In this Prime Talk Podcast Video Sponsored by GETIDA – Kevin King - a MEGA eCommerce entrepreneur and Founder & CEO of Freedom Ticket - an eCommerce Sellers Academy. Kevin shares his life story and his incredible tale of eCommerce prominence.
From his early childhood growing up in Texas, Kevin has had an incredible aptitude for entrepreneurship. He was able to set up businesses at almost every station of his life. His relentless pursuit of learning and growth allowed him to build many successful business ventures.
Sit back and enjoy this episode, and dive into the story behind the man and legend!
Find out more about Kevin & Freedom Ticket: https://www.freedomticket.com
Find out more about GETIDA here: https://getida.com/
Yoni Mazur 0:05
Hi, everybody, welcome to another episode of prime dog today I'm really, really honored and privileged to have the great Kevin King. In our episode. Kevin King is a mega e-commerce Entrepreneur of the money thing he is, is also the founder and CEO of freedom ticket, which is a leading e-commerce sellers' Academy. You know, Kevin is gonna elaborate a bit more about the businesses that are involved with. But in general, this whole episode is gonna be about his story, where he came from, where did he grow up? And you know, how did he start his professional career? So I'm sure it's gonna be all trends interesting and fascinating. So, Kevin, how are you? How's everything?
Kevin King 0:47
Good, man? How are you doing? Glad to be here. It's awesome. Great. Great.
Yoni Mazur 0:51
Thank you for coming to the show. You're still in Austin. I see the background.
Kevin King 0:54
I am in Austin, Texas. In the last 3030 years or so,
Yoni Mazur 1:00
great players, you know, I thank you for the opportunity back in November to come to the btss event, the billion dollar seller summit. It was in Austin. It was a true true pleasure. I can't even express how much fun I had. So hopefully we do it again soon after all the Coronavirus crisis comes to an end. But surely you want to first a little bit to tell. tell everybody about yourself and what you're involved with? And then we'll dive in right into your story.
Kevin King 1:26
Sure, yeah. I'm looking forward to seeing you again, the next billion-dollar solar summit. I think you guys are sponsoring again, and it's scheduled for this July. But that's probably gonna get pushed back a little bit, just due to the current situation out there. But yeah, it's gonna be awesome times. Yeah, so I've been doing e-commerce for 30 plus years back before there was even a Google, I was selling things online. And I've been involved in all kinds of accepting aspects of e-commerce, from the subscription side to the product side to product development to wholesale distribution to you name it. And I've been selling on Amazon since 2001. And as a private label seller since 2015. And as I have several different brands on Amazon, I have four different brands, four different seller accounts that I manage on Amazon, that I've made either own completely or a major honor. And also do like you said, the freedom ticket training course, for helium 10, helium 10s, I want a big software company, I do a partnership with them, where I do the training, which is included for free if you have a helium 10 membership, basically all that today, dizzy, 70 some odd hours of training on how to sell on Amazon, and then also do their advanced stuff called e m 10. Elite, which is for experienced sellers. It's more for the people that are already doing six, seven figures. And it's an advanced topic. And I leave that every month. It's about a four-hour training of the latest and greatest stuff that's happening. Then I do the billion-dollar seller summit, which is like you guys came to are coming to the next one on that which is a small 50 to 100 people. It's mostly seven and eight-figure sellers today in-person events. I do that twice a year. And then I have another business that has nothing to do with Amazon. And then I have another business that's a product sourcing, product discovering sourcing business, so I keep pretty busy.
Yoni Mazur 3:30
Nice. Yeah, amazing. I mean, I really, I'm really impressed with the scope of your activity. And beyond that, beyond all the fact that you're a very active businessman is your influence, you know, you're definitely a force in influencing, you know, other entrepreneurs to take action and become successful when selling, you know, on Amazon and anything else with e-commerce. So your influence is definitely president out there. And it's really, really good. It's really positive. So it's really great to have you here. Okay, let's dive into your story. You know, your background, where you're from, where you grew up, we want to touch the Kevin King human story behind the legend.
Kevin King 4:11
Sure, I grew up in the Dallas area, a northern suburb north of Dallas about the DFW Airport. I went to Texas a&m University and have a degree in business and since then I've never worked for anybody else. I've only had two jobs in my life where I filled out what do you call it? A weight w nine whatever the thing is where you get a w...
Yoni Mazur 4:29
You're right, that's w two.
Kevin King 4:35
I don’t know the name of it?
Kevin King 4:36
I filled that out twice in my life. Back when I was like 1617 years old. And ever since then…
Yoni Mazur 4:43
What was the job, what he had to fill it up for?
Kevin King 4:46
My first job at 16, first official job was McDonald's.
Yoni Mazur 4:51
McDonald's. There you go.
Kevin King 4:54
After that I delivered pizzas for a couple years and beyond that I've never worked for him. They all said, I don't think that's good. So I've had the ups and downs, and I've had a bankruptcy years ago, from a business, I've seen the bottom and I've seen the top. So I enjoy the ride, and would have in any other way I value my freedom. So I like to be able to do what I want to do when I want to do it. Even though I have a lot of businesses, I'm super busy. Just by example, you know, I've got a lot going on right now we're in the middle of launching a big brand related to the COVID stuff right now, it's probably going to be at a 20 to $30 million brand before the end of this year. And because I have the freedom to do what I want to do yesterday, me and my wife just said the heck with it the afternoon, it's a nice day here in Texas, three hours away, as the coach, let's just drive down to the beach, take our dogs and go down to the beach it is it's been two or three hours at the beach. And I can do that, you know, if I was working a regular corporate job or something that'd be a little bit more difficult to do. So that type of freedom. I really enjoy it. started getting super serious on the Amazon side I've been selling since 2001. But in 2015 is when I really started doing the FBA, you know that that opportunity really came along amazing calm are the guys that originally kind of started this whole training process that you see now how you can read products from Alibaba and and and sell them in black people start jumping on that bandwagon. I took a look at 2015. I never took any courses or did any training, I devoured as much information that I could. I've been bringing stuff in from China and Korea for some other businesses for a while and developing new products. So it all kind of fit into everything. That's everything that I was doing. So it's been cool. But before that, I was also running a television production company where we did pay per view events, television was traveling the world. And as part of that it was fun to travel. But I was always working. So when I turned 52 years old, when I turned 40 I was like you know what, instead of having a midlife crisis, and going and buying a nice shiny new quarterback or Viper or whatever the hot car was at the time, I'm just gonna take a year and travel. So I decided, I'm gonna organize the business, about 16 people working for me at the time in office. And I'm like, All right, you guys got this. I'm gonna spend two weeks every month out of the office, I'm going to travel. And this wasn't a backpacking type of deal.
