man, you know, and it's pushing me in a good direction.

Nick Shucet 24:57
I remember getting there that night and it was all ran by former drug addicts. Right. So the characters in there are pretty interesting, you know, great people, but very interesting. And I get there, they open this pamphlet. And it's like, you know, asking about the things that I've done in my past. And, you know, have you used this drug? How much of this drug? Have you done this? Have you done that? And that was the first moment, I'd ever been honest with someone else about all the things I had been doing. And that was a very powerful moment for me. Because it just felt so good to like, finally get that stuff out. Because up until then, I was always very worried about how people had perceived me. So it was It felt so good, just to be honest about everything. I just like

Yoni Mazor 25:47
A half house. What do you call these facilities if they put you in a regular neighborhood, but it's like a halfway house or something? I don't know. So this

Nick Shucet 25:54
Is a facility called Edge Hill, I believe it's still in operation today. It was like a, like a house with a bunch of rooms in it. And you had these rules that you had to follow. And you had to go to seven AAA or NA meetings a day. So that was a big part of it. And then, of course, anonymous, Narcotics Anonymous. Yeah.

Yoni Mazor 26:16
What is an Alcoholics Anonymous? Yeah,

Nick Shucet 26:19
I bounced around between both, I really kind of fit in with the older crowd better, because I saw just a lot of wisdom and everything they were talking about, and things like that. So I ended up going to a lot of AAA meetings more than in a lot of crossovers. Like it doesn't matter.

Yoni Mazor 26:38
Substance, both of them as Yeah,

Nick Shucet 26:40
And the programs are the same. But we had like chores we had to do and stuff like that. So I learned like responsibilities, how to take care of myself how to kind of manage, how to manage everything going on, and a house, which is very similar to a business, right, you've got all these things that need to be done, and you need people to do them, and you need to make sure they're done to a certain standard. So I learned a lot of that stuff there. And also the next big climax in my life, there was I learned the power of manifesting the life that you want. And, you know, the judge said, I had to go back after those 30 days and something it just hit me I was like, I'm not going back. I'm not going to go back. Like, I'm going to do all the right things. And they're going to let me go to the Oxford house, and they're not going to make me go back to jail. Everyone thought I was crazy. My dad, my mom.

Yoni Mazor 27:39
Oh, let me get this straight. Oh, yeah, you're at this facility for 30 days. And you have to go back to the penitentiary. So what was the whole point of putting you out there for 30 days?

Nick Shucet 27:49
To get rehabilitated to

Yoni Mazor 27:52
Measure for the substance abuse, because absence of God,

Nick Shucet 27:56
They have a program inside of the jail to do that, but it's like a seven-month waitlist and stuff like that. And of course, I didn't want to be in jail. Right? So I told my lawyer, I was like, man, you know, let's, let's, let's Can I go somewhere that's outside of the jail, like, I don't want to sit in here for seven months just to go somewhere else to a different room in the same place. So I did all the right things for those 30 days, you know, I went to all the meetings, I worked hard on myself, I got involved in a lot of spiritual things, read a lot of great books, and implemented a lot of that stuff I was learning so you know, self-help and stuff are pretty big these days.

Nick Shucet 28:43
And, and people talk about you read this book, read that book, but I was intensely applying all this stuff to my life. And I was very fortunate to have the time to do it. Right. And I think that's, it's sad that people don't get that opportunity these days. Because we're pushed to go to school, go to college, get a job. And when I look back on my life, I'm grateful that I ended up there and that I had those 30 days to apply all these spiritual techniques to my life and make this change. You know, so it's very, I think it's very important that if you're struggling with something, you know, pull the plug, take a break, take two weeks off and go work on yourself. Yeah, because the reward that is on the other side of that can last a lifetime. And whatever happens in those two weeks, whatever goes wrong, probably really isn't that bad in the big scheme of things. So I'm very blessed and grateful that I had the

Yoni Mazor 29:49
that today looking back you see it as an as a negative thing that happened to you were able to turn it into a positive thing and you were able to take them over to breathe, work for yourself and set up that sharks
Yoni Mazor 30:00
For your real future, in a good way. So what happens? So after those 30 days, you're supposed to go back

