Kevin Sanderson | From Disney to Selling on Amazon & Helping Sellers
In this Prime Talk Podcast Video Sponsored by GETIDA – Kevin Sanderson shares his journey from Selling on Amazon to helping Amazon sellers. Kevin is the Founder & CEO of Maximizing Ecommerce - A Leading Educational network for Amazon Sellers, talks about the trails that led him into eCommerce.
Kevin was born and raised in Dallas Texas. He got an early internship offer at Disney which eventually turned into a full-time job. He worked at Disney resorts in Florida for 8 years and transferred to working for the legendary Gaylord hotel nearby. In 2015 he began selling his own brand on Amazon.
His Amazon business steadily grew over the years until Kevin was able to leave his day job and gain financial freedom in 2018. Today he continues to focus on selling online and assisting other entrepreneurs to expand their eCommerce businesses. If you’re looking to make a change in your life, and start in e-commerce, this episode is for you!
Find out more about Kevin Sanderson & Maximizing Ecommerce:
Find out more about GETIDA Amazon FBA reimbursement solutions.
Find the Full Transcript Below
Yoni Mazor 0:06
Hi, everybody. Welcome to another episode of prime talk today. I'm really excited to have a special guest. I'm having Kevin Sanderson. Kevin is the founder and CEO of maximizing e-commerce, which is a leading educational network for Amazon sellers. So Kevin, welcome to the show.
Kevin Sanderson 0:22
Yoni. It's a pleasure. Thanks for having me. Glad to be on Prime Talk.
Yoni Mazor 0:26
Oh, pleasure. Really? Where are we finding you? Where are you based out right now?
Kevin Sanderson 0:30
So I am in Florida, palm city. So I was raised in Dallas, Texas, did two internships when I was at Tech at Walt Disney World and decided I want to work at a magical place. My dad backtracking a second, he had spent his whole college career worrying about the Vietnam War. So he basically got to not get drafted because he was in college. But then when he got out of college, then he got drafted. So he coached me my whole life that because you know, in the 90s, when I was going into college, that the world seemed pretty peaceful.
Yoni Mazor 1:11
Subscription, no conscription, no mandatory service, right?
Kevin Sanderson 1:13
There's no mandatory service. There's no, you know, if you don't go to college, you're going to go into the Army or whatever the case is. I was like, why don't I try this, you know, give Disney a shot for a season and so I liked it. I went back and then after I graduated, I end up working there for eight years as a manager. My last job working physically...
Yoni Mazor 1:31
Where was the actual job located? You're in Texas all the time for Disney working?
Kevin Sanderson 1:36
No, no, actually, like they put you up in an apartment complex, just right outside Disney. I worked the first time…
Yoni Mazor 1:44
Disney California Disney. Oh, sorry, Walt.
Kevin Sanderson 1:46
Disney World in Florida. So I worked at a resort called the Caribbean beach. At the time. It was like one of the biggest hotels in the country. I worked in the food court there. And then when I went back, I worked. They called it an advanced internship. I guess they wanted to make it sound sexier. Basically, I was working at what they call a casting because everyone is a cast member. So it's basically like the human resources for hiring. Because Disney, the interesting thing is actually the largest single-site employer in the world. I don't know how we got so much into Disney here. But I guess I opened the door.
Yoni Mazor 2:19
I can't get it wrong. Is a Titan of industry. So any insights we can get with that will be Oh, yeah, definitely. Pretty cool. Definitely. So did you end up? You know, you graduated college and moved to Orlando, Florida, essentially?
Kevin Sanderson 2:32
Yeah. moved to Florida. And I enjoyed working at Disney.
Yoni Mazor 2:39
But you mentioned eight years if I'm correct.
Kevin Sanderson 2:42
I was there eight years after college.
Yoni Mazor 2:44
Let's tell you know, to just have a little bit of body about Disney. So you started in Disney as something? What was that position? And where did you finish? What position? Did you finish?
Kevin Sanderson 2:55
Yeah, so they moved me around as a restaurant manager. After college. I started out basically if you can imagine there are all these little food carts selling you know, things like popcorn and ice cream and soda and stuff like that. So managing that. And believe it or not, that was an eight-figure business for the company. Just in the one theme park. I believe you. Yeah, it's uh, there was a lot of money changing hands. And I'm sure it's probably even a lot more. Well, it had been, you know, when there before COVID. But basically, I went to a couple of other different restaurants. One was themes like you were in your mom's kitchen in the 50s. And if you put your elbows on the table, the servers were supposed to yell at you for it. And oddly enough, that was one of the things that as a manager, like I would get called up to the front because not because like the food was cold, or you know, they waited too long for a table like most restaurant managers deal with the primary complaint would be something like my daughter put her elbows on the table, and the server said nothing. You ruined her birthday. And it was crazy.
Yoni Mazor 3:51
Because if you really are right if you Oh, yeah.
Kevin Sanderson 3:54
Yeah, we really set the expectation.
Yoni Mazor 3:57
Kevin Sanderson 3:58
Yeah, it was a lot of fun. And then ended up going to basically this outdoor food court, I should say, selling all kinds of different things. And then from there, I went into banquets. That's how I kind of got into the event world. And we did everything from events from three people to you know, 20,000.
Yoni Mazor 4:17
Wow. So okay, so eight years. Which year? Did you finish that eighth year with Disney?
Kevin Sanderson 4:22
Started there? 99. And then 2007. So people probably do the math to figure out how old I am.
Yoni Mazor 4:28
Yeah, besides the point. Yeah, we're all a while young in spirit. Okay, so 2007. What was your next station after Disney?
Kevin Sanderson 4:38
I worked at a hotel down the street from Disney. I wanted to get more into the planning side of things. So when I was at Disney, I was more on the execution of the events that were coming in. But there was just something I wanted to be a little bit more kind of up the hill so to speak because the information if you kind of think of it, it kind of flows downhill. You know, sales, sells the dream, and then there's a service team that handles it. And then there's an operational team, which is what I was basically on that handles the actual day-to-day running of events. And I was like, I want to do more and kind of like figuring out things ahead of time. So I left the mouse to go to a hotel down the street.
Yoni Mazor 5:19
What was the name of the hotel?
Kevin Sanderson 5:21
It was called the Gaylord palms still around. It's a at the time it was the largest Convention Center in the Orlando area, a pretty big hotel. Gaylord is known for these massive large glass dome atrium hotels, so like there was I want to say something like four and a half acres of atrium space underneath. The glass dome, like their biggest hotel, is called the Gaylord Opryland, which some people may have heard of it used to be called the Opryland hotel.
Yoni Mazor 5:55
Also, it's all in Florida. So this is worldwide.