Yoni Mazur 7:31
You were 40 years old. So this is about 12 years ago.
Kevin King 7:35
This is about 2008 2007 2008. And so I started and I'm ready to list a place I just wanted to go to. I went by myself, some places a friend or family went with me, it just depended. I wasn't backpacking. But I wasn't staying in the Four Seasons either. But I would go into a country and on our local guide, for example, I went to Israel and hired a local guide. And I was like, you're not going to go see the museums, I want to see the culture and the guy took me all over Israel for 12 days. And by the end of it, he's invited me to his house to have a nice dinner with his wife and. You see that side of things, and you become almost friends with them. And I did that original plan to do that for a year. And that turned into seven years. To continue doing that until early 2014. And then I decided to get serious again, the money starting to run out for a better figure out what I'm going to do. So that's how I ended up focusing on the FBA that looked like that was the best, like three different choices. was like, this one looks like the one that has the most potential that'll still allow me, to have that lifestyle. And so during this whole time I met my wife, I ended up going to 87 countries. And one of those was Colombia, and I met my wife, current wife, and one of his trips in Colombia.
Yoni Mazur 9:04
Do you guys meet in Colombia? Which, part of Colombia
Yoni Mazur 9:09
I’ve actually been there. Colombia is actually one of the few countries I did travel to. I've been to like 19 countries behind you. But one of the areas that I traveled to was South America and Colombia is one of them and I wasn't a card fan. Oh, very nice. So I assume that you have a family you probably go visit there often because of your
Kevin King 9:29
Yeah, we go down. Yeah, we go down a couple of times a year. New Year's is a big deal for the families down there. It's kinda like our Thanksgiving here in the US. They're New Year's and so that's that's traditionally when we're only making sure we're always there New Year's and usually one other time.
Yoni Mazur 9:47
How is your Spanish by the way?
Kevin King 9:49
I can speak a little bit but I'm not fluent. Now as far as my wife would like me to be but so sometimes sitting down there I can I get lost at the table...
Kevin King 10:01
I can get by, but I can't hold up. I can't hold a full conversation for a long time. I start bumbling around.
Yoni Mazur 10:08
Gotcha. I want to touch a little bit of ...I guess you turn into business. You were 17 18 years old? I want to touch on your first business and how old were you and what was the year, so we can get a little bit of an idea of the framework, the ledger where, you know, until where you are now. So let's start with those ...
Kevin King 10:26
I think I was four years old. Four years old.
Yoni Mazur 10:28
What were you doing selling pacifiers?
Kevin King 10:31
I was selling bubblegum, going down to the local, back then there wasn't a Walmart. But there was a similar thing. It's called Gibson's or something somewhere here in Texas, a little small town in Texas. By the one cent bubble gum, you know, those big red bubble gums? Oh, yeah, they used to sell a little I don't know, if they still sell them. You might get some other little individual packages and buy those for a penny and sell them for three cents to the local neighborhood kids.
Yoni Mazur 10:53
That's a good markup.
Kevin King 10:54
I sold my mowed yards, I painted numbers on street curb different people's houses, but their address on a painting on the curb, I did all kinds of stuff. As a teenager, I was making too much money as a teenager. My parents were a little bit worried that you know, you're 12-13 years old making Yeah, 12-13 years old, somewhere in there making $400 a week. This is back in the 80s, that I had a lot of money, that's I don't know what that'd be now, maybe 1000 bucks a week or something, it's a lot of money. Yeah. You can't have all this fun, and you got to save half, you got to save half of it. So they would actually take half of it from me, throw it into some savings account. And they ended up giving that back to me as my allowance when I went to college. So when I went to college, my dad, paid for my college, but all my spending money came from that. So I was 12 years old.
Yoni Mazur 11:54
Wow, that's a fantastic story. I mean your parents are visionary. They realize, you know, you're a talented entrepreneur. Nevertheless, you have to kind of understand or appreciate the long game. So they helped you with the money away. But besides, once you're in college, you will mature a little bit more, you can appreciate a bit more the value of money and the value of the long game and use it to party when you probably needed the money even more than as a kid.
Kevin King 12:19
The problem though, then it's you say that it scraped understanding the value of mine I do. But at the same time, as a young kid, I was always able to make money. If I want to play a video game. I was like, What can I do to make this video game? Let's start a little stamp company and put some ads in the back of magazines. Magazines for stamp collectors and start selling stamps and coins. I did that. I developed a little software for a marketing software program when I was in college and without the back of the computer world.
Yoni Mazur 12:48
And so you were wide open at 19 back in those days in college. And what year was this?
Kevin King 12:54
It was in the late 80s. All right.
Yoni Mazur 12:58
So what was it?
Kevin King 13:01
Oh, yes, because I was making good money, I was able to in college. I did something called a I tutored class called Bana to 17 at Texas A&M University if you're a sophomore business major. And A&M is a big school. You know, there's there are about 1000 kids in the business program. And every year I mean, starting your second year, your sophomore year, you get to take a class called vanity 17. It was basically business analysis is what banner stands for. And you had to learn the basic computer language. And nobody really uses it anymore. But it was a competing language called basic, you know, people call the host C Plus or Pascal or whatever, but basic was one of the first. And when I was younger, when I was 15, my parents had bought a computer one of the first desktop computers and I spent one summer just learning how to program on my own making little stupid programs and stuff. And it was a big weed outclass that they were teaching and kids were having trouble. So I started tutoring people. And I put little signs around cameras in library dorms, hey, if you're having trouble learning how to program for this class, just pull off this call me on this little number block little tag and call me. And I started with one on ones for like five bucks an hour or something like that. And it gotta be so many people that I was actually renting rooms in the library and little conference rooms, right 10 people in that one time, and 10 people grew to 20 people. And then they had to test three times a year and the tests were standardized between all the professors. And so right before the test, people would want to cram for the test. And so I do like a review session. And that just kept growing. And so finally, I ended up running a conference room at the Hilton Hotel and College Station where I could put 500 people in there at once. I’d charge them $15 ahead and they would come in. They say the test was on Thursday, Wednesday night, and Wednesday. I would have two sessions and I was getting about 67% of people taking this class coming to me. So they would come and 15 bucks ahead, I get 500-600 people through there, do two sessions, one, and I don't know, five o'clock and another one at 830. And it would be like three hours of just, here's everything you need to know, for the test. And so I was making pretty good money off of that. Professors didn't like me too much, but it was good. I would go at the beginning of the semester, I would go to the registrar's office at the college and say, Look, I wanna I want a mailing list. Now the address of every kid taking this class, and they say, No, no, you can't do that. It's private information. We can't say, the mailing addresses of 1000 kids, I'm like, Yes, you can. There's something in Texas called the sunshine Records Act, which is open information for any public institution or so you have to give it to me, I have to pay you, you know, whatever it costs to print these labels. But that's it. And so they ended up having to give me a mailing list of 1000 kids whose name and address, you know, here's Kevin king, he lives at 123, Main Street, whatever, they put them out on these, these labels have killed me. So I give him 40 bucks or something and get this list. I go down, and I'd make out to be in a semester Mega goga place somewhere to Kinkos. So at the time, for those who didn't remember before this FedEx Kinkos, it was just Kinkos as a copy and place. And I would put up a flyer and mail it to every single one of those and say, here's the dates coming, I'll teach you everything you need to know. So that worked really well. But as a result of that, I had a lot of money. And so our apartment, I was living with three other guys off campus, and we became the party place.
