Grabbing customers’ attention is essential to your success as an Amazon seller. This means the content of your listings must be enticing.
If you aren’t creating Amazon A+ Content already, it is time to start. If used correctly, Amazon A+ Content can enhance your brand awareness, conversion rate, and, ultimately, your sales. When it comes to honing listings, A+ Content is a tool you should not leave on the table.
Continue reading if you want to start leveraging Amazon A+ Content to your advantage.
What exactly is Amazon A+ Content?
You are probably aware that Seller Central offers a range of tools to help Amazon sellers succeed. Amazon A+ Content is a premium content tool that allows you to design compelling and aesthetically pleasing product descriptions.
Previously, Amazon A+ Content was called Enhanced Brand Content. All brand-registered third-party sellers and vendors are eligible to use Amazon A+ Content.
For the moment, this premium feature is free to use, and without it, you will only be able to use 2,000 characters per product listing. Additionally, graphics can only be added to content when using Amazon A+ Content. Considering how much more engaging your listings are when they include imagery. Why miss the opportunity to show off what makes your product great?
You can expect your Amazon A+ Content to appear under the Product Description section, replacing an ordinary text description. Amazon A+ Content can be tailored to your needs with infographics, product images, and stylized description text combined as you wish.
What about premium Amazon A+ Content?
If you are interested in taking your listings to the next level, you can opt to use premium Amazon A+ Content. This will allow you to add bigger images, carousel modules, video modules, comparison charts, and interactive content features.
In the past, premium Amazon A+ Content was only available through Amazon Launchpad. Still, now all third-party sellers on Seller Central can access this tool, as long as they meet the criteria. Eligibility is possible when:
- You have a minimum of five A+ Content project submissions within the last 12 months that have the status of “Approved.”
- Every Brand Owned ASIN in your catalog contains a published A+ Brand Story.
Providing that these criteria are met, accessing Premium A+ Content is free in Seller Central. This feature may only be free during the promotional period, and in the future, Amazon may decide to charge to use Premium A+ Content.
How does Amazon A+ Content benefit you?
Although using Amazon A+ Content makes individual listings more engaging, you may also see the health of your brand improve in general. Amazon A+ Content allows you to stay ahead of the pack when it comes to drawing customers to your brand.
Some of the most important benefits of Amazon A+ Content include:
- Reducing negative reviews and customer returns: When you show customers the nuanced details of your product via Amazon A+ Content, you give them a clearer idea of what they will be getting when they order from you. This means that customers are more likely to have their expectations met when they receive the product.
- Conversion rate increases of 3% to 10%: Amazon conducted a study that showed an average conversion rate increase of 5.6% when sellers used Amazon A+ Content. This could translate to a substantial bump to your bottom line.
- Showcasing the features of your product: With the variety of customizable modules available with Amazon A+ Content, you can share more product details. This can better engage potential customers and let them see what makes your product superior.
- More aesthetically pleasing content: Accessible formatting and a plethora of image options make Amazon A+ Content much easier on customers’ eyes. The more they linger on your listing, the greater the odds are that they will opt to buy.
- Sharing your brand’s story: Amazon A+ Content gives you room to breathe, and to share the story of your brand as a whole. When you include customers in the world of your brand, you develop loyalty and cultivate relationships. This can result in repeat customers who know the value of what you offer.
How can you create your own Amazon A+ Content?
To begin making your own Amazon A+ content, head to Seller Central and hover over the Advertising option. You will see A+ Content Manager as one of the options. Click this option to see the different types of A+ Content you can create. Basic enhanced content allows you to add at least 5 modules to your A+ Content, though you may currently be able to add up to 7. You can also select Brand Story, which is content that appears above your basic A+ Content.
Next, you will add the content name and the language. After this, you can add modules such as Logo, Image Header With Text, and various Image options. Finally, you can apply to your ASIN or ASINS, and submit the content for approval.
You must review the Amazon A+ Content Guidelines to ensure you adhere to Amazon’s requirements. For example, mentions of your competitors or your website are strictly prohibited.
What comes next?
As you watch A+ Content take your business to the next level, you might be wondering how else you can up your game. This is where Amazon FBA refunds can help you.
You might not realize that 1% to 3% of your annual revenue is probably lost to discrepancies on average. This comes to $10,000 to $30,000 for sellers with one million in turnover. Discrepancies occur when Amazon makes an error that hits your bottom line. For example, when you are overcharged on FBA fees or one of your products is lost in Amazon’s fulfillment center.
Fortunately, you file claims for FBA refunds to get your money back. However, you cannot maximize your refund without a time-consuming account audit. Some sellers may tackle this challenge themselves, or try outsourcing the task to a Virtual Assistant who may or may not have the right level of experience.
If you are serious about getting all your cash back, consider enlisting the help of a company that specializes in FBA refunds such as Getida. While you take care of the other needs of your business, Getida will use state-of-the-art software to find every single discrepancy. Then, they’ll handle the entire claims process until your money is back in your pocket.
Going forward with Amazon A+ Content
Creating Amazon A+ Content can help you engage customers and increase your sales. You are only a few steps away from grabbing customers’ attention and enhancing the position of your brand.
As you continue your journey as an entrepreneur, remember how FBA reimbursement can benefit your business. Get the most out of your FBA refund by seeking the assistance of Getida. Take a few minutes to sign up with Getida for free, and find out how much money you could be getting back. Your FBA refund might be bigger than you think.