Kevin Sanderson 5:58
So right now, I think they have they've only opened one new hotel since I left. But at the time, when I worked there, there was the one in the Gaylord Opryland, which is Nashville, there are the Gaylord palms, which was in Orlando. And then there's also the Gaylord Texan, which is in grapevine Texas, kind of in-between Dallas and Fort Worth.
Yoni Mazor 6:17
So you're in Florida Are you shifted from all around?
Kevin Sanderson 6:23
I was just in Florida. So you would think people would move around, there were people like within the company that moves around, but there wasn't really that much of a culture of moving around within the company. It was almost like at the time. It was like kind of like this like they ended up as they're opening a fourth hotel. And since then they've opened it a fifth. But it was almost like each of the hotels was almost kind of like its own structure. And it's own, as a separate unit. Yeah, completely separate unit loosely under the umbrella of another company.
Yoni Mazor 6:57
Yeah, what was your main function over there at the hotel?
Kevin Sanderson 6:59
So I started out there basically working with, you know, mostly Association groups that people have probably never heard of dealing with some large corporate groups, basically, that would have events, and I would handle like working with them on their food and beverage. And so UAW...
Yoni Mazor 7:17
Kevin Sanderson 7:18
Auto Workers, I'm forced to deal with unions, it was more like, the associations that we would deal with would be more like, teachers.
Kevin Sanderson 7:29
Kevin Sanderson 7:30
I came to learn, there's literally an association for everything, like, I got a contract for a group that I was gonna be working with. And it was like the coil winding Association. So like, if you can imagine there's like, these large spools of wire that are used for, you know, telecommunications, or whatever. And there's literally an association for the manufacturers of like, those type of
Yoni Mazor 7:56
So essentially, as every industry has, it’s like Association slash Guild, right? Like the guilds.
Kevin Sanderson 8:01
Yeah, pretty much. And then, you know, there'll be trade shows, and, you know, the, you know, General Sessions and all these, you know, meetings and whatnot. So, I did that. And then I got promoted to a job managing a team of people, which were basically like, we had these, we call them conference coordinators that they went around, and they checked on stuff. So like, their job was to make sure that like, you know, doors opened on time, the rooms were set properly. So it was really, it was a cool program, they had to make sure that just everything was taken care of, and some other hotel companies started kind of copying it. But that was fun. And then I ended up going into, basically, from there managing a team of people. So I, when I was first started, the company, I was handling the larger groups, handling food and beverage, but then they had a team of people to handle the smaller groups, which in their structure, because it was a pretty big hotel, with something like 300 rooms. So, you know, there might be a group of like, you know, three to 600 people. And it's still handled by the small team. So what was interesting there is I got the chance to learn a lot about all that could possibly go wrong with events because what ended up happening was, you know, we would have people who, you know, very well-intentioned salespeople very well-intentioned, you know, people that were, you know, operating, and everyone is doing their best, but, you know, sometimes it comes to experience and also, they're bringing on all these groups and sometimes don't certain groups don't play well with another one is trying to like do testing for like, you know, Medical Association and other ones, maybe a sales group. And they're like splitting a ballroom in half. And so the sales group is probably super loud, lots of loud music, and the other one really wants things quiet. And so dealing with those potential issues and identifying organizational elections ahead of time.
Yoni Mazor 9:53
Yeah, exactly. Right.
Kevin Sanderson 9:57
And you know, they're both paying customers. So it's like They both, maybe some of them are wrong.
Yoni Mazor 10:03
They're always right. Right?
Kevin Sanderson 10:05
Exactly. So I get that one was kind of fun because I get to learn a lot about kind of what could go wrong and identifying issues ahead of time and creating processes for...
Yoni Mazor 10:16
So, your sense as Ron says is to kind of as soon as possible to realize what kind of dynamics are happening during the events. So, you can I guess, cannot control the ambiance and the atmosphere. So, as far as I can tell, you know, for you know, between Disney and Gaylord, you have totally your experiences heavily invested in the experience, you know, experiences and ambiance and feel and mood. And how many years did you do?
Kevin Sanderson 10:43
Gaylord, about six years, so
Yoni Mazor 10:46
So we're jumping into 2013.
Kevin Sanderson 10:49
So 2012, they got bought out by Mary. Mary I think really wanted to do a good job of buying this brand, because basically, the way it was was Gaylord owned and operated their hotels. And so what ended up happening was, and I think this is all public knowledge. So I don't think I'm saying anything that's earth-shattering here.
Yoni Mazor 11:09
And there it is a company.
Kevin Sanderson 11:11
Right, exactly. So basically, and this actually should be in Gaylord’s, you know, annual reports and everything explaining what I'm about to say. So basically, what happened was, let's say they had 10,000 employees. And you know, they owned and operated their hotels, which most people might not realize this if you go to a hotel, and it says Marriott, Marriott, not actually, the owner of that building, Marriott is managing it for an owner. And so there's some sort of real estate company that owns that building. And then Marriott basically says, We will staff it, will operate it, it's almost like in reverse with it. Let me help you out.
Yoni Mazor 11:47
It's almost like a reverse. Like with McDonald's. It's like the reverse of McDonald's. McDonald's says you are the operator and you just get the name here with hotels, you know, you're the owner of the asset, but the hotel, the name operates the actual, you know, actual business.
Kevin Sanderson 12:03
You know, I never thought of it that way. But that's an excellent way to look at it. So you're basically getting the name and the expertise to run your building for you. And that's very common in the hotel world. Oh, yeah.
Yoni Mazor 12:13
So what? Bill Gates owns four seasons, that's a big luxury brand, right for hotels, I think the Four Seasons, right?
Kevin Sanderson 12:19
Or does he own that?
Yoni Mazor 12:20
Yeah, he has a big...No, he doesn't own it. But he owns hotels that are four seasons, they're operating in his portfolio, so very wealthy people, individuals, organizations, where they want to invest into the hotel industry like you mentioned that when they have the opportunity to do it with these big brands because not only you get the name of the brand and the whole marketing aura, they actually operate it for you with their you know, their quality establishes very kind of different than, you know, the franchises that we kind of think about when it comes to food and operations of food like a subway, or McDonald's or stuff like that.