Nick Shucet 30:06
30 days I'm, I get in the car and I'm going back. I'm like shit, you know, like, I'm going back. I'm not I wasn't right. But we got one hour away in Williamsburg, Virginia, we're in the car, my dad gets a call from the lawyer, the lawyer says turn around. He's going to the auction, I got him into the Oxford house, you know, so I'm just like, blown away. I'm

Yoni Mazor 30:28
The Oxford houses where he said before,

Nick Shucet 30:31
No, the Oxford is a sober living home, where you live with a group of people that don't want to live this life. And

Yoni Mazor 30:41
For you, it's a holy grail, you can be there instead of in prison. Yes, perfect.

Nick Shucet 30:46
God, I can be there instead of in prison. And I could get to continue to work on myself. So I ended up being in there for three years at the house, which is like, I mean, I lived a regular life, I had a job. I worked on a farm at community-supported agriculture, you know, I'm growing vegetables, I'm, you know, grow raising chickens, and cows and all this stuff that I enjoyed doing. I loved that I did it for free. Because it was like they were a start-up kind of, and they didn't really,

Yoni Mazor 31:18
This is really, really good. Use your hands. You know you want the people. You're not in the race of, you know, economy and monetary gains, in a way, in Israel, I'm from Israel. So we have three years of military, you barely get paid, I don't call it money we do for the kind of a greater higher good, I think it's healthy and love to kind of commit yourself, you know, give from yourself to something that is, you know, away from it, you're not going to immediately benefit from that others will.

Yoni Mazor 31:46
But that benefits you after, you know, afterward, you kind of you know, you're very good at with giving and being in the structures for three years is that I think that's extremely helpful and healthy. For you’re for your persona for your personality. Being in farming is weird when it means the money you want to compensate right away. So this was you giving, giving, and giving back. So it's almost like a correction, actually probably much better than being in prison, where you limit the way you can do to the outside world and contribute.

Nick Shucet 32:12
Yeah, I was fortunate that you know, the Oxford house didn't cost that much. I think the rent was like 300 bucks. And I had a part-time, very small part-time position. Before the Community Supported Agriculture started paying me because they did eventually start paying me. But before that I was I had a job with this guy Russ Potts, who recently passed away. He always called me the comeback kid.

Nick Shucet 32:38
And that guy just really inspired me to be a good person and to help other people that, you know, are going through a hard time he took me into his office and gave me this job calling sports teams college basketball teams to get involved with the events that he was sponsoring for sports. So I was very fortunate for that. And then when the CSA the community support agriculture said they wanted to start paying me to talk to Ross and, you know, in classic Russ condition, he was just like, so happy for me. You know, even though I was leaving what I was doing for him.

Yoni Mazor 33:17
So that was if I can see at the beginning of your professional career when he got the position, there are no because it's already we're heading into 2010. Right.

Nick Shucet 33:24
Yeah. So it was like, you know, I wasn't really, I was learning the skills that allowed me to, to be a professional eventually, right? Like the Oxford house taught me how to, it was like the first time I wrote a check. Right. And like, you had to have a position in the Oxford house. It was a comp, there was a comptroller, there was a president, and there were multiple positions, which I ended up holding every single one.

Yoni Mazor 33:50
So there's an organizational structure to make everything very good operationally and make it a success story.

Nick Shucet 33:55
And then it's up to us to enforce it. There's no one there's no authority, oh, hanging over you. It's just it's the rules and you have to enforce them. Right. Are

Yoni Mazor 34:05
You are you on community. Okay, so we're 2010 you got the position, and what happened next for you?

Nick Shucet 34:11
So I, you know, I was working on there just doing my thing up there and working on myself and making like a lot of grapes, Fried's, and, you know, I eventually was able to come home from there after three years, and the one so I had gotten over like, the drugs and alcohol like I had figured out, you know, that the drugs and alcohol were a symptom of my depression and anxiety and lack of self-confidence, my ADHD and I was self-medicating through all these things.