Yoni Mazur 16:47
You sponsored your own frat house.
Kevin King 16:49
Yeah, we had, it was a six nights we took Tuesday's off. But six nights a week was pretty crazy. We always had people there, you know, we had a sign at the door when you walk in and had the rules of the place and like no unshaven legs from girls, and we have one of the guys up there like checking their legs when they walk in like, it was all kinds of crazy, crazy. You can't you can't leave sober. The police would come on a pretty regular basis, our neighbors would call the police for disturbances or whatever, every time the police would come. It wasn't like every single time, but it was often enough that we would take turns going out to talk to the police. And we would take pictures with the police. When we have a wall like each of us posing with police officers, someone would shine a flashlight they want, you know, they want to kind of ruin the picture. But it was crazy, sir. But I got to the point where people come in to drink for free. And I'm like, this is stupid, you know, why am I paying? Why am I supporting everybody to drink, at least I should cover the cost here is you should donate some money. And so I went to the bartending class. As an alum, it was like an extracurricular, you know, not in the books class, but one of those little special ones. And I wasn't 21 yet, so you couldn't actually use real alcohol. So we're just using water and mix bottles. And I was like screw that I won't know what this stuff really tastes like. So I went and bought an entire bar, and like everything. And so we had all that there. And then people started coming. And I was like, I need to keep track. So I developed a little program on the apple to the computer, or laptop computer, one of the first laptop computers, and more little program, little marketing program that would have the recipes and what to keep track of everybody's tab. And I ended up deciding not to sell that. And so I ended up putting ads and computer magazines and ended up selling it and selling a whole lot, but ended up selling some of that. So I've done all kinds of stuff.
Yoni Mazur 18:53
That’s s a wild wild story. I mean, what I take from this is that a few things, your sense of entrepreneurship is obviously very clear, but also the way that you are relentless, and in a good way to pursue. You know, your ambition. And ambition is you know, have a target. Yeah, you laser focus on it. You push it, you make it happen. You support a lot of people on the way that's what's so magical with your story. Because all these people eventually signed up, they know, they made money on it. But it wasn't just about the money at the end of the day, they needed it because it helped them to achieve something and to read progress and what for their own needs. So the connection there between, you know, your ability to have vision of how to develop something new and innovative, that's helpful. And that's in high demand connects with, you know, the consumers or the people who need it and it's a beautiful connection, then you take it on to the next step and the next step, the next step you create basically a frat house and a party house and then that develops the software and you sell that is just the magnitude of the intensity of your Shell is just a for me, it's from looking from the side. It's mesmerizing. It's pretty cool. Alright, let's touch so you know, after the software you developed it. Hopefully you graduated college billionaire, what was your status?
Kevin King 20:15
I graduated from college and ended up moving to Austin college stations about an hour and a half from Austin. And Texas A&M and the University of Texas are big rivals, and sports and football and stuff. So I ended up moving to Austin because I had some friends from high school here. I slept on the couch as much money as I was making. I slept on the couch in their living room for a year and a half.
Yoni Mazor 20:34
Why is that?
Kevin King 20:36
Because I just, I didn't want to live by myself. And they already had three or four roommates. And they're like, yeah, you can sleep on the couch. So I slept on the couch and ended up doing some stuff with them where we actually made t-shirts. Right around that time, the MC Hammer song you can't touch was super popular. Now, yeah, do you do it that way. And what's ironic is I'm about to make some money off of that song again, one of the other things I'm doing right now. But anyway, back in 1980, I was a hot song. So we've made a shirt that says, puts the University of Texas their initials is UT. So I made a shirt that said you can't and then the T touched this. So you can't like just the word, just the letter. You can't touch this, the UT in different colors. So it's like the logo and then one of my buddies who were still in school, was in engineering school and he got permission. Like how can we sell these on campus? You know, we need to sell these things on campus. And he's like, well, this, we could do it as a fundraiser for the engineering department or something. So he got authorized at some sort of club. We never gave a dime to them. But we got authorized somewhere. Supposed to actually donate 5% I don't know what it was. But by having that we got a permit to actually sit on campus. So we would actually start with that shirt. We would park, have hot me and some other guys we set up a little table and we find the high traffic corners on UT campus like it's a kind of a condensed University of about 50,000 students. So we'd find the high traffic corners and sit there with a table and the shirts and sell them for 1015 bucks a
Yoni Mazur 22:13
day. What was that corner? The word though George Washington monument is or the GIF of JFK? JFK MLK or where the other tower was there? Little tourists? I'm familiar.
Kevin King 22:24
There's one on 26th Street. In Guadeloupe, there's one on the drag. There was one that used to be a dormitory that was a pretty hot place for watches that we set up. There's a whole different bunch of different places. And then at the football games and the stadium here seats its a massive Stadium.
Yoni Mazur 22:41
A massive stadium?