Kevin Sanderson 12:51
Yeah. So what ended up happening was, all of us who were employees of Gaylord one day became plays of Marriott because Gaylord went from a company with 10,000 employees to becoming a real estate investment trust with like, 40 employees, my department, basically, the convention center wasn't touched. But what ended up happening was, there was a lot of pressure to cut costs and things of that nature. So to you know, not get too in the weeds on the story. But basically, my level in the organization pretty much got eliminated. So myself and someone else who was kind of like, let's say, mid-level in the convention center structure, basically, you know, we had the opportunity to go look for other jobs. I mean, they did it very well. I mean, I, I have a lot of respect, actually, for the people that made the decision. It was a tough decision. There are no hard feelings on my end. And in fact, it was actually a kind of felt like a weight was lifted, when the when they told me so basically, what happened was, my boss taps me on the shoulder and she says, Hey, can you join me for a meeting in the conference room with her boss? I thought nothing of it. Because we were having meetings about meetings all the time in the corporate world. And we open the doors, and it's her boss, as well as across the table was the head of human resources. And she was never in meetings.
Yoni Mazor 14:10
Like that's about the red light.
Kevin Sanderson 14:12
Yeah, so they kind of both tilted their head. And I could tell they wanted to do the right thing for me. And I think if I had pursued jobs in the company, they would have probably helped me out finding something. But I decided I wanted to try something different because I left Disney because I wanted to do something more on the planning side, but I had that entrepreneurial itch where I wanted to do something closer to like making decisions and growth and you know, really seeing something kind of..
Yoni Mazor 14:43
Yeah, bug, I call it the entrepreneur bug was itching. Yeah.
Kevin Sanderson 14:47
Yeah, exactly. Exactly. So basically, the short of it was I had a friend of mine who had been talking about how the Affordable Care Act, also known as Obamacare was about to start out so We signed it into law in 2010. But it wasn't until like 2013, that you could actually start it was really being implemented.
Yoni Mazor 15:06
The marketplace was pretty much a launching itself. Yeah, exactly.
Kevin Sanderson 15:10
And so what happened was, pretty much everyone in the insurance business thought it was gonna be the end of health insurance, nobody's gonna buy health insurance plans. And I remember, a buddy of mine, you know, all of a sudden, he was running an agency and his friend, his childhood friend, like, was basically the son of the owner. And they came to this like, aha moment, like, wait, we're, we sell health insurance, and the government will help people buy health insurance. So why don't we help people with this? And so came to realize the insurance companies were going to pay the same commission pretty much regardless of whether the customers paying all the, the premiums were the coverage government's paying most or all of it. And so, because to the insurance company, it was they were getting the same amount of money either way. So they wanted to bring people on board. And so basically, they said, we're gonna figure this out. And so they ended up doing really well at it. And it was one of those things that, you know, they ended up buying out the company from the, from the dad, basically, and they became the owners, and then they really took it off after that, too. I mean, they, they're probably one of like, the most, you know, take off things I think I've pretty much ever seen, it wasn't like, overnight, but it was like, you know, if I compare, like, you know, 2013 to, you know, things that they were telling me in 2019, I'm like, Oh my gosh, that means, they really had taken off. And it was a lot of good strategic moves they made along the way, people they hired, you know, getting ahead of trends of kind of what was happening.
Yoni Mazor 16:52
And so you know, so what was your involvement? What was your involvement there? So you're you partner with them, and you started to work there?
Kevin Sanderson 16:57
What was the Yeah, so basically, you know, I kind of had the, let's call it project management, and people management experience, and they kind of needed that. So, I came in there, I started focusing on really training and recruiting health insurance agents. And so it's the ACA, the Affordable Care Act is very confusing. And there are so many things in it. But really, if you're selling it, there's probably you know, it's the 8020, there are the certain things you focus on, that, if you just ask a few certain questions along the way, you're probably going to quickly realize, okay, there's X amount that pertains to the people that really we're serving. And so if we can identify who those people are, quickly, we don't have to worry about all the other events because it's kind of like this.
Yoni Mazor 17:49
Where's the heart? Where's the heart? Where's the money? Where's that money? You know, what's the product? I guess, that cater the broadest? I guess section of the, of the potential clients and you know, focus hard on it and create, you know, growth.
Kevin Sanderson 18:04
Yeah, exactly. And so I got the chance to really learn about you know, training and recruiting, and really trying to make something that's complicated, simple. And, you know, actionable to
Yoni Mazor 18:17
You know, I call it, I guess my partner, Max, the CEO of GETIDA he calls it you gotta kiss it down. You gotta keep it simple, simple kiss cut. Exactly, KISS. Alright, so that's basically trans, his whole team to make it a kiss situation for anybody listening. So you take a whole, you know, Swiss cheese, I guess, type of offer proposition which involves healthcare, you know, dumb it down, make it a turnkey decision and do it a lot and scale that up.
Kevin Sanderson 18:47
Making sure you know, people are doing things the right way, and that they’re heavily regulated. Heavily regulatory, it's it's really, at the end of the day insurance is affiliate marketing, but you just have to have a government license for it, really. So it's just making sure everyone's doing the right thing, not just you know, for the compliance of the government regulations, but also to you want to make sure people are doing the right thing. At least I was my philosophy of, let's make sure you know, not everyone's going to be the right customer. Don't try to force everyone in it. But if we can identify who the right people are very quickly the value prop.
Yoni Mazor 19:20
Yeah, the sooner Yeah, you see what the what's the glove that matches them? You make it fit and later on? Okay, so 2013, until which year did you stand this position? Basically,
Kevin Sanderson 19:29
I left that company, late 2018. And it was just one of the things about midway, started getting the feeling like I'm you hear this thought. And I don't mean this in a disparaging way, because I have nothing but respect for the people I work for. But basically, it was I was watching it in real-time. I'm working hard for someone else's dreams. And we hear that sometimes as an entrepreneurial meme, so to speak. But I was living it and so I was watching it and I was doing well with it. job. And so I don't have complaints.
Yoni Mazor 20:02
What you saying the growth that you did almost five years there, right, and the growth that you witnessed in that phenomenal success. And I guess the material compensation that affected everybody around including yourself, but he saw there's a difference or distance between your position as a new employee, then I guess the owners or the leaders of the organization, which were probably in or their earnings was, you know, probably even more dramatic or substantial. Oh, he said, you know, maybe it's a time or an opportunity for me to create my own organization and touch those levels. Was that kind of the evolution there?
Kevin Sanderson 20:32
Pretty much. You're very astute, I give you credit for that. So thank you. Yeah, so it was pretty much it's a good place, and you know, they're doing well. And you can tell when you're friends with people, like, you know, the difference in the house, the difference in the cars, the difference in, you know, sort of things.
Yoni Mazor 20:51
Quality of life is beyond the material, maybe also the sense of accomplishment, you can reward yourself material, but internally, you feel more accomplished, you definitely felt accomplished, from your perspective of being a part of the organization. But if you were to create that organization, or literally lead it from the top higher levels, you'll probably feel even more accomplished and feel even more a word beyond the material, probably internally, mentally, spiritually, and stuff like that. So exactly what was the trigger? What was the next event for you?