Nick Shucet 34:46
So like I had started to connect those dots and kind of figured out how to get how to live a life without that stuff. But one area I still lacked was self-confidence, and I had to stay ate in this relationship throughout this whole situation, because honestly, I didn't think anyone else would ever love me, right? Now, she wasn't an addict, she wasn't still in that life. She never really was.

Nick Shucet 35:14
So I didn't see the issue was staying with her. But at the end of the day, I just really didn't believe anybody else was going to be with me. So I get back home, I moved back home, and I'm still in this relationship. We're fighting a lot, you know, it wasn't going well. And I kind of like, withdrew from her and ended up hanging out with old friends again. And, and that kind of led me back down the rabbit hole, not nowhere near as intense as it was before. But I ended up you know, I ended up getting a DUI. And I ended up getting in trouble again,

Yoni Mazor 35:53
One of the things to do, why John King under is

Nick Shucet 35:57
Driving under the influence of our viewers? Yeah, so I ended up getting a DUI. And at this time I had gotten let's see, let me get my timeline, right. What year is this happen? This, I'm so bad with the years. So you came

Yoni Mazor 36:19
Back around 2010. Back to your house. So this happened a few years after or just a few months after?

Nick Shucet 36:23
This would have happened sometime between 2010. And like 2012, my son, my oldest son was born in 2012.

Yoni Mazor 36:33
On the same girlfriend, yeah, back then.

Nick Shucet 36:36
Yeah, from the girl that I had been with those close to 2012. But this had happened. I had gotten a job at the Sanitation District in Hampton Roads. And yeah, my timeline gets a little blurry.

Yoni Mazor 36:54
Doesn't have a job you have you have a child. Yeah. But you got to do why. So what happens, you go in well, for a few months, a few years,

Nick Shucet 37:05
I didn't end up going back, I didn't go back in, and I was able to get that dismissed. And I was able to continue working my job. But this job started to affect me in a bad way. And this kind of what led this is what led me into E-commerce. You know, I ended up I did end up splitting from that relationship. That was a big move, I ended up, I ended up overcoming my self-confidence issues.

Nick Shucet 37:33
It's kind of funny how I did it. And upfront, it sounds bad. But this community that I got involved with, helped me with my self-confidence issues. They were all about being who you want to be, like understanding who you want to be, and having the confidence to express yourself in that way. And like not really fear rejection and overcome rejection. And I start with that because it was a pickup artist’s community. And when people hear Pickup Artists community, I think there are a lot of bad connotations. So what does that mean? It took us there. It's like how to get women how to pick up when

Yoni Mazor 38:10
Oh, pickup or like pickup? Yeah, they got to

Nick Shucet 38:13
Read this book by Neil Strauss called the game. And, you know, if you follow what they teach you there, it's very spiritual. It's about becoming someone that a person would be attracted to. Right, like, my mom had always taught me, oh, just be nice, you know, open the door and do this and do that. And we all know that women don't respond very well to that. Like, it sounds good.

Nick Shucet 38:38
But, you know, it's not all that they want. Like, they want someone that's attracted. They want someone that's at the top of the food chain, that's getting things done. That's, that's the alpha male, as we call it. Yeah. Yeah. You know, and, and so this is what that community was about. And I was able to finally figure that out.

Nick Shucet 38:58
And there was another moment when I was talking to my mentor in that group. And I was talking about going and approaching a woman at a restaurant. And I was like, man, you know, I just like, I get hesitant, and I started to worry about rejection. He's like, Nick, I want you to write a line on a piece of paper. I was like, all right. He said, you know, and we're talking about this subject, this line represents the subject of approaching a woman.

