How to Grow and Accelerate Your Amazon FBA Brand | Vitalii Khyzhniak
How to Grow and Accelerate Your Amazon FBA Brand - In this Prime Talk Podcast Video Sponsored by GETIDA – Vitalii Khyzhniak - CGO of Profit Whales - Exchange your performance with an innovative performance approach that accelerates businesses and helps brands to become Whales in their Ocean.
Profit Whales assists retail brands to become Whales in their ocean. We vote for AI but our performance goes far beyond it. For us, success is about the focused positive development of our clients. We believe in the sustainable and data-driven marketing approach based on the synergy of the machine and human decisions. The synergy of software and human intellect drives superior performance on e-commerce platforms. Our strategy is tied to the creation of long-term value for all our stakeholders.
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Find the Full Transcript Below
Yoni Mazor 0:06
Hi everybody welcome to another episode of Prime Talk today I have a special guest today I'm having Vitalii Khyzhniak. We tell you the CTO of profit whales. Profit whales is an Amazon business accelerator for Amazon private label brands or Amazon brands. So Vitalii, welcome to the show.
Vitalii Khyzhniak 0:23
Hello Yoni. Nice to meet you. Thank you for having me today.
Yoni Mazor 0:26
Our pleasure Really? So today's episode is going to be the episode of Vitalii Khyzhniak you're going to share with us pretty much everything. Who are you? Where are you from? Where were you born? Where'd you grow up? Where'd you go to school? You know what kind of degree you got if you went to school, and How'd you end up in the world of e-commerce. So without further ado, let's just jump right into it.
Vitalii Khyzhniak 00:49
Okay, perfect. So great. I guess Should start with a story. Right>
Yoni Mazor 00:54
Okay, because I think it's gonna be interesting, a different direction. You know?
Vitalii Khyzhniak 0:58
Yeah. Yeah, that is true. That is very close. You know, I, I have a, I guess, like, a cool story about the, how they combine the culture and the like, all numbers thing. So like mathematic or sales, something like that. Because my family is like four of us. My parents, my sister, that older than me on 10 years, and me and they all like my parents to the theater. Yeah, they the actors. They're the dancers. And they spend their whole life in the theater. And when it grew out, they're
Yoni Mazor 1:37
Where. But which area? Which region? Tell us geography a bit? Oh, yeah.
Vitalii Khyzhniak 1:40
I'm from Ukraine from the, like the eastern east of that. It's like the nickel f region. It's around Nikolai region, Nikolayev here, right. It's not a big city, but it's close to the sea. So every time I'm surrounded around the rivers around the sea, and I spend all of the time it was water. All the stars. So
Yoni Mazor 2:09
When you say sea you mean the Black Sea? Right? Or the cast? Yeah.
Vitalii Khyzhniak 2:10
The Black Sea. Right. Right. Right. The black sea is close like Odessa. Maybe you know, something about that. And the Black Sea?
Yoni Mazor 2:19
Yeah, here is beautiful. Here. It's very, very nice.
Vitalii Khyzhniak 2:22
Yeah, that is true this through. So it's like the south of Ukraine that you can see. And there is amazing parts of the country. Because you know, you could combine it different, like climate for you that they could choose because right now I'm located in key for example, yeah, it's, it's like the central region of Ukraine. And it's some kind of like different, but not so that we could feel for example, in the US in different states, something like that. But still, there is a cool, cool region,
Yoni Mazor 2:55
Right. So you yourself, were born in Nikolayev or you were born in Cuba?
Vitalii Khyzhniak 2:59
Yeah, I'm born in Nikolayev, and then just after the 20 years.
Yoni Mazor 3:07
The first 2o years of your life your Nikolayev and your parents you mentioned we're in the world of theater in Nikolai even though what the local theatre Nikolayev.
Vitalii Khyzhniak 3:12
Right, local theatre is like the like National Theatre that we see now. And yeah, they expand the whole life of dancers then my father go to like the administration part when he did not like a dance. He started working with exact like enterprise companies.
Yoni Mazor 3:30
How old was your father wanted to transition to administration and basically stopped being a dancer. I wonder physically, what, what's the lifespan of being a dancer in the theater? Was it 20 s, 40s?
Vitalii Khyzhniak 3:40
I guess? I guess like around 4os. Just over 40 years. Wow. It's around like maybe like 37 or something like that. But lots just continue to do that. As to say like the bullets minister. I just hate the word, Master. Yeah. Yeah. For now. For now. Yeah. And my father now is like the chief, I guess like a sales officer if we could name it. In a case of like this theater part. Yeah. And yeah, he works exactly was a company's in a case of dealing with a sale sell like this ticket stuff for a long term or short terms. And yeah, that's why I just got all these things. In the case of this house, we are
Yoni Mazor 4:25
Very artistic. Yeah, very artistic and creative background. And your parents are still in that industry. Right? They're still a theater business. Correct. Exactly. Exactly.