Kevin Sanderson 21:21
So there was one day, I was looking at my phone, and I was just looking at podcasts. I see the amazing seller podcast, which has changed its name since then. But at the time, Scott Volker was very focused on helping people get started and to Amazon. So this is 2015, he was laying it out in a way that was easy to digest. And he was making it, you know, pretty systematic of you, you do this to x, y, and z, and you know, kind of walking people through and it was resonated with me, because it was kind of the same way. I was trying to teach people health insurance. And so I'm like, okay, I like the direction he's going with this, I can see the opportunity. Let's go ahead and try this out. And so I remember dabbling with a little bit of retail arbitrage. And I remember sending some stuff into Amazon. Remember stuff getting like getting the email that like checked in? It's receiving.
Yoni Mazor 22:12
FBA Fulfillment by Amazon? Yeah.
Kevin Sanderson 22:14
Fulfillment by Amazon. So as you know, sending is FBA, and I'm looking at the app. And I started my addiction to the thumb thing, we refresh it.
Yoni Mazor 22:25
The orders that come in, the orders that come in, exactly, exactly, yeah.
Kevin Sanderson 22:28
So then all of a sudden, there's this zero. And then there's a one. And I was like, wait, it was literally the same night and could have just been a fluke, or whatever. But I made a sale the same day, that the staff arrived at the market in
Yoni Mazor 22:43
Exactly at the market, you made a sale. This is real, this is a real deal. This is where the money is out. That's where the eyeballs are for the shoppers. And it's on least potential really, it's an Oh, just the beginning.
Kevin Sanderson 22:56
It was just the beginning. And it was like this rush of adrenaline. And I remember, I was in the bedroom at the time. And I went running into the living room to show my wife and I was like you have to see like, like almost through the phone. Keep in mind, she has no context of what's going through my head at the time. So like, I can still visualize it to this day this like almost look fear in her eyes of what happened to my husband and what is happening. Quickly, she realized what I was just happy. And I was not gone psycho. But it was probably a little psychotic.
Yoni Mazor 23:29
This was your little was your own version of the rain dance.
Kevin Sanderson 23:32
This is my own version of the rain dance. The oh my gosh, like the light bulb went off in my head because I'd been listening to entrepreneurial podcasts for a few years at that point, but never really went hard at anything. You know, it's always kind of like a entrapreneur type thing, but it was the
Yoni Mazor 23:49
The fruit you have tasted. That's exactly that's when you took them in all the pieces of the apple. Yeah, again, and yeah, your mind is there. Yeah. Yeah, definitely. Yes. So was going on is a good start.
Kevin Sanderson 24:03
Alright, good deal. So then what I decided to do is like, Okay, I'm gonna follow more into Scott's model, which was like, you know, private label, get a, you know, find something that could sell. And so what I decided to do was, you know, this was like the summertime of 2015. We were going into the football season. So I said, I'm going to take a season's worth of earnings because at the time I was...
Yoni Mazor 24:24
Hold on. Well, let me get this straight. Let me get the chronology straight. So 2018 that's when I kind of individually kind of left the company but in 2015 you already started selling on Amazon, correct? side? Correct. Okay, so we have a few years where you're selling your position, but you already started creating your own track of entrepreneurship.
Kevin Sanderson 24:39
Exactly. And so...
Yoni Mazor 24:43
You flipped overnight, and then the Amazon industry it was, it was an evolution, a whole form of life, side to side with your day job until you parted ways that day job around 2018.
Kevin Sanderson 24:56
Yeah, and thankfully, it was one of those things like one of the owners of the company. Had a fact you still to this day sells t-shirts on Amazon. So like, it wasn't like one of those things like it was like, Oh, that's about
Yoni Mazor 25:07
What was the t shirts about, like the model?
Kevin Sanderson 25:10
No, no, it's like Florida-related type shirts, like kind of beachy type things.
Yoni Mazor 25:17
2015, you got your first sell? And what was it? Oh, so you just started developing filling your own private label slash brand.
Kevin Sanderson 25:23
Yeah, so I wanted to have my own private label slash brand. And so I just really decided, Okay, now at this point, have launched the brand, I'm going to just, you know, keep figuring this out. And so, you know, listening to lots of podcasts, you know, I wish this was one of them at the time, and, you know, listening to all kinds of stuff and just digesting information, but also doing my best to implement things. And, you know, one of the things is, you get to a ceiling of, you know, there's only so many people you could go after on Amazon for a particular product. Because, you know, maybe you could find another keyword, but like you're playing in like these tight little margins of finding growth, sometimes, that you either just need to get more products or need to find new people to sell your existing products to. And so, you know, I was reinvesting where I could to launch new products, but at the same time, too, I knew I wanted to grow on both sides of that equation, both more things to sell, but also more people to sell to. And so, you know, Amazon was growing and, you know, continuing to grow, but part of me was like, I want to find more things off of Amazon. And so you know, I remember trying eBay and, you know, still like sell on eBay. But like, I remember the first salesperson was like, Sammy was like, nasty, no, and like wanted a refund right away. And all this nonsense, and well, I shouldn't say nonsense. It was a valid point.
Yoni Mazor 26:44
As far as you perceive it started coming to the left foot for your first order on eBay. But you know, he didn't give up he kept going.
Kevin Sanderson 26:50
Yeah, and some of that is because you know, on these other channels, you know, there's different terms of service. There's a different customer called differently. Oh, yeah, yeah, exactly. You know, the customer on Amazon who's prime, they just, they just hit a button and just happens. Like they don't really think that much about eBay, I think they get more intricate, like trying to find the right deal and stuff like that. And then you also have to figure out different filament because, you know, they don't all have like, you know, this massive network where you just, this is what I'm going to send you and they say, here's the lowest pricing on shipping, you'll ever get to ship that stuff into our warehouse. Send it in and we'll handle it from there. Which, you know, I know grossly oversimplifying Amazon
Yoni Mazor 27:31
FBA FBA model, as he said, Send us your stuff in bulk would take care of all the rest of the logistics headaches. Yeah, eBay, it's well, I just you fulfill on eBay from your own garage, or
Kevin Sanderson 27:41
I'm pretty much Yeah, for my own garage. But it was like nowhere near the sales-like part of me, I was thinking like, maybe it will kind of like rival Amazon, like not even close. In fact, I think maybe like the first couple of years, it maybe was half a percent of what I sold on Amazon. And so I remember listening to a couple of podcasts and people were talking about selling in places like Canada, in the UK. And so then I started finding out
Yoni Mazor 28:03
Was Oh, Amazon, right. Oh, sorry. Amazon. Yeah.