Nick Shucet 39:23
He said, in the middle, I want you to put, you know, kind of like, you know, what's the average thing that could happen here, you know, and then on the far end of the right side, what's the best thing that could happen? And then on the west side, you put what's the worst thing that could happen? And, you know, I on the middle, I put, you know, she says, Yes, we go on a date. And you know, it's one day and that's it. And the best thing that could happen is we go on a date, we hit it off. We have a good time. We keep talking and see where things go. On the left eye on the bad thing, I put she says now

Yoni Mazor 39:58
That’s what begins that's what ends and it really

Nick Shucet 40:01
Flipped a switch. In my mind. I was like, man, what have I been scared of for so many years. And that is what allowed me to overcome that. And ultimately, because I and my ex were kind of like off and on at this point. And that's ultimately what led me to have the confidence to remove myself from that relationship, I eventually found out she was like sleeping with someone else and stuff like that. And like, that's what kind of catapulted me out, I was like, I'm not going to put up with this anymore. So that was a pivotal moment in my life to allow me to pull myself out of that relationship. And focus on what I thought was going to be my career at that time, which was working for that Sanitation District.

Nick Shucet 40:42
But it was, it was shift work, rotating shift work. And I could not handle the shift work trying to stay up all night and work and sleep during the day. And I kind of slipped into like, a depression. They're just trying to do that. And I fell asleep at the wheel three times. And the third time I quit. And I got a loan for 20 grand, and started a landscaping business with a buddy of mine, which ended terribly,

Nick Shucet 41:11
I lost a friend I lost 20 grand. And it just didn't work out well. But it was a good moment because it led pivoted me to e-commerce. Yeah, cuz I had to move back in with my dad. So I'm there with my son in that house $20 training comes across my table. My friend had been doing it so I trusted his opinion on it. And I went all-in on it because I couldn't get a job. Right? Like, everybody loves me. They wanted to hire me. And they'd be like, Okay, give us your license. I'd be like, Well, I don't have one right now, and all this stuff. They're like, well, we can't hire you. So I got tired.

Yoni Mazor 41:49
What year was that when he found that? $20 you know,

Nick Shucet 41:52
The course that that would have been 2014 Yeah, so what have

Yoni Mazor 41:57
your 2014 That's the year e-commerce comes knocking on the door I guess perfect timing because you know, your track record your history, the fact that they know license, things that are very, very extremely limited for you. So you hit that $20 course and what happened?

Nick Shucet 42:10
I went all-in on it man, I was listing like crazy on eBay, like in my pajamas on my laptop, just banging it out man throwing stuff up there. And like three months in, I think I'd sold a hat and made like 27 cents or something. But I saw the video, I had the vision like I saw what was possible. And it did it just took off like eventually just took off. And then I made 500 bucks, and I bought the training to sell on Amazon. And now they're three months, right? It was drop shipping, so I had to wait 90 days to get the buy box because I was merchant fulfilled and yeah, I don't know if they still have that role but back then you weren't getting the buy box if you were doing merchant fulfillment and hadn't had the 90-day record.

Nick Shucet 42:56
So 90 days come in and I remember my phone I used to have the money sound every I had a sale and my phone kept going off it couldn't even finish one chain before the next would come in. So it was like two so that took off man and then we crossed the million-dollar mark and like 2017 and I just like it all happened so fast, but I had all these skills that I had developed because of everything I had been through. And you know, I was able to figure out how to how manage this stuff and my dad helped me out with a credit card to help fund it. So I was able to fund all this inventory because of my dad and you know I just remember as I wrote him a check for like 18 grand one week you know to like reimburse them and like our both of our eyes lit up and you know

Yoni Mazor 43:49
It's just amazing. Finally Yeah, kind of coming together also you being able to have some part of the journey with your follow up and that's pretty good. But small technical questions, so you reselling or you're doing private label or what we're doing both

Nick Shucet 44:04
at then I was reselling and I was doing you know something I don't recommend a lot of people do now unless you're like me and you just need to figure something out like then I had $20 on a credit card. If I could go back and do it I would drop ship again like I don't you know it's against the terms of service to do retail drop shipping but I mean honestly I would do

Yoni Mazor 44:25
You learn the game you had no means and that was a way to get in to learn the game and that took it to the next station which I guess you start launching your products.