Vitalii Khyzhniak 4:33
Yeah, yeah, exactly. They do now. And when I grew up, I spent a lot of time inside like this theater, working with the actors every time playing with them. And I do not like just it's some kind of like the hidden garden you know, when you every time your parent
Yoni Mazor 4:52
So this is your kindergartner the playground you wanted in the Korean meals you're in the theater and living in the old world with the actors and dancers, but then Do you enter dancing or acting yourself on the stage? Or no?
Vitalii Khyzhniak 5:03
Yeah, I do the acting when I was young for some years, sometimes some are like, Acts, they just need like a like voice or something like that. They took me as a part. But it wasn't too long, because my parents don't like the idea that I will continue to do that data. In a case of like the dancing, or in the case of the theater as like the general one. That's why that was the first thing that they did not allow me to do. So. Yeah. If I said, like, when I, like, was young that I would like to go to some dance club, they say, okay, you could do it, but no, you will go to the swimming. And, okay, I will do swimming.
Yoni Mazor 5:49
And what the reason they did, because it was a tough business for them or a tough industry for them. And they wanted the hope for you to be in an industry that has more opportunity, or something else.
Vitalii Khyzhniak 5:59
Yeah, they, they just leave this industry here, they understand how difficult this industry could be, and they understand what they will get after the 40 years inside this industry. So they have suffered, I understand how it's like effects on you. When you work in such I guess too often not. Not, it's not like it's not about the profit here. But still, when you have like two children, you need to understand how to grow them up and how to, work with them in the right way. And the theater is some kind of when you should find every time the opportunities it's like fighting for all the things so it's difficult in...
Yoni Mazor 6:42
A lot of management. Yeah, you're very attached to it. It's very demanding. It's constantly satisfying other people. But being in you know, in this industry is not always financially rewarding to the amount the level of dedication that you have. Because there are also ups and downs, sometimes it's good shows, sometimes not so good shows it's cyclical, right. So I guess they hope for a better future for you. So what they invested in your education and mathematics and science,
Vitalii Khyzhniak 7:06 proceed
Yes, they started investing in different parts of that I have now as the English for example, they I just got the English courses on the beginning. And I spent a lot of time and during the week after This cool on additional, like, courses, the English one, and then I started to the sports as swimming. And I like I've been involved for it now like 10 years when I just do the school when I studied in school and all this stuff and also my school. It's like this special one. curious, what
Yoni Mazor 7:43
What the special school for what, swimming?
Vitalii Khyzhniak 7:46
No no, no, for like some mathematic kind of it. I do mathematic and I really like that. And I guess it's some kind of that's my parents provide me to do Yeah because I really like the idea of how to calculate the right things, how to predict how to do the forecasts, but I got it, I don't know, like on 10s or nines here, when I was in the school. So that was really cool. Because I got a chance to combine everything that I got in my like, young here and childhood from the culture side here and combine it with the English and was mathematic that I get from this school.
Yoni Mazor 8:32
Interesting combination but small question but the swimming Did you compete or no?
Vitalii Khyzhniak 8:37
Yeah, they're I do really like the streaming but I got some problems with my like heart. And I just post my professional career and my mother did not appreciate when I do some sports professionally. And when she saw that I started to like playing football, for example, was a big involving and I said hey, I would like just to go to some club and to spend time as a professional footballer, she said okay, but no, you will do the economics, you will do the mathematic, you will do the English and that's...
Yoni Mazor 9:11
The only reason I'm asking about the swimming is because it's interesting because we did have a meet Rosenthal in one of our episodes, he's from Rosenthal, Rosenthal Logistics, he's from Israel based out of Haifa. And growing up he was also a swimmer and he competed you know it's a very I used to go three times a day to go train and everything but he still got an education and after you know he got his degree he went to work and actually video editing and now he has his own logistics company but it's interesting because swimming the demands a lot of discipline and being focused and stuff like that and being very confident that we can do so.
Vitalii Khyzhniak 9:43
There is a great sport you know and right now is like one of the the main hobby that I have and I do swimming right now I really like like have these sports helps you to stay in the right feet, you know and it's a great sport. When you could think when you swim, I guess it's like some kind of like deamidation for you when you swing correctly. So I really like that. And yeah, I guess that that foresight creates, like, part of my life when I spent like a professional side of it. And yeah,
Yoni Mazor 10:20
So I guess there are four things now the culture, the theater, the English, the math and the sports, the physical sports, which is swimming. So you have these foundations built into you to create your character. But Alright, so let's talk about how after high school, what do you do after high school you went to university and Nikolai or you want to somewhere else?