Kevin Sanderson 28:05
Amazon, UK, Amazon, Canada. So, you know, there's not the customer expectation, Terms of Service fulfillment challenges that I had, you know, with non-Amazon marketplaces, or you know, selling my own Shopify store, which I still have, basically, you know, and those, if it's on Shopify, you can kind of do more of whatever you want. But you're responsible for bringing people they're like, they're not..
Yoni Mazor 28:31
The traffic is on you. Exactly. As opposed to Amazon where it shuffles on them.
Kevin Sanderson 28:36
Right, exactly. And the marketplaces or the other marketplaces, like Amazon, traffic is on them. But you got to follow the rules. Yeah. Which is fine. But it's like, you're trying to learn all these different.
Yoni Mazor 28:46
There's a lot of nuiance in each one. Yeah, exactly.
Kevin Sanderson 28:48
They all have different nuances. So to be successful, you really kind of have to dive in to understand their rules, their model, how things work, how their algorithm works, and, you know, fine-tune your listings for that particular marketplace. But sometimes it's like, well, is the juice worth the squeeze of you know, all the time you're going to spend for the amount of demand that might be.
Yoni Mazor 29:13
Thats a great point. How much resources you input into developing each marketplace, it was gonna be the ROI, what's the where's the balance, you know?
Kevin Sanderson 29:19
Right, exactly. And so then I started finding, okay, let's say amazon.ca, Canada. So there are some hoops you gotta jump through, but it's like, okay, I fill out some forms with the Canadian government. Use my Florida LLC, to register there, do, just a couple of little tweaks, basically add my listings there, send in a shipment. And, you know, now all of a sudden, I'm getting way more sales and I'm getting on my non-Amazon channels on another Amazon channel. Yeah, it's a completely different set of customers. You know, I started seeing at the time, anywhere between 10 15% of my us sales I was seeing in Canada. So then I went into From there, the UK, and I was getting, you know, another 10 15% there.
Yoni Mazor 30:02
It's great stuff.
Kevin Sanderson 30:03
Yeah, exactly. And it's like, I'm not having to check PPC as often. I just send in small amounts. You know, basically, when I was making a supplier order, I'd say I want certainly.
Yoni Mazor 30:11
Yeah you drip it in. Yeah.
Kevin Sanderson 30:14
Yeah, exactly drip it in. And if I ran out wasn't gonna be the end of the world, because it wasn't, you know, going to be what was, you know, keeping my business afloat. And so basically, I would say that was one of the things smartest decisions I made early on because I had some people say, you should wait to sell internationally until you're like an eight-figure seller. But I don't understand that logic, because you're just casting a wider net, which helps you to basically grow the snowball fast.
Yoni Mazor 30:41
I agree. There's also a side effect where you're growing a brand, you're selling your brand, internationally, you're developing or harvesting, I guess, for lack of a better word, the followers or user, or you know, they're experiencing what you have to bring out there. It's never a bad thing. And I'm sure ricochets in theory calm, right, because you're the brand new manufacturer, that you have some traffic there. So there's side benefit of going global and you're no international brand.
Kevin Sanderson 31:09
Yeah, exactly, exactly. So then, I got to a point I was in several marketplaces, you know, along the way, I would say another thing I did, that probably helped me get to the point of leaving the job was, you know when you're in health insurance, you're surrounded by people all day long, that is in the world of health insurance. So the things that are very real to health insurance, but aren't. So the rest of the world is just like you're in it all day long. So it's like asking a fish, you know, what's the water like? Like, what's water around it all day long. Right? When I was in hotels, people were, you know, constantly mindset of hotels. The challenge is, when you're a seller on Amazon, chances are maybe got some podcasts you listen to, but you maybe know a couple of people you've met in forums or something like that. But you don't really have the relationships with people that you would like to have to take things to the next level. And so you know, it's just that it's hard to find people to understand, you can empathize with you and your pain points, and help you figure out problems. Because, you know, like, I love my mother to death. But, you know, if I went to her with, you know, challenges with my Amazon business, she's just going to tell me how awesome I am.
Yoni Mazor 32:26
Yeah. So there's, you're right, you have to have the mindset. And it's, I guess, at that point for you was, you know, the challenge you were going through, you got to share it, you know, you need to air it out. And it wasn't the couldn't find that pond. All those Amazon fish in that water are swimming in it, and then you can chat with them. Exactly. They don't even ask you water which water.
Kevin Sanderson 32:49
Right. Exactly, exactly. Because they get the water. They're in the sea. Exactly. So I remember going to cellar summit hosted by Steve Chu, which I know he's been on your podcasts in the past.
Yoni Mazor 33:01
A great guy great.
Kevin Sanderson 33:03
Yeah, he's a really good guy really smart knows a lot of stuff. In fact, he's actually one of the early podcasts I started listening to. This was when I was still not...
Yoni Mazor 33:12
My wife quit her job, right?
Kevin Sanderson 33:15
Yeah, my wife quit her job. I remember to this day, when I saw it, I was like, my wife quit her job. What's this all about? And it was about e-commerce. And it was just like, I started listening to my entrepreneur days. You know, guys like Pat Flynn and Jamie masters at the time she was Jamie tardy, like, people it was kind of starting to help me switch my mindset. But fast forward to let's call this 2017 going to sellar summit Steve's events. And Florida.
Yoni Mazor 33:43
Kevin Sanderson 33:44
Yeah, Fort Lauderdale. So the nice thing was, I was like, I have no excuse here.
Kevin Sanderson 33:50
An hour and a half away, you know, just get a hotel room. So you can be kind of in the water with everyone else, so to speak, right. But that was a huge eye-opening thing for me was like, okay, like, you start meeting people that are doing it at a higher level. And you realize, like, okay, I can do it, I can do it. So, you know, it starts to make it more real. And so it's not just like you hear these stories of people on podcasts. And you think, oh, that's those people. Now that you've met those people, you're like, Okay, they seem like just regular people. Like, it's not like, you know, when you're watching TV, and you know...
Yoni Mazor 34:26
It doesn't feel distant from you, it feels like you know, the fact that you're facing it, you know, you're I didn't say yeah, I'm this, I can do this. I can do this. I just need to hone in on this, you know, focus on it day to day, step by step, and originals levels, and you probably did, I would assume.