Kevin King 22:43
Yeah, about 100,000. Back then it was I think 80,000 or something. So there'll be these games. We want to be out there in front of a football game. So we'd be out there with our table. And the first time we did like nobody could see us, because we have our little fold-out table and we have our shirts all displayed and everything. But the crowds are just walking in and nobody can see. And so my buddies are engineers. And so they're like, we're going to fix this. So they developed a catapult system, a column catapult, so they went to Home Depot and bought all this wood. And so we had these like things that collapse and they would fold the big long sticks like 10 feet long, they would collapse down but they would fold up like a picture of a goalpost of a football in a football stadium. Yeah, we can hang the shirts across the top. So it would be 10 feet up in the air. So people walking from way the heck down the way can see it. And know we're there. And I go we want little shirts and
Yoni Mazur 23:35
visibility is missing. A little visibility hack.
Kevin King 23:38
Yeah, and we would do $20- 30,000 in a game day and T shirt sales $40,000 all in on cash and credit cards. And back then we didn't have internet credit cards, you know, we had to actually take the credit card.
Kevin King 23:54
On a little piece of paper and take them to the bank and deposit them like cheques and it was old school.
Kevin King 24:00
Old school. Yeah, so we did that. And then that year...
Yoni Mazur 24:05
This is pretty much like you said after college?
Kevin King 24:08
It was after college. So to the dismay of my dad, I didn't go get a corporate job. Start making 5040 5060 $80,000 a year with my degree. I went to sleep on the couch and sold t-shirts.
Yoni Mazur 24:22
Yeah, but you're making you know, revenue of $40,000 a week of games almost every week, right?
Kevin King 24:27
And there's like six during the season and I had some partner so we split that but yeah, it was good money.
Yoni Mazur 24:32
It was probably lucrative.
Kevin King 24:34
Yeah, but then we decided to only do this for spring break. You know, we're young 2223 wants to do some hot chicks. Let's do this for CFR within.
Yoni Mazur 24:43
And this is what 1990, was that the year?
Kevin King 24:47
9991 Yeah, so we would actually..
Yoni Mazur 24:50
In 1991 I believe I was in first grade and I was under quarantine not because of the Coronavirus. I was the whole country I come from Israel right. So the whole time It was in the shelters with their gas masks because there was a gulf war with Iraq. And Iraq was bombing Israel with all these missiles. And we're always afraid that's gonna be chemical missiles. And therefore, we had to have these masks. So today is a very, very strange way, I feel almost like it was back in 1991. during the Gulf War where everybody's, you know, quarantine at home, we have a mask, although it's not a chemical mask, it's just, you know, surgical, whatever. It's the one thing I'm sure that you know, once and while we prevail in that war, and we came out from the ruins successfully, hopefully, everybody else right now from this situation will come out from the ruins. But yeah, sorry to cut you off with that.
Kevin King 25:36
That's interesting. You know, Israel you know all these places, look back on that story. And speaking of all the places I've been, that's one place where I learned the most, I'm not religious, I'm spiritual. So I can't say I identify with Catholics or Jewish or Islamic or Hindu. But I've seen all the religions around the world, because I've been everywhere. And I respect them all, but going to Israel. For a lot of people it's a it's a very spiritual journey.
Yoni Mazur 26:05
Was this when you first came to Israel to visit?
Kevin King 26:09
My first trip to Israel was in 2010.
Yoni Mazur 26:13
Number 10. A decade ago, 10 years ago, yeah,
Kevin King 26:16
Yeah. But I just want to have someone that was an ex college professor, that was my guy that took me around everywhere. I went, I went from north to south, like bring me over into Bethlehem, and we went everywhere. But just to see that and to see the misconception that the media, places on Israel Do you see used to see stories here in the news about the Palestinian territories, and all these different things, and to see it firsthand see how this everything is manipulated, it was really talking about the media, and you can't trust the media. In most media, again, anything can be slanted to make a story. And seeing that firsthand. And then seeing three religions living on top of each other where all of them say this is their one of their most holy, if not their most holy, one of the most holy sites and, and how, you know, all these governments are like, we're gonna make peace in the Middle East, like, no, you're not, there's never going to be a peace in the Middle East. All these guys are climbing back up their blackplanet. And they're not moving any or other movements to holy forum. And so seeing all that firsthand, and seeing how the people are, how sophisticated the people are, the systems are, it's just, it really opens your eyes. So that's one of the things I always tell people is like, Look, you know, I'm a little bit different. Most people are, they're trying to make enough money in their Amazon business or whatever so that they can travel, or I've kind of done it the opposite way I've traveled first. That's one of the best educational things you can do. And a lot of people are Americans. Most Americans don't have passports, I'm sorry, I'm going on my little high waters here. But most Americans don't have passports or if they do, they went on a cruise to Cancun or to Mexico, or maybe they went to London, they went to familiar places that they haven't gone somewhere where you don't speak the language, you don't understand what the heck The food is. You need to get out of your comfort zone and get out there and experience the world because that's why it started out as a one year for me and it turned into seven I was like, holy cow. There's another place I need to go, another place that became like a I just I had to see everything. I've been to all seven continents including Antarctica.
Yoni Mazur 28:18
Even up to Antarctica.
Kevin King 28:19
Yeah. So I see. I had to see and it changes you and now when I see it changed my opinion of people, it knocks down prejudices, errs different respect, we're all the same, you know, you realize how similar we all are not how different we are. You know, there are cultural things and beliefs and stuff in some cases, but we're all humans, you know, and I think this COVID thing kind of highlights some of that as well. But Sorry, I digress there like you got to get it. If you're listening to this and you haven't traveled or you've only been somewhere where it's comfortable. You know, like in China, for example, my parents went to China before I did. And when I went to China for the first time in 2006 or eight 2008 I guess they said How do you like it? How'd you like the food? I was like it was really good. Like, well, all we ate was chicken and rice and the buffets. What do you gotta get out man hit the Peking duck and you gotta hit this and hit this one time. A good example was I was in Morocco. And the guy that my guy the driver and a guide and and they took me to a lunch restaurant. And I said here's a there's just me with their like, this is for you to eat here. Here's the menu. I look at the menu. It's in seven languages. I'm like, I'm not eating here. And no, it's it's it's good. It's tourist food. It's good for you. It's safe. I know where you guys go and eat. Around the corner. You know a little thing on the strudel stall on the street. Now words, I don't know if it's 50 cents from the launch or something. I'm not going with you. Oh, no, no, no, no, I used to sit here and I was like, No, I'm going with you. Okay, so I do a film and I know, I want to see how the local people are doing and that's part Food is part of a culture. You got it, you got to experience that. And it's something I encourage everybody to do.