Nick Shucet 44:34
Yeah, well at first I pivoted to FBA, I pivoted to retail arbitrage, right and I figured out retail arbitrage. I cracked that code. I made a lot of business mistakes like hiring virtual assistants and stuff like that and managing cash flow. You know, I was able to overcome a lot of those things and I hired a team of sorcerers across the country. And we were able to start sourcing products from stores All over the country because I knew what was selling. And I just needed to get people to go into these stores and buy them.

Nick Shucet 45:06
So we were able to build seven-figure retail and online arbitrage business, as I built out these people to buy a product for me. And it went well like it just it went great. And you know, we played around with wholesale a little bit, I still have a couple of wholesale contracts that I use that have better margins, if you're into wholesale, you know, the margins are pretty slim. So I've moved into wholesale, and then I moved into the private label as well, I created two of my brands,

Yoni Mazor 45:40
While you were that when you shifted into or entered or at the track of private label, what year was that?

Nick Shucet 45:46
So 2018, we started 2018. Yeah, I started moving, I kind of saw the writing on the wall with drop shipping, and it became extremely competitive as well. And I started to look at these other ways of selling on Amazon. And then you know, when COVID hit, and that's also when I joined million dollar sellers group was in

Yoni Mazor 46:12
2017. Yeah, I was across the first million you mentioned. Yeah.

Nick Shucet 46:15
And that was huge, you know, the community, I'm big on community, and I had finally found good.

Yoni Mazor 46:22
That's what I want in the digital commerce entrepreneurs community where, you know, they encourage, you know, taking action to better accomplish your business goals, your personal or professional goals, and pushing in the right direction, as support. So it seems like you're very good communities back in the day were communities that, you know, put you in a rabbit hole.

Yoni Mazor 46:41
They were not the best trajectory, but now and then later on with, you know, with the Oxford, right, that was a good community, also any other mentors 10 Things happened when I was MDs, which is probably pushing you towards the right direction, right, right track of, you know, continuing your journey as an entrepreneur as a business owner, successful one. And also not only that, become a community leader, and also, you know, managing the podcast, you can share more about that. But yeah, take us to the MDS moments where you joined in and how that affected or impacted your, your journey with, you know, being an E-commerce entrepreneur.

Nick Shucet 47:14
Yeah, like, joining MDS just allowed me from a business perspective, you know, solved a lot of problems, right? Like anything, you can make a Facebook post and get an answer to a question that could have taken you months to figure out, you can get it in seconds. So from a business perspective, it solved a lot of problems. But the real magic is, from a personal perspective, right? This community of amazing people that are open, honest, and authentic with each other, right? Like, I've shared my story with the MDS community, you know, everything I just went through, they, they know, I shared it with them a long time ago, and the reaction from the community is just amazing.

Nick Shucet 47:59
And it's just great to be accepted into that community and, and to learn that a lot of people have been through similar things that I've been through, right, there's a couple of guys in that community who have been through very similar situations in their life. But you know, it just boils down to it, like, you know, mine showed up in this crazy way. And, and I did all these crazy things,

Nick Shucet 48:20
But I think at the core of it is like ever, we're all dealing with the same crap. And it just shows up in different ways. And, you know, the idea of like, authentically, being yourself, and being confident and, and doing the things that you want to do and, you know, not apologizing about who you are, and feeling guilty. Like I think at our core, a lot of us are good people when we want to, we want to be good people, and somehow it just gets jacked up along the way.

Nick Shucet 48:50
So I think that's why my story resonated with so many people because you can kind of apply it and identify with it in your way. So I finally got involved with this community of people where I could talk about these things. And we could share solutions to these things. And we can meet up and get together and just continue to build this life that we want for ourselves and our children and our relationships. And it's good for the business as well. So I told Ian cells, the founder of MDS at an event in Utah, I was like, Man,

Nick Shucet 49:24
I want to be more involved with the community, like anything I can do. You know, and I wasn't asking for money or anything like that, like, I just wanted to be more involved with this community. And I think like a year later, you know, they eventually found a way to get me involved as like a community manager, you know, just helping increase engagement in the group. I did that for a little bit. And then we had the idea to do the podcast.