Kevin Sanderson 34:42
Yeah. Yeah, it was a lot of fun. And what ended up happening was, you know, went back again the next year 2018. And the, I had met Scott Volker, you know who I started listening to his podcast. It was one of the most impactful ones early on. And I met him in 2017. At sellar summit met him again in 2018. We kind of clicked because he liked the whole story of us. My first product was basically invested in the money from officiating high school football, his kids have always been very active in athletics. And so he's just kind of like that story. And so we kind of clicked on that. And then we were talking at the like, closing party in 2018. And I remember him saying he wanted because he'd kind of been pigeonholed as the how to get started selling an Amazon guy, and he wanted to help people at a different level. And, you know, he's totally pivoted since then. But at the time, he was kind of working through what does that looks like? And so, I remember thinking, you know, if he wants to help people more intermediate to advanced level, he should do a live event, kind of like this. And so, I was like, I remember being in my hotel room, like that night, and I was like, you know, you should do that. You should ask him if he wants to do it because you used to work. And hotel events, you understand how it all works. That's an event operated, yes, in my veins. But those little doubts started creeping in, like, Who are you? He's gonna say, No, he's gonna laugh at you, you're going to be embarrassed. He's gonna, you know, rip you a new one. It's gonna be a joke on his podcast, like, all this stuff, running through my brain.
Yoni Mazor 36:19
Everyday the worst that can happen with this, you know, thinking there's an opportunity and how it potentially can backfire.
Kevin Sanderson 36:27
Yeah, so I ended up saying, okay, timeout, let's actually go to him and present this idea. The worst is gonna say no, because then the reality is, if anyone's listened to Scott show, he's a really nice guy. And if you've met him in person, the Scott you hear on the show is really the Scott in real life. Like, he's a very nice, genuine person. And so he's not the type that's gonna, like, shame you for How dare you to ask me for such a thing? And I didn't know that relationship.
Yoni Mazor 36:53
How dare you pitch me on anything. Right. Right. Right.
Kevin Sanderson 36:56
It was just such a silly idea. Because, you know, the reality is now that you know, and I'm sure you know, this, we're having a podcast that you know, we have a podcast, people are reaching out to you wanting to get on your show and stuff like that, well, you're not going to be mean to them. Sometimes I respond back to those people. And I give them maybe like some ideas, like maybe here's how it might be more effective. And I try to do it in a very constructive, loving way. But the reality is, he's not going to come back and yell at the person or get mean or upset. It's just, it's not what people do. And so I was like, let's present it. And then he basically was like, Oh, that's interesting. Um, how would that work? So then we kind of get a dialogue going back and forth.
Yoni Mazor 37:36
Kevin Sanderson 37:37
Yeah, brainstorming, what would that look like? What would costs look like so then I kind of pulled out my, you know, not an actual Rolodex? But my, you know, kind of like mental Rolodex of contacts I had from the event space to help with, you know, negotiating hotel contracts, audiovisual production.
Yoni Mazor 37:55
It’s all flushing is probably is great.
Kevin Sanderson 37:57
So we ended up having the events. This was 2019 after I left the job, but basically,
Yoni Mazor 38:04
Hold on, I want to touch that point that we're gonna go to the event in a minute. So it's very important for me to touch that moment where you that said, You left your day job. That's usually a big event. And you're the 10-year business owner, you're an entrepreneur, you're all alone, touch the demo for a bit, and then we'll touch base with it.
Kevin Sanderson 38:21
Yeah. So I remember, it was actually I give Scott a lot of credit here for this. So I was, he had invited me up to he, at the time had this like mastermind that he was hosting. And he had invited me to just, you know, basically sit in on it. And so and then we could have a chance to talk a little bit more about the event we were planning, which is about a year later, at this point in time, this would have been 2018, like around September. And so I remember saying them, I'm thinking about leaving my job, here's just kind of my ideas, and you kind of walk through some stuff, and you gave me some feedback. He's like, No, you should do it. And, you know, he gave me some, you know, of his own stories, which I'm sure people if you've listened to his podcast, probably heard some of these stories. But you know, it's interesting when someone's presenting the story to you, and like a one on one manner. And it was like, it was giving me a lot of confidence. You know, I could do this.
Yoni Mazor 39:07
Gave you a heart to heart.
Kevin Sanderson 39:08
Yeah, give me a heart-to-heart. And the nice thing was, this was September, so the holiday season was coming up. And my products are very giftable. So I knew if I really dial in on this holiday season, and really try to figure this out, and maybe launch a few more giftable type products before the holidays, that I can really bang this out. And then that could be a runway to help me you know, get going and you know, naturally Yeah, financially so that I can leave the job comfortably. So it was so fast forward to. So I've got this in my head of the kind of like this is what I'm doing. And almost every day I was going into work until about November ish, late November. It was probably a little bit after Thanksgiving that I actually put in my notice. But like in the meantime, I felt like it was living a lie. I truly did. Because I knew in the back of my head, I wanted to do it. But part of me was like, should I tell them now? Should I wait? Should I wait till a certain point in time? And I would negotiate in my head of like, when am I going to actually leave the job? Like, what is the actual date going to be? When do I tell them? Are they going to get mad at me? They're not gonna be friends with me anymore.
Yoni Mazor 40:17
It's a pivotal moment. It definitely is.I think there's probably a discord because when you're doing entrepreneur stuff that you're you're on fire, there's a high menu when you go to work, there's such discord is just, you know, regular routine, no love, no, like flame and just, you know, just make a living making a paycheck. And that discord probably, you know, erupts you into the position where it was my notice off to the races.
Kevin Sanderson 40:39
Yeah, and, you know, when I first started at that job, they went from, you know, a small company too, you know, there's still like, they're not huge, but they went from, you know, a handful of..
Yoni Mazor 40:50
Mature, they mature, the significantly...
Kevin Sanderson 40:53
Yes. You know, a bottom-up much bigger building and they've got a whole lot more employees. And at that point, I felt like it was more of a cog in the wheel than I at the beginning, I felt like he was a more integral part to like, getting the momentum going. So it was just a disconnect from when I first started. So maybe deep down inside, it wasn't quite as happy as I was when I first started, cuz it wasn't as connected to like...
Yoni Mazor 41:14
Your impact. It's just another school and there's big machinery.
Kevin Sanderson 41:17
Right, exactly. And so it was like, so every day I'm going in it's like, in this is their busy season, too. Because in health insurance, the...
Yoni Mazor 41:25
Open enrollment season.
Kevin Sanderson 41:26
Yeah open enrollment. You know, the terms. Open enrollment is..
Yoni Mazor 41:29
I got a shot for health insurance for my company also.
Kevin Sanderson 41:32
Oh, yes. Yes, yes.
Yoni Mazor 41:33
Every year, I gotta the policies, and it's a whole, it's like a Bible. You know, it's, it's intricate, but that's okay. So if you run your own business, or you think about it, be prepared to deal with health insurance. So yeah, nobody's gonna do for you. Yeah, you're not successful. Maybe you get Medicaid, you have to think too much. Medicare depends on your age. But if you're gonna be successful, you're gonna have to buy your own insurance, my friend.