Yoni Mazur 30:08
It's one thing I take from this,I appreciate that this is we're gonna stray but this is a very interesting path because what I take from this about you is that you have this, this attraction to find the source, what's the source of things? What's the truth behind things. And also, that's what attracts you want to get, because where the sources that's where you get the taste of something that's authentic, it's unbendable is unshakable, and that puts everything in the, right perspective on so many levels in the business levels, spiritual levels, physical whatever it is. So I think that's also connected to where you are today, you know, you're it's fair to say that your major influencer in the e-commerce space world you're you're some sort of a magnet that empowers a lot of sellers a lot of businesses and I think the one of the driving forces in that energy is that your ability to what's the sorts of things you know, the relentless pursuit of the source of where it all starts if we jump into the Amazon worlds like where are the traffic coming from? Why is this you know, listening or this product is the number one what's the source what's the source of thing Oh, and then you get all these widgets and gadgets and funnels that you discover that then you share it you actually share it you don't just keep it yourself you're making money which is all good then your ability to share it and you know reward everybody else with that knowledge and that ability then also the cost to reward you so there's an interesting cycle how you discover things you do is you explore the world you explore there you know the culture is you explore the e-commerce domain which is its own digital world but all it's all it all correlates into one perfect storm of doing business and making a good living tasting the world and joining the world it's a very very interesting angle the way you able to structure your life story it's a good point no one's ever put it that way .
Kevin King 31:57
Actually I might steal that from you.
Yoni Mazur 32:00
Whatever it is no no copyright infringement.
Kevin King 32:04
It’s a good way of saying it. I never thought of it in that exact terms but it makes a lot of sense.
Yoni Mazur 32:09
Yeah. Let's go over the source of view that's pretty much the you know what's the what's the what's your driving forces that's pretty much The purpose of this episode on this exercise if you may we just I want to touch a bit you know 19 on one let's you know try to briefly go into I guess 2001 the decade until you started in the Amazon world
Kevin King 32:26
Yeah, I was in the internet world doing I was developing products and television programming and I have a calendar business that we do printed calendars, you know, they have the dates on them and stuff. Yep, we're doing a whole bunch of stuff in there. I was dealing with a pretty girls so with with models
Yoni Mazur 32:44
Yeah, we're gonna have a pretty calendar.
Kevin King 32:49
It’s pretty girl traveling the world shooting a thick of Sports Illustrated Swimsuit calendar that's what I did for for a long time as we get on a plane with a bunch of pretty girls we go to a beach and they not be wondering much did a photo shoot so it was a it was a good life.
Yoni Mazur 33:06
And this is an attendee of the decade between 91 to 2001.
Kevin King 33:10
Well yeah, there was pretty much yeah that started with a baseball card actually. But there used to be a little baseball cards you know, little every little kid collect sport used to if they still do it collects Facebook was collecting baseball cards and someone came up with an idea it wasn't me that hey, why don't we put pretty girls on baseball cards and you had everything from Hooters restaurant girls to playboy centerfolds to you name it strippers you any kind of Sports Illustrated kind of pretty girl they fit on all these baseball card sets that had the pretty girls on the.
Yoni Mazur 33:49
So, collectibles you know collect them all?
Kevin King 33:51
We started doing that and producing some of our homes and at the time I was like you know what, how can we get some lead gen here and so everybody was putting in their pocket as you buy a pack of cards and have a little a little registration card in there you know Amazon sellers still do this to this day. But it had a little some do have a little registration go back then it wasn't going to our websites to fill this out. And Bill Annette and someone would give them a free bonus card or that some nothing. But I said I like to sell more of these things. What if I could sell everybody else's? Because this guy over here is selling Sports Illustrated cards? That's a good buyer that would buy my cards. How can I get that buyer to buy mine? This is before the internet. Before you can just put stuff this is you know there were very few places you can advertise this. So I was like I had to get creative on how to build a customer list. So I went to all the other people that were making these cards. And I said look, what are you doing with your little pieces of paper? Your warranty things I always stick them in a shoe box are the hours they're set in somebody's office like given to me I'll type I'll give them time to type it in for you and give you back the list. Like, oh, that'd be great. But in exchange for that you got to let me be able to mail something one time to these people. Yeah, sure, no problem. And so I was able to get 20 of these companies to send me literally boxes of these like registration cards. I hired a company in Jamaica, I think it was Jamaica, to actually type all these. And that's before I knew about Philippine VA, and all that stuff.
Yoni Mazur 35:22
So that was like the earliest VA …
Kevin King 35:24
Yeah, interesting. I had them, had them, type them all in that with a list of, I don't know, 20,000, or some crazy number of hot lead customers. So then I developed a catalog. And so I developed a printed calendar, like a full, full blown printed catalog of these cards. And as I want, the guys are buying cards, also done by calendars, but they're also going to buy books, you know, like elf grand pinup books, or anything related to pretty girls. And so I developed a whole catalog and sourced all these different ways they became a distributor, but I have a whole catalog and really nice for color catalog, I learned how to do pagemaker at the time, now it's cork or InDesign, or I learned how to do all the Photoshop stuff. And literally, it was me designing this whole thing that had pictures taken and a whole works, little descriptions, it's a precursor of Amazon. And then I would mail this out, and we would mail out 20,000 of them and people would just eat it out, we're doing huge amounts of sales off of this. And I had a full warehouse with three full time shipping people shipping this stuff out to other guys in their management, managing a postage, for saying sticking stamps on things, sticking stuff in envelopes, and it grew pretty big. And as a result of that, we started doing a whole calendar line and that just grew. And then that girl and I go ahead, we're out here and on some pretty beach in Bali, shooting pretty girls, we started videotaping it. And just behind the scenes just create some real promotional stuff for them. And somebody from pay per view came along and said, hey, look, we got these boxing channels. And when there's no boxing that's just kind of sitting there, we're gonna start putting these bikini shows on, not porn or anything like that just you know, bikini shows the porn pay per view. So don't confuse this with porn. But, and this bikini shows and sees like, I've got to deal with direct tv and with Dish Network and with Time Warner and Comcast and all the big players, you know, where we can put the shows on for pay per view, present before YouTube. And so yeah, we'll do that. And then you get 35%. So if they, someone sits down their cable on our TV and hits, yeah, want to watch, whatever bikini girls in Bali, it's 10 bucks, you know, we get 350. And our agent took 25 percent, for working the deal. So we get to 50, to 50 to 75, whatever that math works out to be for per sale. And we were doing hundreds of 1000s of dollars a month to us just off of this byproduct. So we're like, holy cow. Let's do more of this. And so we did that for a while that bought the bottom of that, you know, things change in this world. You know, baseball cards went out, though. And then we had to evolve, you know, calendars. People still buy calendars. To this day, I still do those, we sell six figures a calendar a year on Amazon, just five different views, you know, month period. Yep. And then we start evolving. Well, I just lost my train of thought and they really start evolving. The product line started doing its paper, he told him and then YouTube came out. And then all these other websites, the internet started really growing, you get all this stuff for free, I need to pay 10 bucks for it. Right. So that whole market fell down, you know, fell, but I was able to so I had to pivot again. And that's where I pivoted into the Amazon stuff.