Vitalii Khyzhniak 10:38
On the beginning, like on my, the last year in school, I think that I will do the chemical stuff, I will spend a time [inaudible] It's like two main universities that we have for this fear. But I like I just changed my opportunities and thinking that I would like to do the economics because, with the help of the economics, you could combine the mathematic and the English, English as some kind of the communication part. And the like numbers Yeah, that you'd like to do. The forecasts are the main understanding of the economics. That's why I have I have choose like the our local university now with the opportunity to do and to have all studying like for the next four years in English, and it's like this special course because in Nikolayev, I, you do not think that you will have an opportunity to do all your lectures and all your courses in English, but inside our university, I got this chance and there is perfect because, with the help of it, I got a chance to be as the international students for my next conferences that I have. Yeah, I have had during the next four years when...
Yoni Mazor 12:01
You're saying that your local Nikolov university had a special program where you can, you know, become, you know, an international student, what does that mean? You go outside, you go to special summit meetings.
Vitalii Khyzhniak 12:12
So the main thing that you have a really great number of the professors that and teachers that working with you, they all have them they have the international experience was a different courses so or summit, or, like degrees from the international universities. According to that. I just started learning the economics in English that is like what some kind of like difficult for you on the beginning. But then you understand that all international conferences and opportunities, it's like open to you, I mean that you have a chance to, for example, pass some exams, and God the internship in one country for a few months, for example. And after that, I just heard that.
Yoni Mazor 13:02
Got it. So tell me what year did you start basic learning in university? Let's give it some let's start by matching the years into the story.
Vitalii Khyzhniak 13:08
Yeah, so that's I have started, I guess it's like 2013, my, my first year. And it's like, I just begin a career as a freshman. And I understand that I will do all things like Luckily, you know, and I think that I will be a good student, I will pass all needed exams and stuff like that. But no, after the first and a half year, no, I have a happy new year, like first six months, I do everything correctly. But after the first exams, understand that I would like to get some move. And to travel. For example, could I get some conferences and travel with the help of like, some international opportunities. And here I got my first like mentor, I guess my teacher for the English and the International communications. She helped me to choose the college, the University the practice University. In Yeah, program for the next University, which University. It's the Carlow University in Karloff and we're proud Prauge Yeah, yeah. Yeah, in Prague. Yeah. Got it. And I just had my first travel and course was the students in my group for the three weeks around that. And we started and I really liked that I had the opportunity to travel to study the same like study since the same courses that I have here in Nicolette but in Prauge in the Czech Republic, why not? And according to that, I just started my career as like the international one and I did not pass the right amount of the nice It courses inside the Nikolayev but I started my career as the international student traveling around Europe. And that was amazing. Because in the beginning, I couldn't imagine that I will have a chance to do that and to catch the like international do Europe experience and the studying around the world? Yeah.
Yoni Mazor 15:23
Got it. Okay, so you went to Prague and what was the rest of the journey in terms of studying in Europe? There's more places you visited or you started? Yeah, give us a breakdown. Give us a quick breakdown.
Vitalii Khyzhniak 15:35
After that I just got a Germany I just the France I just in Poland to the turkey? The Italy and yeah, I guess I guess that is all. In the end. I just visited the different cities and different universities.
Yoni Mazor 15:52
How many years. All this journey for how many years? One year? Three or four? No, no, it's like four years. so far about 2013. All the way to about 2017.
Vitalii Khyzhniak 16:01
Yeah, yeah, I do like different courses for different time periods. Some of them were was like around like, the minimum was around like one week, the maximum that I had is around like half a year and you spend in travel for in different countries here to stay and leave and to work. Not like work you study. Yeah. And get some...
Yoni Mazor 16:22
So financially, how did you support yourself? if you're traveling everywhere? I know, in Europe studying was this program paid for? or?
Vitalii Khyzhniak 16:29
Yeah, you like you got the grants from these programs, and they provide you with all needed financial support. But my first conference, my parents helped me to get as the, like, the first opportunity. Yeah, I just said, Hey, I need your support and help. And they every time helped me in incarcerations, like Samsung crucial today, it's like, okay, yeah, let's try. And they just pro allow me to do and after that, all our conferences, they like granted, yeah, with the help of these European Union or something like that the Erasmus plus programs. So yeah, that was like, amazing thing.
Yoni Mazor 17:08
Right. And so you were basically studying around Europe, but the subject was still what economics?
Vitalii Khyzhniak 17:15
Yeah, economics and marketing is the main two subjects that I have studied and been involved in in these programs, I pass some courses and exams for getting these grants. And yeah, I do a lot of like, the learning courses and the preparing some programs with analyzing some businesses or some marketing situations in the world or some companies for getting these grants. And yeah, that was awesome.
Yoni Mazor 17:46
Very, very cool and interesting experience. I haven't yet met such an experience in terms of studying at University in so many places. So I think it's it's pretty awesome. So you have a lot of perspective on what's going on and in many different cultures. But so in 2017 you got your degree and what did you graduate? Where did you go to back in Nikolayev or?
Vitalii Khyzhniak 18:03
Yeah I graduate in Nikolayev. It was not so easy because when it come back, I do have a loss of not close like studies. Yeah, I need to close them. It's like a lot of Yeah, I just started, like, do all needed studies inside in eco life. And I do not have a lot of time for that. So I start to close all my lessons and things, thanks to I guess my like my head of the department of the economist, she helped me to close all the things in the college and I got my first bachelor's degree in economics. And then I understand that I would like to like to continue to do what I do, but and get a salary for that, like start working.