Kevin Sanderson 41:57
Yeah, exactly, exactly. So, you know, the goal is that you got to find some way of getting health care, because, truly, and what's funny is I have a YouTube channel, my most popular video is a video I did about health insurance for entrepreneurs. So total side note, but I think..
Yoni Mazor 42:14
I gotta look into that. I'll be great. Yeah. Listen, this is it's fundamental. You know, let's talk about health for a minute. Let's do it. For my country. I'm born and raised in Israel, right? So in Israel, it's socialized medicine. So you never think I'm going to predict this doctor data, you don't think about the bills, you don't think about anything? Here. I can. It's all covered here. It's really science as shopping for recording, you got to make sure they fit, you know, the outfit. So you know, it gets more complicated once you have employees, and they have wives and each one has their own medical profile. It's like, it's like rocket science to figure out Oh, so to me coming from a different country in here. And dealing with all this was a shocker. Because it's such a fundamental thing. How, and how can it be that you can get it wrong? Get the wrong, policy more have no policy? Yeah, just be on the lookout for the most important thing. But if you want to get a yacht to get a luxury car, no probably want to go luxury falling apart in the spirit and payments $2 a month for the next 100 years. You're like living like a boss. But if you get hurt, you're in trouble, you go into financial ruin. So that's my little point on it. Sorry, let's move back into...
Kevin Sanderson 43:16
I’ll expand on that here for a second. So you know, really, the health insurance thing for me maybe was a little bit personal because my father passed away in 2010, from a brain tumor. And so he fought it for about 16 months. And my mom had great health insurance as a teacher. So you know, the school district had great health insurance for their employees and the families. I wasn't on it cuz I was too old. But my dad was able to be on it. And so, you know, I remember my parents telling me, like, you know, because they if anyone's ever looked at a statement, you know, it shows you like how much it cost because we get too wrapped up in like, Oh, you know, the CO payment is $40 to go to the doctor, that's fine. It is going to the doctor is peanuts for what it could be. Because if you're in the hospital with like, and you literally have brain surgery, like my father had brain surgery, 50 grams without a spit of at least, like my parents, told me the not the part anyone actually paid because a lot of that is just inflated positioning and inflated. But like the part like if you added up all those big numbers, it was over a million dollars. And so I just remember thinking like, how would someone actually do this? And so, you know, because at the time, like if you didn't have employer insurance, you could be denied for pre-existing conditions, which that's all kind of gone away. But at the time, I remember thinking like, what would people do and so like, I just got to a point where I was like when I took that job I was like, you know, at least we could help people understand this because..
Yoni Mazor 44:46
Get the right like I got the right policy and make sure it fits right needs and you're not getting coverages for stuff that is most likely you're not going to need younger, more towards a pregnancy, having kids stuff like that. If you already know older age, more, you know, diabetes. hard stuff like that. Anyways, it's
Kevin Sanderson 45:03
Sorry, sidetracked on all that we've got a lot of interesting discussions here. Yeah.
Yoni Mazor 45:07
So if you're an entrepreneur, be ready for that headache. If you need more advice, you know, reach out to Kevin, he can probably get smart, talented, and great people that can help you storm this jungle. But we're gonna go back to our ecosystem of the Amazon jungle. So 2013 you jump in the notice you team up with Scott, right?
Kevin Sanderson 45:27
Yeah, with Scott and you know, ended up signing a contract for the Hilton in downtown Fort Worth to do an event in September of 2019.
Yoni Mazor 45:41
A year ago, modulation so yeah, thank you that.
Kevin Sanderson 45:45
Brand accelerator live.
Yoni Mazor 45:46
Nice. Right? Brand accelerator live.
Kevin Sanderson 45:49
Yep. And so it was a fun of that. And so basically, you know, I left the job in December 2018. Oddly enough, the day after my last day was my birthday. And so it was almost like my rebirth day.
Yoni Mazor 46:05
Yeah. You got your life. Your new life. To a new life. Mazel Tov.
Kevin Sanderson 46:09
Yeah, Mazel Tov to me. So, I think I said it correctly.
Yoni Mazor 46:12
You said it correctly.
Kevin Sanderson 46:14
Good, good. Good.
Kevin Sanderson 46:15
So I remember actually, the day of my first day, actually, when I saw john Maxwell speak. And so and if anyone saw john Maxwell is an excellent speaker really knows his stuff. So it was kind of, you know, inspiring. It's like, not just my birthday. It's my rebirth day.
Yoni Mazor 46:31
Kevin Sanderson 46:32
Yeah. So it kind of helped, you know, set things in the right tone. But, you know, along the way, you know, the hard part is when you're when you as much as we all complain about having a boss, sometimes, if we've ever had a job, which I'm sure everyone in this listening, not everyone, but a lot of people listening to this, it can relate whether they still have a job or use to have a job. You know, you can't complain about having a job, the boss and, you know, upper management or whatever telling you what to do somebody above you. Yeah. But at least there's the comfort of I know what I'm supposed to be doing. Whereas when you start doing this on your own, then you're like, Okay, now what? Yeah, so you got a total wilderness,
Yoni Mazor 47:11
You have a machete, there's no trail nowhere to go. You gotta keep paving and paving, you have no idea if you're gonna reach a river or into the Java line? And also, you know,
Kevin Sanderson 47:20
right, right, so you got to get more comfortable with risk and, you know, things of that nature. So, you know, it's been an interesting journey along the way. And I ended up launching a service to help people with the international part because I have a podcast and YouTube channel. And I just started finding, whether it be the podcast on the YouTube channel, or, you know, content I did relate to international selling, or if I went to a live event, the thing people are asking me a lot of questions on was international selling, there's just, it's like one of those things that like people will like think it's like, exciting to do. But then as soon as they like, start thinking about like, Oh, my gosh, my CPA has no idea about the taxes part. There's all this other stuff, I don't know what to do. So then they just freeze and don't do it. So I was like, you know, people need help with this. So, you know, why don't you...
Yoni Mazor 48:08
Recognize an opportunity?
Kevin Sanderson 48:09
Yeah, so recognize an opportunity to help people in various levels, to get launched and you know, places like Canada and the UK, because if they're selling products on Amazon in the US, and they're not launched, regardless of whether I help them or not, they're literally just leaving money on the table. Selling there...
Yoni Mazor 48:25
Right. I agree. Alright, so this is where you are now you're selling on Amazon, you're you had a physical event. And now that you know, COVID days are converted to online events. You know, right now we're expecting to have, you know, the the event? Well, it's in the banner of maximizing e-commerce, right. But what's the name of the event is for the Q4.