Nick Shucet 49:49
I was like, Man, I'll do the podcast and it just happened, right? Like it was like a crazy idea. And then I was like, Yeah, I'll do it and I just did it. So we've got that going now, which has been good Ray, I love sitting down with the members and getting their stories out of them and, and connecting with them as well. And then we did the partnership manager thing. So I've been a member of the group for a long time I, you know, they trust what I have to say, you know, and I have I have a service business as well, I have an agency, so I could see things from a partner's perspective also, and I'm just a good guy to be in the middle of that situation. And it's like, the partners are like members, right?

Nick Shucet 50:32
Like, they're just, they're great people like we're looking for culture fits as well on that side. And we do treat partners like a member, they are a member of the community they are. So it just allows me to connect with more amazing people and develop great relationships with the MDS community is like something I see myself being involved with, you know, for the rest of my life, and I hope my children get involved somehow, and we just continue to do great things together. And I hope one day, you know, I can give back to people that were in my situation somehow, someway and give them you know, some hope.

Yoni Mazor 51:12
It's about giving the right background Infrastructure Committee approach for them to discover themselves, and be very comfortable with itself and reduce any anxiety or fears and this conference, or, or depression, stuff like that, so they can excel and propel and have a good life, instead of, you know, being trapped in circles and cycles, which are, you know, they're not the best place for people in humans to be in general, you don't want to be in facilities and corporate considerations around you know, violence, you know, surroundings, all these kinds of things you experienced in your life, you can definitely, I can certainly say that, you know, the exact difference of, you know, being on one side and the other side.

Yoni Mazor 51:54
And the impact in the difference is, so I guess, ret you, you can fully appreciate it probably more and more than other players in the game. So your commitment to the community and pushing it in, and being impactful and good and effective. I think it's probably very unique, very unique, and it's a source of, I guess, power for you at the end of this community, which I think is great. Okay, so I want to kind of start packaging things, and see what we got so far. If we got it correctly. Amen mentioned born in Arizona, and then he moved to Pennsylvania and settled in Virginia, and you know, already at 16, or it doesn't, for you, you experience your first kind of cycle where you already got you went to juvenile, right?

Yoni Mazor 52:41
You know, customer incarceration and you're, you know, involved with, you know, using drugs and you know, people in alcohol, and then the same kind of environment that promotes that is in, is engaged with that 2007 you already get in trouble again, 2007 to 2010 you have your second round, but you're able to do it one, the extra set of things, you know, you dodged the bullet of being in an actual, you know, a penitentiary that was very rehabilitating for you, you were able to, you know, do agriculture or things and, and you had a good mentor, and then around 2000 tenants and 2012 You know, you already had a child born he had, I guess, a relationship that didn't work out with, with your girlfriend, and then you got a DUI right.

Yoni Mazor 53:26
And then you, you also had the job with the sanitation is sanitation, then around 2014 It was an issue because you know, was very demanding taxing, you fell asleep, you lost your license, and you look you know, left, right and up and down. It was very, very limited to you but you know, eCommerce, the opportunity of E-commerce and that magic came knocking I knew around 2014 you had a friend that was able to get involved. So you also got involved in the drop shipping you did you know retail arbitrage you did FBM fulfilled by merchant FBA. And then around 2017, you make your first million you join the MDS community, the million-dollar sales community 2018 you already lay the tracks for doing your private label brands. Right.

Yoni Mazor 54:09
And then fast forward a few years later, you ready you know, part of the LDS community, you're a part of partnerships you part of the podcasting. You focus on making sure that the sellers which are the members but also the partners all kind of committed to an environment where it's it's helping, you know, entrepreneurs and business owners and their business lives, but also the personal life to make sure that they're successful, they're healthy, they're happy, and everything's open, everything's open to you know, you have somebody want to mention something that supports on the business professional side, but also prioritize, there's a community, there are people who care, and that's very, very powerful and impactful.