Yoni Mazor 18:50
Yeah. Start companies. Yeah. So it was basically after graduating, you want to start becoming a paid professional. Right? Yeah. Take us there. What was the next question for you after college university?
Vitalii Khyzhniak 19:01
I got my first job when I was on the cert year of my university, and I just started to combine that. And I first, that was my first meeting with the international like the digital marketing as the Google AdWords, Google Analytics and LD stuff. I have. Yeah, Samsung guys and Nikolai of the just had, like three of them. They had a business, and they try to do the collaboration for creating the international marketing agency, that they will help us businesses to grow up and to build their own in-house team. So with digital marketing, as the Google adverts tend to Google Analytics was all the stuff. And I was like the first one in their startup.
Yoni Mazor 19:56
This was early 2016 when you're still in school?
Vitalii Khyzhniak 19:58
Yeah, yeah. No, no in university.
Yoni Mazor 20:02
Yeah. So, remotely, you're working for a company based in Nikolayev, but you're working remotely, and you're doing digital marketing.
Vitalii Khyzhniak 20:09
Yeah, I just, I have finished some of my conferences, I just come back, and I get a chance to be Nikolayev and to work and combine the university and work. And, yeah, I really liked this idea, because we spent a lot of time like, was a cold calling, you know, I'm so sorry, if somebody's listening, and I have some time call you for that. That was a big, big like database, you know, with a phone call, when we just do the calling and saying, Hey, my name is and I just got a nickname, I say, James. And that that was funny. I really like that, because we do alike, certain 1000s of calls, you know, like, during, I guess, like half of the year or one year, and you every time on the call, I want the first weeks when we do like the testing and all this stuff. When I sleep, I saw my dreams when I call and repeat all the scripts. So I really liked that. Because after this, like all things and when we got our first clients, we started to understand their business. I like insight. And here, I understand that my main motivation for this job. And I guess for the next and that I have now is to help businesses to grow and to find the right business opportunities for them. And there is amazing because it's some kind of optimization of processes. Sometimes there is about the team that is about the right using of your finance. And here I just combined like the server think of understanding, I just put here the mathematic approach that I do when I like, setup on YouTube campaigns inside the Google adverts, and the analytics that we use. I really like the communication that we like to have in English. Yeah. And every time try to understand your clients correctly. And here's like, the third one is like the main motivation why you do that you want to achieve some good results for someone, for someone that, like, try to build something with you. And that there was some it's really amazing because we started to grow up, say I were like the first one in their startup and it was Cooper and like five of us. And then we like grow up to like 1212 people. It's a good result for the international company.
Yoni Mazor 22:37
Yeah. Okay, so So how long did you stay there for you started 2016? What were what was the next station after that?
Vitalii Khyzhniak 22:46
That we're going to these companies horsing around, like up to two years, I guess around that. And after that, we just start focusing on the like, freelance experience about the same stuff. But I need more time for helping my family. Because I as I have mentioned, I do have my older sister that right now has helped like people as a psychologist that she just works with them, and I just start helping her with her business. And I will also be involved in one international like big, like NGO, for the international students around Europe. NGOs, non government organizations. Yeah, yeah, exactly the name of these organizations like the Ayesha it's the if like to try to say it in English, it's because it's like the French name of the organization, some kind of the student’s forum, something like that. And very the students do the cultural exchange, by their own opportunities and their own, like availabilities to do that. And that was perfect because I brought the like, president of the Asia DSM. And you're the president, for instance. Yeah, I was the president. So for some period of Iser, I say, Yeah, I guess
Yoni Mazor 24:20
What it is, yeah, like how do you spell it Asia, like, the continent. No, no, like A E G E E. Sounds like that. Got Asia, Odessa. Yeah. Right. Alright. So you're the president of Asia. This seems like you're the president of the whole Asia and Oh, that's a pretty big Empire. Combined, you know economics, you know, marketing. In my 20, just a president of Asia.
Yoni Mazor 24:45
That's pretty big. That includes China and Japan and everybody anyways. All right, very good. So this is around 2018 as I understand, You were involved with NGO, red with Asia, Asia, Odessa and helping your sister out, and what was the next stage For you,
Vitalii Khyzhniak 25:01
The next station was the key of I have, I got the job opportunity in one. As I think the innovation company that deals with AR like the augmented reality, and I got the job opportunity, opportunity from them on the position as the chief marketing officer. And when I get a chance to build as a department, because on my first job place, I do the same. I've just built the departments for the link, the sales, the marketing, 22 campaign, and like the business development for them, with all that,
Yoni Mazor 25:38
So what's yours is when you are this is an I guess a very big four year for you because you changed from Nicola living there, too. Yeah, the big city, the big boom, the New York City of Ukraine, which is a good, big, beautiful business city. And what year was that?