Yoni Mazur 38:48
I don't want to, let's see, let's dive into Amazon. So, you had a whole lineup of, I guess, all these ventures that you dealt with, you know, there were ups and downs and there was a transit you were able to jump in, follow on and enjoy. But when it faded out, you had to reinvent yourself every time. So 2001 What was the trigger? You come into the Amazon world? What was it like? What was it about?
Kevin King 39:09
What was that full time I was in 2001? That was for 2001. That's where we started selling calendars on Amazon,
Yoni Mazur 39:15
To Amazon or Amazon sellers. What was the strategy?
Kevin King 39:18
Well, there wasn't an FBA, there wasn't a third party platform.
Yoni Mazur 39:22
Right, fulfilled by merchants?
Kevin King 39:24
Yeah, it wasn't. What we did is they had a program called advantage. And I think they still have it to this day. And it was for books, media and DVD. It was kind of a precursor to what we do now as a third party market. Well, we would send stuff in on consignment. So Amazon would actually issue a purchase order on Mondays and Wednesdays, we would send it in strictly on consignment, and then they would sell I think our first year. We sold 200 calendars or something to Amazon. It wasn't a lot.
Kevin King 39:51
Yeah, it was drop shipping?
Kevin King 39:54
But now you know we sell more than that a day.
Yoni Mazur 39:58
Now you're selling it as a third-party seller. Are you still have that relationship with Amazon?
Kevin King 40:03
Third-Party seller? That Yeah, that's how we started. And so that was the first and then I was flipping stuff on Amazon, you know, I was selling an old DVD or old CDs and converting them to DVDs or old VHS is I was, I had us almost like an eBay, you know because you get to go in there and you can save you some product listings on Amazon says sell yours or whatever, so you can sell is huge. So I had an old, I don't know, computer or something I'm still putting on eBay. I'm gonna try it on Amazon and sell some stuff there. So I used it like that. So I really wasn't, I was selling the calendars. And I think that was seasonal, and then doing just the margin and stuff. It's real Amazon selling. The serious Amazon selling didn't start till 2015.
Yoni Mazur 40:47
Got it. So from 2001 to 2015 those times you were dabbling a little bit on the sidelines with Amazon, but your main core business was what?
Kevin King 40:56
My main core business was the pretty girls, the calendars, and the television production throughout the years, 14 years.
Yoni Mazur 41:01
That was your bread and butter. That was your core?
Kevin King 41:05
Yeah, we had three full time video editors, we had three graphic full time graphic artists, we had two full time shipping people we had, it was a big production, we were doing a lot of a lot of products. And we were doing really high end collectibles. At the same time, we would do really nice things like it was glass cases. And it was nice.
Yoni Mazur 41:27
But in 2008 that's when he was, you know, during this business model and these business years, you started traveling the world, correct?
Kevin King 41:35
Yeah. So I Yeah, 2007.
Yoni Mazur 41:41
He that was instead of like a few weeks to turn into a seven year journey for you to visit 80 plus countries.
Kevin King 41:46
Until early January, till January 2014. And I decided, Okay, I need to get serious again, because I was able to close, I mean, we made a lot of money, as you can see from that other stuff. And we had residual money coming in, you know, we had something that we shot on a beach in Bali, and in 2004. You know, we were able to repurpose that and still make money off of that in 2011 or two or 2000 whatever, you know, so we were able to, to basically go back to the well and keep content that we could keep receipts like Disney.
Yoni Mazur 42:23
It's like Jerry Seinfeld, he makes most of his money after the show ends because he's you know, broadcasting content went all over the world every year repetitive and you get residual.
Kevin King 42:31
Exactly. It's very similar to that. So we were able to coast, basically for a while. So I was dancing. I was semi retired.
Yoni Mazur 42:41
So we were able to travel, we say my you and your dad because he did his work in the business standpoint, or just because it was his other job he had.
Kevin King 42:49
No, he was a government worker. Administration. So now he doesn't relate. What I do is too insecure for him.
Yoni Mazur 42:58
Got it. So 2015 Let's enter your I guess your motto, the modern age of Kevin King. You know, in 2015 he decided you know what? their party is selling on Amazon. This is where I find my new major interest and what was it like?
Kevin King 43:16
So 2015 I decided to, you know, I saw a webinar from an amazing calm. They're doing some pitch for their $5,000 course. It's like a four part video series. I watched the little free stuff they had. I was like, I don't need their course, I can do this. This makes sense. I know how to do all this already. So I just started doing it. Back then I remember I think Kevin riser had a podcast and I..
Yoni Mazur 43:40
I think Scott Volker had a podcast about the Private Label Movement. PLM Yeah.
Kevin King 43:44
That was pretty much it. Maybe there's one or two guys somewhere here. But there wasn't what there was now, the content with the software tools didn't exist, there was a couple little private things. So it was a wild wild still Wild Wild West.
Yoni Mazur 43:56
You can launch charter territory.