Yoni Mazor 54:40
So it makes successful, you know, lies, people that keep them keep them successful for many, many years. So plus you have your agency that helps other sellers with their own needs with E-commerce. You got everything correctly so far. Yeah. Yeah, perfect. So thank you so much for sharing that was unbelievable in a way. So I love it. It's very valuable. It's a but very impactful, and it's, it is unique. So it's very honest and authentic. So I appreciate you know, you've been being able to be talking about so openly and hopefully do this. So people can grab, grab the value worry from a minus can come up positive, but you know, it's a journey, it's not simple, you're going to have all these ups and downs. But the world of e-Commerce does represent an opportunity for people to put their lives in the right position. But also communities inside eCommerce MDS is one of them. So now I want to finish up the episode with two points. The first will be if somebody wants to reach out and connect, where they can find you. But the last thing will be is what is your message of hope and inspiration for entrepreneurs listening out there?

Nick Shucet 55:39
Yeah, so you said you wanted me to start with a message of hope, right?

Yoni Mazor 55:43
I know, you can drop a job where you can, you know, some, you know, handoffs or we can people can find you or learn more about you, anything you want. It could be social, it could be a website, or the podcast itself. And we'll finish off with, you know, the message of hope and inspiration. But

Nick Shucet 55:56
Yeah, I think the best way to reach me is on Facebook, you know, find me Nick Shucet on Facebook, hit me up on Instagram, you can email me, Nick, at Romans tide as well. Romans tide.com, like that, 's our agency website. So you can reach out to me through there. But you know, on the personal side of things, if this story resonates with you, and you have a family member, or you're struggling with something yourself, like hit me up on Facebook, reach out, I'll spend time with you get on the phone. You know, and I think if on the business side, if you're looking for services or help with something, you can hit me up on Romans tied, if you're curious about the MDS group, you can email me Nick at million-dollar sellers.com.

Nick Shucet 56:41
But yeah, happy to chat about anything. As far as the message of hope, it's, you know, I think you can hear my story and understand that you can get through anything that things pass, right, you know, those things do pass you get through them. And you know, you can overcome whatever you're going through right now. And there's just so much that, I would like to say there, but I think what's worked for me is that I was able to finally just start being honest and authentic with people and not fearing rejection anymore.

Nick Shucet 57:21
So whatever you're struggling with, like, you're probably thinking about avoiding a difficult situation, the difficult situation is the beginning of the solution. Like you've got to blow it up and rebuild it. You know, like, I, when I got that job, the Sanitation District, I knew I knew I had been told no multiple times, and I knew going in there and putting on a facade wasn't going to work because it never worked before. So I went in, I talked down fortunate because my dad knew someone at the company, and they put me in touch with the main guy up there. And I told him my story. I told him everything. And he was like, man, I've got two kids that are struggling with drugs and alcohol, your story gives me so much hope for my children. And he gave me a job because I was honest with him. And you know, I, I didn't fear that maybe there's a little bit of fear of rejection, but

Yoni Mazor 58:21
It takes a lot of risk of rejection, but it completely shifted around where you got the opportunity to be there. And to progress instead of holding yourself back and being continued to be trapped in the rabbit hole.

Nick Shucet 58:31
So whatever it is that you're struggling with, like relationship problems, personal problems, or parental problems, don't avoid the difficult situation, have the hard conversation, and be honest and authentic, about what you want and what you're struggling with. And, you know, work together to find a solution, maybe you need to bring in a therapist or something like that, right? Like I didn't know how to get out of the situation I was in and I had a lot of negative self-talk in my head. When I was in that awkward house, I had a thing on my mirror that said you're worth it. Because all the words in my head just told me I was a piece of crap. I was a criminal. I was a drug addict. I was never going to get out of this thing.

Nick Shucet 59:18
No one loved me. I had nothing positive going on in here. But I had read all those books. And I was implementing all those things. So I would wake up and I would see that message. And that was my hope. Right? Like I had to surround myself with those things. Because there was nothing good going on in here. So do whatever you have to do, no matter how silly it sounds, no matter the friends that laugh at you. You know, no matter what people say about you, like, you've got to just let all that stuff go. And you know, I think the first step there is knowing what you want and where you want to go and what you're trying to accomplish.

Nick Shucet 59:57
And just chasing it you know ruthlessly and not giving up until you get