Vitalii Khyzhniak 25:52
That I guess it's like around 2018, 2019.
Yoni Mazor 25:56
Sp you go and you will become the CMO, the Chief Marketing Officer for an augmented reality innovation company.
Vitalii Khyzhniak 26:05
Yeah, exactly. Right. And from this part, I just started domain understanding what I really like to do is like to work with a good team and to achieve the general goals that you have and your business have. Because in this company, we are a chance to work with the big brands, as for example the LG or something like that. And you understand how the big companies like the enterprise companies, you met LG, Korea? LG. Yeah. And from these parts, you understand exactly like the thinking what should you provide for these companies for making a successful project? Because you need here like all things like on the high quality as all your graphics that you use all your mobile apps that you create the communication, like old parts, shouldn't be perfect for.
Yoni Mazor 27:00
How big was your company? The augmented reality, how big was a company? Ah, around 40 of us.
Vitalii Khyzhniak 27:13
Yeah. And from the sides, we just start creating and working and practicing in the different spheres. I also in this company, start building the right understanding, like how to work with the CRM, how to work with the Google ads and Google Analytics and stuff.
Yoni Mazor 27:30
Which CRM did you guys do is by the way, as a side question,
Vitalii Khyzhniak 27:34
We start from the Zoho. Zoho CRM, I guess, you know, that's, and then we combine into like, one ad, the serums that use in Ukrainian the end key if it's some kind of the pipe drive? Maybe No, that's also,
Yoni Mazor 27:49
I think, uses Zoho for one of their platforms. I believe it's a recipe and service provider network. And Amazon probably has a bunch of serums. But one of them I think they use the whole Yeah,
Vitalii Khyzhniak 28:01
that's, that's really good CRM-like, absolutely. But if you use a lot of like, the International payments, for example, or international clients, that could be okay. But we just got some that helped us to connect, like the other communication channels as the telegram and stuff like that into this year. So yeah.
Yoni Mazor 28:21
Telegram. Yeah. The chat application. Yeah, telegram. Yeah. Right. In Russia, they say, or from was established by Russians, right? Yeah. Yeah. All right. Got it. But just understand what CRM is client relationship management, you know, platform, that's how you kind of centralize the whole data I chose on marketing and clients into one system for the company. Alright, so how long did you stay with the augmented reality CMO position?
Vitalii Khyzhniak 28:44
I have started here I was around like one year and a few months I just do as a project here for that I just have some goals that we need to achieve. And after that, I say thank you Everything is achieved. I would like to see another potential that they could do yeah.
Yoni Mazor 29:02
The MRP set up everything all marketing cash out next.
Vitalii Khyzhniak 29:09
year for the marketing for the sales and the like, all these departments they start for working correctly and everything's like perfect. And we just think thank you so much until we should to go. And after that, will I have Yeah, I just meet I guess love my life as the profit whales.
Yoni Mazor 29:32
Hold on, hold on. You measure the love of your life. So I thought you meant like, you know, a partner or lady or, you know, somebody named profitability as you can wish. The year 2020 you meet the love of your life, just as good as a wife, or a husband or partner. Right. Okay, so why'd you led you to papa Wales? What was the story? What was the cause?
Vitalii Khyzhniak 29:57
I just started to the like, searching of the opportunities that I could achieve and to be like the business partner, not just alike. Yeah. And I made the good the profit bales. And they I have for the first conversation with our Alex, Alex Neeraj. Nick from like our phones or Alex, and how did you know him from LinkedIn comm common friends? I got from the like, we have a job. platform. Yeah, job. jobs here. Yeah, exactly. And I just search the applications and got a call from Alex. And he just mentioned that they do not need me as a professional. They need me as a person. And I say what? Like, you need? This was 2019 or 2020. It's 2019. Yeah.
Yoni Mazor 30:57
Got it. So you, are you still with augmented reality company? Yeah.
Vitalii Khyzhniak 31:01
Yeah. No, I'm just relaxed. I just finish it for that. I got my Yeah, I got my vacation, and they just travel around Europe, when I get a chance. We did not know about the COVID. And, yeah, then then I got the call from Alex, I do the first meeting with them with Alex and eager, eager Dubovsky. That's also our CEO now, and also the co-founder of the profit whales, and we just discussed as a general, like the profit wealth as the project. And they provide me with the opportunity to like allow me to watch inside the processes that they have and choose what I exactly like to do inside the profit whales. So they do not like past me any position any, like, No, you can do it…
Yoni Mazor 31:53
When you applied what was the job for because you connected?
Vitalii Khyzhniak 31:57
That was some as the name of it was like the Amazon PPC specialists like they did the name of it. But when a just go inside, I do not get any position or job title, I just get time for auditing and understand what exactly should be improved for reach our goals. And they just provide me with the main understanding of their goals that we have now. Like more clearly. And yeah, so I just started the mileage journey as the business development for the profit rails. And then I reached this position as the CGO. Yeah.