Kevin Sanderson 48:46
Oh, yeah. So we can take a little bit more, give people a little more context on there if we have time. So basically, we decided for matter for brand accelerator live, which is Scott's event that we were going to do it in North Carolina, because Scott lives like I'm just outside of the border of Charlotte in South Carolina. But basically, what we decided to do was do it, you know, closer to his home. And so we got the contract with the hotel, we're figuring everything out. And we're just about to pull the trigger, so to speak on really pushing marketing. And like, let's say this was March, this year, already, March, yeah, February, March of this year. And then no, there's like, there's all of a sudden, like, okay, what's happening here? And so I remember, you know, one day, and this would have been in March, getting an email from prospering show, saying, Oh, yeah, we're still on here, here. prosper shows a big, you know, Amazon-related convention, and they're saying all the things that the hotel was going to do to keep everybody safe and all this we're still moving forward. And I don't remember if it is the exact next day or a pretty compressed time period. Who are We're basically moving,
Yoni Mazor 50:02
Pushing them right now.
Kevin Sanderson 50:04
Yeah, so they're pushing it. And so then we're like, Okay, we got to start figuring things out. So we joined this Facebook group. Basically, there are people in this group who were pretty much all entrepreneurs that you know, do live in-person events that are now trying to figure everything out. And some of them were actually fairly big-name people just in the entrepreneurial space in general. And just hearing like, people talk about things and, and I remember, there was one guy in there, who he, uh, he actually had a podcast called the virtual summit podcast. And so his name's Mark waid. And I started listening to his podcast was like, Well, I can do this. And this could be something maybe I could do on the side as well because we're starting to figure out like bricks over live in September, it's probably not going to be happening in person. So actually was just as we record, this was just last weekend. Virtual, but I was like, I, this could be something that could work for me to build the audience help people because I've got both the background in the project management event side of things. Yes. And the same time to I can use my skill set of, you know, the training, educating
Yoni Mazor 51:21
Yep. You know, creating the mindsets, you know, for building things.
Kevin Sanderson 51:25
Yeah. So, you know, it's one of those things that like, sometimes we tell ourselves what I have to offer, no one cares about. And I'll go back in time to like, at the time, when I first started working at the insurance agency in 2013, spending a lot of time going back and forth in the road between Orlando and where I live now, which is close to where their offices, and you know, it's like a two and a half-hour drive. And so I spent a lot of time listening to podcasts. I remember listening to a podcast from Pat Flynn, smart, passive income, they had a six-figure business about magic, the gathering cards, which is like this, like role-playing games, I don't really understand it all that much. But I just remember thinking like, why don't I have something like, you know, people would be interested in like, you know, Magic the Gathering cards, like, why is my life so uninteresting, and that at the end of the day, that was just nonsense. I was telling myself. And so, you know, if we dig deeper into our history, we probably find we have skill sets that we've built along the way that can be tied into something that can truly help and serve people. And also the boomerang will come back to us. So you know,
Yoni Mazor 52:33
From this, I would assume you created your own version of virtual events, right online summits, and it's under the banner of maximizing e-commerce.
Kevin Sanderson 52:42
Yep, so it was my own event. And basically, it was just like, I'm gonna, I'm gonna figure this out, I'm gonna do it. I'm gonna go all in. And so as you mentioned, we've got a q4 summit coming up q4, domination, calm. We have a very great lineup of folks who may even be listening to another person on this podcast, who's going to be speaking there?
Yoni Mazor 53:07
Kevin Sanderson 53:08
Um, and, yeah, usually be a speaker there. And, you know, the cool thing is, is that, you know, it was one of the things I started finding, like, Okay, this is where one way I can soar with my strengths. And then I was finding when I was putting out like a new summit. All of a sudden, people were contacting me about my service, for launching internationally, it's like one of those things, like, it's just that halo effect of, if you're putting out goodwill, and you're serving people, you know, whether we're going to call that a spiritual thing, or whatever the case is.
Yoni Mazor 53:40
Background and nourishes your own, exactly as needed. So feel free to you know, to develop your own, I guess, my businesses. So I guess I reflected well in your retail business, on your consulting business, and now this is becoming a business owner of its own, you know, the educational network for Amazon sellers. So that's kind of the Delta the trimmer now as a business owner, I was an entrepreneur, I think you have a nice variety there. I think what it does nicely takes a creator like the perfect storm for you from based on all your past experiences, in terms of managing events, you know, educating and training people, inspiring people, and also having the own experience knowing you can resonate with them because Yeah, you've meant to the same thing, you had a job but he did a, we open a sidetrack to create your own freedom. You have all these components to make, make your grief in a great fit in a weird position to have some, I guess, modes for each angle that you have in euro delta. So that's pretty awesome. Thank you for sharing, you know, the whole story until now I find it to be fascinating, and inspiring, and energizing. So, now we're gonna, you know, start the close-up for the episodes, I guess you're gonna have kind of two things to leave off with the audience. The first thing is just a handoff where they can find you and the second thing will be what is your message of hope and inspiration for entrepreneurs out there?
Kevin Sanderson 54:57
Yes. So the first thing is They want to find me I have a podcast and a YouTube channel both called maximizing e-commerce. They can subscribe, you know, pretty much wherever they like to listen to podcasts or you know, just hit that red subscribe button on YouTube and get more content there. And then if they're listening to this before October 6 through the eighth, I'm not sure when this is coming out, but I'll try to...
Yoni Mazor 55:23
Push it now that the event is coming up. We're gonna try to give it a push. Hopefully you guys, you'll find in here this on time.
Kevin Sanderson 55:29
Okay, so if people are listening to this on time, they can go to q4 domination.com. That's huge. The letter four is the number domination.com q4 domination is one word. And they can sign up for a free ticket to basically learn how to make this the better you.
Yoni Mazor 55:48
Guys I can't get it wrong. Just you know, yeah, be there absorb what you can take your nuggets and implement it. Awesome. And the message of inspiration?
Kevin Sanderson 55:58
Yeah, so the message of inspiration I would say is, most of the time, the thing that holds us back is not the things in the external world. It's the things that are going on in our heads. So the more we can wrestle with those demons and not listen to them, the better off we're going to do.
Yoni Mazor 56:17
I agree with that. I like that. So face your demons and you'll probably find that if you face him success successfully leaves is going to create a new reality. And usually, those realities are positive. And Craig did create good things. Because usually that's connected to an opportunity, you recognize an opportunity. That's real, right? You face the demons, you take a leap of faith, and hopefully, great things will happen. So we'll leave everybody off with this message. Thank you so much for your time. It's been great. It's been awesome. I hope we can do it again soon with other things. So stay safe and healthy. Stay safe, everybody. Until next time. Thank you.