Kevin King 43:58
Yeah, you could know all the reviews or give a product to anybody for free in exchange for reviews as they wrote it, it was just, it was crazy times much easier than it is now. But I got into us as you know, I'm gonna start this I want to see everybody says to start with one product or one niche and I still recommend that to most people, but I had some money and I was like, I'm gonna start with five, five products and five different niches. Three of those I did the traditional private label finding on Alibaba global sources or somewhere, change it up a little bit, stick my logo on it. Two of them completely developed from scratch completely with molds. And I mean, the idea came to my head, and sketching on paper I found some on Upwork to actually do all the CAD designs I have in my factory. one of the molding costs on one of them was $35,000. Wow. So I went and hogged it. Deep in deep. And yeah, in March those five products and an idea was like a couple of these might not work. A couple might not be worth my time I should focus on these. And that's what happened is that I ended up narrowing it down. And during that time, I just had my head down and I was just, I was a one-man show no BS, no nothing, just learning everything I could do, literally, my wife was in law school at the time, so I wasn't spending much time with her. So I literally would just all day, you know, 14 hours, 16 hours a day, listen, consume as much as I could, and trial and error. And as a result of that, I was on one of the Facebook groups that Manny coats started from helium 10. And it was a high FB, a high roller and someone posted something on there. And I usually don't participate too much in Facebook groups. I'm only on Facebook for business, I don't do any personal stuff, you're not gonna see me post hardly any personal stuff on Facebook. And I posted something when someone said something is totally wrong. And I corrected them. Add a little bit to it. And many saw that and he liked it. He reached out to me and said, Hey, would you come on my podcast? And like not do that? I'm not interested. I'm like, Nah, just come on the podcast to be cool. So eventually, I think it was March of 2016. I'd even been selling a year, I agreed to go on his podcast. And that podcast, I think, if not as number one ever, and because I talk to podcasts. And I think I just said it like it is you know, that's one of the things I guess a lot of people like is I don't sugarcoat I know, I'll just say it like it.
Yoni Mazur 46:27
Like I said, you go to the source, the source of things you like, you just just a messenger. This is what the source is like.
Kevin King 46:33
Yeah, so I just say it like it is and I don't sugarcoat, and I think that that resonates with a lot of people. And I have experience. And so a lot of people, you know, that may teach this stuff, or they're making presentations. They're talking about their apps, you know, it's something they just researched. And they put the slides together. And they're like, I'm not quite sure exactly how this works. Like, this is what everybody else says. So that's what they teach. And I don't do it that way that resonated. So his thing resonated. And they just took off from there as I had no intentions on being a speaker or being on podcast or doing all this stuff. And people started reaching out to me, other podcasts may come on ours. Can you come speak at this event, and it got to the point where it blew up. And at one point man is like, Hey, we're starting this training called Illuminati mastermind for high level sellers, we'd love you to be one of the trainers. And they're like, now I got to work on my business like we'll get we'll make it worth your while. So they made me an offer I couldn't refuse. And so I started doing that in February 2017. And that's where the train side started the freedom ticket for new people. I wasn't planning on doing that. But I got frustrated with all the misinformation, all the people that have YouTube videos, don't know what the heck they're doing. And, they sold $10,000 in their life on Amazon. And now they're trying to teach other people or they don't cover it in detail. They say look, all you given the same videos. Or look, you could source something and here's a video. There's one big guy that runs a lot of ads right now. Look at this, you can get this on Alibaba. And there's a screenshot for $1.70 look right here, selling on Amazon for $20 $18 profit and look at sales. According to this Jungle Scout screenshot 100 a day, you could make almost $2,000 a day selling this product and have a Lamborghini like me. And I'm like, That's such Bs, you're leaving off those shipping costs, you're leaving off that Amazon page, you're leaving. And I just got frustrated with so many people getting suckered. I'm just gonna do a course and show him show people like you're gonna...
Yoni Mazur 48:31
Break it down, you're gonna break it down like it is and show all the components and all the ingredients to make somebody successful. Yeah,
Kevin King 48:37
I give them a huge spreadsheet, a financial spreadsheet that nobody else gives them, like, plan this, look at this, if people appreciate that. So that's, that's how that evolved and then evolved into speaking and then I was able to actually start charging for, for some of my speakings, you know, for me to show up in Amazon. You got to pay my airfare and hotel, but you also got to pay me. So we're the only speakers that are able to do that. I did that. And then I was like, You know what, that's great to get my name out there. It is helpful for the staff. But then I was like, Look, I can't really scale this, this is all on me. So I can make money off of this. And it's good, but I'm not going to sell my course business or my speaking business for 2030 $40 million one day. So I got to realize I was still selling everything along the way but it was you know, it's not my focus was mixed. You know, there's some speaking some business or like I got a double back down on the products because that's where I can actually secure my future is on a product that I built a company and selling I started seeing all the guys that are making good money selling their Amazon businesses I'd like yeah, I made a couple of mistakes when I first started. I was doing okay, but I was like I need to build something from scratch the right way. I could sell what I have now for a few million if I want to. But why not? Let that just coast and you As an experimental accountant, experimental stuff, start over from scratch, knowing everything I know now knowing all the top people build something from day one with the intent of selling it in three years, for 2030 $40 million. And that's what I'm doing with two companies right now. And that's how I will secure, scalable and something that will give me a much bigger payday than to attain to do teaching, which I'll continue to do on the side, but to focus on that was his short term, versus the product is as a long term play. So that's, that's,
Yoni Mazur 50:33
yeah, what I can see once again, your your, your, it's in your veins, at this point to one thing leads to another because you know, the the scale and magnitude of your capacity is, first of all, is very big, because, you know, as you mentioned, you bring in a spreadsheet with full of content full information. I know, because I've been to your lectures and events, it's overwhelming, you know, for a standard job from the street, it can be very overwhelming, all this knowledge that you bring out there and putting it all together successfully. But nevertheless, you're able to do it, and you are able to do it on so many levels in so many businesses. But that's always like a stepping stone for the next one, the next one. So, you know, having a business plan to do an exit for 20 30 million. That's it. And I you know, I think that's, that's a great plan for you at this stage, you know, as this is where you see all the accomplishments, you know, from the early 90s to now, if you all the steps that you achieved and all the accomplishments, it just keeps driving you up over there. What am I?
Kevin King 51:31
My mom says it's like all these other things in the past, I was training for what I'm doing now.
Yoni Mazur 51:36
Yeah, it seems like that's the essence of your story. But let me take your push you a bit further from that, you know, hopefully, when you're successful, when you're reaching that 20 30 million mark of exit, I think that will open the path and the way for all the other sellers, because the way you opened it up for a lot of sellers to exit their business for a few million, right? Because, you know, think about a story where somebody you know, wanted your freedom ticket courses, they started, you're given the fundamentals of foundations, they did it for a few years, they did well, and then they sold the business for free for a couple million, you know, you paved the way sort of speak for that scale, that magnitude, I think we're now you were doing is probably preparing the next scale, which will be you know, exit over 1020 30 million and, and who knows, once you get there, maybe the next exit will be in the higher echelon. So I think that's a that's, you know, I'm really looking forward to what's to come with your next endeavors. Because it's going to be intense. It's going to be creative, innovative, and wild, and hopefully very, very successful. Okay, so I mean, right now, as we can see, this is what you're focused on and all your businesses, but we got to come a little closer here on the episode. So this, you know, I want to I want a little bit of your attention on I to guess COVID-19 in the Coronavirus if what's, what's your message of resilience to entrepreneurs out there, or Amazon sellers out there about what's going on with the virus and especially for the ones who are hurting? You know, the ones who are doing well, you know, it turned out to be good for them. They already know the upside. But the ones who can't see the upside right now, what's your message of resilience?