Yoni Mazor 32:37
Chief growth officer. Yeah.
Vitalii Khyzhniak 32:39
Yeah. Yeah. For the Ukrainian reality, like the CTO is some kind of what like, I mean, right. Like, you do the gross like, why, for once, and budding profitable. So just to do the analysis, we started working with a team we started working was in marketing, because that was the beginning when we start focusing on our sauce project, yeah. Software as a Service for the Amazon sellers that in the case of the optimization, we do like together the audit of the marketing, marketing, the audit of the scripts that they use in some kind of the sales or working with the clients, how do they work with the clients? So we just analyzed all these roadmaps they have in different spheres and ways where they communicate.
Yoni Mazor 33:28
Hold on. So let me understand this. I'm an Amazon seller listening to this right. What are you guys? What is Profit Whales? I mean, I come to you guys. And why do you guys help me as it stands today? Right. Just make it very understandable for the sellers.
Vitalii Khyzhniak 33:39
Yeah, I could do like the sum amounts of the timelines for that. Because when I did the first time when I see and meet the Profit Whales, we were as the SASSt. Yeah. As the Profit Whales as a software that helps you to optimize your Amazon advertising campaigns. With a one-click, so you just need to go inside the software, choose the strategy, and we will do everything that you need, in the case of the optimization. That was on 2019 Yeah, that was an early beginning. Yeah. Early beginning. Yeah. After that. We spent like a, I guess, around three or four months more. I went, that was like a September September 19. Yeah. 2019 Yep. Yeah. 2018. And we spent a three-four months and launch our first software to the market. We got our first users and we started working with them. We start to do like the demo calls and all this stuff, communicating. It was all needed clients. And that was amazing. Because here that was the first point of the growth for us. Firstly, we have launched Samsung that we have, because we Before that, we just do the like agency support. We just got you as an amazon seller. Every time communicates with you, and do all things manually here is like the upgrade for us. We do everything with the help of the software and like the software works, but we just do work in the case of the marketing, or the support. So yeah. And we spent a few months more, and I just started thinking about the pros, what exactly we should do, and what should we improve. And we find another thing that we have improved. It's like our communication and our position for the Amazon sellers. Whether standards, we could be more, we could provide more value for Amazon sellers, if we will combine our like human support and software. And from this side, we start working as the accelerator, we just find a few clients that already for the like seven-figure eight-figure, and we implement all our understanding of the Amazon, as do we have as structures as the optimization approach. But we've combined into over specialists like PPC specialist, combining so our analytic specialist, and we understand that this approach will work and worse right now, much better than just software. Because for software, you need your own understanding of Amazon, you need your own analytics approach for that you should like understand why the software do these changes? Or what should you improve for making these changes better or something like that. So we understand that for the big brands, we could be more valuable just for the beginners, like for just for Amazon sellers in the beginning. Until we have close the software that we have created for two years. We just lowered it. Because we you all it has been. Yeah, we close it. But for we have open it for our specialists and for our clients, our clients could just go inside the profit whales to check the analytics to check the old PPC stuff that we have, like just they will have a chance to travel inside our software. Yeah, right. But uh, all but all the management, do our specialists that right now have like a course inside the profit foils for starting working with that, because we understand that your team or for your clients, for our team, who are we have created a big indication apart for the PPC specialists for your school
Yoni Mazor 37:35
Basically, yeah, your own school, your own education? Yeah.
Vitalii Khyzhniak 37:37
Exactly. It's some kind of like the DBQ University, you know, that we have created because it's like divided into different parts of it, we have our own understanding of the analytics that we use, with the help of the API of the Amazon, and inside our software, how do we work with all these data, what all these metrics just mean? What you could get the same we have for the optimization part, the management of like manual changes that you could perform for the clients, the same for the market and recommendations and all the stuff like if it will be divided on different roadmaps or steps you will see and other processes and other people that involved and do all right for the company. So from these points, whether standard, we need to build a team of the right specialists that will be involved to that. And right now we'll keep everything alive, you know, because when, when we have started our team, we're around like 20 that yet know, people 12 to 12 to 12 people. And after we have been asked after we have improved, as our main understanding, we start focusing on growing our team on fighting you and your members. And now, for example, we have around 30 of us. And we just grow during this year in three times in the case of the team, and in 10 times in the case of our Ola or some kind of like the profits and all this stuff. Revenue. Yeah. In the case of our main focuses here, our main position inside the market,
Yoni Mazor 39:18
So what is your structure? How do you make money if you if basically Okay, so let me understand this correctly for the past two years almost right? You started by kind of being a consultancy, to develop software to becoming a consultancy slash accelerator once again, right? So you started a model, you pivot and you pivot again. So if I'm an Amazon seller, what is the profile that I can come to you and use you right? I need to be over a million in revenue or over 10 million in revenue and what is the compensation structure?
Vitalii Khyzhniak 39:46
Yeah, over the million of your year of revenue will be okay until you could go inside will take care of all your marketing campaigns that you have as a sponsor products consumer brands sponsor display will start from The audit for you will provide you with the opportunities that you miss or the wasted spend that you have. And with a plan that we need to like to improve. But first of all, we will need to know your goals like what exactly you would like to achieve. And we will go deeper into your business in a case of the price in case of the niche, your competitors, your photos, your coupons, Lightning Deals on all the stuff. We will discuss it with you in a case of how we could accelerate here, or what is the right point for you in the case of acceleration? Yeah, because a lot of people think about the like accelerator as some kind of they will just double our ad spend. And here it is. Right? Yeah, we double the business collect correctly. In the case of your profit here, if you need, for example, a lot of Amazon sellers, they have a problem. For example, they couldn't spend more than they spent right now, the eight figures or nine figures, they every time like me meet with all these, like Lehman's inside Amazon, we could try and to think how to do it correctly, and how we could spend more. And we do like we have these cases that some kind of the acceleration, the same for the profit here, you got your own profit. Let's double it. Let's triple it. Let's find the right way how to do it. Let's check your inventory. Yeah, let's, let's change your inventory plan. And I'll do stuff when you start. Like being involved in that until you understand that you're not like you're the PPC it's like one of the plays that you do the PPC is like one of the spheres that you work with. And that's an absolutely important thing that when you the seven or eight or nine-figure, but let's do not forget about the business like the general one. Yeah, try to be like, on the same way with the client and artists and what exactly should be improved? Where you could help him to reach the needed goals? And with this understanding, yes, we got a chance to grow. Because now we for example, have teams that work for the clients look like the one or two specialists. Yeah. And not only like the specialists work with the 10 more clients, but they also focus, they focus on exact client in exactly. goals that we would like to achieve. And we took the clients when they absolutely understand that we will have a chance to help them, we will have a chance to grow them in next like three, six, or maybe one year. So yeah, now we help businesses also to grow to accelerate them for being purchased. Yeah. As for just for an exit. Yeah, exactly. It's like one of the things that we got after 2019 or 2020, like by the end of 20 2020. Yeah, a lot of companies I say tries to approach elevate brands, they just start like they just start chasing the businesses. They just opened this niche for Amazon sellers. And yeah, we have a case where we support them as
Yoni Mazor 43:03
I mentioned to Brian, Brian, I forget as you mentioned Thrasio and Elevate Brands correct. And Thraisol so we do encourage. Alright, so we got two of them already recorded. You can check out the episode with Jim Mnan from Thrasio, we got two episodes with Lv brands, one with James Stein and another one with Ryan Magnuson purchase, gonna have to get him on the show soon enough. So we'll Yeah, that will reach out to them. Okay, so you're saying this opened up a whole new opportunity for the sellers to optimize their business, their marketing, their spin, and their profit. And by doing that, you know, the right way has an opportunity to make a really nice exit and make a lot of money basically.
Vitalii Khyzhniak 43:39
Yeah, absolutely. Right. And I, I really, like I really grateful in the case of the Amazon support that we get, in the case of the communication, building the educational course for our specialist, because they provide us with the support in case of like the business development, I mean, they also do provide ourselves with some additional things that like help us to grow up into to be faster. Yeah. And that is amazing because in the beginning when they just start to do and my journey was Profit Whales. That was just the the the goals that we would like to achieve, but we couldn't set the deadlines Yeah, like we just some kind of like dream about that. But in a few years, we just understand that we could do we already do that. And now we have like a more goal that we would like to achieve as soon as possible.
Yoni Mazor 44:34
So that's the future What is your main goal for you guys at this point because you achieved your dream so to speak your goals you launch, you know, a solution into the marketplace is growing, it's thriving, right? It's succeeding. So looking into the future into the growth where do you would you like to be or three or five years from now what would you like profit was to be
Vitalii Khyzhniak 44:51
You know, the Profit Whales to some kind of the as I have mentioned, the accelerator and we would like to finish our things out. The advertising is in one click, what I mean is when you do have enough software and machine learning support, that helps you to create as much as you need inside the, like marketing campaigns. And with all the things that will be profitable for you with the help of the machine, because right now we spend a lot of time on the development, all the things that we do, we like to combine as I have mentioned human plus.
Yoni Mazor 45:28
So software might come back again because you said you closed the software. But again, as you are building more capabilities, yeah.
Vitalii Khyzhniak 45:36
yeah, right. Because right now we are focusing on building these brains. Yeah, like the AI brains that we have, we have to understand that we need more data, we need more like bigger clients to analyze more data from the Amazon site to work with. Because if you will, for example, double-check the analytics that we have inside the software, there is like the dynamic one, when you could analyze all the things and to perform needed changes and to see the forecast for that there is like, somehow we would like to do for the software, not like only the human Yeah, we really appreciate when the ole needed things will be improved, like immediately for you. And based on the executive results, because unfortunately, we couldn't analyze a lot of data because now we have clients that have like 100 of different SK use and you need a big team to manage that integrate way in the correct way. To understanding to get to dB get a best seller If not, we have the alert system alarm system that every time mentioned us in the case of the coupons for the competitors or such stuff, and you need like to be on this way for your clients for achieving only these goals for now.