Kevin King 53:06
Are we the Treasury presents opportunity? So the people, those of you that are having trouble, maybe you're in the travel niche, or you're in, you know, party supplies or something like that, that's taken a big hit, that's gonna come back and this is not the end of the world, that's going to be bad. In the meantime, you have the skill set. I mean, you've been doing this for a while you know what to do, it's just got to pivot. And you may have to take some bumps along the way. And you may have to make some painful decisions, but you can pivot. As I said, I had a bankruptcy in 1998, from one of my companies, and I was able to rebuild from that. I've had other things that went sour, and I'm able to rebuild. It's the ability to pivot. And it's not easy, and it's some hard decisions. And you have to eat some crow sometimes. But there's a tremendous opportunity out there. Right now. I mean, it's huge. And there's a lot, there are so many different things that I see every day like holy cow, you could do this, you could do this, you could do this, the world has changed COVID-19 it's not going to be the same. You got 30 million people here in the US that is out of work right now. A lot of those jobs aren't coming back, you know, everybody has this mental mindset, not everybody, but a lot of people have this mental mindset, like, oh, let's get the economy back, starting to raise going back to work. You know, I've seen studies, I follow this COVID stuff extensively. And just like you said earlier, I like to go to the source. So I look at the conspiracy theory people, and what's their word, they're getting it. Why are they thinking this? I look at the scientist. I look at the government and you know that I'm like, I get all the information, I'll make my own decision. And I think this is going to be with us for a couple of years, despite what Trump is saying. And despite the information that's being suppressed, despite what the media there's not going to be a vaccine for quite some time if ever, I think there's more likely to be a pill that's going to help you recover, you know, some sort of medicine they'll help you recover quicker or give you a better chance recovery, but a full-on bye vaccine i think is a long ways away. And let's say they're even is a miracle. And they come out of the vaccine, you know, say in September, October, one of these countries, you know, somebody develops one, which could happen, but I think it's not likely. But if it does happen, that's, that's great. But then how are you going to get this to 7 billion people? What's the supply chain? What's the? I mean, we noticed that it was on sellers? Can you? Does it have to be in a syringe?
Kevin King 55:24
Are you gonna be able to get plastic?
Kevin King 55:25
How do you scale that?
Yoni Mazur 55:27
Yeah, that's the beginning finding, finding the vaccine is the beginning. How do you scale that you'll be a global challenge?
Kevin King 55:35
Right, people don't, that's not discussed. There is very little discussed. So people get these false hopes. And, you know, it's become political, at least in the States, you know, and it's all about winning an election or keeping some people happy. And this, this misled them for a little while. So it can be in power. It's crazy. But in that, as a business person, there's opportunity. And I'm doing a COVID-19 product right now. And it's a product that I normally would not have died when we first looked at it. Like It's Hot because it's COVID, right? That's not masks. It's not, you know, some TV stuff. Is this a fidget spinner? Or, and we looked at like, no, the world has changed, that people are going to be using this type of thing for a long, long time. It may not be at the level it is right now. But it's going to stay at a much more elevated level that was so I use all the tools. What was it doing last June? Okay, I was doing decent on Amazon. Now it's through the roof. What's it going to be two years from now, it's not going to be what it was last year, it's not gonna be what it is now, somewhere in the middle. They're really good business, their mindsets have changed. So you got to get into the mindset of what are people needing now? How are they going to be changing, and some people right now haven't changed some people like business as usual. Now, states are letting down, let me go back, this thing is over with, there's gonna be another Rude Awakening, in my opinion, for a lot of people here in a month or two, maybe, maybe not to the fall just depends, we'll have to see how the next month or two, but I think there's gonna be some rude awakenings. And people are gonna be like, holy cow, this is not just the flu. And it's a little bit more serious than what the naysayers may have been thinking, and they're gonna have to change their ways. And a lot of people are gonna have to change professions and change jobs. And you can be there providing what they need, or what the company's name, people but the businesses need. So don't always focus on the individual consumer who may not have money, but focus on the business. What are these businesses? How are they going to evolve? And what are they going to need to deal with all this, and there's tons of opportunity out there, tons. So I would say for the people that are downright now, don't. Don't be desperate or despair. Just start thinking of how you can pivot, and how you can even repurpose some of the stuff that you have into something else, or how can you use maybe what you have, you can't sell or you can donate in some way to get some publicity to help launch your next thing.
Yoni Mazur 58:08
Right, so if I could, if I could kind of summarize your message of resilience is trust your skill set, be ready to pivot, look for you know, the demand looks short, identify clear demand that the mean opens up a business opportunity and strike and go for it. Don't back down. And yeah, you should be alright. Very good.
Kevin King 58:26
You have a nice mix. If you're an Amazon seller and Windows Well, you have a unique skill set that most people don't have, you have an understanding. And it may be when you get 15 employees, unfortunately, some of them might have to be like go you got to take care of yourself and your family first. But you have a skill set or you and a couple of your employees have a skill set that you could remark it to want to come in, maybe you can't afford to do it now because you've taken a beating, but go out and find somebody else that's that needs to explore their online business that has the money that's in a better position than you as an offer to help them or partner with them. And you can be surprised with what you can do with what you know. Got it.
Yoni Mazur 59:09
So you're saying the last point will be ready to cooperate to collaborate, you know, you'll be able, you'll be surprised to see what the what's available out there working with making connections are great, Kevin, you know, I maybe will in the future, we'll do another episode because this is so extensive and so deep. You know, I know we can get more wisdom out of you and more, better experience, but we're gonna have to finish it for now. So I want to thank you so much for taking the time. We really appreciate it. You know, we wish you the best of luck with the current projects. And hopefully, you know that things will get better soon across the world with the pandemic and I know we'll survive this with minimal casualties. Thank you. Thanks again, it will be good. Thank you everybody for watching today. Stay well stay healthy. And God bless.
Kevin King 59:55
Thanks, man.