Yoni Mazor 46:52
Yeah, got it. So basically, as far as understand looking into the future, there's a lot for you guys to learn to perfect and to build. And as you build it, you build more capability hopefully that will build more value to your clients and future clients. Got it? Very good. Alright, so I want to package up, you know, the episode and see what we got so far. Right. So we got Vitaly, right born raised in Nikolayev in the eastern part of Ukraine, his parents are, you know, basically were are still involved in the theatre industry. He grew up there. And then he started to go to university learning economics and marketing, which given the opportunity to really open up to the world and, you know, study and live around Europe, you mentioned Prague, you mentioned Germany, you mentioned Turkey, met France and a few more places. And so you started learning in college around 2013, all the way to about 2017. But already in 2016, you started working, you know, for a living for a company that helps other businesses grow, especially on, you know, on the online sphere, or the SEO and Google search and stuff like that. He stayed there for about a year or so. And then you will for a little while work for yourself and also, for an NGO used to be the president of the NGO. And then around 2018, as you got an opportunity to work with, sorry, 2017 or 18, I believe you got an opportunity to work for an augmented reality company in Kiev. So you finally made the move from living in Nikolayev into Kiev, I spent there for over a year and he helped them grow to the project and dimensions that you're assigned for. And then as you were looking for jobs, you met your criteria, your current wife, right or current love, which is Profit Whales So you had a good, you know, connection with the founders, even though you apply for PPC management position, they saw you as a person and your potential to help them build the organization and thrive and that led you into the organization and, and to help them really grow, you start a business development, but now you're acting as a CTO, Chief growth officer. So you always have growth in the mind of how to grow now but also how to grow into the future. You guys pivoted from being you know, consultants into software back into consultancy by looking into the future hopefully being back in opened up as software again and bring more capabilities and value that I get everything correctly. So far. Yeah, everything's perfect. Got it. Very, very good. All right. So that was a very fascinating thing. So thank you so much for that. And now I want to finish the episode with two parts. The first will be if somebody wants to reach out and connect, where can they find you? And the last thing will be what is your message of hope and inspiration for entrepreneurs listening out there?
Vitalii Khyzhniak 49:21
Perfect. So in the case of how you could reach us or reach me, or you could use my social media like the Facebook or LinkedIn, it's up to the Instagram I every time will be like answer only to the direct messages as the Vitalii Khyzhniak and also, my email is the VitaliiI@profitwhales.com. It's also easy, and the Profit Whales website.
Yoni Mazor 49:49
Yeah, we're gonna make sure to have it also pop up on the video so no problem. Yeah,
Vitalii Khyzhniak 49:53
So perfect. And my main message here for the intrapreneurs will be You know, when you try to try to build something or try to understand it is the right thing that you do now, you should have the right team because here every time try to be focused on people that you have, like near with you inside your business and try to answer the question Is it the right people that you have, because sometimes all our clothes, all the next opportunities that we would like to achieve, they could provide us or they will not allow you to do that, as we like, double-check, according to my experience in different teams, your every time focusing on the right people in the right place and in the right time, and just try to follow it every time if you, you do not have a time when you when your team is like Final, when you do not have a chance to improve that every time you have a chance to, to get back and every time to move and be motivated. for yourself be motivated for your in place. Because of your self-motivation. It's, it could be okay. But I guess that is really like, cool. When you are motivated for all of your clients. It's like like hungry, sell them for all of your employees. And it's like also could be happiness for them. But there is extremely cool because you never will get alike depression or you will never get some bad feelings or stuff like that. Because you will every time asked your question if they will see you right now. Will they like to agree with everything that you do? If you will say no. So you do something not correct or you plan to do it not correctly. And I really like this main understanding of why you did the business. I pre-business I think and I really hope it's like helping people. And doesn't matter. Well, what it doesn't matter is d b2c or b2b we every time do for helping each other and for helping all other people that we see. And yeah, try to bring as much value as you can.
Yoni Mazor 52:09
Got it right. So let me summarize this. So in order for you to grow your organization and succeed in business, focus on being valuable to your clients, being valuable, obviously yourself but also to your team, and create a big team and a successful team around you because you're not going to be able to do it all alone. So invest in your team, invest in their happiness as well. And that will in and when you all share a focus on bringing value to your clients. If whether b2b or B2C. You'll find a lot of success going forward. Yeah, yeah, absolutely. Got it. Beautiful. Thank you so much, Vitaly, it's been a pleasure. I hope everybody else enjoyed it. Until next time, stay safe and healthy. Take care, everybody. Thank you.